transforming your newsletter for your social media

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2014 ROTARY INTERNATIONAL CONVENTION Transforming Your Newsletter Content for Social Media

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From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.

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Page 1: Transforming your newsletter for your social media

2014 ROTARY INTERNATIONAL CONVENTION

Transforming Your Newsletter Content for Social Media

Page 2: Transforming your newsletter for your social media

2014 ROTARY INTERNATIONAL CONVENTION

• 20 years communications experience

• 6 years social media experience

• Manages facebook.com/rotary, @rotary, LinkedIN

Antoinette TuscanoCommunications senior supervisor at Rotary

Page 3: Transforming your newsletter for your social media

Telling your story across channels

Page 4: Transforming your newsletter for your social media

• Creating content isn’t enough for people to find it.

• Saves time. It lowers costs of content creation and increases efficiency.

Benefits of using newsletter content

Page 5: Transforming your newsletter for your social media

1 newsletter article = 5 social media posts

Page 6: Transforming your newsletter for your social media

Rotary Facebook post

Page 7: Transforming your newsletter for your social media

Photo gallery from www.rotary.org

Page 8: Transforming your newsletter for your social media

From @rotary

Page 9: Transforming your newsletter for your social media

Set to automatic

Page 10: Transforming your newsletter for your social media

In WordPress

Page 11: Transforming your newsletter for your social media

Help your readers reuse your content

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80 percent of your content should be relevant content for your readers.

Your readers are an audience of potential members or those who are interested in your club’s activities.

Who matters? Your readers.

Page 13: Transforming your newsletter for your social media

Making the most of images

Page 14: Transforming your newsletter for your social media

Ellissa Nolan, marketing and digital manager for Rotary Down Under

20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts. 

Page 15: Transforming your newsletter for your social media

Balancing act

Local & global communities

Humanitarian fundraisers

Who we are Who we help

Page 16: Transforming your newsletter for your social media

Creative + digital + storytelling process

Define subject

Equipment & Preparation

Get personal with subject

Experiment – different angles

Importing from camera

EditingDeleting

Uploading

Tagging, sharing + providing content

EG: #Local community +

amount raised +

#beneficiary

Channel – Facebook, Twitter etc

Page 17: Transforming your newsletter for your social media

• What is the event for?• Who will be attending (Official dignitaries,

community and sponsors)• Who is taking photographs?• Why are you taking photographs?

– Internal distribution – E-Newsletter (internal/external) ✔– Website ✔– Social Media ✔– Can you source better photos of the

beneficiaries?

Know the reason you are taking photographs

Page 18: Transforming your newsletter for your social media

• Anything out of focus• Any photograph of anyone eating• The backs of people• People not looking like they are enjoying having

their photograph taken• Pictures that don’t make sense to someone not at

the event• Bad backgrounds

Throw away

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Up close – happy to have photo – know they are being photographed – nice background

Page 20: Transforming your newsletter for your social media

• ADD + SEARCH FOR:– Rotary Members– Community members– Local politicians– Local businesses– Other community organisation pages– Other Rotary clubs and members

Growing your online networks – how to reach beyond your own members

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Membership developmentFast sharing & communicating +Fundraising in times of crisis

Growing online communities is important

Page 22: Transforming your newsletter for your social media

Images are a window pane to our world – our communities – our travels – our partners

Page 23: Transforming your newsletter for your social media

Getting results with Infographics – Create some / Share some

Highly shareable content

Information + graphic

Page 24: Transforming your newsletter for your social media

Making your social channels beautiful

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What does a beneficiary look like – Wrapped with Love

Hashtags – why use them?

To be visible for people searching by topics

#wrappedwithlove#knitting#socialgood#rotary

Page 26: Transforming your newsletter for your social media

Be funky – with Facebook Cover images – mix members + beneficiaries + community

Page 27: Transforming your newsletter for your social media

You don’t need Photoshop to be a professional! www.befunky.com

• Free• Drag and drop images• Crop and Edit• Design layout templates• Easy export• Upload to e-newsletters,

website and social media

Page 28: Transforming your newsletter for your social media

TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Questions?