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Chapter 1: Marketing Today

Multiple Choice

1. 1-1 19. 1-3 37. 1-3b 55. 1-2 73. 1-3 2. 1-1 20. 1-3 38. 1-3b 56. 1-2 74. 1-3 3. 1-2 21. 1-3 39. 1-3c 57. 1-2 75. 1-3a 4. 1-2 22. 1-3 40. 1-3c 58. 1-2 76. 1-3a 5. 1-2 23. 1-3 41. 1-3c 59. 1-2 77. 1-3a 6. 1-2 24. 1-3 42. 1-3d 60. 1-2 78. 1-3a 7. 1-2 25. 1-3 43. 1-4 61. 1-2 79. 1-3a 8. 1-2 26. 1-3 44. 1-4 62. 1-2 80. 1-3b 9. 1-2 27. 1-3 45. 1-5 63. 1-2 81. 1-3b10. 1-2 28. 1-3 46. 1-5 64. 1-2 82. 1-3b11. 1-2 29. 1-3, 1-3a 47. 1-5 65. 1-2 83. 1-3b12. 1-2 30. 1-3a 48. 1-5 66. 1-3 84. 1-3b13. 1-2 31. 1-3a 49. 1-5 67. 1-3 85. 1-3b14. 1-2 32. 1-3a 50. 1-5 68. 1-3 86. 1-3b15. 1-2 33. 1-3b 51. 1-1 69. 1-3 87. 1-3b16. 1-2 34. 1-3b 52. 1-2 70. 1-3 88. 1-3c17. 1-3 35. 1-3b 53. 1-2 71. 1-3 89. 1-518. 1-3 36. 1-3b 54. 1-2 72. 1-3 90. 1-5

True-False

91. 1-1 103. 1-3 115. 1-3c 127. 1-2 139. 1-3a 92. 1-1 104. 1-3 116. 1-3c 128. 1-2 140. 1-3a 93. 1-1 105. 1-3 117. 1-3c 129. 1-2 141. 1-3b 94. 1-2 106. 1-3 118. 1-4 130. 1-2 142. 1-3b 95. 1-2 107. 1-3 119. 1-5 131. 1-3 143. 1-3b 96. 1-2 108. 1-3, 1-3a 120. 1-5 132. 1-3 144. 1-3c 97. 1-2 109. 1-3a 121. 1-1 133. 1-3 145. 1-3d 98. 1-2 110. 1-3a 122. 1-1 134. 1-3 146. 1-5 99. 1-2 111. 1-3a 123. 1-1 135. 1-3 147. 1-5100. 1-2 112. 1-3a 124. 1-2 136. 1-3 148. 1-5101. 1-3 113. 1-3b 125. 1-2 137. 1-3, 1-3a 149. 1-5102. 1-3 114. 1-3c 126. 1-2 138. 1-3 150. 1-5

Essay

151. 1-1 156. 1-3b152. 1-2 157. 1-3c153. 1-2, 1-3 158. 1-4154. 1-3a 159. 1-5155. 1-3a 160. 1-5

430


Chapter 2: The Environment in Which Marketing Operates

Multiple Choice

1. 2-1 19. 2-2b 37. 2-3b 55. 2-2a 73. 2-2b 2. 2-1 20. 2-2b 38. 2-3b 56. 2-2a, 2-3b 74. 2-3 3. 2-1 21. 2-2b 39. 2-3b 57. 2-2a 75. 2-3b 4. 2-1 22. 2-2b 40. 2-3b 58. 2-2a 76. 2-3b 5. 2-1 23. 2-2b 41. 2-3b 59. 2-2b 77. 2-3b 6. 2-1 24. 2-2b 42. 2-3b 60. 2-2b 78. 2-3b 7. 2-1 25. 2-2b 43. 2-3d 61. 2-2b 79. 2-3b 8. 2-1 26. 2-2b 44. 2-3d 62. 2-2b 80. 2-3b 9. 2-2a 27. 2-2b 45. 2-3d 63. 2-2b, 2-3b 81. 2-3b10. 2-2a 28. 2-2b 46. 2-3e 64. 2-2b 82. 2-3b11. 2-2a 29. 2-2b 47. 2-3e 65. 2-2b 83. 2-3b12. 2-2a 30. 2-2b 48. 2-3f 66. 2-2b 84. 2-3d13. 2-2a 31. 2-3 49. 2-4 67. 2-2b 85. 2-3e14. 2-2a 32. 2-3a 50. 2-4 68. 2-2b 86. 2-415. 2-2b 33. 2-3b 51. 2-1 69. 2-2b 87. 2-416. 2-2b 34. 2-3b 52. 2-2a 70. 2-2b 88. 2-417. 2-2b 35. 2-3b 53. 2-2a 71. 2-2b 89. 2-418. 2-2b 36. 2-3b 54. 2-2a 72. 2-2b 90. 2-4

True-False

91. 2-1 103. 2-2b 115. 2-3b 127. 2-2a 139. 2-3a 92. 2-1 104. 2-2b, 2-3b 116. 2-3b 128. 2-2b 140. 2-2b 93. 2-1 105. 2-2b 117. 2-3d 129. 2-2b 141. 2-3b 94. 2-2 106. 2-2b 118. 2-3e 130. 2-2b 142. 2-3b 95. 2-2a 107. 2-2b 119. 2-3e 131. 2-2b 143. 2-3b, 2-4 96. 2-2a 108. 2-2b 120. 2-3e 132. 2-2b 144. 2-3e 97. 2-2a 109. 2-2b 121. 2-1 133. 2-2b 145. 2-3e 98. 2-2a 110. 2-2b 122. 2-2a 134. 2-2b 146. 2-3e 99. 2-2a 111. 2-3a 123. 2-2a 135. 2-2b 147. 2-3g100. 2-2a 112. 2-3b 124. 2-2a 136. 2-3 148. 2-4101. 2-2b 113. 2-3b 125. 2-2a 137. 2-3 149. 2-4102. 2-2b 114. 2-3b 126. 2-2a 138. 2-3 150. 2-4

Essay

151. 2-1 156. 2-2b152. 2-2, 2-2a 157. 2-2b153. 2-2a 158. 2-3b154. 2-2a 159. 2-3e155. 2-2b 160. 2-4

431


Chapter 3: Developing and Enacting Strategic Marketing Plans

Multiple Choice

1. 3-1 19. 3-5c 37. 3-5e 55. 3-3 73. 3-5e 2. 3-1 20. 3-5d 38. 3-5e 56. 3-3 74. 3-5e 3. 3-2 21. 3-5d 39. 3-5e 57. 3-3 75. 3-5e 4. 3-2 22. 3-5e 40. 3-5e 58. 3-3 76. 3-5e 5. 3-3 23. 3-5e 41. 3-5e 59. 3-4 77. 3-5e 6. 3-3 24. 3-5e 42. 3-5e 60. 3-5a 78. 3-5e 7. 3-3 25. 3-5e 43. 3-5e 61. 3-5a 79. 3-5e 8. 3-3 26. 3-5e 44. 3-5f 62. 3-5a 80. 3-5e 9. 3-3 27. 3-5e 45. 3-5f 63. 3-5a 81. 3-5e10. 3-3 28. 3-5e 46. 3-5f 64. 3-5a 82. 3-5e11. 3-4 29. 3-5e 47. 3-5f 65. 3-5b 83. 3-5e12. 3-4 30. 3-5e 48. 3-5f 66. 3-5b 84. 3-5e13. 3-5a 31. 3-5e 49. 3-5f 67. 3-5b 85. 3-5e14. 3-5a 32. 3-5e 50. 3-5g 68. 3-5b 86. 3-5e15. 3-5a 33. 3-5e 51. 3-1 69. 3-5b 87. 3-5e16. 3-5b 34. 3-5e 52. 3-2 70. 3-5c 88. 3-5e17. 3-5b 35. 3-5e 53. 3-3 71. 3-5d 89. 3-5f18. 3-5b 36. 3-5e 54. 3-3 72. 3-5e 90. 3-5f

True-False

91. 3-1 103. 3-5b 115. 3-5e 127. 3-4 139. 3-5e 92. 3-1 104. 3-5b 116. 3-5e 128. 3-5a 140. 3-5e 93. 3-2 105. 3-5c 117. 3-5e 129. 3-5a 141. 3-5e 94. 3-3 106. 3-5d 118. 3-5f 130. 3-5b 142. 3-5e 95. 3-3 107. 3-5d 119. 3-5f 131. 3-5b 143. 3-5e 96. 3-4 108. 3-5d 120. 3-5g 132. 3-5b 144. 3-5e 97. 3-4 109. 3-5e 121. 3-1 133. 3-5b 145. 3-5e 98. 3-5 110. 3-5e 122. 3-1 134. 3-5c 146. 3-5e 99. 3-5a 111. 3-5e 123. 3-2 135. 3-5d 147. 3-5e100. 3-5a 112. 3-5e 124. 3-3 136. 3-5d 148. 3-5f101. 3-5b 113. 3-5e 125. 3-3 137. 3-5e 149. 3-5f102. 3-5b 114. 3-5e 126. 3-3 138. 3-5e 150. 3-5g

