Translating Business Goals Into Analytics

2

Agenda Frame the challenge Introduce the framework Explore the framework Toy example Keys for success

3

The Challenge

Business strategy

conversations are high level

Analytics and modeling are

specific

How do you get from high level goals to

specific models?

Solve the right problem

4

Framework Overview12345

The right question

Evaluate Data Sources

Choose an Analysis

Evaluate Limits

Document

Answer The Right Question

5

The Right Question

Identify the problem

Ask question

s

Vagueto

concrete

? ? ?

6

The Right Data

What data is available?1

Answers the Question?2

Am I missing data?3

The Right Analysis Many good frameworks exists

for choosing a good model Great framework from Benjamin

Skrainka (principal data scientist @ Galvanize)

http://www.slideshare.net/dominodatalab/data-science-popup-seattle-correctness-in-data-science

Stay focused on the question

7

8

The Limits

Every analytic

choice has limits Limits define

application and model

extendibility

If the limits prevent answering

the question, revisit the data and model steps

9

Documentation A vital and often skipped step in model building Could an outsider understand your project? Start by document high level goals of business question

Should be able to summarize the goals into a simple sentence or two. Once this is set, don’t change it

Are there anomalies in the data? What assumptions does the model make?

10

Keys for Success Buy In

Everyone agrees Communication

Everyone is up to date Documentation

Everyone can look back and understand

11

Conclusion Framework

ID the question Data Choose the best

analysis Understand limits DOCUMENT

Clarity is key throughout the entire process

Thank you.