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01/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX

TRANSFORMING BUSINESSTRANSFORMING COMMUNITIES


CONTENT

Welcome to The Prince’s Seeing is Believing Annual Review 2010. Please navigate through the pages using the arrow icons

NOTE: All titles and company names were correct at the time of the visits.

THE PRINCE’S FOREWORD 03

INTRODUCTION 04

THE OPPORTUNITY FOR BUSINESS 05

TRANSFORMING BUSINESS >> TRANSFORMING COMMUNITIES 06

SECTION 1 > SHAPING BUSINESS LEADERSHIP 07

A GROWING NETWORK 08

LEADING CHANGE INTERNALLY 09

DEVELOPING COLLABORATIVE ACTION 10

SECTION 2 > A TARGETED RESPONSE 12

EDUCATION 13

EMPLOYABILITY AND SKILLS 17

ENTERPRISE 26

ENVIRONMENT 29

SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34

BUSINESS ACTION ON HOMELESSNESS 35

THE PRINCE’S RURAL ACTION PROGRAMME 36

THE PRINCE’S MOSAIC PROGRAMME 37

TAKE ACTION 38

INDEX OF THE PROGRAMMES & PROJECTS VISITED IN 2010 40


THE PRINCE’S FOREWORD

“Time and time again, Business

in the Community has

proved that these visits can

be crucibles for creative,

collaborative action. However,

even more crucial is that such

engagements makes good

business sense too.”


INTRODUCTION

In a world where 24-hour media and

incomprehensible amounts of information fly past

our eyes all day, the temptation is to think that

society’s ills have been thoroughly measured and

are being managed by somebody else. The Prince’s

Seeing is Believing is about closing the gap

between boardrooms and communities.

Looking back over BITC’s 28 years of experience,

we published the “Transforming Business,

Transforming Communities” report in December

2010. This set out the most effective ways

businesses can make, and are making, a real

difference to communities. Thanks to the

leadership of HRH The Prince of Wales, we have

used Seeing is Believing visits for over 20 years as

a tool to demonstrate this best practice and inspire

businesses to act.

As anyone who has been on a visit will know, the

day itself can stir up pretty powerful emotions. The

beauty of the programme is that, with the support

of Business in the Community, we can help you and

your business turn your desire to help into long-

term change.

In 2010 our visits saw our business leaders in a

wide variety of settings, discussing a broad range

of topics. The issues raised around finding an

appropriately skilled future workforce, getting

vulnerable individuals into employment, fostering

enterprise and protecting the environment are

relevant to all businesses and in many cases are

interlinked. Attending or leading a visit can often

act as a vital catalyst for businesses to start re-

examining the impacts of their core practices and

reconsidering the way they operate.

This year, in response to the Government’s

Big Society aspiration, we have consulted our

leadership and learned from them about the

barriers to further engagement. We are working

with government to remove the barriers but

our challenge remains: to engage even more

businesses; to increase the amount of excellent

work showcased through The Prince’s Seeing is

Believing; and to reach more people in Britain’s

most deprived communities.

77 % of our business leaders agreed that they

could do more to scale-up strategic support for

communities across their business. A good first

step on this journey would be attending one of our

Seeing is Believing visits to see the most effective

innovations out there. Why not join us: you will get

the chance to see and understand the needs of our

communities and, with the support and brokerage

provided by Business in the Community, develop

an appropriate response to these needs.

Stephen HowardChief Executive, Business in the Community

“As anyone who has been on a

visit will know, the day itself can

stir up pretty powerful emotions.

The beauty of the programme

is that, with the support of

Business in the Community, we

can help you and your business

turn your desire to help into

long-term change.”


THE OPPORTUNITY FOR BUSINESS

The Prince’s Seeing is Believing is one of Business in the Community’s flagship programmes, delivered on behalf of HRH The Prince of Wales since 1990.

Through unique visits into the heart of UK communities, the programme offers a powerful way to challenge business leaders’ perceptions on key responsibility issues, across industries, within individual businesses and through supply chains.

OUR VISITS ARE DESIGNED TO:

n Identify the issues most relevant and pressing

OUR VISITS ARE DESIGNED TO:

n Identify the issues most relevant and pressing

to communities

n Showcase examples of successful solutions

n Promote change through individual and collaborative

business action

WE OFFER BUSINESS LEADERS THE

OPPORTUNITY TO:

n Lead or attend a Seeing is Believing visit

n Help us grow the network by recommending visits to

other leaders

n Use the visit to review the impact of products,

services and business operations

n Identify and take action on the social issues most

relevant to business

n Use our tailored In-house visits to engage your

workforce

Peter Ayliffe, President and Chief Executive, Visa Europe, 2010 Seeing is Believing delegate, said:

“The programme is highly effective for the following reasons:

n It facilitates direct contact with the people impacted by the actions undertaken by support organisations and programmes that companies like Visa can support – this is always the most powerful way of assessing their effectiveness;

n It enables business leaders to hear directly from the people running these support organisations about their challenges and what kind of help they would most appreciate now and in the future;

n It provides an opportunity for business leaders to exchange views and experiences amongst themselves and of course to make contacts that may be helpful for them in the future;

n It is very well organized and creates the right environment for a very open dialogues.”