Essay

151. 3-3 156. 3-5d, 3-5g152. 3-4 157. 3-5e153. 3-5a 158. 3-5e154. 3-5b 159. 3-5e155. 3-5d 160. 3-5f

432


Chapter 4: Information for Marketing Systems

Multiple Choice

1. 4-1 19. 4-5a 37. 4-5c 55. 4-2a 73. 4-5b 2. 4-1 20. 4-5a 38. 4-5c 56. 4-2a 74. 4-5c 3. 4-2 21. 4-5b 39. 4-5c 57. 4-2a 75. 4-5c 4. 4-2 22. 4-5b 40. 4-5c 58. 4-2b 76. 4-5c 5. 4-2a 23. 4-5b 41. 4-5c 59. 4-2c 77. 4-5c 6. 4-2a 24. 4-5b 42. 4-5c 60. 4-3 78. 4-5c 7. 4-2a 25. 4-5c 43. 4-5c 61. 4-3 79. 4-5c 8. 4-2a 26. 4-5c 44. 4-5c 62. 4-3 80. 4-5c 9. 4-2b 27. 4-5c 45. 4-5d 63. 4-4 81. 4-5c10. 4-2c 28. 4-5c 46. 4-5d 64. 4-4 82. 4-5c11. 4-2c 29. 4-5c 47. 4-5d 65. 4-5a 83. 4-5c12. 4-3 30. 4-5c 48. 4-5d 66. 4-5a 84. 4-5c13. 4-3 31. 4-5c 49. 4-5f 67. 4-5a 85. 4-5c14. 4-3 32. 4-5c 50. 4-5f 68. 4-5a 86. 4-5c15. 4-4 33. 4-5c 51. 4-2 69. 4-54, 4-5b 87. 4-5c16. 4-4 34. 4-5c 52. 4-2 70. 4-5b 88. 4-5c17. 4-5 35. 4-5c 53. 4-2a 71. 4-5b 89. 4-5d18. 4-5a 36. 4-5c 54. 4-2a 72. 4-5b 90. 4-5e

True-False

91. 4-1 103. 4-4 115. 4-5c 127. 4-2b 139. 4-5c 92. 4-2 104. 4-5a 116. 4-5c 128. 4-2b 140. 4-5c 93. 4-2a 105. 4-5b 117. 4-5c 129. 4-2c 141. 4-5c 94. 4-2a 106. 4-5b 118. 4-5c 130. 4-4 142. 4-5c 95. 4-2a 107. 4-5b 119. 4-5d 131. 4-5a 143. 4-5c 96. 4-2a 108. 4-5b 120. 4-5f 132. 4-5a 144. 4-5c 97. 4-2b 109. 4-5c 121. 4-1 133. 4-5a 145. 4-5c 98. 4-2c 110. 4-5c 122. 4-1 134. 4-5b 146. 4-5c 99. 4-2c 111. 4-5c 123. 4-2 135. 4-5b 147. 4-5c100. 4-2c 112. 4-5c 124. 4-2 136. 4-5b 148. 4-5c101. 4-3 113. 4-5c 125. 4-2a 137. 4-5b 149. 4-5d102. 4-4 114. 4-5c 126. 4-2a 138. 4-5c 150. 4-5d

Essay

151. 4-1, 4-5 156. 4-5a152. 4-2 157. 4-5b, 4-5c153. 4-2, 4-2a 158. 4-5c154. 4-2c 159. 4-5c155. 4-4 160. 4-5d

433


Chapter 5: Societal, Ethical, and Consumer Issues

Multiple Choice

1. 5-2 19. 5-3 37. 5-4a 55. 5-2 73. 5-4a 2. 5-2 20. 5-3 38. 5-4a 56. 5-2a 74. 5-4a 3. 5-2 21. 5-3 39. 5-4a 57. 5-2a 75. 5-4a 4. 5-2 22. 5-3 40. 5-4a 58. 5-2a 76. 5-4a 5. 5-2 23. 5-3 41. 5-4a 59. 5-2a 77. 5-4a 6. 5-2a 24. 5-3 42. 5-4a 60. 5-2d 78. 5-4a 7. 5-2b 25. 5-3a 43. 5-4a 61. 5-2d, 5-3 79. 5-4a 8. 5-2c 26. 5-3a 44. 5-4a 62. 5-2d 80. 5-4a 9. 5-2d 27. 5-4 45. 5-4a 63. 5-2d 81. 5-4a10. 5-2d 28. 5-4 46. 5-4b 64. 5-2d 82. 5-4a11. 5-2d 29. 5-4 47. 5-4b 65. 5-2d 83. 5-4a12. 5-2d 30. 5-4 48. 5-4b 66. 5-3 84. 5-4a13. 5-2d 31. 5-4 49. 5-4c 67. 5-3a 85. 5-4b14. 5-2d 32. 5-4a 50. 5-4c 68. 5-3c 86. 5-4b15. 5-2e 33. 5-4a 51. 5-1 69. 5-4 87. 5-4b16. 5-3 34. 5-4a 52. 5-2 70. 5-4 88. 5-4b17. 5-3 35. 5-4a 53. 5-2 71. 5-4a 89. 5-4c18. 5-3 36. 5-4a 54. 5-2 72. 5-4a 90. 5-4c

True-False

91. 5-1 103. 5-2d 115. 5-4a 127. 5-2a, 5-d 139. 5-4a 92. 5-1 104. 5-2e 116. 5-4a 128. 5-2b 140. 5-4a 93. 5-2 105. 5-2e 117. 5-4a 129. 5-2d 141. 5-4a 94. 5-2 106. 5-3 118. 5-4a 130. 5-2d, 5-3 142. 5-4a 95. 5-2 107. 5-3a 119. 5-4a 131. 5-2d 143. 5-4a 96. 5-2 108. 5-3a 120. 5-4b 132. 5-2d 144. 5-4a 97. 5-2 109. 5-3c 121. 5-2 133. 5-3 145. 5-4a 98. 5-2 110. 5-3d 122. 5-2 134. 5-3a 146. 5-4a 99. 5-2a 111. 5-4 123. 5-2 135. 5-3a 147. 5-4a100. 5-2a 112. 5-4 124. 5-2 136. 5-3d 148. 5-4a101. 5-2c 113. 5-4 125. 5-2 137. 5-4 149. 5-4b102. 5-2d 114. 5-4a 126. 5-2, 5-2a, 5-2b, 5-2c 138. 5-4 150. 5-4c

Essay

151. 5-2, 5-4 156. 5-3c, 5-3d152. 5-2 157. 5-4153. 5-2, 5-2a, 5-2b 158. 5-4a154. 5-2d 159. 5-4a155. 5-3 160. 5-4c

434


Chapter 6: Global Aspects of Marketing

Multiple Choice

1. 6-1 19. 6-4b 37. 6-4c 55. 6-2 73. 6-4c 2. 6-1 20. 6-4b 38. 6-4c 56. 6-3 74. 6-5a 3. 6-1 21. 6-4b 39. 6-5a 57. 6-3 75. 6-5a 4. 6-2 22. 6-4b 40. 6-5a 58. 6-4a 76. 6-5a 5. 6-2 23. 6-4b 41. 6-5a 59. 6-4a 77. 6-5c 6. 6-2 24. 6-4b 42. 6-5a 60. 6-4b 78. 6-5c 7. 6-2 25. 6-4b 43. 6-5a 61. 6-4b 79. 6-5c 8. 6-2 26. 6-4b 44. 6-5c 62. 6-4b 80. 6-5c 9. 6-3 27. 6-4c 45. 6-5c 63. 6-4b 81. 6-5c10. 6-3 28. 6-4c 46. 6-5d 64. 6-4b 82. 6-5d11. 6-3 29. 6-4c 47. 6-5d 65. 6-4b 83. 6-5d12. 6-3 30. 6-4c 48. 6-5d 66. 6-4b 84. 6-5d13. 6-3 31. 6-4c 49. 6-5f 67. 6-4b 85. 6-5d14. 6-4a 32. 6-4c 50. 6-5g 68. 6-4b 86. 6-5d15. 6-4a 33. 6-4c 51. 6-1 69. 6-4b 87. 6-5e16. 6-4a 34. 6-4c 52. 6-2 70. 6-4c 88. 6-5f17. 6-4b 35. 6-4c 53. 6-2 71. 6-4c 89. 6-5g18. 6-4b 36. 6-4c 54. 6-2 72. 6-4c 90. 6-5g

