TRANSFORM

o change completely, usually in a good way

ltered appearance

ubject to mathematical change (isn’t that STEM?)

etamorphisis

rdinary becomes extraordinary

We intend to transform, not only our organization, but our region as well

Population Index

Per Capita Income

Median Household Income

Poverty Index

Educational Attainment

Community College Enrollment Index

5-Year High School Graduation Rates

Career Readiness Certificates Awarded

NCEast leads all region’s in the state in the total # and percentage of the labor force possessing a CRC – we now account for 1 of every 4 workers in NC with a CRC!

Employment at Establishments

New Business Starts

Travel & Tourism Index

AdvantageWest Economic Development Group Charlotte Regional Partnership Piedmont Triad Partnership Research Triangle Regional

PartnershipNorth Carolina’s Southeast

CommissionNorth Carolina’s Eastern

RegionNorth Carolina’s Northeast

Commission Statewide sum of counties

Employment Dec-12 474,131 1,070,547 749,611 970,405 461,194 426,143 149,842 4,301,873

Dec-13 476,278 1,086,598 750,618 991,374 463,471 424,745 148,584 4,341,668

2,147 16,050 1,007 20,970 2,277 -1,398 -1,258 39,795

Unemployment Dec-12 47,615 106,389 75,384 80,815 51,717 46,058 17,932 425,909

Dec-13 32,561 78,582 54,578 59,011 39,668 34,932 12,748 312,080

-15,054 -27,807 -20,805 -21,804 -12,049 -11,126 -5,185 -113,829

Total Labor Force Dec-12 521,746 1,176,936 824,995 1,051,219 512,911 472,201 167,774 4,727,782

Dec-13 508,839 1,165,179 805,197 1,050,386 503,139 459,677 161,331 4,653,747

-12,907 -11,756 -19,798 -834 -9,772 -12,524 -6,443 -74,034

Unemployment Rates Dec-12 9.1% 9.0% 9.1% 7.7% 10.1% 9.8% 10.7% 9.0%

Dec-13 6.4% 6.7% 6.8% 5.6% 7.9% 7.6% 7.9% 6.7%

-2.7% -2.3% -2.4% -2.1% -2.2% -2.2% -2.8% -2.3%

2013 Job Growth and Unemployment

Date County Cluster Company Investment Jobs Created

1/4/2013 Wayne Value-added Agriculture ACX Pacific Northwest $ 4,700,000 38

1/4/2013 Wayne Logistics & Transportation Balfour Beatty Rail $ 1,000,000 29

2/6/2013 Nash Manufacturing Nash Building Systems Inc. $ 2,200,000 29

3/8/2013 Pitt Adv. Mfg/Automotive ASMO $ 50,000,000 200

4/3/2013 Duplin Agriculture Town of Faison $ 2,285,000 80

7/16/2013 Lenoir Manufacturing/Logistics Pactiv $ 9,000,000 77

8/30/2013 Nash/Edgecombe Manufacturing/Logistics ACME - 90

8/30/2013 Lenoir Manufacturing Associated Materials, Inc. $ 5,000,000 252

10/3/2013 Wayne Value-added Ag George-Pacific $ 9,000,000 20

10/25/2013 Nash Life Sciences Hospira $ 200,000,000 200

11/1/2013 Pitt Life Sciences Genome ID Group - 130

12/6/2013 Pitt Value-added Agriculture Natural Blend Vegetable Dehydration, LLC $ 12,000,000 57

12/17/2013 Onslow Manufacturing Armstrong Marine, Inc $ 8,400,000 200

12/19/2013 Nash Manufacturing Nutkao USA, Inc $ 17,000,000 100

TOTAL: $ 319,295,000 1,502

Announced Investments & Jobs by local EDOs

A few 2013 HighlightsWhat we can achieve when we collaborate

• Launched NCWorkReady website culminating years of collaborative effort with CCs/WDBs, employers/workers – enabling workers with CRCs to connect with employers that require or prefer job candidates that possess CRCs – redefining the way business (manufacturers) screen and hire – raising the bar

• Continued efforts to facilitate movement of exiting military personnel into our workforce (ECU partnered with local community colleges to provide specific training/credentialing) - there is a wave of talent that will migrate from our military installations over the next several years – honor our servicemen/women – Hire a Vet!

• Initial conversations about name change of ECU CTECS started in 2013 – approval granted by UNC Board of Governors in Spring 2014 to re-name it to College of Engineering & Technology – a scant score after a regional effort succeeded in creating the engineering program (change is achievable!)

