transforming your newsletter for your social media
DESCRIPTION
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.TRANSCRIPT
2014 ROTARY INTERNATIONAL CONVENTION
Transforming Your Newsletter Content for Social Media
2014 ROTARY INTERNATIONAL CONVENTION
• 20 years communications experience
• 6 years social media experience
• Manages facebook.com/rotary, @rotary, LinkedIN
Antoinette TuscanoCommunications senior supervisor at Rotary
Telling your story across channels
• Creating content isn’t enough for people to find it.
• Saves time. It lowers costs of content creation and increases efficiency.
Benefits of using newsletter content
1 newsletter article = 5 social media posts
Rotary Facebook post
Photo gallery from www.rotary.org
From @rotary
Set to automatic
In WordPress
Help your readers reuse your content
80 percent of your content should be relevant content for your readers.
Your readers are an audience of potential members or those who are interested in your club’s activities.
Who matters? Your readers.
Making the most of images
Ellissa Nolan, marketing and digital manager for Rotary Down Under
20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts.
Balancing act
Local & global communities
Humanitarian fundraisers
Who we are Who we help
Creative + digital + storytelling process
Define subject
Equipment & Preparation
Get personal with subject
Experiment – different angles
Importing from camera
EditingDeleting
Uploading
Tagging, sharing + providing content
EG: #Local community +
amount raised +
#beneficiary
Channel – Facebook, Twitter etc
• What is the event for?• Who will be attending (Official dignitaries,
community and sponsors)• Who is taking photographs?• Why are you taking photographs?
– Internal distribution – E-Newsletter (internal/external) ✔– Website ✔– Social Media ✔– Can you source better photos of the
beneficiaries?
Know the reason you are taking photographs
• Anything out of focus• Any photograph of anyone eating• The backs of people• People not looking like they are enjoying having
their photograph taken• Pictures that don’t make sense to someone not at
the event• Bad backgrounds
Throw away
Up close – happy to have photo – know they are being photographed – nice background
• ADD + SEARCH FOR:– Rotary Members– Community members– Local politicians– Local businesses– Other community organisation pages– Other Rotary clubs and members
Growing your online networks – how to reach beyond your own members
Membership developmentFast sharing & communicating +Fundraising in times of crisis
Growing online communities is important
Images are a window pane to our world – our communities – our travels – our partners
Getting results with Infographics – Create some / Share some
Highly shareable content
Information + graphic
Making your social channels beautiful
What does a beneficiary look like – Wrapped with Love
Hashtags – why use them?
To be visible for people searching by topics
#wrappedwithlove#knitting#socialgood#rotary
Be funky – with Facebook Cover images – mix members + beneficiaries + community
You don’t need Photoshop to be a professional! www.befunky.com
• Free• Drag and drop images• Crop and Edit• Design layout templates• Easy export• Upload to e-newsletters,
website and social media
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS
Questions?