transforming retail. together. - iqpc corporate · transforming retail. together. ... keynote...
TRANSCRIPT
Lead Sponsors
Hyatt Regency Toronto, ON May 16-19, 2016
Transforming Retail. Together.THE EVENT FOR ECOMMERCE & MULTI-CHANNEL INNOVATORS
Commerce Marketing Automation
““eTail Canada gets bigger and better every year. The speakers and attendees
to the sessions as well as speaking with the vendors and attendees very informative. I always seem to learn something valuable at your conferences.”
Richard Cohene, Director of Marketing, Beyond The Rack
Retailers - Register now with
code ETCPDF and save $300
Page 2
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Erin YoungChief Marketing and Merchandising
Well.ca
Nancy RichardsonCMO
Clearly
Nicolas Gaudreau CMO
Groupe Dynamite
Rebecca McKillicanCEO
Well.ca
Nick EngelDirector, North America eCommerce
lululemon athletica
Stephanie BleauCMO
Bentley
Jeremy PeeSVP eCommerce and Omni-Channel
Loblaw Digital
Your Keynotes Be Inspired – Here’s a Selection of Your 2016 Keynotes
The speakers and attendees are professionals who not only understand the immense value of digital retail marketing, but they clearly have insights and are hungry to push the boundaries of their current understandings.
Eric Wu, Sr. Director, Edmunds.com
“
Page 3
Jeff BoothCo-Founder, President & CEO
BuildDirect
Table of ContentsClick on each section to get there faster!
YOUR KEYNOTESLeave Inspired
03
TRANSFORMING RETAIL. The Content
06
THE TECHNOLOGYThe Solutions Zone
08
INSPIRATION. IMAGINATION. INNOVATION.THAT’S ETAIL.
Why Attend
04
TOGETHER.The Networking
07
THE EXPERTSFull Speaker List
12
THE AGENDA
14
THE CONFERENCE APPGet Your Mobile On
09
REGISTRATIONPricing and Information
36
32OUR PARTNERS
Sponsors and Media Partners
Page 4
Imagination. Innovation. That’s eTail.eTail is your one-stop shop for all things multi-channel and
eCommerce; an event where inspiration meets innovation, and
socializing meets ROI. We’re bigger and better this year – covering
every topic related to your job, both strategically and tactically.
Experience tons of new comprehensive sessions, interactive
learning, guest speakers and keynotes, all in central Toronto. You’ll
never forget the four days you spend here.
INSPIRATION MEETS INNOVATIONKeynote speakers come from top retailers – companies such as lululemon, L’Oréal Canada,
BuildDirect, Canadian Tire– to name a few. You can attend high impact presentations, debate-themed
panel discussions, collaborative working group sessions, retailer only meet-ups…you’re guaranteed to leave with
pages of notes. Bring your team – there’s more sessions and content than ever before.
GUEST SPEAKERSWe have new, inspirational guest speakers covering the topics to help you think outside the box and build a better brand:
How Robots Can Help Your Staff Deliver Better Customer Experiences | Tema Frank, Customer Experience Author and Radio Host of Frank Reactions
Building On The Promise: Helping eCommerce Thrive In Canada | David Sweet, MP And Former Chair, House of Commons Standing Committee on Industry, Science and Technology
Branding In The ‘Ephemeral’ Age | Jamie Herbert, Head of Marketing, Spotify Canada
Client Relationship Building In The 21st Century | Milton Pedraza, CEO, Luxury Institute
Re-Inventing Bundling For The Future Of eTail. | Dr. Ahmed Doha, Asst. Professor of Supply Chain Management, Sprott School of Business, Carleton University
Page 5
Retailers - Register now with
code ETCPDF and save $300
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Transforming Retail
Our topics cover every area impacting your business –
personalization, content marketing, mobile engagement,
social marketing, CRM, omni-channel and a lot more – check
the agenda to see all that eTail has to offer. You can feel the
electricity in the air when you join your fellow executives – the
excitement of meeting new friends, the exhilaration around
discovering a new way to boost your bottom line, the joy of a
Canada literally transformed.
“ eTail Canada was one of the best
digital conferences I’ve attended
in years. Not only was the content compelling and speakers well-
informed and engaging, but it was
also intimate enough to enable great
dialogue between attendees. I left the event much better informed and with lots of great new contacts who I know
I’ll stay in touch with after spending such quality time together. It’s already
on my calendar for next year!
Barb Mitchell, Group Manager, Target Digital Canada
Page 6
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
open only to retailers. Last year,
this day reached capacity—so don’t
miss out on your chance for in-depth
thinking, and sharing a cocktail at the end of the day.
24-hours over 4-days of
networking for you to hang with
the movers and shakers of your
going to meet!
During each day of eTail Canada,
we will have Roundtables lead
by the executive presenters.
These interactive sessions are your
opportunity to ask personal Q & A from
the presentations and network in a relaxed setting.
You’ve helped make eTail
Canada the biggest and best
eCommerce event in Canada,
and we want to celebrate you.
Whether you are a Leading Lady in
eCommerce, a Rising Star at your brand, or a Loyal
Delegate at eTail, we have a special gathering to
say “Cheers!” to you!
RETAILER ONLY NETWORKING:
FUN FOR ALL:
DIGITAL DEEP-DIVES:
VIP COCKTAIL GATHERINGS:
Where else can you network
like you can at eTail? Nowhere.
eTail is your opportunity to make
a valuable business contact,
connect one on one with other
retailers and catch up with old
friends – every single day.
TogetherHERE’S HOW WE DO IT AT ETAIL CANADA:
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The TechnologyLET US SHOW YOU THE SOLUTIONS YOU NEED TO SUCCEED
Identifying the right technologies for your business is critical. eTail Canada is
your opportunity to connect with leading technology solutions that will increase
your bottom line. Our Solutions Zone is your one-stop-shop for technology
to improve your omni-channel business. Whether your goal is to improve
your eCommerce platform, integrate mobile, or boost customer engagement,
we’ll make sure we showcase only the most relevant and innovative solution
providers for you to meet and evaluate.
INTERESTED IN SPONORING ETAIL CANADA? CONTACT BILL!
Bill is here to put together a customized sponsorship
package that will ensure your solution reaches the
people you want to work with.
Bill PenneySponsorship [email protected]
DEMO TECHNOLOGY TO IMPROVE YOUR OMNI-CHANNEL PERFORMANCE, FROM:
Page 8
Commerce Marketing Automation
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
eTail App – Stay Connected On The Go
WE’RE SAVING TREES! NEVER MISS OUT HAVE SOME FUN
We’ve gone digital. The entire conference agenda is on the mobile app. You’ll learn about speakers, sponsors, get session
exhibits easily. It’s all right
have access to everything the app has to offer. You can schedule meetings, set reminders for sessions, get updates on fun activities, even message other attendees. You’ll never miss out when you’re signed in.
First check out the app timeline. You can post
your calendar, link to Twitter,
you need to. Our app takes the conference experience to the next level.
Start socializing and mingling before you get to eTail Canada. Set up meetings, check out speakers, set reminders for must attend sessions...it’s all available on the App.
Page 9
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Experience Hyatt Regency - In Vibrant Downtown Toronto
Your perfect hub for business or pleasure travel, our downtown Toronto hotel are just
restaurants and bars. Our Toronto hotel is adjacent to the Theatre District. Take a
shopping trip to Eaton Centre, trendy Queen Street, or exclusive Yorkville. Whether
you are visiting the Hyatt Regency Toronto for business or pleasure, our associates are
ready to provide you with exceptional service and personal attention.
VENUE
Hyatt Regency Toronto
370 King Street West
Toronto, Ontario, Canada, M5V 1J9
Tel: +1 416 343 1234
Fax: +1 416 599 7394
http://torontoregency.hyatt.com/en/
hotel/home.html
eTail Canada has secured a
(plus tax) for attendees. Rooms
room as soon as possible. To
make your reservation, call the
Hyatt at 888-421-1442. The
conference rate expires April
22, 2016. If you have missed
the cut off date, inquire with
the hotel, as rooms may still be
available.