True-False

91. 6-1 103. 6-4b 115. 6-5a 127. 6-4a 139. 6-5a 92. 6-2 104. 6-4b 116. 6-5c 128. 6-4a 140. 6-5a 93. 6-2 105. 6-4b 117. 6-5d 129. 6-4b 141. 6-5a 94. 6-2 106. 6-4b 118. 6-5d 130. 6-4b 142. 6-5a 95. 6-3 107. 6-4c 119. 6-5e 131. 6-4b 143. 6-5a 96. 6-3 108. 6-4c 120. 6-5g 132. 6-4b 144. 6-5c 97. 6-3 109. 6-4c 121. 6-1 133. 6-4c 145. 6-5d 98. 6-3 110. 6-4c 122. 6-2 134. 6-4c 146. 6-5d 99. 6-4a 111. 6-4c 123. 6-3 135. 6-4c 147. 6-5d100. 6-4a 112. 6-4c 124. 6-3 136. 6-4c 148. 6-5e101. 6-4a 113. 6-5a 125. 6-3 137. 6-4c 149. 6-5f102. 6-4b 114. 6-5a 126. 6-4a 138. 6-4c 150. 6-5g

Essay

151. 6-1 156. 6-4c152. 6-2 157. 6-5a153. 6-3 158. 6-5c154. 6-4, 6-4a 159. 6-5d155. 6-4b 160. 6-5e

435


Chapter 7: Marketing and the Internet

Multiple Choice

1. 7-1 19. 7-3 37. 7-4 55. 7-2a 73. 7-3 2. 7-1 20. 7-3 38. 7-5a 56. 7-2a 74. 7-4 3. 7-1 21. 7-3 39. 7-5a 57. 7-2a 75. 7-4 4. 7-1 22. 7-3 40. 7-6a 58. 7-2a 76. 7-4 5. 7-1 23. 7-3 41. 7-6a 59. 7-2b 77. 7-4 6. 7-2 24. 7-3 42. 7-6a 60. 7-2b 78. 7-4 7. 7-2 25. 7-4 43. 7-6a 61. 7-2b 79. 7-4 8. 7-2 26. 7-4 44. 7-6a 62. 7-2b 80. 7-4 9. 7-2 27. 7-4 45. 7-6a 63. 7-2b 81. 7-410. 7-2a 28. 7-4 46. 7-6a 64. 7-2b 82. 7-411. 7-2a 29. 7-4 47. 7-6a 65. 7-2b 83. 7-412. 7-2a 30. 7-4 48. 7-6a 66. 7-2b 84. 7-5b13. 7-2a 31. 7-4 49. 7-6a 67. 7-3 85. 7-5c14. 7-2b 32. 7-4 50. 7-6b 68. 7-3 86. 7-5c15. 7-2b 33. 7-4 51. 7-1 69. 7-3 87. 7-6a16. 7-2b 34. 7-4 52. 7-1 70. 7-3 88. 7-6a17. 7-2b 35. 7-4 53. 7-2a 71. 7-3 89. 7-6a18. 7-2b 36. 7-4 54. 7-2a 72. 7-3 90. 7-6a

True-False

91. 7-1 103. 7-2b 115. 7-5a 127. 7-2a 139. 7-4 92. 7-1 104. 7-3 116. 7-6a 128. 7-2b 140. 7-4 93. 7-2 105. 7-4 117. 7-6a 129. 7-2b 141. 7-4 94. 7-2 106. 7-4 118. 7-6a 130. 7-2b 142. 7-4, 7-6a 95. 7-2 107. 7-4 119. 7-6a 131. 7-2b 143. 7-4 96. 7-2a 108. 7-4 120. 7-6a 132. 7-3 144. 7-4 97. 7-2a 109. 7-4 121. 7-1 133. 7-3 145. 7-6a 98. 7-2a 110. 7-4 122. 7-1 134. 7-3 146. 7-6a 99. 7-2a 111. 7-4 123. 7-1 135. 7-4 147. 7-6a100. 7-2b 112. 7-4 124. 7-2a 136. 7-4 148. 7-6a101. 7-2b 113. 7-4 125. 7-2a 137. 7-4 149. 7-6a102. 7-2b 114. 7-5a 126. 7-2a 138. 7-4 150. 7-6a

Essay

151. 7-1 156. 7-4152. 7- 2a 157. 7-5d, 7-5e153. 7-2a 158. 7-6a154. 7-2b 159. 7-6a155. 7-3 160. 7-6b

436


Chapter 8: Final Consumers

Multiple Choice

1. 8-1 19. 8-2c 37. 8-3b 55. 8-2a 73. 8-3a 2. 8-1 20. 8-2d 38. 8-3b 56. 8-2b 74. 8-3a 3. 8-2 21. 8-2d 39. 8-3c 57. 8-2c 75. 8-3b, 8-3c 4. 8-2 22. 8-2d 40. 8-3c 58. 8-2c 76. 8-3b 5. 8-2a 23. 8-2e 41. 8-3c 59. 8-2c 77. 8-3b 6. 8-2a 24. 8-2e 42. 8-4a 60. 8-2c 78. 8-3b 7. 8-2a 25. 8-2g 43. 8-4b 61. 8-2c 79. 8-3b 8. 8-2a 26. 8-2h 44. 8-4c 62. 8-2c 80. 8-3c 9. 8-2a 27. 8-3a 45. 8-4f 63. 8-2d 81. 8-3c10. 8-2a 28. 8-3a 46. 8-4h 64. 8-2e 82. 8-3d11. 8-2b 29. 8-3a 47. 8-4h 65. 8-2f 83. 8-4b12. 8-2b 30. 8-3a 48. 8-4h 66. 8-2g 84. 8-4b13. 8-2c 31. 8-3a 49. 8-4h 67. 8-2g 85. 8-4d14. 8-2c 32. 8-3a 50. 8-4j 68. 8-2h 86. 8-4e15. 8-2c 33. 8-3a 51. 8-2 69. 8-2h 87. 8-4f16. 8-2c 34. 8-3a 52. 8-2 70. 8-3a 88. 8-4h17. 8-2c 35. 8-3b 53. 8-2 71. 8-3a 89. 8-4h18. 8-2c 36. 8-3b 54. 8-2 72. 8-3a 90. 8-4h

True-False

91. 8-1 103. 8-2g 115. 8-3c 127. 8-2c 139. 8-3a 92. 8- 2 104. 8-2h 116. 8-3c 128. 8-2c 140. 8-3b 93. 8-2a 105. 8-2h 117. 8-4b 129. 8-2c 141. 8-3b 94. 8-2b 106. 8-3a 118. 8-4h 130. 8-2d 142. 8-3b, 8-4h 95. 8-2b 107. 8-3a 119. 8-4h 131. 8-2e 143. 8-3c 96. 8-2c 108. 8-3a 120. 8-4h 132. 8-2e 144. 8-4, 8-4h 97. 8-2c 109. 8-3a 121. 8-1 133. 8-2e 145. 8-4a 98. 8-2c 110. 8-3a 122. 8-2 134. 8-2g 146. 8-4c, 8-4h 99. 8-2d 111. 8-3a 123. 8-2 135. 8-2g 147. 8-4d100. 8-2e 112. 8-3a 124. 8-2a 136. 8-2h 148. 8-4f101. 8-2e 113. 8-3b 125. 8-2b 137. 8-3a 149. 8-4h102. 8-2f 114. 8-3b 126. 8-2c 138. 8-3a, 8-3b 150. 8-4h

Essay

151. 8-2a 156. 8-3b152. 8-2d 157. 8-3b153. 8-2g, 8-2h, 8-3a 158. 8-3c154. 8-3a 159. 8-4, 8-4h155. 8-3a 160. 8-4h

437


Chapter 9: Organizational Consumers

Multiple Choice

1. 9-1 19. 9-2b 37. 9-4b 55. 9-2a 73. 9-3 2. 9-1 20. 9-2b 38. 9-4b 56. 9-2a 74. 9-3 3. 9-1 21. 9-3 39. 9-4c 57. 9-2a 75. 9-3 4. 9-1 22. 9-3 40. 9-4c 58. 9-2a 76. 9-3b 5. 9-2 23. 9-3 41. 9-5 59. 9-2a 77. 9-3c 6. 9-2a 24. 9-3 42. 9-5a 60. 9-2a 78. 9-3d 7. 9-2a 25. 9-3a 43. 9-5b 61. 9-2b 79. 9-3e 8. 9-2a 26. 9-3b 44. 9-5c 62. 9-2b 80. 9-4a 9. 9-2a 27. 9-3c 45. 9-5c 63. 9-2b 81. 9-4b10. 9-2a 28. 9-3c 46. 9-5c 64. 9-2b 82. 9-4b11. 9-2a 29. 9-3c 47. 9-5c 65. 9-2b 83. 9-5b12. 9-2a 30. 9-3c 48. 9-5d 66. 9-2b 84. 9-5b13. 9-2a 31. 9-3d 49. 9-5f 67. 9-2b 85. 9-5c14. 9-2a 32. 9-3d 50. 9-5f 68. 9-2b 86. 9-5c15. 9-2b 33. 9-3e 51. 9-1 69. 9-2b 87. 9-5d16. 9-2b 34. 9-4a 52. 9-2 70. 9-2b 88. 9-5f17. 9-2b 35. 9-4a 53. 9-2 71. 9-2b 89. 9-5f18. 9-2b 36. 9-4b 54. 9-2a 72. 9-3 90. 9-6

