Subhendu Pattnaik

Transforming Education to Build an Entrepreneurial Ecosystem & Entrepreneurs

Who Wants to be an Entrepreneur?

Meanwhile in India…

ABOUT SUBHENDU

• Worked with Large brands such as Infosys, Tata, Cigniti and start-ups such as Mindfire, Gallop and many more.

• PhD Research Scholar in Marketing - IIM Indore; MBA - S P Jain Singapore, B. Tech - NIT Rourkela

• Business Advisor – Start-ups & Enterprises on Go To Market strategy, Marketing Strategy & Innovation

• Co-Founder – Hyderabad, Bangalore, Pune Marketing Meetups & The Content Writer Connection

• Winner of Top 100 Most Influential Global Marketing Leaders by World Marketing Congress & CMO Asia.

BEFORE THE AGENDA

AGENDA

• The Core Objective• Closer Look at Entrepreneurs• Dissecting Start-up Failures• Power of Grit & Growth Mind-set –

Building Entrepreneurs• Creating an Entrepreneurial Ecosystem• How do we reach where we want to

reach?• Q&A

THE CORE OBJECTIVE

• Making India the Start-up Hub & Innovation Capital of the world• Instilling the Spirit of Entrepreneurship via Educational Reforms &

Imbibing the spirit of pursuing Excellence

A CLOSER LOOK AT ENTREPRENEURSWHY DO SO MANY START-UPS FAIL?

• Lack of Enough First-Time Entrepreneurs.

Only few are ready to quit reasonably steady and well-paid jobs for the insecurity of start-up life

• Lack of SkillsetMost of those who leave the jobs lack basic “business” knowledge

• Limited Vision & CapabilityDon’t scale beyond their city/region/country.

DISSECTING START-UPSWHY MAJORITY FAIL & WHY VERY FEW SUCCEED?

Inability or Inadequate ability to1. Be Not Afraid of Failures 2. Test Fast. Fail Fast. Succeed

Faster3. Measure. Personalize4. Optimize Everything. Disrupt

Everything. 5. Innovate – Throw out the

percentages.

GRIT & GROWTH MINDSETBUILDING ENTREPRENEURS

• About Angela Lee Duckworth • Her Experiments and Longitudinal

Research• Introducing Grit• Growth Mindset• What lies ahead

Angela Lee Duckworth

ENTREPRENEURIAL ECOSYSTEMBUILDING THE ECOSYSTEM IS THE KEY

1. Creating an Entrepreneurial mind set & Own Free will.

2. Misguided notions of how companies work need to be clarified

3. Enabling High-Potential start-ups to move beyond the Prototype stage

4. A bit of capital, More structure, and more networking power.

OUR CURRENT SITUATIONHOW DO WE REACH WHERE WE WANT TO REACH?

• Stop Replicating Silicon Valley. More Incubators

• Changes to Programs & Courses• Non-Mandatory – Free will to be

respected.• Industry Academia Relationship• Continuous Experimentation Mode -

Innovation to courses, EDPs, Case study discussions

• More Entrepreneurship events, Mock Pitches, Launch

Tamil Nadu20%

Uttar Pradesh14%

Gujarat9%Maharashtra

9%Odisha

8%

Andhra Pradesh7%

Karnataka6%

West Bengal6%

Delhi 3%

Madhya Pradesh3%

Rajasthan3%

Jharkhand2%

Kerala2%

Arunachal Pradesh1%

Assam1%

Haryana1%

Nagaland1%

TripuraUttaraKhand

THANK YOUReach me on Twitter

@subhendupatnaik