Page 10
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Enrico del GrandeHead of eCommerce and Digital
Marketing
Fruits and Passion
Alaa HassanGeneral Manager, Global
Marketplaces
Beyond the Rack
James ConnelVP eCommerce
Roots Canada
Richard CoheneDirector of Marketing and
Business Development
Beyond the Rack
Tanbir GroverSenior Director, eCommerce
Lowe’s Canada
Krista Collinson VP Logistics, eCommerce and
Business Development
Toys R Us
Johnny RussoAVP of Digital Marketing and
eCommerce
Mark’s
Renee Racine-KinnearVice President, Digital Customer
Experience
Indigo
Richard SejeanDirector of eCommerce
Browns Shoes
Georgia GenevezosSenior Director
eCommerce
Groupe Dyanmite
Thank You To The
eTail Canada 2016 Advisory Board For Your Guidance And Advice…
Page 11
Noah Goldberg eCommerce Director
APP Group
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Your Retail Speakers
Jeff Booth
Co-Founder, President &
CEO
BuildDirect NEW
Nicolas Gaudreau
CMO
Groupe Dynamite NEW
Stephanie Bleau
CMO
Bentley NEW
Nancy Richardson
CMO
Clearly new
Rebecca McKillican
CEO
Well.ca NEW
Erin Young
Chief Marketing and
Well.ca NEW
Jeremy Pee
SVP eCommerce and
Omni-Channel
Loblaw Digital NEW
James Connell
VP eCommerce
Roots Canada
You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer-only meet-ups – you’re guaranteed to leave with
pages of notes. Learn from this group’s successes (and avoid pitfalls). They’ll outline what worked for their businesses and what didn’t. Check www.etailcanada.com to learn more
about their backgrounds.
John Panighel
CRM & Digital Marketing
Manager
adidas-Group Canada NEW
Nick Engel
Director, North America
eCommerce
lululemon athletica NEW
Jamie Herbert
Head of Marketing
Spotify Canada NEW
Alaa Hassan
General Manager, Global
Marketplaces
Beyond the Rack
Megan Doepker
Founder
UNA Fashion NEW
Fabiana Pereira
Co-founder, CMO
Famedrop NEW
Nicholas Montgomery
CEO
NEW
Johnny Russo
AVP of Digital Marketing
and eCommerce
Mark’s
Enrico del Grande
Head of eCommerce and
Digital Marketing
Fruits and Passion
Rex Lee
VP, Digital Technology &
Information Management
Canadian Tire Corp. NEW
Richard Cohene
Director of Marketing and
Business Development
Beyond the Rack
Richard Sejean
Director of eCommerce
Browns Shoes
Paige Malling
Director of Marketing and
eCommerce
Elte NEW
Tanbir Grover
Senior Director,
eCommerce
Lowe’s Canada
Ekaterina Dobrokhotova
Consumer Engagement
Manager
L’Oréal
Krista Collinson
VP Logistics, eCommerce
and Business
Development
Toys R Us
Timothy Faught
President
Posterjack NEW
Georgia Genovezos
Senior Director
eCommerce
Groupe Dynamite
Renee Racine-Kinnear
Vice President, Digital
Customer Experience
Indigo
Noah Goldberg
eCommerce Director
APP Group
Alex Tan
Head of Marketplace Sales
and Marketing
The Source NEW
Stephen Bailey
CMO
John Fluevog Shoes NEW
Ammar Khan
Social Media Manager
Ford Motor Company Canada
Chiara Steffenini
eCommerce Manager
EQ3
Idan Driman
Divisional Vice-President,
eCommerce
Sears Canada
Kristen Johnson
Digital Marketing
Specialist
APP Group
Asif R. Khan
Founder & President
Location Based Marketing Assoc. NEW
Peter Watanabe
Director, Marketing and
eCommerce
STAPLES Canada Inc.
Shaeleigh Afton
Digital Marketing Manager
GOTSTYLE The Menswear Store NEW
Page 12
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Your Retail Speakers Session Formats At A Glance:
Shem Szot
Director of Marketing/
eCommerce
StickerYou
Tara Conway
Director, eCommece
Toys R Us
Riaz Faride
Director of eCommerce
Linen Chest NEW
Leah Telfer
eCommerce Manager
Babies R Us
Chris Parsons
Omni Channel Strategist
Big Al’s Aquarium Supercentres
William Greenbaum
CEO
CruiserRepublic.com NEW
Rob Long
Director of eCommerce &
Marketing
EyeBuyDirect.com NEW
Gaurav Sharma
Senior Director / Head of
Marketing and eCommerce
Grand & Toy NEW
Jordan Demeo
National eCommerce
Account Manager
L’Oreal Canada NEW
Nurullo Makhmudov
Director, Online User
Experience and Strategic
Initiatives
Sears Canada NEW
Shawn Watt
Senior Manager,
eCommerce Performance
Kobo NEW
Gianna Caucci
eCommerce Manager
LEF Industries NEW
Erin McKeever
Digital Communications
Strategist
Nestlé Purina PetCare NEW
Colleen Rodericks
Head of eCommerce and
Digital Marketing
Lastman’s Bad Boy NEW
Jose Gonzalez
Director of Digital
Marketing
Vega NEW
Elissa Dancziger
eCommerce Marketing
Manager
Groupe Dynamite NEW
Amy Woolf
Digital Marketing Manager
Cabela’s Canada NEW
Brahm Booth
eCommerce Manager
RW & Co. NEW
Jennifer Patterson
Manager, Content
Marketing
Addition Elle NEW
Andre James
Director of eCommerce
Carrier Enterprise NEW
Martin Aubut
Director Interactive
Marketing & e.Business
Intelligence
L’Oréal Canada NEW
Director, eCommerce &
Digital
FLIR Systems NEW
Gabriel Santamaria
Manager, Enterprise
Systems Administrator
Bentley NEW
Lauren Steinberg
Director, Marketing
Loblaw Digital
Jonathan Sheeri
Human Resources
Beyond The Rack NEW
Mark Rouse
Partner
IQ Partners NEW
Jennifer Steckel Elliot
Principal
Art & Commerce
Tema Frank
Customer Experience
Author and Radio Host
Frank Reactions NEW
David Nagy
Entrepreneur, Online
Marketer, Business
Consultant
Co-Founder of Live Out There
Milton Pedraza
CEO
Luxury Institute NEW
David Sweet
MP And Former Chair,
House of Commons
Standing Committee on
Industry
Science and Technology NEW
Jaylone Lee
eCommerce Manager
BESTSELLER
Patrick Suter
eCommerce Team Lead
BESTSELLER NEW
Demetrius Michael
Head Instructor, Digital
Marketing Bitmaker Labs NEW
Rob Henderson
CEO
yconic NEW
Page 13
Keynote/Success Story:
Short, sharp 20-min
presentation offering key
takeaways
Panel Discussion:
30-min conversation
between 4-5 experts
onstage
Roundtables:
Interactive sessions to learn
about the most innovative
digital and omni-channel
solutions on the market in a
relaxed setting
Networking Breaks:
Meet and greet your fellow
executives—you never know
who will have the next big
idea to change your business
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Day One: Retailer Audience OnlyScalability For Success
M AY 1 6 , 2 0 1 6
8:00
8:45
Megan Kessler Event Director
eTail Canada 2016
8:50 Chairperson’s Opening
9:00
Jeff Booth
Co-Founder, President &
CEO
BuildDirect
9:20
Rex Lee VP, Digital Technology &
Information Management
Canadian Tire Corp
9:40
Derek Colfer Head of Technology &
Digital Innovat
10:00
Noah Goldberg eCommerce Director
APP Group
Georgia Genovezos Senior Director
eCommerce
Groupe Dynamite
Nick Engel Director, North America
eCommerce
lululemon
Chiara Steffenini eCommerce Manager
EQ3
10:30
OR
11:00 Leaders In eCommerce
Roundtable Discussions (First 3
Rotations)
Greg Zakowicz Marketing Strategist
Bronto
Doing It!
Paresh Vadavia Co-Founder & CEO
OPM Pros
Demandware
12:20
OR
1:20
2:40
2:50
4:10
OR
Cheers!
4:40 eTail Canada 2016
4:50
Johnny Russo AVP of Digital Marketing
and eCommerce
Mark’s
5:10
Idan Driman Divisional Vice-President,
eCommerce
Sears Canada
Chris Parsons Omni Channel Strategist
Big Al’s Aquarium Supercentres
Tanbir Grover Senior Director,
eCommerce
Lowe’s Canada
Martin Aubut Director Interactive
Marketing & e.Business
Intelligence
L’Oréal Canada
5:40
Jeremy Pee SVP eCommerce and
Omni-Channel
Loblaw Digital
6:00
7:00
Page 14
AG E N DA-AT-A- G L A N C E
Day Two:Experiential eCommerce: Today’s Must-Haves For Top CX
M AY 1 7 , 2 0 1 6
9:50
Experience
Martin Aubut Director Interactive
Marketing & e.Business
Intelligence
L’Oréal Canada
10:10
Jeff Barto Trust Strategist
Symantec
10:30
11:10
Gabriel Santamaria, Manager, Enterprise
Systems Administrator,
Bentley
11:30
Nicolas Gaudreau CMO
Groupe Dynamite
Stephanie Bleau CMO
Bentley
Stephen Bailey CMO
John Fluevog Shoes
8:00
OR
8:50
Megan Kessler Event Director
eTail Canada 2016
8:55 Chairperson’s Opening
Salim Maherali Managing Director,
Digital Marketing
Adobe Canada
9:10
Nancy Richardson CMO
Clearly
9:30
Jennifer Mach Manager, Market Analysis
& Strategy
Canada Post
Page 14
Mortar
1:00
1:10
Shaeleigh Afton
Digital Marketing Manager GOTSTYLE The Menswear Store
John Panighel CRM & Digital Marketing Manager adidas-Group Canada
1:30
er
Experiences
Tema Frank
Customer Experience Author
and Radio Host of Frank Reactions
Denis Coombes
Director ROI Revolution
1:50
Omni-Channel Expansion
Amy Woolf
Digital Marketing Manager
Cabela’s Canada
Paige Malling
Director of Marketing and
eCommerce
Elte
Andre James
Director of eCommerce
Carrier Enterprise
Asif R. Khan
Founder & President Location Based Marketing Association
Shem Szot Director of Marketing/eCommerce StickerYou
Peter Watanabe Director, Marketing and eCommerce STAPLES Canada Inc.