True-False

91. 9-1 103. 9-2b 115. 9-3d, 9-3e 127. 9-2b 139. 9-4a 92. 9-1 104. 9-2b 116. 9-4b 128. 9-2b 140. 9-4a 93. 9-2a 105. 9-2b 117. 9-4c 129. 9-2b 141. 9-4b 94. 9-2a 106. 9-2b 118. 9-5b, 9-5c 130. 9-2b 142. 9-4c 95. 9-2a 107. 9-2b 119. 9-5f 131. 9-2b 143. 9-5a 96. 9-2a 108. 9-2b 120. 9-6 132. 9-2b 144. 9-5b 97. 9-2a 109. 9-2c 121. 9-1 133. 9-2c 145. 9-5b 98. 9-2a 110. 9-3 122. 9-2a 134. 9-3 146. 9-5b 99. 9-2a 111. 9-3 123. 9-2a 135. 9-3 147. 9-5c100. 9-2a 112. 9-3 124. 9-2a 136. 9-3 148. 9-5c101. 9-2a 113. 9-3a 125. 9-2a 137. 9-3b 149. 9-5f102. 9-2b 114. 9-3a 126. 9-2b 138. 9-3c 150. 9-6

Essay

151. 9-1, 9-2a, 9-2b 156. 9-3152. 9-2a 157. 9-3b, 9-3c, 9-3d153. 9-2a 158. 9-5154. 9-2b 159. 9-5c155. 9-2b 160. 9-5f

438


Chapter 10: Developing a Target Market Strategy

Multiple Choice

1. 10-1 19. 10-2b 37. 10-3a 55. 10-2a 73. 10-3a 2. 10-1 20. 10-2b 38. 10-3a 56. 10-2a 74. 10-3a 3. 10-1 21. 10-2b 39. 10-3a 57. 10-2a 75. 10-3a 4. 10-1 22. 10-2b 40. 10-3b 58. 10-2a 76. 10-3a 5. 10-1 23. 10-2b 41. 10-3b 59. 10-2a 77. 10-3a 6. 10-1 24. 10-3a 42. 10-4 60. 10-2a 78. 10-3a 7. 10-1 25. 10-3a 43. 10-5 61. 10-2a 79. 10-3a 8. 10-2a 26. 10-3a 44. 10-5b 62. 10-2a 80. 10-5b 9. 10-2b 27. 10-3a 45. 10-5b 63. 10-2a 81. 10-5b10. 10-2b 28. 10-3a 46. 10-5b 64. 10-2a 82. 10-5b11. 10-2b 29. 10-3a 47. 10-5b 65. 10-2a 83. 10-5b12. 10-2b 30. 10-3a 48. 10-5b 66. 10-2a 84. 10-5b13. 10-2b 31. 10-3a 49. 10-5c 67. 10-2a 85. 10-5b14. 10-2b 32. 10-3a 50. 10-5c 68. 10-2a 86. 10-5b15. 10-2b 33. 10-3a 51. 10-1 69. 10-2a 87. 10-5b16. 10-2b 34. 10-3a 52. 10-1 70. 10-2a 88. 10-5b17. 10-2b 35. 10-3a 53. 10-1 71. 10-2a 89. 10-5c18. 10-2b 36. 10-3a 54. 10-1 72. 10-3a 90. 10-5c

True-False

91. 10-1 103. 10-2b 115. 10-3a 127. 10-2a 139. 10-3a 92. 10-1 104. 10-2b 116. 10-3b 128. 10-2a 140. 10-3a 93. 10-1 105. 10-2b 117. 10-3b 129. 10-2b 141. 10-3a 94. 10-1 106. 10-2b 118. 10-3b 130. 10-2b 142. 10-3a 95. 10-2a 107. 10-2b 119. 10-5c 131. 10-2b 143. 10-3b 96. 10-2a 108. 10-2b 120. 10-5c 132. 10-2b 144. 10-3b 97. 10-2a 109. 10-2b 121. 10-1 133. 10-2b 145. 10-5b 98. 10-2b 110. 10-2b 122. 10-1 134. 10-2b 146. 10-5b 99. 10-2b 111. 10-3a 123. 10-1 135. 10-2b 147. 10-5b100. 10-2b 112. 10-3a 124. 10-1 136. 10-2b 148. 10-5b101. 10-2b 113. 10-3a 125. 10-2a 137. 10-2b 149. 10-5b102. 10-2b 114. 10-3a 126. 10-2a 138. 10-2c 150. 10-5c

Essay

151. 10-1 156. 10-2b152. 10-2a, 10-3a 157. 10-3a153. 10-2b 158. 10-3a154. 10-2b 159. 10-5b155. 10-2b, 10-3a 160. 10-5c

439


Chapter 11: Basic Concepts in Product Planning

Multiple Choice

1. 11-1 19. 11-3 37. 11-6b 55. 11-2b 73. 11-6a 2. 11-1 20. 11-4 38. 11-6b 56. 11-2b 74. 11-6b 3. 11-1 21. 11-4 39. 11-6b 57. 11-2b 75. 11-6b 4. 11-2a 22. 11-4 40. 11-6c 58. 11-2b 76. 11-6b 5. 11-2b 23. 11-5 41. 11-6c 59. 11-2c 77. 11-6b 6. 11-2b 24. 11-5 42. 11-6c 60. 11-2c 78. 11-6b 7. 11-2b 25. 11-5 43. 11-6d 61. 11-3 79. 11-6b 8. 11-2b 26. 11-5 44. 11-6d 62. 11-3 80. 11-6b 9. 11-2b 27. 11-6 45. 11-7 63. 11-4 81. 11-6b10. 11-2b 28. 11-6 46. 11-7a 64. 11-4 82. 11-6b, 6c11. 11-2b 29. 11-6 47. 11-7b 65. 11-4 83. 11-6b, 6c12. 11-2b 30. 11-6 48. 11-7b 66. 11-4 84. 11-6b13. 11-2c 31. 11-6a 49. 11-7b 67. 11-4 85. 11-7a14. 11-2c 32. 11-6b 50. 11-7b 68. 11-5 86. 11-7a15. 11-2c 33. 11-6b 51. 11-1 69. 11-5 87. 11-7a16. 11-3 34. 11-6b 52. 11-1 70. 11-5 88. 11-7a17. 11-3 35. 11-6b 53. 11-1 71. 11-6 89. 11-7b18. 11-3 36. 11-6b 54. 11-2b 72. 11-6 90. 11-7c

True-False

91. 11-1 103. 11-4 115. 11-6b 127. 11-2b 139. 11-6b 92. 11-1 104. 11-5 116. 11-6c 128. 11-2b 140. 11-6b 93. 11-2b 105. 11-6 117. 11-6c 129. 11-2c 141. 11-6b 94. 11-2b 106. 11-6 118. 11-6d 130. 11-2c 142. 11-6b 95. 11-2b 107. 11-6 119. 11-7b 131. 11-3 143. 11-6b 96. 11-2c 108. 11-6a 120. 11-7c 132. 11-3 144. 11-6b 97. 11-2c 109. 11-6b 121. 11-1 133. 11-5 145. 11-6b 98. 11-3 110. 11-6b 122. 11-1 134. 11-5 146. 11-6d 99. 11-3 111. 11-6b 123. 11-2a 135. 11-6 147. 11-7a100. 11-4 112. 11-6b 124. 11-2b, 11-2c 136. 11-6 148. 11-7a101. 11-4 113. 11-6b 125. 11-2b 137. 11-6a 149. 11-7b102. 11-4 114. 11-6b 126. 11-2b, 11-2c 138. 11-6b 150. 11-7b

Essay

151. 11-1 156. 11-6, 11-b, 11-6c152. 11-2b 157. 11-6b153. 11-2c 158. 11-6b154. 11-4 159. 11-7a155. 11-5 160. 11-7c