Learn more about our 2011 programme


TRANSFORMINGBUSINESSTRANSFORMINGCOMMUNITIES

SECTION 1 > SHAPING BUSINESS LEADERSHIP 07

SECTION 2 > A TARGETED RESPONSE 12

SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34


A GROWINGNETWORK

LEADING CHANGEINTERNALLY

DEVELOPING COLLABORATIVE ACTION

Over the past 21 years, The Prince’s

Seeing is Believing programme has

inspired and engaged more than 7,500

top UK business leaders to take action on

key social responsibility issues. Our 2010

list of visit leaders and delegates gives a

snapshot of this ever-growing network.

The Prince’s Seeing is Believing offers

a powerful way to bridge the gap

between senior management ambitions

and the enthusiasm of their company’s

workforce to impact positively on

society. In-house Seeing is Believing

visits have been used by businesses

to deliver a multiplier effect for their

investment in the community.

The Prince’s Seeing is Believing brings

businesses and communities together,

transcending boundaries to tackle

the often complex issues faced by our

society, where companies can bring

about real change.

Read more Read the Heineken UK case study Read the case studies

SECTION 1 > SHAPING BUSINESS LEADERSHIP


A growing networkSECTION 1 > SHAPING BUSINESS LEADERSHIP

In 2010, over 550 business leaders went on 44 Seeing is Believing visits across the UK, these included:

David AdairHead of Community AffairsPricewaterhouseCoopers

Richard AkersManaging Director RetailLand Securities Group

Mark AllenChief ExecutiveDairy Crest Group plc

Ian M AndersonSenior Director, PlanningCB Richard Ellis Limited

Jim ArnoldExecutive DirectorMorrison Utility Services Limited

David AtkinsChief Executive OfficerHammerson plc

Peter AyliffePresident and Chief ExecutiveVisa Europe

Lee BansilExternal Relations DirectorProcter & Gamble UK

Campbell BarkerDirector, Corporate StrategyGlaxoSmithKline plc

Mike BeasonManaging DirectorVielife Ltd

Nicolas BertrandPlant ManagerCummins Power Generation Inc.

Brenda Bigland CBEHeadteacherLent Rise Combined School

Richard BobbettChief ExecutiveAirwave Solutions Ltd

Marc BollandChief Executive OfficerMarks & Spencer plc

Marc BoulterDirector of Power and Process, and Vice President of Transmission & Distribution ServicesAMEC

Diana BreezeDirector HR CentralJ Sainsbury plc

Mark BrettonVice President, Head of Business Process Outsourcing UK & EuropeTata Consultancy Services

Helen BuckBusiness Unit Director – GroceryJ Sainsbury plc

David CheyneSenior PartnerLinklaters LLP

Sunil Rai ChopraVice President & Global Head of SalesTata Consultancy Services

Visit LeaderRichard Collier-KeywoodManaging PartnerPricewaterhouseCoopers

Marge ConnellyGlobal Chief Operating OfficerBarclaycard

David CookGeneral Manager Corporate Affairs, Strategic Development & Government Affairs3M UK

John CornleyManaging Director Touch Worldwide

Roger CottonSenior Manager – CSRAlliance Boots

Christopher CrossPartnerHogan Lovells LLP

Christopher DanielsHead of London 2012 Activation, Wholesale BankingLloyds Banking Group

Andrew DonovanHuman Resources Director Magnox North

Anne DowneyHuman Resources DirectorMotability Operations Limited

Visit LeaderPaul Drechsler Chairman and Chief Executive OfficerWates Group Ltd

Eva EisenschimmelChief Operating Officer, People, Organisation & Brand PerformanceEDF Energy

Visit LeaderMark ElbornePresident and Chief Executive OfficerGE UK, Ireland and Benelux

Elizabeth EwenRegional DirectorMichael Page International plc

Adrian EwerChief ExecutiveJohn Laing plc

Matthew FearnGroup Chief Finance OfficerBrakes Group

Jordi FerrerDirector and Executive Sponsor for CSRCISCO UK & Ireland

Rory FisherManaging Director-Integrated Systems TechnologiesBAE Systems

Nick FlewManaging Director, UK & EuropeParsons Brinckerhoff

Martin GeorgeManaging Director, Group DevelopmentBUPA

Ian GibsonManaging Director Gleeds Management Services

Farah Ramzan Golant CBEChief Executive OfficerAbbott Mead Vickers

Grant GordonDirector GeneralThe Institute for Family Business

Lynne Graham HR DirectorBaxterStorey

Richard GreenhousDeputy DirectorEast London Olympic LegacyDepartment for Communities and Local Government