Nurullo Makhmudov Director, Online User Experience and Strategic Initiatives Sears Canada
Megan Doepker Founder UNA Fashion
12:00
OR
Canada
AG E N DA-AT-A- G L A N C E
4:30
David Sweet MP And Former Chair
House of Commons Standing Committee on Industry, Science and Technology
5:00
Jamie Herbert Head of Marketing Spotify Canada
5:30
6:30
2:50
3:30
Shaeleigh Afton Digital Marketing
Manager
GOTSTYLE: The Menswear Store
Jennifer Mach Manager, Market
Analysis & Strategy Canada Post
Fabiana Pereira
Co-founder, CMO Famedrop
Jeff Barto Trust Strategist
Symantec
John Panighel CRM & Digital Marketing Manager adidas-Group Canada
Denis Coombes Director
ROI Revolution
Brahm Booth eCommerce Manager RW & Co.
William Greenbaum CEO CruiserRepublic.com
2:20
David Hsieh VP, Marketing
Instart Logic
Executive Presenter, Kijiji
2:30
Fabiana Pereira Co-founder, CMO
FamedropBrahm Booth eCommerce Manager
RW & Co
Page 16
Retailers - Register now with
code ETCPDF and save $300
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Day Three:Beyond Checkout: Customer Engagement For
Lifetime Value
M AY 1 8 , 2 0 1 6
8:00
OR
8:45
Megan Kessler Event Director
eTail Canada 2016
8:50 Chairperson’s Opening
9:00
Enrico del Grande Head of eCommerce and
Digital Marketing
Fruits and Passion
9:20Experience
Rebecca McKillican CEO
Well.ca
Erin Young Chief Marketing and
Well.ca
9:40
James Smith EVP, Americas
Criteo
10:00
Timothy Faught President
Posterjack
Leah Telfer eCommerce Manager
Babies R Us
Director, eCommerce &
Digital
FLIR Systems
10:30
Gianna Caucci eCommerce Manager
LEF Industries
10:50
11:30 Client
Milton Pedraza CEO
Luxury Institute
11:50
Riaz Faride Director of eCommerce
Linen Chest
12:10
Kristen Johnson Digital Marketing Specialist
APP Group
Richard Sejean Director of eCommerce
Browns Shoes
Lauren Steinberg Director, Marketing
Loblaw Digital
Neel Banerjee Senior Product Manager
Urban Airship
12:40
OR
Page 17
1:40Welcome Welcome
1:50
Elissa Dancziger
eCommerce Marketing
Manager
Groupe Dynamite
Colleen Rodericks
Head of eCommerce and
Digital Marketing
Lastman’s Bad Boy
AG E N DA-AT-A- G L A N C E
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
4:00
James Smith EVP, Americas
Criteo
Elissa Dancziger eCommerce Marketing
Manager
Groupe Dynamite
Ahmed Doha Assistant Professor of
Supply Chain
Management Sprott
School of Business
Carleton University
Alex Tan Head of Marketplace
Sales and Marketing
The Source
Colleen Rodericks Head of eCommerce and
Digital Marketing
Lastman’s Bad Boy
Ammar Khan Social Media Manager
Ford Motor Company Canada
3:20
Allison Enright Editor
Internet Retailer Magazine
Jaylone Lee eCommerce Manager
BESTSELLER
Patrick Suter
eCommerce Team Lead
BESTSELLER
5:00
2:10
Rob Long
Director of eCommerce &
Marketing
EyeBuyDirect.com
Gaurav Sharma
Senior Director / Head of
Marketing and eCommerce
Grand & Toy
Shawn Watt
Senior Manager,
eCommerce Performance
Kobo
Jordan Demeo
National eCommerce
Account Manager
L’Oreal Canada
Erin McKeever
Digital Communications
Strategist
Nestlé Purina PetCare
Jose Gonzalez
Director of Digital
Marketing
Vega
Ekaterina Dobrokhotova
Consumer Engagement
Manager
L’Oréal Canada
Jennifer Patterson
Manager, Content Marketing
Addition Elle
2:40
Ahmed Doha
Assistant Professor of Supply Chain Management Sprott School of Business, Carleton University
Commerce
Executive Presenter, Curalate
3:00
Alex Tan Head of Marketplace Sales and Marketing The Source
Ammar Khan Social Media Manager Ford Motor Company Canada
Page 18
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
Day Four: eTail Canada Workshop Day
Page 19
8:15
9:00David Nagy Entrepreneur, Online Marketer
Business Consultant
Megan Kessler Event Director
eTail Canada 2016
9:0530-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop. 30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop.
9:35
Jaylone Lee eCommerce Manager
BESTSELLER
Patrick Suter
eCommerce Team Lead
BESTSELLER
10:05 Demetrius Michael Head Instructor, Digital Marketing
Bitmaker Labs
10:35
11:05Jennifer Steckel Elliot Principal
Art & Commerce
11:35Mark Rouse Partner
IQ Partners
12:05Rob Henderson CEO
yconic
12:35
1:35
M AY 1 9 , 2 0 1 6AG E N DA-AT-A- G L A N C E
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Day One: Retailer Audience OnlyScalability For Success
M AY 1 6 , 2 0 1 6
8:00
Kick off your eTail Canada experience
with a hearty breakfast for brain
power!
8:45
Megan Kessler Event Director
eTail Canada 2016
8:50 Chairperson’s Opening
To chair this day, contact Bill.Penney@
wbresearch.com or 416-574-5164.
9:00
Jeff Booth
Co-Founder, President &
CEO
BuildDirect
Join Jeff Booth as he shares lessons
he has learned throughout his
entrepreneurial journey. From
surviving the dot com crisis to the
housing crash of 2008, Booth
explains how he stayed resilient and
maintained a positive company culture
throughout these challenging times. In
this session you will:
· Discuss the importance of remaining
agile in the ever-changing world of
technology
· Learn how to build and maintain
a great company culture, even in
times of crisis
· Being resilient is key – how to
embrace obstacles, learn from them,
and look forward
9:20
Rex Lee VP, Digital Technology &
Information Management
Canadian Tire Corp
Digital transformation isn’t about
technology. It’s really about
the chemistry between culture,
customer and technology. Canadian
Tire’s approach has embraced this
chemistry and this session will
share real world examples of how
customer-centric experiences. During
this session, Rex will share with you:
· Digital transformation frameworks
for a holistic approach
· The role of innovation labs as a
catalyst for digital transformation
· Critical cultural pre-requisites for
transformation
9:40
Derek Colfer Head of Technology &
Digital Innovation
Visa
The presentation will focus on
reviewing how digitization has shifted
behaviours in commerce, with a
focus on how research shows us how
attitudes have evolved and weaving
in details around digital wallets and
tokenization.
10:00
Noah Goldberg eCommerce Director
APP Group
Georgia Genovezos Senior Director
eCommerce
Groupe Dynamite
Nick Engel Director, North America
eCommerce
lululemon
Chiara Steffenini eCommerce Manager
EQ3
Your customers see you as one brand,
not different business units within
a company, and they expect you to
know what they value. Companies are
aiming to have a single approach to the
customer, but with business silos and
different goals by unit, brands can fail
at having a consistent approach though
the customer journey. Experts on this
panel discuss omni-channel checkpoints
to drive higher conversions and yield by:
· Re-mapping your organization:
de-siloing and re-assessing who is in
charge of what
· Looking at your infrastructure to
connect the channels—what you
absolutely need for personalization
to come together
· Budget buckets: what components
are less important than others; and
what technology or marketing is not
in-style now
· Checks and balances: testing to
10:30
Share a cup of coffee, break the ice, and
meet the executives you’ll be networking
with over the next three days!
OR
* For Retail Executives Only *
Calling all leading ladies of eCommerce!
Join us for a spot of tea and say hello!
Limited availability; RSVP to Cheryl.