Job Creation: Closing Grants

- 106 totaling $2.5 million to leverage other incentives- $1.3 billion in investment- 13,400 primary jobs (NCER investment of $187 per job)

Capacity Building:Loans

- 59 loans totaling $34.9 million (11 loans for $7.2 million in last year)- water/sewer extensions, water tanks, shell bldgs, incubators- nearly $1.6 million to purchase land for Kingsboro-Rose Mega-Site- $2 million to provide assistance with locations/expansions

Grants - 136 grants totaling nearly $3.3 million

- Certified sites, environmental grants, product development to better position our counties to compete for new projects

North Carolina’s Eastern Region: 20 years of service to eastern North Carolina

Capacity Building:

MGTF – identify issues affecting military - plan for growth of military in ENC (short-term and now long term, installation preservation, positioning for future jobs)- PlanIt-EAST- Food & Fuel for the Forces (FF4F to increase purchase of local food/fuel)- Defense Logistics Initiative (attract more private maintenance activity)- NCER funding leveraged state grants for 7 county Forest/Farmland protection plans (part of effort

to preserve crucial military pilot training flight paths)

Workforce Development – address ‘Achilles Heel’ of ENC-$1.1 million paid out to support ASPIRE Network – promote WorkKeys/CRCs to improve

quality of labor pool – over 150 companies now benefit from effort-STEM East – collaborative regional approach has won accolades nationally

-Promoting Science, Technology, Engineering & Math or ‘Strategies That Engage Minds’ – grow local talent to fill the pipeline•Focus on Middle Schools to engage students, make STEM relevant to regional career

opportunities and show educational pathways, provide new tools/resources to teachers including engaged employers

Promotion of Entrepreneurship – IMAF East , BizBoost, Entrepreneurship Summitin partnership with SBTDC, ECU EI, and others

North Carolina’s Eastern Region: 20 years of service to eastern North Carolina

- $50,000 NCER for middle school STEM – Pilot project $747K- Leveraged $6.7+ million in additional grant funds for counties- EOG science test scores up 20% (Havelock middle school principal)

North Carolina’s Eastern Region

36STEM Centers (project-based,

career-relevant employer influenced curriculum) in 5

counties. (Started with 5 STEM Centers in 4 school

districts in 2011 )

0 to 25The # of teacher Kenan

Fellowships with existing industry ($20k) since launch

of STEM East

90%Of students in schools with

Career Exploration STEM Centers complete a STEM

course for credit

5 years ago place greater emphasis on marketing/prospecting/lead generation(in response to local developers stating they needed more prospects)

First point of contact examples:

- Sanderson Farms (VAA) – 1,600 jobs, $160 million invested- Garalec (Aero) – 5 jobs, aerospace and railroad parts supplier- Medicago (LS) - 35 jobs & $35 mil invested (landed in RTP)- Chemtex (VAA/LS) – 65 direct jobs, 200 total, $200 million- Ultra-Pure Systems (LS) – engineering/fabrication for biopharma- Strata Solar – to invest $1 billion over 5 years in our region

North Carolina’s Eastern Region:Branding - Diversity and workforce- Complement to state and local ED activities (we cannot succeed alone)- Web, PR (e.g. Whirligigs, Aerospace, VAA, Life science articles picked up

by media outlets across the county – across Atlantic), collateral pieces- Specific marketing based upon clusters

NCER Transition to the NCEast Alliance

o NC’s Eastern Region created in 1993 by special legislative action at the request of several counties surrounding the GTPo Regional municipality supported by a $5 license tag fee

o 2013 State Budget Act: defund regional Economic Development Partnerships and dissolve 4 “rural” partnerships by July 1, 2014 with state transition from public to private EDO (payout of $14 mil.)

o North Carolina’s Eastern Alliance (dba NCEast Alliance)• private not-for-profit, 501c4 (partner in a 501c3)• Formed in early 2000s, but limited use• IgnitionEast (consultant event) • EnvisionEast-2050 (creating a regional vision for future

development)• Will become the primary regional ED organization with support from

public/private partners – so, we transform from public to private

Alliance contracts with National Community

Development Services (NCDS) to conduct

feasibility analysis (Phase 1) for future of regional ED

Legislature passes 2013 State Budget Act which

defunds all 7 regional ED partnerships and dissolves 4

rural ED partnerships

May 2013

June 2013

July 2013

August 2013

Transition Timeline

NCDS completes feasibility study and issues final report

& recommendations

NCDS conducts over 50 confidential meetings with

regional leaders

September 2013

October 2013

November 2013

December 2013

Transition Timeline

NCEast Board initiates Phase 2 with NCDS

January 2013

Fundraising Leadership

Team recruited and NCEA

Board adopts new bylaws

Alliance hosts series of 4 strategy sessions with area

leaders to refine plan

Alliance launches new brand through series of targeted

articles and advertisements

February 2014

March 2014

April 2014

May 2014

Transition Timeline

NCEast Board adopts fee/service schedule and

Alliance launches new website (nceast.org)

