transforming internal communications: how to engage 100,000 employees worldwide
TRANSCRIPT
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Transforming Internal Communications: How to Engage 100,000 Employees Worldwide
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2#EngageU
Transforming Internal Communications: How to Engage 100,000 Employees Worldwide
Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and Interactive
CommunicationsWhirlpool Corporation
@Kccurtis
Sonia FiorenzaVP of Content and
Engagement StrategiesSocialChorus
@Sonia_Fiorenza
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Have a Question?Use the hashtag#EngageU
on Twitter for questions & comments
Chat with us on ReadyTalk!
OR
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Connecting Employees to Company Communications Needs to Change
The average employee
wastes
12.5 hours/week finding content
and publishing content
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Global companies are looking at ways to meet
their employees where they are, on their mobile phones.
#EngageU
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What inspired Whirlpool Corporation to get started with
employee engagement and advocacy?
#EngageU
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Whirlpool Corporation’s Winning Workplace StrategyThe Winning Workplace empowers, enables, and inspires employees with the best culture, environment and tools that deliver results for consumers and the company. Success factors:• Provide a collaborative, transparent
workplace where we can operate with speed and work the way we live
• Transform the way we work
#EngageU
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Whirlpool Corporation • Whirlpool Corporation is the #1 major appliance
manufacturer in the world• 100,000+ employees and more than 70
manufacturing and technology research centers throughout the world
• The company brands include of Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries
• Approximately $20 billion in annual sales
#EngageU
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How was Whirlpool Corporation keeping employees informed?
#EngageU
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Whirlpool Corporation’s Intranet The Wire
• Posted content to the intranet, The Wire•The Wire has low adoption, and employees cannot share or collaborate•Had a hard time keeping employees all over the world connected to the brand•No solution for manufacturing and warehouse workers not connected to a desktop
#EngageU
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11#EngageU
“Our intranet was stuck inside 4 walls - company stories were only in the intranet and we wanted them to get in the hands of public”
Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and
Interactive Communications
@Kccurtis
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How is Whirlpool Corporation addressing these employee
communications challenges?
#EngageU
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Introducing Whirlpool Corporation 360
• Global communications platform on desktop and mobile to help engage employees and tell the story of Whirlpool Corporation
#EngageU
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Whirlpool Corporation 360 Goals• Develop global communications platform
to help engage employees and tell the story of Whirlpool Corporation
• Get employees to share the great content Whirlpool Corporation and brands are creating
• Showcase Whirlpool Corporation is as a great employer to help attract top talent
• Continue to align organization as new brands are added
• Better connected employees#EngageU
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15#EngageU
“People want to tell our story, but are afraid to share the wrong things.”Kathleen Curtis Wolf
Sr. Manager Corporate Brand Reputation and
Interactive Communications
@Kccurtis
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What content is featured on Whirlpool Corporation 360 ?
#EngageU
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Where Does the Content Come From?• Admin-curated content• Employee submissions• Feed content is automatically added to the program
– Corporate social feeds– Corporate blogs– Brand specific social feeds– Regional specific social feeds– Country specific social feeds– Industry social feeds– Industry blogs
#EngageU
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Content Featured on Whirlpool Corporation 360Company Updates Diversity & Inclusion Employee
Corner/Spotlight
Corporate Social Responsibility
Health & Wellness
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19#EngageU
“Providing a full view of information employees want from both internal and external sources helps them be more effective -- thus, Whirlpool Corporation 360”
Kathleen Curtis Wolf
Sr. Manager Corporate Brand Reputation and
Interactive Communications
@Kccurtis
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How do employees find the content that’s relevant to them?
#EngageU
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Channels Help Employees Find Relevant Content
• Content channels include:•Corporation Home•Regional Brand & Product News•Industry & Competitor News•Careers & Culture•Diversity/ERGs•Employee Corner•Sales & Sales Training•Technology Tips & Trends
#EngageU
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What value do employees get out of being part of
Whirlpool Corporation 360 ?
#EngageU
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What’s In It for Whirlpool Corporation Employees?
• News and updates are easily accessible via the mobile app
• Push notifications keep employees informed in real-time
• Simple and easy way to find and consume the news and content they need to know today
#EngageU
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24#EngageU
“Humanizing stories, employee recognition, cooking and food trends provides employees with content that’s interesting and relevant to them. ”
Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and
Interactive Communications
@Kccurtis
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What do you see for the future of Whirlpool Corporation 360?
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What’s Next for Team Whirlpool Corporation
● Increase engagement and participation
● Use analytics to develop more creative and engaging content
● Continue to market the program ● Empower employees to share all the amazing
programs they are involved in (Boys and Girls Clubs, Habitat for Humanity, etc.)
#EngageU
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Tips for anyone thinking about getting started?
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Tips for Getting Started
• Do your research and find a tool to tackle your communication challenges
• Develop content around what employees need to know • Find a way to deliver real-time news and content directly
to employees
#EngageU
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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.
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Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.• 82% of Millennials • 76% of Gen X• 54% of Baby Boomers
#EngageU
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Interested in Learning More?
#EngageU
Download our EbookFour Steps to Launching an Employee Advocacy & Engagement Program in 30 Days
http://bit.ly/fourstepsin30days
Join our next webinar on April 14!
Request a Customized Demo
844.WRK2LFEhttp://www.socialchorus.com/[email protected]
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32#EngageU
Transforming Internal Communications: How to Engage 100,000 Employees Worldwide
Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and Interactive
CommunicationsWhirlpool Corporation
@Kccurtis
Sonia FiorenzaVP of Content and
Engagement StrategiesSocialChorus
@Sonia_Fiorenza