11:00 Leaders In eCommerce
These interactive sessions are your
opportunity to learn about the most
innovative digital and omni-channel
solutions on the market in a relaxed
Page 20
The Canadian online retail marketing will grow 10% per year through 2018 when it will reach
C$33.8 million (US$32.8 billion). Capitalizing on this growth means your business needs to brands
needs to scale for success and customer experience best practices need to be in place—you cannot
overpromise and under-deliver (pun intended!). We kick off eTail Canada discussing your omni-
channel roadmap, from internal organization to the last-mile.
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
theme for you to learn from. A
highlight of eTail Canada, roundtable
discussions are your best opportunity
to deep-dive into discussions and idea-
share with your peers.
To lead a Roundtable, contact Bill.
[email protected] or call 416-
574-5164.
Roundtable Discussions (First 3
Rotations)
Greg Zakowicz Marketing Strategist
Bronto
Doing It!
Paresh Vadavia Co-Founder & CEO
OPM Pros
Executive Presenter, Demandware
12:20
All this learning over the next 3 days
requires you to re-fuel. It may also
require some circus tricks: how well
can you balance a plate with lunch and
shake hands?
OR
By Invitation Only.
1:20
2:40 Catch a quick buzz!
2:50
4:10
Get your caffeine on to get ready for
the cocktail party!
OR
Cheers!
A special salute to those who have
joined eTail Canada for 3+ years. By
invitation only.
4:40 eTail Canada 2016
out this short questionnaire will lead
to understanding one-year’s worth
of business development you need to
execute.
4:50
Johnny Russo AVP of Digital Marketing
and eCommerce
Mark’s
We read over these stats, and some
make us cringe, while others make us
jealous; some make us smile, while
others make us nod our heads in
agreement. But then what? Do we use
these stats to improve our business?
Do we use them to benchmark where
we are, and where we should be? Do
we use them to position ourselves for
growth? Do we use them to sell our
projects? During this session, Johnny
will help you:
· Use these numbers to compare
where you stand, and position
yourself for growth
· Take this data and make it
actionable in your own business
· Share this data with your bosses,
your team members, your vendors
· Use these stats to tell a story, sell
your projects, and improve your
KPIs. Make it happen.
5:10
Idan Driman Divisional Vice-President,
eCommerce
Sears Canada
Chris Parsons Omni Channel Strategist
Big Al’s Aquarium Supercentres
Tanbir Grover Senior Director,
eCommerce
Lowe’s Canada
Martin Aubut Director Interactive
Marketing & e.Business
Intelligence
L’Oréal Canada
Once your omni-channel roadmap
is in place, you need to know how
which is the best way to mesure
your success. Forget just click rates
and web views—you need to think
about hard measurements and
customer sentimentality together. The
executives on this panel share what
KPIs they are implementing to scale
for success at their businesses:
·and visit rate
· Engagement: length of visit and
conversion rate on product
recommendations
· Conversion: cross-channel
conversion rate and basket size
· Loyalty: advocacy, revisit frequency,
and lifetime value calculation
5:40
Jeremy Pee SVP eCommerce and
Omni-Channel
Loblaw Digital
Loblaw Companies Limited, Canada’s
food and pharmacy leader, is working
to create seamless end-to-end
customer experiences across retail
and digital. Over the past 3 years,
it has launched three successful
e-commerce businesses and
continues to introduce new innovation
in the Canadian landscape. These
achievements are made possible
by building an entrepreneurial and
innovative culture within the Loblaw
Digital business.
During the session, join Jeremy to
learn how to:
· Build and incorporate new
businesses within a large established
organization
· Implement and operate fast, agile
integrated digital teams
· Foster an innovative, creative
culture with an analytical mindset
· Incorporate and apply learnings in
the broader organization
6:00
What a day! Relax and unwind after all
the transformative learning.
7:00
Page 21
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Day Two:Experiential eCommerce: Today’s Must-Haves For Top CX
M AY 1 7 , 2 0 1 6
To be a true leader and create a booming
Nancy Richardson lives to build strong,
thriving teams and global, multi-channel
your thinking on its head and develop
purpose-driven brands and going beyond
the product:
· The importance of building into a
vision and assessing risk of incremental
enhancements
· Developing your vision
· Working backwards to today
· What is a BHAG and why every
company needs one
· What would you do if you weren’t
afraid to fail?
· If it scares you, you’re on the right
track
· Why you need to rapidly develop high
performing teams
· Promotion + Compensation
philosophy
· Function + Leadership Training
· Team Development Model
9:30
Jennifer Mach Manager, Market Analysis
& Strategy
Canada Post
With a clear channel shift leading
Canadians to shop online in record
numbers and with far greater
frequency, merchants must design the
optimal delivery pricing strategy to
drive conversion and build customer
delivery with a minimum purchase, it
is essential to anticipate and respond
to your shoppers’ expectations. New
market-leading research from Canada
Post can help merchants optimize for
conversion and basket growth through
shipping. Attending this session will help
you evaluate the effectiveness of your
current delivery pricing strategies against
rapidly changing market and shopper
demands.
Jennifer will dive deep into key research
· Are shoppers willing to pay more for
shipping than you think?
· Are your thresholds for free shipping
too low, leading to missed sales
opportunities?
· Do expectations differ by product and
shopper segments?
· How do Canadians’ expectations
change when they purchase from US-
based merchants?
9:50
Experience
Martin Aubut Director Interactive
Marketing & e.Business
Intelligence
L’Oréal Canada
8:00
You know what they say about breakfast—most
important meal of the day, so don’t miss it!
OR
To lead this exclusive breakfast, contact Bill.
[email protected] or call 416-574-
5164.
8:50
Megan Kessler Event Director
eTail Canada 2016
8:55
Salim Maherali Managing Director, Digital
Marketing
Adobe Canada
9:10
Nancy Richardson CMO
Clearly
Page 22
In the last 4 years, L’Oréal Canada has
been transforming their organisation at
the core, toward the reach of consumer
satisfaction in the digital age. The
way consumers purchase beauty has
been drastically change from media
fragmentation, device agnostic, power
of content and social media. The request
for personalisation and be present
where consumers are ready to buy
like ecommerce channel is now part of
daily business. Those market pressure
force L’Oréal to rethink the way they do
business and interact with consumers.
Since the creation of Digital team
in 2011, L’Oréal Canada as now 12
e-commerce sites, maturity into e-retail
and distribute CPD brands into Amazon
and other pure players. SMART Data
is now at the core of the organisation
decision and drivers of consumers’
personalisation and loyalty. This session
will give the necessary insight to guide
your digital transformation.
· Understand the 3 stage of digital
transformation from foundation,
transformation and acceleration
· Key transformation drivers for growth
and measuring success
· From e-commerce to commerce and
e-marketing to marketing
10:10
Jeff Barto Trust Strategist
Symantec
Consumer trust in your website and
brand can either make or break your
business. When trust is strategically
established at the right moments during
the customer experience, it increases
cart abandonment and drives more
conversions. Ignored, it might cost you,
your brand and your business. Discover:
· When trust can differentiate your
brand and validate your website
Customer experience is one an area at the forefront of brands’ top goals. After all, Promise +
test eCommerce excellence? Throughout Day Two of eTail Canada, we explore how to look at your
eCommerce and digital initiatives through the eyes of the customer.
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
11:30
Nicolas Gaudreau CMO
Groupe Dynamite
Stephanie Bleau CMO
Bentley
Stephen Bailey CMO
John Fluevog Shoes
With technology shaping brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:
· Managing enterprise-wide marketing strategies leading to eCommerce sales
· Understanding the customer: utilizing technology to allow accurate
customer
· Curating and innovating experiences based on customer data
· Evaluating technology partners: what are the need to haves, and nice to haves
· Executing a global digital marketing strategy, getting stakeholder buy-in
12:00
Bon appétit! Seating is available
throughout the restaurant.
OR
Canada
To attend this lunch, email Cheryl.
· How successful brands leverage trust
stickiness
· Why your company’s leaders will thank
you for advocating best practices that
inspire trust
· Which best practices and tools can
project trust throughout the customer
experience
10:30
Take this time to explore the latest
solutions that will transform your
business!
11:10
Gabriel Santamaria Manager, Enterprise
Systems Administrator
Bentley
As your company continues to invest
to be more digital, a company’s digital
strategy and its overall corporate
strategy need to be one and the same.
Digital marketing and technology is
now the foundation for connecting and
communicating with customers. During
this session, Gabriel discusses how he has
remove; join him to learn:
· What sparked the need for a CDO in
recent times?
· What the CDO’s role in the enterprise
is, and the value they bring to an
organization’s digital transformation
· How does a CDO collaborate between
the CMO and CIO (non-competingly)
· The added value to the CEO
Mortar
1:00To chair this track, contact [email protected] or call 416-574-5164.
To chair this track, contact [email protected] or call 416-574-5164.