440


Chapter 12: Goods Versus Services Marketing

Multiple Choice

1. 12-2 19. 12-3b 37. 12-6 55. 12-2 73. 12-4 2. 12-2 20. 12-4 38. 12-6 56. 12-3a 74. 12-4 3. 12-2 21. 12-4 39. 12-6 57. 12-3a 75. 12-4 4. 12-2 22. 12-4 40. 12-6a 58. 12-3a 76. 12-4 5. 12-2 23. 12-4 41. 12-6a 59. 12-3a 77. 12-5a 6. 12-2 24. 12-4 42. 12-6a 60. 12-3b 78. 12-5b 7. 12-2 25. 12-4 43. 12-6a 61. 12-3b 79. 12-6 8. 12-2 26. 12-4 44. 12-6a 62. 12-3b 80. 12-6a 9. 12-2 27. 12-4 45. 12-6a 63. 12-4 81. 12-6a10. 12-3a 28. 12-4 46. 12-6a 64. 12-4 82. 12-6a11. 12-3a 29. 12-4 47. 12-6a 65. 12-4 83. 12-6a12. 12-3a 30. 12-4 48. 12-6b 66. 12-4 84. 12-6a13. 12-3a 31. 12-4 49. 12-6b 67. 12-4 85. 12-6a14. 12-3a 32. 12-4 50. 12-6b 68. 12-4 86. 12-6a15. 12-3a 33. 12-4 51. 12-2 69. 12-4 87. 12-6a16. 12-3b 34. 12-4 52. 12-2 70. 12-4 88. 12-6a17. 12-3b 35. 12-5a 53. 12-2 71. 12-4 89. 12-6d18. 12-3b 36. 12-5b 54. 12-2 72. 12-4 90. 12-6d

True-False

91. 12-2 103. 12-4 115. 12-6a 127. 12-3a 139. 12-4 92. 12-2 104. 12-4 116. 12-6a 128. 12-3a 140. 12-5a 93. 12-2 105. 12-4 117. 12-6a 129. 12-3a 141. 12-6a 94. 12-2 106. 12-4 118. 12-6a 130. 12-3a 142. 12-6a 95. 12-3a 107. 12-5a 119. 12-6b 131. 12-3a 143. 12-6a 96. 12-3a 108. 12-5a 120. 12-6b 132. 12-3b 144. 12-6a 97. 12-3a 109. 12-5a 121. 12-2 133. 12-4 145. 12-6a 98. 12-3b 110. 12-6 122. 12-2 134. 12-4 146. 12-6a 99. 12-3b 111. 12-6 123. 12-2 135. 12-4 147. 12-6a100. 12-3b 112. 12-6a 124. 12-2 136. 12-4 148. 12-6a101. 12-3b 113. 12-6a 125. 12-3a 137. 12-4 149. 12-6b102. 12-4 114. 12-6a 126. 12-3a 138. 12-4 150. 12-6d

Essay

151. 12-2 156. 12-4152. 12-2 157. 12-6a153. 12-3a 158. 12-6a154. 12-3b 159. 12-6b155. 12-4 160. 12-6d

441


Chapter 13: Conceiving, Developing, and Managing Products

Multiple Choice

1. 13-1 19. 13-5a 37. 13-5f 55. 13-1 73. 13-5b 2. 13-1 20. 13-5a 38. 13-5g 56. 13-2 74. 13-5d 3. 13-1 21. 13-5a 39. 13-5g 57. 13-2a 75. 13-5d 4. 13-2 22. 13-5a 40. 13-6 58. 13-2a 76. 13-5e 5. 13-2 23. 13-5b 41. 13-6 59. 13-2b 77. 13-5e 6. 13-2a 24. 13-5b 42. 13-6 60. 13-3 78. 13-5e 7. 13-2a 25. 13-5b 43. 13-6 61. 13-4 79. 13-5f 8. 13-2a 26. 13-5b 44. 13-6 62. 13-4 80. 13-5f 9. 13-2a 27. 13-5c 45. 13-6 63. 13-4 81. 13-5f10. 13-2b 28. 13-5c 46. 13-6 64. 13-5 82. 13-5f11. 13-2b 29. 13-5d 47. 13-6 65. 13-5a 83. 13-5g12. 13-3 30. 13-5d 48. 13-6 66. 13-5a 84. 13-5g13. 13-4 31. 13-5e 49. 13-6 67. 13-5a 85. 13-614. 13-4 32. 13-5e 50. 13-8 68. 13-5a 86. 13-615. 13-4 33. 13-5e 51. 13-1 69. 13-5b, 15-5d 87. 13-616. 13-4 34. 13-5f 52. 13-1 70. 13-5b 88. 13-617. 13-5 35. 13-5f 53. 13-1 71. 13-5b 89. 13-718. 13-5 36. 13-5f 54. 13-1 72. 13-5b 90. 13-8

True-False

91. 13-1 103. 13-5a 115. 13-5g 127. 13-4 139. 13-5f 92. 13-1 104. 13-5a 116. 13-6 128. 13-4 140. 13-5f 93. 13-2 105. 13-5b 117. 13-6 129. 13-5 141. 13-5f 94. 13-2a 106. 13-5b 118. 13-6 130. 13-5 142. 13-5f 95. 13-2a 107. 13-5b 119. 13-6 131. 13-5a 143. 13-6 96. 13-2a 108. 13-5c 120. 13-7 132. 13-5a 144. 13-6 97. 13-2b 109. 13-5d 121. 13-1 133. 13-5b 145. 13-6 98. 13-2b 110. 13-5d 122. 13-1 134. 13-5c 146. 13-6 99. 13-3 111. 13-5e 123. 13-1 135. 13-5d 147. 13-6100. 13-4 112. 13-5e 124. 13-2a 136. 13-5d 148. 13-6101. 13-4 113. 13-5f 125. 13-2a 137. 13-5e 149. 13-7102. 13-5a 114. 13-5f 126. 13-3 138. 13-5e 150. 13-8

Essay

151. 13-1, 13-5 156. 13-5c152. 13-2 157. 13-5d153. 13-2a 158. 13-5f154. 13-4 159. 13-6155. 13-5b 160. 13-7, 13-8

442


Chapter 14: Value Chain Management and Logistics

Multiple Choice

1. 14-2b 19. 14-3c 37. 14-4b 55. 14-3b 73. 14-3e 2. 14-2b 20. 14-3d 38. 14-4b 56. 14-3c 74. 14-3f 3. 14-3 21. 14-3d 39. 14-4b 57. 14-3c 75. 14-4, 4c 4. 14-3 22. 14-3d 40. 14-4b 58. 14-3c 76. 14-4a 5. 14-3a 23. 14-3e 41. 14-4b 59. 14-3c 77. 14-4a 6. 14-3b 24. 14-3e 42. 14-4c 60. 14-3c 78. 14-4b 7. 14-3b 25. 14-3e 43. 14-4c 61. 14-3c 79. 14-4b 8. 14-3b 26. 14-3e 44. 14-4c 62. 14-3c 80. 14-4c 9. 14-3c 27. 14-3f 45. 14-4c 63. 14-3c 81. 14-4c10. 14-3c 28. 14-3g 46. 14-4c 64. 14-3d 82. 14-4c11. 14-3c 29. 14-4 47. 14-4c 65. 14-3e 83. 14-4c12. 14-3c 30. 14-4a 48. 14-4c 66. 14-3e 84. 14-4c13. 14-3c 31. 14-4a 49. 14-4c 67. 14-3e 85. 14-4c14. 14-3c 32. 14-4b 50. 14-4c 68. 14-3e 86. 14-4c15. 14-3c 33. 14-4b 51. 14-2b 69. 14-3e 87. 14-4c16. 14-3c 34. 14-4b 52. 14-2c 70. 14-3e 88. 14-4c17. 14-3c 35. 14-4b 53. 14-3a 71. 14-3e 89. 14-4c18. 14-3c 36. 14-4b 54. 14-3b 72. 14-3e 90. 14-4c

True-False

91. 14-2b 103. 14-3c 115. 14-4b 127. 14-3c 139. 14-3g 92. 14-2b 104. 14-3d 116. 14-4b 128. 14-3c 140. 14-4, 4c 93. 14-3 105. 14-3d 117. 14-4c 129. 14-3c, 14-3d 141. 14-4a, 4b 94. 14-3 106. 14-3e 118. 14-4c 130. 14-3c 142. 14-4b 95. 14-3a 107. 14-3e 119. 14-4c 131. 14-3c 143. 14-4b 96. 14-3b 108. 14-3e 120. 14-4c 132. 14-3c 144. 14-4c 97. 14-3c 109. 14-3f 121. 14-2 133. 14-3c 145. 14-4c 98. 14-3c 110. 14-3g 122. 14-2c 134. 14-3d 146. 14-4c 99. 14-3c 111. 14-4a 123. 14-3 135. 14-3e 147. 14-4c100. 14-3c 112. 14-4a, 14-4b 124. 14-3a, 14-4c 136. 14-3e 148. 14-4c101. 14-3c 113. 14-4b 125. 14-3a 137. 14-3e 149. 14-4c102. 14-3c 114. 14-4b 126. 14-3b, 14-3c 138. 14-3f 150. 14-4c

