transitioned medi
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Presentation for the Columbia Business School Transitioned Media conference May 21, 2010.TRANSCRIPT
Andrew LihUniversity of Southern Californiahttp://andrewlih.comTwitter: Fuzheado
The Wikipedia Revolution:Crowds, Collaboration, Content and Curation Remaking the News
Transitioned Media Conference
Columbia Business School
May 21, 2010
1Friday, May 21, 2010
Works in practice,but not in theory
by bored-now@flickr, licensed under Creative Commons Attribution NC License
Problem with Wikipedia...
2Friday, May 21, 2010
ComScore Top 5 (Nov 2009)Alexa Top 6 (Feb 2009)
Since 2006, overtakenNY Times, Amazon, Fox Interactive,
eBay, Time Warner sites
Ranking
Photo by: victoriapeckham@flickr, Creative Commons3Friday, May 21, 2010
4Friday, May 21, 2010
Larry Sanger
by SimSullen, licensed under Creative Commons Attribution 2.0 License
5Friday, May 21, 2010
Jimmy Wales
By WiLLGT09@flickr, file is licensed under Attribution-Noncommercial-Share Alike 2.0 Generic
6Friday, May 21, 2010
Ward CunninghamThis file is licensed under Creative Commons Attribution 2.0 License
7Friday, May 21, 2010
8Friday, May 21, 2010
Given enough eyeballs,all bugs are shallow
The Crowd at work
9Friday, May 21, 2010
How has “the crowd” become part of the news process?
Wikipedia Lessons
10Friday, May 21, 2010
Viewer-contributed contentor
Community-curated works
User generated media
11Friday, May 21, 2010
Are bloggers journalists?Some are, most aren’t.
Citizen journalists
12Friday, May 21, 2010
Pro-Am Journalism?
Amateurstandards
Professionalstandards
Noncommercial(amateur)
Commercial(pro)
Most blogs and usergen content
13Friday, May 21, 2010
Like Wikipedia of mapsContribute GPS “trails”
and traces to projectCreative Commons
license
OpenStreetmap
14Friday, May 21, 2010
OpenStreetmap
15Friday, May 21, 2010
OpenStreetmap - Haiti
http://brainoff.com/weblog/2010/01/14/1518
Using:Yahoo imagery
CIA mapsGeoEye
BEFORE
AFTER
16Friday, May 21, 2010
Content Creation vs Curation
WorksCreation
Works Curation
17Friday, May 21, 2010
Dan Gillmor
Journalism is no longer a lecture.It is a conversation
18Friday, May 21, 2010
Lawrence Lessig
“weirdly totalitarian” communications of the 20th century yields to “read/write”
19Friday, May 21, 2010
Leo Laporte, TWiT
Mass media is not natural to the human condition... An artifact of a certain
technological age
20Friday, May 21, 2010
Jay Rosen
The people, formerly known as the audience
21Friday, May 21, 2010
Information Pyramid
Information
data
knowledge
wisdom
22Friday, May 21, 2010
press releases, live coverage, photos
sports stats, weather metrics, financial
context, historical analysis
?
Information Pyramid
Information
data
knowledge
wisdom
23Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
?
Impact of Internet Media
Information
data
knowledge
wisdom
commodityuser generatedmultiple sources
24Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
?
Journalism Values
Information
data
knowledge
wisdom
editingresearch
storytellingcuration
fairnessaccuracybalance
transparency
commodityuser generatedmultiple sources
25Friday, May 21, 2010
What is true, credible?Arbiters, processes,
systems
Values
26Friday, May 21, 2010
Content... Creation vs Curation
Working the crowd
27Friday, May 21, 2010
CNN iReportYouTube, Ustream.tv
Flickr, Wikimedia Commons
Citizen Journalists
Creative Commons Attribution Sharealike 3.0 Wikimedia User:Didoundp28Friday, May 21, 2010
Open Streetmap NASA Clickworkers
Guardian UKTPM Muckraker
Crowdsourcing - Discrete tasks
29Friday, May 21, 2010
NASA Clickworkers
Volunteers, identifying and classifying the age of craters
on Mars
http://en.wikipedia.org/wiki/Clickworkers
30Friday, May 21, 2010
Clickworkers vectorizing craters
“accomplished in a week what a single graduate
student would have needed a year to
complete”
The Future of the Internet--And How to Stop It by Jonathan Zittrain
31Friday, May 21, 2010
UK expenses scandal(Guardian)
US DOJ attorneys(TPM Muckraker)
Crowdsourcing - Document dump
32Friday, May 21, 2010
20,000 volunteers
comb through PDF documents
UK Parliament expenses scandal
http://www.niemanlab.org/2009/06/four-crowdsourcing-lessons-from-the-guardians-spectacular-expenses-scandal-experiment/
33Friday, May 21, 2010
Small simple tasksLarge diverse groupsDesign for selfishness
Result aggregation
Wisdom of Crowds Online (Derek Powazek, SXSW2009)
Photo by: iskanderbenamor@flickr, Creative Commons34Friday, May 21, 2010
TPM Muckraker readers combed thru 3,000 emails
In hours, crowd ID’ed “compromising passages”Result: MSM news stories,
Polk Award
Attorneys scandal
http://www.npr.org/templates/story/story.php?storyId=908350135Friday, May 21, 2010
“Crowdsouring...will stand along the
traditional ‘big three’ of interviews, observation and
examining documents”
Robert Niles (Theme Park Insider)
http://www.ojr.org/ojr/stories/070731niles/
36Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
?