1:10
T
Shaeleigh Afton Digital Marketing Manager GOTSTYLE The Menswear Store
Last year Gotstyle launched their innovative mobile app and loyalty program with one question in mind, how can they make customers lives easier? Since launching in October 2014 their mobile app has allowed Gotstyle to be
less technology (mobile pay), and a tag based system that turns customers “likes” into a more personalized shopping experience. During this 20 minute keynote Shaeleigh teaches you:
· How mobile technology can transform your customer service experience
· Gain insights on how mobile apps will help you to personalize your customers shopping experience
· Master the learning curve: Tips on introducing new technology to your staff
John Panighel CRM & Digital Marketing Manager adidas-Group Canada
adidas is a global sports and lifestyle brand always looking ahead to the future while remembering the past. In 2015 adidas boosted its partnerships with sports teams, sporting events & collaborations with celebrities and musicians. This in turn has created a
Remarketing is a key tactic in the adidas
customers. In this session, John will guide you to:
· Learn how create custom audiences for targeted social marketing buys
·search bidding
· Leverage CRM data to communicate directly to your customers through different mediums
1:30
P
Tema Frank Customer Experience Author and Radio Host of Frank Reactions
intelligence, they are even taking over roles in jobs we used to think needed the human touch, like customer service. How will this affect your business? Digital marketing and customer experience pioneer, Tema Frank, will discuss:
· How robots can help you improve customer experiences while lowering costs
· What things should you not try to automate? What roles are best left for humans?
· Issues to consider in getting employee buy-in for automation efforts
Denis Coombes Director ROI Revolution
The ecommerce marketing landscape changes constantly. Early adopters innovate and gain competitive advantage, while stagnant merchants are left to ask themselves “what did they know that I didn’t?” This session is designed to answer the question: “What digital marketing developments are giving retailers the biggest lifts, yet remain unexploited by most merchants?”
· 5 cutting edge strategies for top ecommerce advertising platforms like Amazon, Facebook, and Google Shopping.
· Three questions to determine if your store can exploit the new Amazon Marketplace targeting options.
· The strangely under-used tactic to boost free
Page 23
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
1:50
Omni-Channel Expansion
Amy Woolf
Digital Marketing Manager
Cabela’s Canada
Paige Malling
Director of Marketing and
eCommerce
Elte
Andre James
Director of eCommerce
Carrier Enterprise
Asif R. Khan
Founder & President
Location Based Marketing Association
In the Canadian marketplace, the
store is now dead—it’s just needs to
be revitalized. The savvy, information
equipped customer enjoys buying at
the store, but they’re pre-shopping
online. Thus, the role of the store and its
associates are can enhance omni-channel.
The experts on this panel are re-imaging
the store by:
· Reinforcing your brand with store
consultants to ensure they effectively
represent the brand and are equipped
with brand knowledge via mobile tech
· Ensuring sales consultants will place an
order in-store via web when products
are not available
· Training sales consultants to have a
more effective method for collecting
CRM data, and are conversely
empowered with CRM data to help in-
store sales
· Incentivizing and rewarding in-store
associates for their omni-efforts
Shem Szot Director of Marketing/eCommerce StickerYou
Peter Watanabe Director, Marketing and eCommerce STAPLES Canada Inc.
Nurullo Makhmudov Director, Online User Experience and Strategic Initiatives Sears Canada
Megan Doepker Founder UNA Fashion
It’s no secret—brands love online
advertising….but not all online advertising
is the same, and with new ad-blocking
technology, you must be vigilant
in measurement as you build your
attribution models. The experts on this
panel share their cases as to what they
see works best in grabbing the awareness
of customers:
· Search: keywords needed to drive the
purchase decision
·narrowly focused
· Display: following the customer down
the funnel as they discover
· How long is too long to chase the
sale?
· Measuring success: setting up KPIs to
· Adding instant-buy features on ads to
convert the customer with fewer clicks
·most long-term success, and bang for
your buck
2:20
David Hsieh VP Marketing Instart Logic
Learn how web performance impacts
your business and brand experience as
you innovate to meet your customers
demands. Everything you don’t know
about mobile performance might be
slowing you down. It’s possible to have
your ‘heavy’ website and still be fast.
Executive Presenter, Kijiji
Kijiji Advertising puts retailers in front
of online Canadian shoppers who are
either researching their next purchase,
or looking to buy. Our network provides
advertising opportunities across Kijiji,
eBay, and StubHub – reaching over half
of online Canadians. Through highly
targeted audience segmentation, Kijiji
Advertising helps retailers engage and
grow their audiences quickly and at scale.
2:30
Fabiana Pereira Co-founder, CMO
Famedrop
eMail is still the most reliable way
to directly communicate with your
brand holistically, so achieving synergy
between in-store and eCommerce
efforts is crucial. Streamlining the eMail
production process needs a sturdy
roadmap, and you need leverage it to
strengthen your sales without weakening
your brand along the way. Join Fabiana
so you may learn the steps involved in
developing a truly omni-channel email
strategy:
· Best practices in email marketing
· The processes, platforms, and
resources needed for a truly omni-
channel email strategy
· Customer segmentation: how to put it
together and use it
Brahm Booth eCommerce Manager RW & Co
Your customer is very open, and you
shouldn’t miss the opportunity to catch
what they’re already telling you. What
can be captured online can be translated
to stores. Is your digital marketing staying
up to speed with the dozens of touch
points your customer is having with your
brand? Throughout this presentation,
Brahm helps you understand how to
distractions, creating the storyline
to drive marketing, leadership and
organizational upgrades:
· Discover ways to measure your
customers’ Omnichannel journey
· Learn how to measure and react to
· Missed opportunities in physical
shipments, goods in stores and other
tangible ideas
· Digital economies of scale – bringing
the savings but increasing the reach
and frequency
Page 24
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
and that the federal government
helped, not hindered, entrepreneurs
in seizing the moment.
MP Sweet will review federal
initiatives related to and since his
Canada’s digital strategy and what the
future holds.
5:00
Jamie Herbert Head of Marketing Spotify Canada
As quickly as a Snapchat, and other
intentionally ephemeral messages,
company’s launch, thrive, decline
and disappear seemingly everyday.
Changing tastes and consumption
habits foster new products, brands
and categories at a dizzying pace: a
product launches, is rapidly adopted,
is challenged by ‘me-too’ competitive
offerings, novelty wears off, the
category becomes commoditized,
growth becomes challenging, while
unforeseen innovations could spell
obsolescence.
How do brands prepare for and
overcome these challenges? Listen
to Jamie Herbert, Head of Marketing
for Spotify Canada discuss Spotify’s
approach to these and other brand
challenges in the ephemeral age.
5:30
Cheers! Keep the fun and networking
going with our annual cocktail party—
be sure to meet someone you haven’t!
6:30
2:50
You snooze, you lose...so grab some coffee!
Trust us, you don’t want to miss the guest
speakers.
3:30
These interactive sessions are your
opportunity to ask personal Q & A from
the presentations and network in a relaxed
setting.
Shaeleigh Afton
Digital Marketing Manager
GOTSTYLE: The Menswear Store
Jennifer Mach
Manager, Market Analysis &
Strategy
Canada Post
Fabiana Pereira
Co-founder, CMO
Famedrop
Jeff Barto
Trust Strategist
Symantec
John Panighel
CRM & Digital Marketing
Manager
adidas-Group Canada
Denis Coombes Director
ROI Revolution
Brahm Booth
eCommerce Manager
RW & Co.
8. Online Merchandisers Top
What’s Not
William Greenbaum
CEO
CruiserRepublic.com
4:30
David Sweet MP And Former Chair
House of Commons Standing Committee on Industry, Science and Technology
In 2012, the Canadian Parliament’s
Standing Committee on Industry,
Science and Technology released a
report titled “eCommerce: Pursuing
the Promise”—which was based on
the testimony of almost three dozen
and research done by the Committee
and Industry Canada.
The report took stock of the state of
eCommerce in Canada, the role the
Government of Canada could play in
Canadians from coast-to-coast would
have access to these opportunities,
ensuring consumers are protected
Page 25
Retailers - Register now with code ETCPDF and
save $300
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Day Three:Beyond Checkout: Customer Engagement For Lifetime
Value
M AY 1 8 , 2 0 1 6
8:00
Home-stretch! Start the last day of
eTail Canada right with breakfast and
networking.
OR
Is there a junior eCommerce team
member or digital marketer who you
think is the next big thing? Retailer
nominations to be submitted To
8:45
Megan Kessler Event Director
eTail Canada 2016
8:50 Chairperson’s Opening
To chair this day, contact Bill.Penney@
wbresearch.com or 416-574-5164.
9:00
Enrico del Grande Head of eCommerce and
Digital Marketing
Fruits and Passion
Last September Fruits & Passion
launched its brand new website and
has been over performing since in
most key metrics in its industry. The
key: the power of that ever important
“click”! And it is essential that these
clicks transform themselves into sales
session, Enrico will share with you:
· How to effectively display your
product catalog on your site?