Essay

151. 14-2b, 14-2c 156. 14-3e152. 14-3 157. 14-3g153. 14-3c 158. 14-4b154. 14-3c 159. 14-4c155. 14-3e 160. 14-4c

443


Chapter 15: Wholesaling

Multiple Choice

1. 15-1 19. 15-3b 37. 15-3b 55. 15-2c 73. 15-3b 2. 15-1 20. 15-3b 38. 15-3c 56. 15-2c 74. 15-3b 3. 15-2a 21. 15-3b 39. 15-3c 57. 15-2c 75. 15-3b 4. 15-2b 22. 15-3b 40. 15-3c 58. 15-3a 76. 15-3b, 3c 5. 15-2c 23. 15-3b 41. 15-3c 59. 15-3a 77. 15-3b 6. 15-2c 24. 15-3b 42. 15-3c 60. 15-3a 78. 15-3b 7. 15-2c 25. 15-3b 43. 15-3c 61. 15-3a 79. 15-3b 8. 15-2c 26. 15-3b 44. 15-3c 62. 15-3a 80. 15-3b 9. 15-3 27. 15-3b 45. 15-3c 63. 15-3a 81. 15-3c10. 15-3a 28. 15-3b 46. 15-3c 64. 15-3a 82. 15-3c11. 15-3a 29. 15-3b 47. 15-3c 65. 15-3a, 15-3b 83. 15-3c12. 15-3a 30. 15-3b 48. 15-3c 66. 15-3b 84. 15-3c13. 15-3a 31. 15-3b 49. 15-3c 67. 15-3b 85. 15-3c14. 15-3a 32. 15-3b 50. 15-4 68. 15-3b 86. 15-3c15. 15-3a 33. 15-3b 51. 15-1 69. 15-3b 87. 15-3c16. 15-3b 34. 15-3b 52. 15-2a 70. 15-3b 88. 15-3c17. 15-3b 35. 15-3b 53. 15-2b 71. 15-3b 89. 15-3c18. 15-3b 36. 15-3b 54. 15-2c 72. 15-3b 90. 15-3c

True-False

91. 15-1 103. 15-3b 115. 15-3c 127. 15-2c 139. 15-3b 92. 15-2a 104. 15-3b 116. 15-3c 128. 15-2c 140. 15-3b 93. 15-2a 105. 15-3b 117. 15-3c 129. 15-2c 141. 15-3b 94. 15-2b 106. 15-3b 118. 15-3c 130. 15-2c 142. 15-3b 95. 15-2c 107. 15-3b 119. 15-3c 131. 15-3a, 15-3b 143. 15-3b 96. 15-2c 108. 15-3b 120. 15-3c 132. 15-3a 144. 15-3b 97. 15-2c 109. 15-3b 121. 15-1 133. 15-3a 145. 15-3b 98. 15-2c 110. 15-3b 122. 15-2a 134. 15-3a, 15-3b 146. 15-3b 99. 15-3 111. 15-3b 123. 15-2b 135. 15-3b 147. 15-3b100. 15-3a 112. 15-3b 124. 15-2c 136. 15-3b 148. 15-3c101. 15-3a 113. 15-3b 125. 15-2c 137. 15-3b 149. 15-3c102. 15-3a 114. 15-3c 126. 15-2c 138. 15-3b 150. 15-3c

Essay

151. 15-2b, 15-3b 156. 15-3b152. 15-2c 157. 15-3b153. 15-2c 158. 15-3b154. 15-3a, 15-3c 159. 15-3c155. 15-3b 160. 15-4

444


Chapter 16: Retailing

Multiple Choice

1. 16-1 19. 16-3b 37. 16-3c 55. 16-3a 73. 16-3c 2. 16-1 20. 16-3b 38. 16-4a 56. 16-3a 74. 16-3c 3. 16-1 21. 16-3b 39. 16-4a 57. 16-3a 75. 16-3c 4. 16-2a 22. 16-3b 40. 16-4a 58. 16-3a 76. 16-4a 5. 16-2a 23. 16-3b 41. 16-4a 59. 16-3a 77. 16-4a 6. 16-2a 24. 16-3b 42. 16-4a 60. 16-3a 78. 16-4a 7. 16-3a 25. 16-3b 43. 16-4a 61. 16-3a 79. 16-4a 8. 16-3a 26. 16-3b 44. 16-4a 62. 16-3b 80. 16-4a 9. 16-3a 27. 16-3b 45. 16-4b 63. 16-3b 81. 16-4a, 4c10. 16-3a 28. 16-3b 46. 16-4c 64. 16-3b 82. 16-4a11. 16-3a 29. 16-3b 47. 16-4c 65. 16-3b 83. 16-4c12. 16-3a 30. 16-3b 48. 16-4e 66. 16-3b 84. 16-4c13. 16-3a 31. 16-3b 49. 16-4e 67. 16-3b 85. 16-4c14. 16-3a 32. 16-3b 50. 16-5 68. 16-3b 86. 16-4d15. 16-3a 33. 16-3c 51. 16-1 69. 16-3b 87. 16-4d16. 16-3b 34. 16-3c 52. 16-2c 70. 16-3b 88. 16-4d17. 16-3b 35. 16-3c 53. 16-3a 71. 16-3b 89. 16-4e18. 16-3b 36. 16-3c 54. 16-3a 72. 16-3b, 16-4a 90. 16-4e

True-False

91. 16-1 103. 16-3b 115. 16-4a 127. 16-3a 139. 16-4a 92. 16-1 104. 16-3b 116. 16-4a 128. 16-3b 140. 16-4a 93. 16-1 105. 16-3b 117. 16-4b 129. 16-3b 141. 16-4a 94. 16-2a 106. 16-3b 118. 16-4c 130. 16-3b 142. 16-4a 95. 16-2b 107. 16-3c 119. 16-4d 131. 16-3b 143. 16-4b 96. 16-3 108. 16-3c 120. 16-4e 132. 16-3b 144. 16-4c 97. 16-3a 109. 16-3c 121. 16-1 133. 16-3b 145. 16-4c 98. 16-3a 110. 16-3c 122. 16-2b 134. 16-3b 146. 16-4c 99. 16-3a 111. 16-3c 123. 16-2c 135. 16-3b 147. 16-4d100. 16-3a 112. 16-3c 124. 16-3 136. 16-3b 148. 16-4d101. 16-3b 113. 16-4a 125. 16-3a 137. 16-3c 149. 16-4e102. 16-3b 114. 16-4a 126. 16-3a 138. 16-3c 150. 16-4e

Essay

151. 16-1 156. 16-3b152. 16-2a 157. 16-3b, 16-4d153. 16-2b, 16-3b 158. 16-3c154. 16-3a 159. 16-4a, 16-4b, 16-4c155. 16-3b 160. 16-4e

445


Chapter 17: Integrated Marketing Communications

Multiple Choice

1. 17-1 19. 17-5c 37. 17-5h 55. 17-4 73. 17-6a 2. 17-2 20. 17-5c 38. 17-6a 56. 17-4 74. 17-6a 3. 17-3 21. 17-5c 39. 17-6a 57. 17-4 75. 17-6a 4. 17-4 22. 17-5c 40. 17-6a 58. 17-4 76. 17-6a 5. 17-4 23. 17-5c 41. 17-6a 59. 17-4 77. 17-6a 6. 17-4 24. 17-5c 42. 17-6a 60. 17-5a 78. 17-6a 7. 17-4 25. 17-5c 43. 17-6a 61. 17-5c 79. 17-6a 8. 17-4 26. 17-5c 44. 17-6a 62. 17-5c 80. 17-6a 9. 17-4 27. 17-5d 45. 17-6b 63. 17-5c 81. 17-6a10. 17-4 28. 17-5d 46. 17-6b 64. 17-5c 82. 17-6a11. 17-4 29. 17-5e 47. 17-6c 65. 17-5c 83. 17-6b12. 17-4 30. 17-5e 48. 17-8 66. 17-5c 84. 17-6b13. 17-5a 31. 17-5e 49. 17-8 67. 17-5c 85. 17-6b14. 17-5a 32. 17-5e 50. 17-8 68. 17-5d 86. 17-6b15. 17-5a 33. 17-5e 51. 17-2 69. 17-5e 87. 17-6c16. 17-5b 34. 17-5f 52. 17-2 70. 17-5f 88. 17-817. 17-5b 35. 17-5f 53. 17-3 71. 17-5g 89. 17-818. 17-5b 36. 17-5g 54. 17-2, 17-4 72. 17-5h 90. 17-8

