Transforming Vodafone’s Data IntoHigh-Performing Information

Robert Hawker, Vodafone

Tina Tang, SAP

Enterprise information managementUnlock the power of information

Get trusted data and make better decisions

Govern information across all business processes

Minimize information readiness costs

Located in the Business Analytics Campuswww.sap.com/eim

Agenda

1. Vodafone Group Plc

2. Global Transformation Programme (EVO)

3. Data within EVO

4. MDM Solutions and Benefits

5. Implementation Challenges

6. Roadmap for MDM within Vodafone

Vodafone Group Plc

Transforming Vodafone – EVO is a Journey

> Implementation of a single core operating model across all markets (Core Business Model)

> Introduction of global shared services organisation

> Leveraging Vodafone’s global scale and scope in Purchasing through establishment of a Vodafone Procurement Company (VPC)

Rationalised ERP solutions running the new Core Business Model

Focussed on transformation across Supply Chain, Finance and HR

MDM in EVO – Transforming the Data Organisation

> Single governance process for management of SCM, Finance and HR master data

> Creation of a data definition for each master data object

> Enforcement of data policies and standards

> Centralisation of data management to Global Shared Services Organisation

> Establishment of Data Review Board

> Transformation from free text purchasing to catalogues

SAP MDM plays a key role in the management of strategic data objects

Data Governance is a key pillar of the EVO Core Business Model

SAP NETWEAVER

EVO - Central Vendor Management

SAP Enterprise

PortalMDM PI

ERP Systems

SAP ECC

SAP RETAIL

SAP ECC –INDIA

SSC•Europe SSC

•India SSC

Local OpCo•Requester

•Finance

•Purchasing

SAP NETWEAVER

EVO - Central Material Management

SAP Enterprise

PortalMDM PI

ERP Systems

SAP ECC

SAP RETAIL

SAP ECC –INDIA

SSC•Europe SSC

•India SSC

Local OpCo•Requester

•(Enters Local

Data Only)

A

U

T

O

P

O

P

U

L

A

T

I

O

N

Highlights of Central MDM Solution

Vendor

> Clear ownership of data

> One point of entry/maintenance

> Automation of Vodafone’s governance model

> De-Centralised Self service process

> Intuitive Portal UI and Workflow collaboration between departments

> Business rule validation layer

> SSC management of shared data

> Tools to verify consistency and quality of data

> Minimal manual effort

> Enable simplified compliance

Material

All Vendor benefits and also the following

> Only global data has to be entered

> Local data automatically created in ECC and Retail solution

> Enhanced end to end monitoring process

EVO – Vodafone Procurement Company Catalogues

Catalogue Management Workbench

(Across Portal, MDM, PI and ECC)

Solution Highlights

> Transformation from Excel solution to fully automated solution in 18 months

> Use of Agile methodology in implementation

> Automated collaboration from negotiation through to purchasing (Supplier through to OpCo Buyer)

> Enormous reduction in end to end process lead time and significant increase in data quality

> Phased approach allowed business to better understand their requirements

> Separate SRM-MDM implementation removed 3rd party hosting of catalogues to SSC

EVO Challenges

>Operating Company Transformation

>Shared service centre ramp up and ongoing buy in to policies

>Availability of System Integrator skills in niche areas

>Data migration quality

>Local market regulation

>Prioritisation of roadmap (see next slide)

Global Data Roadmap

Short Term < 3 months

Rollout to new markets

Medium Term < 9 months Long Term < 15 months

Rollout to further

markets

Release 8 (?)- New Zealand

- Qatar

- South Africa

Data Cleansing

Upgrade to MDM 7.1

Develop advanced reporting

Implement MDM for India

Implement enhanced catalogue solution

Assess BOBJ + BPM

Rollout to Further Markets

Develop BOBJ + BPM

Rollout to Further Markets

Further catalogue enhancements

Widen Scope to other MD objects