· What are your customers looking
for?
· What functions are worth
implementing?
· How to make life easier for your
clients?
9:20Experience
Rebecca McKillican CEO
Well.ca
Erin Young Chief Marketing and
Well.ca
In 2015, Well.ca was selected through
a Forrester Research poll as having
the best customer experience in
customer-centric organization and
puts the customer at the heart of
all business decisions and actions.
This focus differentiates its brand
in an increasingly competitive retail
landscape. During this session,
Rebecca and Erin will share insights
on how to create a winning customer
how to:
· Use customer insight and
information to drive marketing and
merchandising decisions
· Build loyalty and trust with your
consumers and go above and
beyond to surprise and delight them
(and make things right when they go
wrong)
· Ensure a consistent and exceptional
experience across channels
9:40
James Smith EVP, Americas
Criteo
Criteo delivers personalized
performance marketing at an
extensive scale. Measuring return on
post-click sales, Criteo makes ROI
transparent and easy to measure.
Criteo has over 1,700 employees
over 9,250 advertisers worldwide
with direct relationships with over
11,000 publishers. Criteo ads reach
over 1 billion unique Internet users
(comScore, March 2015).
10:00
Timothy Faught President
Posterjack
Leah Telfer eCommerce Manager
Babies R Us
Director, eCommerce &
Digital
FLIR Systems
internet from your customers—and
they’re talking about your business!
Since they’re a fan of you, show them
some recognition (they love the re-
grams!); borrow their content and
enhance your SEO. By showcasing
different perspectives, you can speak
to different types of customers. The
experts on this panel share their tips to:
· Establishing enterprise-wide best
practices for your brand—what
rules and links are essential to your
SEO plan
· Building fresh and relevant content
for SEO optimization
· Curating your brand’s products to
ensure your product is relevant in
the targeted shoppers’ search
· Creating valuable and shareable
content for search engines to rank
with essential, relevant keywords
· Incorporating keywords in social
and brand content to make your
webpage rank higher than your
competitors
10:30The Recipe For Excellent
Content
Gianna Caucci eCommerce Manager
LEF Industries
When your customer visits your
website, you want to wow at inception
to draw them into your brand’s
world. There has been incredible
advancement in the way of visual tools
and content that excite and captivate
the customer. Learn from Gianna
ways you can educate and entertain
the customer throughout their
webpage visit, such as:
Page 26
Don’t just make the customer a fan or a follower—make them committed. The last day of eTail Canada is all
about staying engaged with your customer and having them stick with your brand and not turn anywhere else.
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
· Leveraging content to achieve
multiple eCommerce goals
· Bridging the communication gap
between management and content
creators
· Steps for delivering a clear and
engaging message
· Examining ways to connect with
consumers and evoke an emotional
response without face-to-face
interaction
10:50
11:30 Client
Milton Pedraza CEO
Luxury Institute
Brands are under pressure from many
macro and micro-economic factors.
Many are taking the high road by
transforming themselves from passive
relationship builders. Has your brand
begun its transformation? Milton
Pedraza, a client-relationship building
expert, leads this session in which you:
· Learn what Baby-Boomers,
Generation-Xers, and Millennials
require and expect from brands well
beyond great products and in terms
of client relationship building
·relationship culture of in-store and
call center brand ambassadors, and
what you need to do to help them
· Discover how to make your new
client experience consistent
across people, channels and client
segments
11:50
Riaz Faride
Director of eCommerce
Linen Chest
It doesn’t take much to get someone
to buy a low-ticket item online.
Amazon Kindle books go for around
$10 or less. What people would buy
at Canadian Tire, Home Depot or
Sears can now be shipped to them
fairly quickly. Ask any retailer, and
they know they have to compete with
online commerce or else they’ll fail.
But, when it comes to big-ticket
items, ones over a $1000, there’s
more trepidation and fear from the
consumer. While a typical consumer
has no problem charging $25, $100,
or even $200, to buy something
online, the fear factor goes up
exponentially as the price climbs
higher.
Why is this? It all comes down
perception management.
How your customers view their
online experience with you will either
increase or decrease their fear of
buying big-ticket items. You need
to educate your customers on the
technical advantages you provide so
and no fear. During this talk, Riaz
focuses on these three key areas:
· How to maintain compliance
standards for data protection of
your customers.
· How to remove fear from buying
big-ticket purchases online by
providing personal follow-up
· How to work with compliance
Page 27
and legal departments to follow
upcoming government standards to
guarantee shopper protection
12:10
Kristen Johnson Digital Marketing
Specialist
APP Group
Richard Sejean Director of eCommerce
Browns Shoes
Lauren Steinberg Director, Marketing
Loblaw Digital
Neel Banerjee Senior Product Manager
Urban Airship
Your role in the retail environment
has changed: you need to use your
left and right brain, balance art and
science, and be a creative while also
being a scientist. And let’s not forget,
you need to sell your product, with
top customer service. The executives
on this panel explore how they have
adjusted their mindsets internally
to enable the marketer to be a data
scientist by:
· Forgetting the pretty: conducting
A/B testing to understand what
online content is grabbing users’
attention
· How personal is too personal?
Straddling the “creepy yet accurate”
line of curated selling based on CRM
· Attribution marketing models:
planning your best plan of attack
and breaking down information to
relay to teams to push suggested
products
· Experimenting with blending of
content and commerce—your
content moving customers around
the site to discover more product
12:40
Try to sit with someone you don’t
know!
OR
A private lunch around a deep
discussion on one particular issue. To
lead this exclusive lunch, contact Bill.
[email protected] or 416-
574-5164.
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
1:40Welcome
To lead this track, contact Bill.Penney@
wbresearch.com or 416-574-5164.
Welcome
To lead this track, contact Bill.Penney@
wbresearch.com or 416-574-5164.
1:50
Elissa Dancziger
eCommerce Marketing
Manager
Groupe Dynamite
·network base
· Going beyond deal sites, and growing in
· Accessing their value to your company
· Offering different commission levels to
encourage non-deal sites to join your
· Getting more revenue out of your
relationships
Colleen Rodericks
Head of eCommerce and
Digital Marketing
Lastman’s Bad Boy
Each phase in your life affects how you live, where you live and what you buy. Think of all the big milestones in your life: going to school, getting a job, getting married, buying a place, having a baby, selling your home, putting your kids through school and downsizing. For each life event, you buy products that suit your current lifestyle. But when it comes to making a large purchase like an appliance, furniture or electronics, that’s when your detective hat comes out researching all the details from make, model, price and overall customer satisfaction scores…so what happens when
but you see a whole wack of poor reviews on that retailer? Colleen Rodericks explains how to turn positives into negatives and boost your sales:
· How poor reviews affect your sales, but how to use poor reviews to your advantage
· Which platforms to use acquire customer reviews (good or bad)
· How reviews driver your SEO and enables you to acquire new customers easier
· Marketing your customers voice to create powerful content
· Adding credibility to your brand and increase your AOV
2:10
Rob Long
Director of eCommerce &
Marketing
EyeBuyDirect.com
Gaurav Sharma
Senior Director / Head of
Marketing and eCommerce
Grand & Toy
Shawn Watt
Senior Manager,
eCommerce Performance
Kobo
Jordan Demeo
National eCommerce
Account Manager
L’Oreal Canada
A/B testing allows you to gain insight
to your customers and what they want
from your online experience. Not all
tests will be winners and they may not
have as big of an impact as you hoped.
Not all of your winning features may win
when they’re put all together, but A/B
testing is critical to maximize the potential
of the experience your site delivers to
customers and its return back to you.
Executives discuss:
· Putting yourself in the customers’
shoes: testing one feature at a time to
improve the buying journey
·your site receives
· Running the tests for a week and
ensuring bounce rates are low
· Focusing on micro-conversions to
achieve macro-goals: small wins that
pay big dividends
Erin McKeever
Digital Communications
Strategist
Nestlé Purina PetCare
Jose Gonzalez
Director of Digital
Marketing
Vega
Ekaterina Dobrokhotova
Consumer Engagement
Manager
L’Oréal Canada
Jennifer Patterson
Manager, Content Marketing
Addition Elle
The game has changed for marketers:
customers are dictating creative
content plans. Brands need to craft
their social marketing through the
customer perspective to have meaningful
interactions. By building relationships
through experiential content, brands can
enhance their CRM efforts, and uncover
what the customer wants to drive sales.
When editorializing social content to
“speak” like their customer, they entertain
and educates. The leaders on this panel
discuss:
· Video: shoppable content to immerse
the buyer into your brand’s lifestyle
· Blogging: curating content that is to the
point, relevant, and promotes need-to-
have products
· Using social to engage with 1:1
messaging—how personal is too
personal?
· Tools used to optimize and boost social
commerce
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3:20
Who doesn’t love Toronto’s local Mill
Street Brewery? Grab a micro-brew
and enjoy the last but if networking.