True-False

91. 17-2 103. 17-5c 115. 17-6b 127. 17-5a, 17-5d 139. 17-6a 92. 17-3 104. 17-5d 116. 17-6b 128. 17-5c 140. 17-6a 93. 17-4 105. 17-5d 117. 17-8 129. 17-5c 141. 17-6a 94. 17-4 106. 17-5e 118. 17-8 130. 17-5c 142. 17-6a 95. 17-4 107. 17-5f 119. 17-8 131. 17-5c 143. 17-6a 96. 17-4 108. 17-5f 120. 17-8 132. 17-5c 144. 17-6b 97. 17-5 109. 17-5h 121. 17-2 133. 17-5c 145. 17-6b 98. 17-5b, 17-5e 110. 17-5h 122. 17-3 134. 17-5c 146. 17-6b 99. 17-5c 111. 17-6a 123. 17-4 135. 17-5c 147. 17-6c100. 17-5c 112. 17-6a 124. 17-4 136. 17-5g 148. 17-8101. 17-5c 113. 17-6a 125. 17-4 137. 17-6a 149. 17-8102. 17-5c 114. 17-6b 126. 17-4 138. 17-6a 150. 17-8

Essay

151. 17-3 156. 17-5c152. 17-4 157. 17-6, 17-6b153. 17-5, 17-5h 158. 17-6b154. 17-5c 159. 17-8155. 17-5c 160. 17-9

446


Chapter 18: Advertising and Public Relations

Multiple Choice

1. 18-1 19. 18-4e 37. 18-4e 55. 18-4a 73. 18-4e 2. 18-1 20. 18-4e 38. 18-4e 56. 18-4a 74. 18-4e 3. 18-1 21. 18-4e 39. 18-4e 57. 18-4b 75. 18-4e 4. 18-1 22. 18-4e 40. 18-4e 58. 18-4d 76. 18-4e 5. 18-2 23. 18-4e 41. 18-4e 59. 18-4d 77. 18-4g 6. 18-2 24. 18-4e 42. 18-4e 60. 18-4e 78. 18-4h 7. 18-3 25. 18-4e 43. 18-4h 61. 18-4e 79. 18-4h 8. 18-3 26. 18-4e 44. 18-4h 62. 18-4e 80. 18-4h 9. 18-3 27. 18-4e 45. 18-6 63. 18-4e 81. 18-4h10. 18-4a 28. 18-4e 46. 18-6 64. 18-4e 82. 18-4i11. 18-4a 29. 18-4e 47. 18-6 65. 18-4e 83. 18-512. 18-4b 30. 18-4e 48. 18-7b 66. 18-4e 84. 18-513. 18-4b 31. 18-4e 49. 18-7c 67. 18-4e 85. 18-614. 18-4b 32. 18-4e 50. 18-7g 68. 18-4e 86. 18-615. 18-4b 33. 18-4e 51. 18-1 69. 18-4e 87. 18-616. 18-4b 34. 18-4e 52. 18-1 70. 18-4e 88. 18-7a17. 18-4d 35. 18-4e 53. 18-3 71. 18-4e 89. 18-7b18. 18-4d 36. 18-4e 54. 18-3 72. 18-4e 90. 18-7g

True-False

91. 18-2 103. 18-4e 115. 18-7a 127. 18-4e 139. 18-4e 92. 18-3 104. 18-4e 116. 18-7a 128. 18-4e 140. 18-4e 93. 18-3 105. 18-4e 117. 18-7a 129. 18-4e 141. 18-4h 94. 18-4a 106. 18-4e 118. 18-7b 130. 18-4e 142. 18-4h 95. 18-4b 107. 18-4e 119. 18-7c 131. 18-4e 143. 18-5 96. 18-4d 108. 18-4h 120. 18-7g 132. 18-4e 144. 18-5 97. 18-4e 109. 18-5 121. 18-1 133. 18-4e 145. 18-6 98. 18-4e 110. 18-5 122. 18-4a 134. 18-4e 146. 18-6 99. 18-4e 111. 18-5 123. 18-4a 135. 18-4e 147. 18-7a100. 18-4e 112. 18-6 124. 18-4b 136. 18-4e 148. 18-7b101. 18-4e 113. 18-6 125. 18-4b 137. 18-4e 149. 18-7c102. 18-4e 114. 18-6 126. 18-4d 138. 18-4e 150. 18-7g

Essay

151. 18-1 156. 18-4h152. 18-3 157. 18-5153. 18-4b 158. 18-6154. 18-4e 159. 18-7155. 18-4e 160. 18-7g

447


Chapter 19: Personal Selling and Sales Promotion

Multiple Choice

1. 19-2 19. 19-4d 37. 19-4g 55. 19-3 73. 19-4f 2. 19-2 20. 19-4e 38. 19-4g 56. 19-3 74. 19-4g 3. 19-2 21. 19-4e 39. 19-4g 57. 19-4b 75. 19-4g 4. 19-2 22. 19-4e 40. 19-4g 58. 19-4b 76. 19-4g 5. 19-3 23. 19-4e 41. 19-5 59. 19-4d 77. 19-4g 6. 19-3 24. 19-4e 42. 19-6 60. 19-4d 78. 19-4g 7. 19-3 25. 19-4e 43. 19-6 61. 19-4d 79. 19-5 8. 19-3 26. 19-4f 44. 19-7a 62. 19-4d 80. 19-6 9. 19-4a 27. 19-4f 45. 19-7b 63. 19-4d 81. 19-610. 19-4b 28. 19-4f 46. 19-7c 64. 19-4d 82. 19-611. 19-4c 29. 19-4f 47. 19-7c 65. 19-4e 83. 19-6, 7d12. 19-4c 30. 19-4f 48. 19-7d 66. 19-4e 84. 19-6, 7d13. 19-4d 31. 19-4f 49. 19-7d 67. 19-4e 85. 19-614. 19-4d 32. 19-4f 50. 19-7d 68. 19-4f 86. 19-615. 19-4d 33. 19-4f 51. 19-2 69. 19-4f 87. 19-616. 19-4d 34. 19-4g 52. 19-2 70. 19-4f 88. 19-617. 19-4d 35. 19-4g 53. 19-2 71. 19-4f 89. 19-7c18. 19-4d 36. 19-4g 54. 19-3 72. 19-4f 90. 19-7f

True-False

91. 19-2 103. 19-4c 115. 19-7b 127. 19-3 139. 19-4f 92. 19-2 104. 19-4d 116. 19-7c 128. 19-3 140. 19-4f 93. 19-2 105. 19-4d 117. 19-7c 129. 19-4a 141. 19-4f 94. 19-2 106. 19-4d 118. 19-7d 130. 19-4c 142. 19-4g 95. 19-2 107. 19-4f 119. 19-7f 131. 19-4d 143. 19-4g 96. 19-3 108. 19-4g 120. 19-7f 132. 19-4d 144. 19-4g 97. 19-3 109. 19-4g 121. 19-2 133. 19-4d 145. 19-5 98. 19-3, 19-4f 110. 19-4g 122. 19-2 134. 19-4e 146. 19-6 99. 19-3 111. 19-5 123. 19-2 135. 19-4e 147. 19-6100. 19-4 112. 19-5 124. 19-3 136. 19-4e, 19-4f 148. 19-7d101. 19-4b 113. 19-6 125. 19-3 137. 19-4e, 19-4f 149. 19-7d102. 19-4c 114. 19-7a 126. 19-3 138. 19-4f 150. 19-7f

Essay

151. 19-2 156. 19-4g152. 19-3, 19-4g 157. 19-6153. 19-4b 158. 19-7154. 19-4d, 19-4g 159. 19-7c, 19-7d155. 19-4f 160. 19-7f