Journalism Values
Information
data
knowledge
wisdom
editingresearch
storytellingcuration
fairnessaccuracybalance
transparency
37Friday, May 21, 2010
Clay Shirky
The problem is filter failure, not information overload
38Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
Understanding Content | Curation
Information
data
knowledge
wisdom? ? ?
NASA Clickworkers
TPMMuckrakerattorneysscandal
OpenStreetmap
Wikipedia
ThemeParkInsider
CNN iReport
Crowd/Audience
Corporate/Govt
Content Curation
Credit: Andrew Lih, University of Southern California
39Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
?
Impact of Internet Media
Information
data
knowledge
wisdom
40Friday, May 21, 2010
News industry
Journalism not doomed but it is shifting to a permanent
beta mode, disrupting legacy media
Fortune at the top of the pyramid
41Friday, May 21, 2010
press releases, live coverage, photos
sports, weather, financial
context, historical analysis
?
Journalism Values
Information
data
knowledge
wisdom
editingresearch
storytellingcuration
fairnessaccuracybalance
transparency
42Friday, May 21, 2010
Andrew [email protected]
Twitter: Fuzheado
article view sourcediscussion history
HOW A BUNCH OF NOBODIES CREATED THE WORLD’S
GREATEST ENCYCLOPEDIA“Imagine a world in which every single person
on the planet is given free access to the sum of
all human knowledge. That’s what we’re doing.”
—Jimmy Wales
With more than 2,000,000 individual articles on
everything from Aa! (a Japanese pop group) to
Zzyzx, California, written by an army of volunteer
contributors, Wikipedia is the #8 site on the World
Wide Web. Created (and corrected) by anyone with
access to a computer, this impressive assemblage
of knowledge is growing at an astonishing rate of
more than 30,000,000 words a month. Now for the
first time, a Wikipedia insider tells the story of how
it all happened—from the first glimmer of an idea to
the global phenomenon it’s become.
Andrew Lih has been an administrator (a trusted
user who is granted access to technical features)
at Wikipedia for more than four years, as well as a
regular host of the weekly Wikipedia podcast. In The
Wikipedia Revolution, he details the site’s inception
in 2001, its evolution, and its remarkable growth,
while also explaining its larger cultural repercussions.
Wikipedia is not just a website; it’s a global commu-
nity of contributors who have banded together out of
a shared passion for making knowledge free.
Featuring a Foreword by Wikipedia founder Jimmy
Wales and an Afterword that is itself a Wikipedia
creation.
U.S. $24.99
ANDREW LIH was an academic in new media and
journalism for ten years, at Columbia University
and Hong Kong University. He has been a com-
mentator on new media, technology, and journal-
ism issues on CNN, MSNBC, and NPR. Lih is
based in Beijing.
Become a part of The Wikipedia Revolution yourself,
and try your hand at editing the last chapter at: http://
www.wikipediarevolution.com/wiki/Main_Page
Jacket design by Ervin Serrano
Jacket photographs: globe by Frank Whitney/Jupiterimages;
puzzle by Shutterstock
Author photograph by Mei Fong
3/09
Prin
ted
in U
SA ©
200
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ion
Wikipedia RevolutionFrom Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the book. For the different, similar terms related to Wikipedia, see
Wikipedia (terminology).
For Wikipedia’s non-encyclopedic visitor introduction, see Wikipedia:About.
Wikipedia Revolution (pronunciation ) is the story of the free,[1] multilingual ency-
clopedia project supported by the non-profit Wikimedia Foundation. The website’s name
is a portmanteau of the words wiki (a technology for creating collaborative websites) and
encyclopedia. Wikipedia’s 10 million articles have been written collaboratively by volun-
teers around the world, and almost all of its articles can be edited by anyone who can
access the Wikipedia website.[2] Launched in 2001 by Jimmy Wales and Larry Sanger,[3] it
is currently the largest and most popular[1] general reference work on the Internet.[4][5][6]
The Wikipedia Revolution traces Wikipedia’s phenomenal success back to its roots, and
profiles the people who have contributed to its stated mission of giving every single person
free access to the sum of all human knowledge.
THE WIKIPEDIA REVOLUTION
ANDREW LIH
How a Bunch of Nobodies Created the W
orld’s Greatest Encyclopedia
ISBN: 978-1-4013-0371-6
ANDREW L IH
From the Introduction to The Wikipedia Revolution by Wikipedia founder, Jimmy Wales
By now, it’s hard not to use the Internet without experiencing Wikipedia in
searches and surfing. It has become an incredibly useful Internet resource in
many languages. Yet when you use Wikipedia, you may not understand the
philosophy behind it.
This book tells the story of how Wikipedia began and evolved from a traditional
encyclopedia into the intricate global community that it is today.
43Friday, May 21, 2010