4:00
These interactive sessions are your
opportunity to ask personal Q & A
from the presentations and network
in a relaxed setting.
James Smith EVP, Americas
Criteo
Elissa Dancziger eCommerce Marketing
Manager
Groupe Dynamite
Ahmed Doha Assistant Professor of
Supply Chain
Management Sprott
School of Business
Carleton University
Alex Tan Head of Marketplace
Sales and Marketing
The Source
Colleen Rodericks Head of eCommerce and
Digital Marketing
Lastman’s Bad Boy
Ammar Khan Social Media Manager
Ford Motor Company Canada
Allison Enright Editor
Internet Retailer Magazine
Jaylone Lee
eCommerce Manager
BESTSELLER
Patrick Suter
eCommerce Team Lead
BESTSELLER
5:00
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2:40
Ahmed Doha Assistant Professor of Supply Chain Management Sprott School of Business Carleton University
Bundling products and services has been widely practiced in e-tail and retail settings with the hope of increasing sales volume and speed. However, empirical evidence suggests that traditional bundling is not as effective in
Dr. Doha will set your organization on a path of marketing success by showing you
· Current best practices in bundling products and services
· Why traditional bundling does not and will not work as effectively
· Novel bundling methods and practices to boost marketing and sales performance
Executive Presenter, Curalate
Consumer behavior is rapidly changing. With 2.6 billion images shared daily, discovery is constant, desire is instant. And images don’t just inspire. They sell. The Curalate Visual Commerce Platform connects visual content to commerce throughout the customer journey to drive awareness, engagement, and conversions. See why nearly 800 of the most loved brands love Curalate.
3:00
Alex Tan Head of Marketplace Sales and Marketing The Source
The Source launched eCommerce marketplaces in Novemeber 2013, and soon after, became the largest seller on eBay Canada in FY 2014. At the end of 2014, The Source’s amazon.ca store launched and quickly on-boarded over 1,200+ private
ca provides a new channel to market The Source’s in-house brands; The Source quickly became a leading third party seller on the Amazon marketplace. During this session, Alex Tan shares experiences of running The Source’s marketplace initiatives, and how marketplaces can help other retailers alike to increase sales, acquire more customers and gain access to international markets.
· The pros and cons of selling on amazon and eBay for your business
·eBay, Amazon, or Etsy?
· Should you sell to the US and the EU? And how to save shipping cost on cross border shipments
Ammar Khan Social Media Manager Ford Motor Company Canada
Ford has been Canada’s bestselling automotive brand for seven years in a row
and content marketing have become an important and effective component of the marketing and communications mix. This session will outline the variety of ways that Ford of Canada measures it’s social media successes.
· Learn how to measure your brands ability to impact favorable opinion and likelihood to buy via social media
· Gain key insights into the value of social media data and how it can improve the quality of your social media engagement
· Learn how effective your brand social media is versus competitor efforts.
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
Day Four: eTail Canada Workshop Day
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8:15
more!
9:00
David Nagy Entrepreneur, Online Marketer
Business Consultant
Megan Kessler Event Director
eTail Canada 2016
9:05
30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s
workshop.
30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s
workshop.
9:35
· What is your niche? Showcasing the right products
· Brand positioning: what customer experience to deliver
· · Assessing the competition
· · Where the talent pools are coming from
· What Millenials are looking for in a good workplace environment
Jaylone Lee eCommerce Manager
BESTSELLER
Patrick Suter
eCommerce Team Lead
BESTSELLER
10:05
· What technology is essential to boost a SMB
· Marketing and IT: a balance of budgets for art and science
· Scaling for success to not over-promise and under-deliver
Demetrius Michael Head Instructor, Digital Marketing
Bitmaker Labs
· Building a mentor program for digital and eCommerce success
· Becoming a champion of outside learning
· Brining in experts—what has your workforce responded well to
10:35
M AY 1 9 , 2 0 1 6
1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW
11:05
· Deciding which providers meet your needs: what are the key criteria?
· Rethinking current best practices in the platform review process
· Understanding why you need more than a scoring model to evaluate vendors
Jennifer Steckel Elliot Principal
Art & Commerce
· Culture to emulate in a traditional business
· All hands on-deck attitude
· How to foster a true team environment
11:35
· Not losing speed during migration: keeping the business running smoothly
· Assessing the need to haves and nice-to-haves
· Identifying how to avoid potential challenges that cause project delay and budget overages
Mark Rouse Partner
IQ Partners
· Beyond vacation days: what perks employees respond best to
· Corporate fun is possible
· Working remotely and setting own hours
12:05
· Timing: how long it takes to get to the consumer when an order hits the system
· Costs: weekly and monthly—how the big picture and nuggets of information build your budget
· Sales and marketing promotions: did they increase order value? Knowing how to target the right
message to the right consumer
· Inventory: monitoring thresholds and cost to deliver on most popular items
Rob Henderson CEO
yconic
· Beyond vacation days: what perks employees respond best to
· Corporate fun is possible
· Working remotely and setting own hours
12:35
1:35
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Retailers - Register now with
code ETCPDF and save $300
Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
About Our Lead SponsorsWebsite: www.adobe.com
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking
digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
Commerce Marketing Automation
Website: www.bronto.com
Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Timex, Samsonite, Lucky Brand, Theory, Vince Camuto and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional
more information, visit bronto.com.
Website: www.canadapost.ca
Service 34 million customers every year with Canada Post – Your critical enabler of eCommerce. As Canada’s national distribution network, we help businesses reach this market and address the communication and distribution challenges that selling and shipping throughout Canada may present.
Businesses can extend an unmatched level of convenience with our network of 6,500 retail outlets to their customers. The complete range of Canada Post delivery and service options enable businesses to reliably meet any timeline and budget requirements.
Managing returns of unwanted items is faster and easier with Canada Post. Our retail outlets give customers convenient hours for parcel drop off. Alternatively, businesses can authorize customers to have Canada
Post pick it up. Canada Post helps businesses service Canadians easily.
Website: www.criteo.com
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to
8,500 advertisers worldwide and with direct relationships with over 10,000 publishers.
Criteo ads reach over 1 billion unique Internet users (comScore, March 2015).
Consumer behavior is rapidly changing. With 2.6 billion images shared daily, discovery is constant, desire is instant. And images don’t just inspire. They sell. The Curalate Visual Commerce Platform connects visual content to commerce throughout the customer journey to drive awareness, engagement, and conversions. See why nearly 800 of the most loved brands love Curalate.
Demandware Commerce is the only digital commerce platform that delivers
the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. With intuitive applications for both business and technical users, retailers are empowered to quickly execute omni-channel merchandising and marketing; manage operations globally; and develop unique capabilities that differentiate their brand. Seamless
disrupting business, ensuring that platform functionality is always current. Based on a scalable cloud infrastructure that delivers optimal performance, security and uptime, Demandware Commerce removes the barriers and complexities of traditional licensed software, and allows retailers to focus on the strategic business initiatives that drive growth.
Website: www.ebay.ca/growyourbusiness
eBay is the world’s most vibrant marketplace for discovering great value and unique selection. eBay connects millions of buyers and sellers around the globe, empowering people and creating opportunity through Connected Commerce™. Our vision for commerce is one that is enabled by people, powered by technology and open to everyone. We partner but never compete with our sellers and create stronger connections between buyers and sellers with product experiences that are fast, mobile and secure. eBay is visited by more than 9 million unique Canadians per month (comScore Media Metrix: November, 2015). For more information, visit ebay.ca/growyourbusiness.
Website: www.instartlogic.com
Instart Logic makes application delivery fast, secure, and easy. Our end-to-end platform combines machine learning for performance and security, with a CDN for delivery, and is designed for DevOps and
Website: www.kijijiforbusiness.ca/contact
Kijiji Advertising puts retailers in front of online Canadian shoppers who are
either researching their next purchase, or looking to buy. Our network provides advertising opportunities across Kijiji, eBay, and StubHub – reaching over half of online Canadians. Through highly targeted audience segmentation, Kijiji Advertising helps retailers engage and grow their audiences quickly and at scale.
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About Our Lead SponsorsNew Relic is a software analytics company that makes sense of billions of metrics about millions of applications in real time. New Relic’s comprehensive SaaS-based solution
provides one powerful interface for web and native mobile applications and consolidates the performance monitoring data for any chosen technology in an environment. There are thousands of active customer accounts using New Relic’s cloud solution every day to optimize more than 200 billion metrics for 3 million applications. New Relic is pioneering a new category called Software Analytics.