448


Chapter 20: Considerations in Price Planning

Multiple Choice

1. 20-1 19. 20-4a 37. 20-4c 55. 20-3 73. 20-4c 2. 20-1 20. 20-4a 38. 20-4c 56. 20-3 74. 20-4c 3. 20-1 21. 20-4a 39. 20-4c 57. 20-3 75. 20-4c 4. 20-1 22. 20-4a 40. 20-4c 58. 20-4a 76. 20-4c 5. 20-1 23. 20-4a 41. 20-4c 59. 20-4a 77. 20-4c 6. 20-2 24. 20-4a 42. 20-4d 60. 20-4a 78. 20-4c 7. 20-2 25. 20-4c 43. 20-4d 61. 20-4a 79. 20-4c 8. 20-3 26. 20-4c 44. 20-4d 62. 20-4a 80. 20-4c 9. 20-3 27. 20-4c 45. 20-4d 63. 20-4a 81. 20-4c10. 20-3 28. 20-4c 46. 20-4e 64. 20-4a 82. 20-4c11. 20-3 29. 20-4c 47. 20-4e 65. 20-4a 83. 20-4c12. 20-3 30. 20-4c 48. 20-4e 66. 20-4a 84. 20-4c13. 20-4a 31. 20-4c 49. 20-4e 67. 20-4a 85. 20-4d14. 20-4a 32. 20-4c 50. 20-4e 68. 20-4a 86. 20-4d15. 20-4a 33. 20-4c 51. 20-1 69. 20-4a 87. 20-4d16. 20-4a 34. 20-4c 52. 20-1 70. 20-4a 88. 20-4e17. 20-4a 35. 20-4c 53. 20-2 71. 20-4a 89. 20-4e18. 20-4a 36. 20-4c 54. 20-3 72. 20-4b 90. 20-4e

True-False

91. 20-1 103. 20-4a 115. 20-4c 127. 20-3 139. 20-4c 92. 20-1 104. 20-4a 116. 20-4c 128. 20-4a 140. 20-4c 93. 20-2 105. 20-4a 117. 20-4d 129. 20-4a 141. 20-4c 94. 20-2 106. 20-4a 118. 20-4d 130. 20-4a 142. 20-4c 95. 20-3 107. 20-4b 119. 20-4e 131. 20-4a 143. 20-4c 96. 20-3 108. 20-4c 120. 20-4e 132. 20-4a 144. 20-4d 97. 20-3 109. 20-4c 121. 20-1 133. 20-4a 145. 20-4d 98. 20-3 110. 20-4c 122. 20-1 134. 20-4c 146. 20-4d 99. 20-4a 111. 20-4c 123. 20-2 135. 20-4c 147. 20-4e100. 20-4a 112. 20-4c 124. 20-2 136. 20-4c 148. 20-4e101. 20-4a 113. 20-4c 125. 20-3 137. 20-4c 149. 20-4e102. 20-4a 114. 20-4c 126. 20-3 138. 20-4c 150. 20-4e

Essay

151. 20-3 156. 20-4c152. 20-4a 157. 20-4c153. 20-4a 158. 20-4d154. 20-4c 159. 20-4e155. 20-4c 160. 20-4e

449


Chapter 21: Developing and Applying a Pricing Strategy

Multiple Choice

1. 21-1 19. 21-4a 37. 21-5b 55. 21-2b 73. 21-4b 2. 21-2 20. 21-4a 38. 21-5c 56. 21-2b 74. 21-4b 3. 21-2a 21. 21-4a 39. 21-5d 57. 21-4a 75. 21-4b 4. 21-2a 22. 21-4a 40. 21-5d 58. 21-4a 76. 21-4b 5. 21-2a 23. 21-4b 41. 21-5d 59. 21-4a 77. 21-4b 6. 21-2b 24. 21-4b 42. 21-5e 60. 21-4a 78. 21-4c 7. 21-2b 25. 21-4b 43. 21-5e 61. 21-4a 79. 21-4d 8. 21-2b 26. 21-4b 44. 21-5g 62. 21-4a 80. 21-5a 9. 21-2c 27. 21-4b 45. 21-5g 63. 21-4a 81. 21-5a10. 21-2c 28. 21-4b 46. 21-5h 64. 21-4a 82. 21-5c11. 21-3 29. 21-4b 47. 21-5i 65. 21-4a 83. 21-5d12. 21-4a 30. 21-4b 48. 21-5i 66. 21-4a 84. 21-5d13. 21-4a 31. 21-4b 49. 21-5j 67. 21-4a 85. 21-5g14. 21-4a 32. 21-4c 50. 21-6 68. 21-4b 86. 21-5h15. 21-4a 33. 21-4c 51. 21-1 69. 21-4b 87. 21-5i16. 21-4a 34. 21-5a 52. 21-2 70. 21-4b 88. 21-617. 21-4a 35. 21-5a 53. 21-2a 71. 21-4b 89. 21-618. 21-4a 36. 21-5b 54. 21-2b 72. 21-4b 90. 21-6

True-False

91. 21-1 103. 21-4a 115. 21-5b 127. 21-4a 139. 21-4b 92. 21-1 104. 21-4a 116. 21-5d 128. 21-4a 140. 21-4b 93. 21-2a 105. 21-4b 117. 21-5g 129. 21-4a 141. 21-4b 94. 21-2a 106. 21-4b 118. 21-5h 130. 21-4a 142. 21-4b 95. 21-2b 107. 21-4b 119. 21-5h 131. 21-4a 143. 21-4b 96. 21-2b 108. 21-4b 120. 21-6 132. 21-4a 144. 21-4c 97. 21-4a 109. 21-4b 121. 21-1 133. 21-4a 145. 21-5a, 5b 98. 21-4a 110. 21-4b 122. 21-2 134. 21-4a 146. 21-5b 99. 21-4a 111. 21-4c 123. 21-2a 135. 21-4a 147. 21-5c100. 21-4a 112. 21-4c 124. 21-2b 136. 21-4a 148. 21-5e101. 21-4a 113. 21-4c 125. 21-3 137. 21-4b 149. 21-5g102. 21-4a 114. 21-4d 126. 21-4a 138. 21-4b 150. 21-5h

Essay

151. 21-1 156. 21-4b152. 21-2, 21-2a, 21-2b 157. 21-4b153. 21-4a 158. 21-4b154. 21-4a 159. 21-5a, 21-5b155. 21-4a, 4b 160. 21-6

450


Chapter 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan

Multiple Choice

1. 22-2 19. 22-3a 37. 22-3d 55. 22-2a 73. 22-3c 2. 22-2 20. 22-3c 38. 22-3d 56. 22-2a 74. 22-3c 3. 22-2a 21. 22-3c 39. 22-3d 57. 22-2a 75. 22-3c 4. 22-2a 22. 22-3c 40. 22-3d 58. 22-2c 76. 22-3c 5. 22-2b 23. 22-3c 41. 22-3d 59. 22-2f 77. 22-3c 6. 22-2b 24. 22-3c 42. 22-3d 60. 22-2f 78. 22-3c 7. 22-2b 25. 22-3c 43. 22-3d 61. 22-2g 79. 22-3d 8. 22-2c 26. 22-3c 44. 22-3d 62. 22-3 80. 22-3d 9. 22-2d 27. 22-3c 45. 22-3e 63. 22-3a 81. 22-3d10. 22-2e 28. 22-3c 46. 22-3e 64. 22-3a 82. 22-3d11. 22-2f 29. 22-3c 47. 22-3e 65. 22-3a 83. 22-3d12. 22-2g 30. 22-3c 48. 22-3e 66. 22-3b, 22-3e 84. 22-3d13. 22-3 31. 22-3c 49. 22-4 67. 22-3b 85. 22-3d14. 22-3 32. 22-3c 50. 22-4 68. 22-3c 86. 22-3d15. 22-3a 33. 22-3c 51. 22-2 69. 22-3c 87. 22-3d16. 22-3a 34. 22-3d 52. 22-2 70. 22-3c 88. 22-3e17. 22-3a 35. 22-3d 53. 22-2a 71. 22-3c 89. 22-3e18. 22-3a 36. 22-3d 54. 22-2a 72. 22-3c 90. 22-3e, 22-4

True-False

91. 22-2 103. 22-3a 115. 22-3d 127. 22-2d 139. 22-3c 92. 22-2 104. 22-3a 116. 22-3e 128. 22-2e 140. 22-3c 93. 22-2a 105. 22-3a 117. 22-3e 129. 22-2g 141. 22-3c 94. 22-2b 106. 22-3c 118. 22-3e 130. 22-2g 142. 22-3d 95. 22-2b 107. 22-3c 119. 22-3e 131. 22-3 143. 22-3d 96. 22-2b 108. 22-3c 120. 22-3e 132. 22-3a 144. 22-3d 97. 22-2c 109. 22-3c 121. 22-2 133. 22-3a 145. 22-3d 98. 22-2d 110. 22-3c 122. 22-2a 134. 22-3b 146. 22-3e 99. 22-2d, 22-2e 111. 22-3c 123. 22-2b 135. 22-3b 147. 22-3e100. 22-2f 112. 22-3d 124. 22-2b 136. 22-3c 148. 22-3e101. 22-2g 113. 22-3d 125. 22-2b 137. 22-3c 149. 22-4102. 22-3 114. 22-3d 126. 22-2d 138. 22-3c 150. 22-4

Essay

151. 22-2 156. 22-3c, 22-3d, 22-3e152. 22-2a 157. 22-3c153. 22-2d 158. 22-3d154. 22-3a 159. 22-3e155. 22-3a 160. 22-4

451

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