Alliance completes draft marketing plan, detailing

specific marketing initiatives by target market

SHARON DECKERNC SECRETARY OF

COMMERCE“…we have great confidence in the ability

of NCEast to handle clients...regional efforts will remain important”

“…focus on STEM is critical...this organization’s efforts in STEM education

are well known”

1) Marketing and Business Attraction

2) Workforce Development and Education

3) Regional Advocacy

3 Strategic Components:

Alliance Strategic Priorities:

Economic Regions (Source: BEA)

GreenvilleEconomic Region

I-95 & I-795 Economic Region

Pitt

Greene

Lenoir

Martin Washington

Jones

Onslow Carteret

Craven

Beaufort

Pamlico

Northampton

Halifax

NashEdgecombe

Wilson

Wayne

Duplin

• Define and “Brand” Eastern N.C. as a regional economy and business location – diverse, innovative, international

• Focus business attraction and recruitment efforts to targeted clusters:– Advanced Manufacturing (auto parts, industrial machinery, etc.)– Aerospace & Defense– Life Sciences (biopharma, medical devices, healthcare)– Marine Trades– Value-Added Agriculture (food processing, forest products, etc.)– Logistics

#1: Marketing and Business Attraction

• Develop and implement specific “cluster strategies”:– Marketing materials, research, data– P.R. (distribution of positive news stories about clusters /

region / communities / companies) and Advertising– Trade shows and industry associations strategies– Convene regional cluster meetings to discuss

needs/opportunities– Leverage existing companies in clusters (HQ visits, etc.)– Conduct systematic research and prospect identification in

each cluster

#1: Marketing and Business Attraction

• Direct communications, travel, etc. with corporate decision makers and site selectors- targeted mail/email- geographically targeted advertising- outreach visits/missions- organize and host familiarization tours

• Help local communities identify / develop competitive advantages and address weaknesses / impediments

• Develop and manage prospect inquiries, information requests, and community visits

#1: Marketing and Business Attraction

NCEast Alliance MarketingLead Generation 2013:

17 Marketing & Client Trips

35 New Projects 37 Year End

Active Projects

25 TotalVisits

26News Releases

Issued

11,704Nceast.org Unique

Visitors

Marketing CY 2013:

Past FY 2013/14 MissionsUpcoming FY 2013/14 Missions

Raleigh, NC (3)Winston-Salem, NC

Pinehurst, NC (2)

Biloxi, MS

New Orleans, LA

Chicago, IL (5)

Salt Lake City, UT

Las Vegas, NVPhoenix, AZ

San Diego, CA (2)

MichiganOmaha, NE

St. Louis

Cleveland

Washington , DC (3)

Morehead City, NC Paris, France

Atlanta, GA Charleston, SC

Farnborough, England

Past FY 2012/13 Missions

Key Business Development MissionsYTD FY 2013/14 & 2012/13

Human talent with requisite skills and education will be the determining factor in our region’s ability to attract and retain jobs in growth industries. It has, and will continue to be, a core competency and focus of NCEA

• Continue to promote WorkKeys / CRCs through ASPIRE network and actively promote through multiple media outlets. (Billboards, radio/TV PSAs, articles)

• Expand reach of STEM East throughout region (by collaborating with other entities to secure grants for placement of STEM Learning Centers in secondary schools and expanding the partner network.)

• Assist counties that have not attained Work Ready Community status

• Promote NCEast workforce development efforts while calling on existing companies to encourage their engagement and support

#2: Workforce Development and Education

• Support specific efforts to advance development of freeways, ports, and other forms of transportation to improve the platform for logistics efficiencies

• IT logistics (i.e. Broadband / Communications Platforms / Connectivity / Efficiency)

• Coordinate / support lobbying efforts / legislative days in Raleigh & Washington with regional partners (Chambers, transportation committees, military advocacy groups, etc.)

• Establish a Regional Military Affairs Coalition

#3: Regional Advocacy

• What we become will be largely determined by what we do for ourselves in a collaborative fashion.

• Do you want to make your region a better place?

• Are you committed to being part of a team dedicated to improving life in eastern North Carolina?

We are…and hope you will join us!

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

“People who work together will win."

Vince Lombardi

John D. ChaffeePresident & CEO

chaffee@nceast.orgwww.nceast.org(252) 522-2400

• Created in 1993 by the NC Legislature in response to creation of the GTP: self-selected members

• Job Creation and Capacity Building

• A regional municipality: 13 counties

• $15 million from license plate fee to create revolving loan funds for member counties (15% for operations)

• One-time state appropriation of $7.5 million for loan fund allocated equally among member counties

• Annual state appropriation for marketing (plus loan revenues and other sources that support operations)