Website: www.opmpros.com
OPM Pros is an award-winning digital marketing agency based in Montreal, Quebec that works closely with major retailers across North America to help them maximize their online business performance. OPM Pros offers services to 80+ clients like BeyondtheRack.com, ShopBentley.com, Roots Canada, Forever 21 Canada, Staples Canada, Garage Clothing, Dynamite,
OPM Pros has extensive experience managing an array
2015 expanded into the realm of Search & Display. The relationships the OPM Pros team has built are key to their—and their clients’—success. OPM Pros has been
Junction and LinkShare, winning CJ’s Agency of the Year Award in 2015 and LinkShare’s Agency of the Year Award in 2014.
To learn more on how OPM Pros can help launch and
revenues through Paid Search & Display Advertising campaigns, please contact Paresh Vadavia at [email protected] or visit our site at www.OPMpros.com.
ROI Revolution is an ecommerce-focused digital marketing agency
providing expert full-service management of paid search, online shopping, social media advertising, and search engine optimization.
ROI’s unique approach puts their proprietary software suite in the hands of dedicated account teams whose singular focus is delivering remarkable results for their clients. Founded in 2002, ROI manages over $150 million in yearly online advertising spend for 250+ clients in seven countries.
immediately with the right tactics in place. Meet with ROI Revolution at eTail Canada for a complimentary campaign review & gift.
Website: www.symantec.com
Symantec Corporation (NASDAQ: SYMC) is the global leader in
cybersecurity. Operating one of the world’s largest cyber intelligence networks, we see more threats, and protect more customers from the next generation of attacks. We help companies, governments and individuals secure their most important data wherever it lives. To learn more go to www.symantec.com or connect with Symantec at: http://www.symantec.com/social/.
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk
leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.
Website: www.visa.ca
Visa Inc. (NYSE:V) is a global payments technology company that connects consumers,
more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its
choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit visa.ca, visacorporate.tumblr.com and @VisaNewsCA.
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Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW
About Our Media Partners
eMarketer is the authoritative research
ahead of digital and require credible benchmarks for their
decisions. We deliver customers a comprehensive and
as vetted data and insights to support their initiatives.
Supporting Associations
The Canadian Institute of Marketing is an association of
professional marketers. Membership is
experience, the last two in senior management. The Institute
provides members with networking opportunities, a journal,
Professional Marketer. www.professionalmarketer.ca
The Location Based Marketing Association (The LBMA) is a member-based international
trade group focused on promoting the
engagement and utilization of location-based and
geo-social services by brands, agencies, media companies and
telecommunications companies alike.
The association seeks to empower these members through
the provisioning of white papers, case studies, pilot projects,
research and standards in support of their goals to reach
audiences based on the use of hyper-local and hyper-relevant
marketing practices.
The association currently has chapters in Toronto, Montreal,
New York, San Francisco, Atlanta, Seattle, Amsterdam, London,
Berlin and Singapore.
The Luxury Institute is the objective and
independent global voice of the high
net-worth consumer. The Institute
conducts extensive and actionable
research with wealthy consumers about their behaviors and
attitudes on customer experience best practices. In addition,
we work closely with top-tier luxury brands to successfully
customer-centric enterprises. Our Customer Culture
consulting process leverages our fact-based research and
enables luxury brands to dramatically Out behave, as well as
outperform their competition. The Luxury Institute also
operates LuxuryBoard.com, a membership-based online
research portal, and the Luxury CRM Association, a
membership organization dedicated to building customer-
centric luxury enterprises.
Supporting PublicationsSupporting Publ
is a global
community of senior digital professionals
whose responsibilities intersect strategy, marketing,
technology, and innovation. Headquartered in Boston,
members around the world, including: industry analysis,
interviews with digital leaders, calendar of events, job
opportunities, and a free monthly newsletter. Learn more at
The 6,900 readers of Direct Marketing magazine
are a loyal, unique and highly responsive audience
of senior marketers in Canada. Collectively, they
represent companies which conceive, create and
execute data-driven, direct and digital advertising campaigns
that generate more than $51 billion in sales each year. These
campaigns are delivered via every media channel available to
engage prospects, expand loyalty, and produce results.
EMARKETING + COMMERCE (EM+C) is
information you need to reach more people
and serve them better, to market more effectively, and to
increase revenue — all online. The eM+C staff is backed by an
Editorial Advisory Board that represents the freshest thinkers
in the arena of e-marketing and commerce, keeping us focused
and ahead of the curve.
Frank Reactions helps retailers unleash
customer experiences, online and off. The
Frank Reactions podcast (formerly the Frank
Online Marketing Show) features interviews with experts on
digital marketing, social media, e-retail and customer
experience. Host, author and advisor, Tema Frank created
(Web Mystery Shoppers) in 2001 and she brings her clients
over 30 years’ experience in marketing, customer service,
human resources & communications. Find her on Twitter @
temafrank, LinkedIn, email ([email protected]) or
phone 1-866-544-9262.
Innovative Retail Technologies (formerly
Integrated Solutions for
Retailers) - a free monthly magazine helping retail executives
make informed decisions about technology and operations
solutions for all of their sales channels. The magazine provides
insight on how retailers can achieve critical business objectives
by integrating leading-edge solutions across the retail
enterprise.
Internet Retailer is the world’s
eCommerce. Through multiple print, digital and web-based
publications and database services, we provide strategic and
practical business information and original competitive
research on e-retailing to more than 400,000 retail executives
and direct marketers every month.
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Payments Business magazine is read by more
than 13,000 Canadian executives at the
nation’s leading retail merchants, ecommerce
sellers, card issuers, acquirers, independent
sales organizations (ISOs), and other businesses
which much keep abreast of changing payments
systems, transaction technology, card-based
programs, digital currency, and traditional
payment operations. The senior executives also
include CFOs, treasurers, marketers,
operations, credit & billing managers,
collections teams, loyalty & membership
managers, and IT executives.
Retail Insider
Retail Insider is Canada’s most-read
retail industry news publication. It
reports on stories not discussed elsewhere, and
also provided a convenient daily summary of
Canadian retail news from other online sources.
To ensure you’re up to date, subscribe to Retail
Insider’s free daily ‘E-News’.
Retail TouchPoints (RTP)
is an online publishing
network for retail executives, offering content
focused on optimizing the customer experience
across all channels. RTP provides an array of
editorial opportunities and content designed to
guide the retail companies in their quest for
long-term success.
Focusing on the importance of thinking
innovatively in a new media climate, we provide
optimal vehicles to share industry insights and
announcements, such as digital newsletters,
video and audio podcasts.
More than 25,000 retail executives tap into the
weekly Retail TouchPoints newsletter, covering
every type of line of business, from C-level
executives, to Marketing, Merchandising, Store
Operations, IT and Supply Chain.
Target Marketing helps
professionals navigate
multichannel direct
techniques and solutions that will improve
marketing performance no matter what
challenges you face, whether you market
through print, email, online, mobile or any of
today’s channels. Our thought leaders tackle
the pros and cons of new technology to offer
diverse opinions about the tactics that are
successful and best practices to implement
them. Whatever challenges marketers face
thesolutions to survive and thrive in this ever-
evolving world.
The Ecommerce Club is a
member-led group dedicated to
encouraging and supporting
retailers in developing ecommerce
expertise. Building collaboration through
information sharing, market insight, networking
and events, we’re bringing the industry
together to develop best practice for an
omnichannel future.
Total Retail is the go-to
source for marketing,
eCommerce, operations and management
executives looking for the latest news and
analysis on the omnichannel retail industry. A
quarterly print issue, daily e-newsletter (Total
Retail Report), daily-updated website, and
virtual and in-person events offer brick-and
mortar retailers, e-tailers, catalogers, brand
manufacturers and retail industry consultants
the information they need to do their jobs more
effectively.
About Our Media Partners
Page 35
Registration Information ·
· e-mail: [email protected]
· Register online www.etailca.com
INDIVIDUAL PRICING FOR RETAILERS
PRICING FOR SOLUTION PROVIDERS
GROUP DISCOUNTS FOR RETAILERS
Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for retail brands.
• All fees include continental breakfast, lunch, cocktail receptions and conference documentation.
• Day One (May 16) is for retail companies only
• payment is received and may be subject to cancellation.
• Teams must be from the same company to receive the savings.
• To secure space for your team, contact Alex Mitra at 1-416-597-4774 or email [email protected]
• Cancellation Policy: Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.
• A 13% HST is applied to all registrations.
Please Note:
Book ByFeb 29, 2016
Book By Mar 31, 2016
Standard Price
4 Day Conference Pass (Includes Workshop Day; May 16-19)
SAVE $300CA $1699
SAVE $200CA $1799
CA $1999
(May 16-18)
SAVE $300CA $1499
SAVE $200CA $1599 CA $1799
Price
3 Day Conference Pass (Includes Workshop Day; May 17-19) CA $3398
2 Day Conference Pass (May 17-18) CA $2899
Groups of 3-4 20% off the current price (per person)
Groups of 5-7 25% off the current price (per person)
Groups of 8-12 Flat Rate of CA $7,999
Register Today & Save $$$’s!
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