James HallattGeneral ManagerGlaxoSmithKline Consumer Healthcare UK

Richard HardieVice Chairman UBS Limited

Anton HerbigSenior Vice President, GMS Consumer HealthcareGlaxoSmithKline

Robert HigginsonManaging DirectorWarburtons

Elaine HigginsonManaging Director United Coffee UK

Roy HillManaging Director, EuropeCH2M Hill

Nick HindleVice President Communications UK & Northern EuropeMcDonald’s Restaurants

Visit LeaderSteve HollidayGroup Chief Executive OfficerNational Grid

Bryan HughesChief ExecutiveEversheds LLP

Greg HurstEducation EditorThe Times

Visit LeaderChristopher HymanChief ExecutiveSerco Group plc

Bridget JacksonCorporate Sustainability DirectorPricewaterhouseCoopers

Gail JohnsonHead of Social Responsiblility & CharitiesSerco group plc

Tim JonesPartnerFreshfields Bruckhaus Deringer LLP

Tim JonesExecutive Director of DeliveryUniversity Hospital Birmingham NHS Foundation Trust

Visit LeaderMalik KarimManaging DirectorFenchurch Advisory Partners

John KerrManaging Partner – TalentDeloitte LLP

Neil KirkbyChief Executive OfficerEnterprise plc

Isaac KrymolowskiGlobal Head of Consulting & ResearchDTZ

Visit LeaderIrwin LeeVice President and Managing DirectorProcter & Gamble UK

Claire Levens Head of Advocacy and ResponsibilityStarbucks Coffee Company

Stephen LewisCEO UK General InsuranceZurich Financial Services

Simon LowePartner and Head, Risk Management ServicesGrant Thornton

Wade LynManaging DirectorCleone Foods Limited

David MansonHead of Liquidity Management, Cash & TradeBarclays Corporate

Gary McDowellDivisional Head of HRFindel Education Ltd

Visit LeaderRuby McGregor-Smith Chief Executive OfficerMITIE Group

David MiccicheHealth, Safety, Environment and Sustainability DirectorJohn Laing plc

Ray MillsPartnerPricewaterhouseCoopers

Terry Morgan CBE, FREngChairmanCrossrail

Ken MurphyCommercial DirectorAlliance Boots

Barry O’BrienHead of Corporate FinanceFreshfields Bruckhaus Deringer LLP

Stephen O’BrienChairman Barts and The London NHS Trust and Vice-President, Business in the Community

Gary ParkerHR DirectorEnterprise plc

Simon PetersBusiness Director, Education ServicesTribal Group plc

Robert Phillips Chief Executive Officer Edelman

Robin PinchbeckGroup Director of Strategy and Corporate DevelopmentPetrofac Limited

Derek PitcherManaging Director, UKCyril Sweett Group plc

Andrew QuinceyDirector of Group ProcurementTransport for London

Lee RansonManaging Partner Eversheds LLP

Visit LeaderRichard Reid Senior Partner & London ChairmanKPMG LLP

Visit LeaderSir Stuart RoseExecutive ChairmanMarks & Spencer plc

Justin SargentManaging Director Consumer Group, UKThe Nielsen Company

Neil Scales OBEChief Executive & Director GeneralMerseytravel

Philip SellwoodChief ExecutiveEnergy Saving Trust

Visit LeaderAbuali Malik Shroff Chairman and Managing Director Sheffield Real Estate

Georgia SioraDirector, Consulting – Development, Planning & EconomicsDTZ

Cilla Snowball CBEGroup Chairman and CEOAMV.BBDO

Richard SolomonsChief Financial Officer and Head of Commercial DevelopmentIntercontinental Hotels Group

Valerie Soranno KeatingChief ExecutiveBarclaycard

Howard StonesExecutive DirectorSkanska UK

Mei-Li TanManaging Director – Franchise Initiative, Global Transaction ServicesCiti

Visit LeaderTruett Tate Group Executive Director, Wholesale BankingLloyds Banking Group

Steve WaggottChief Executive21st Solutions Limited

Jamie WallsVice President, UK CommunicationsShell UK

Chris WaplesOperations DirectorJohn Laing plc

Tony WatersManaging DirectorSolo Cup Europe

Timothy WatesChairmanWates Family Holdings

Carmen WatsonManaging DirectorPertemps Recruitment Partnership

Stephen WellsGroup Strategy and Business Development DirectorCostain Group

Fiona WilkinsonSVP Corporate CommunicationsVisa Europe

Visit LeaderDarcy Willson-RymerManaging Director UK & IrelandStarbucks Coffee Company

Moira WilsonStrategic Director Adult and Community ServicesCity of Bradford Metropolitan District Council

Jeff WinterbottomCEO AdviserDalkia plc

All job titles and company names were correct at the time of visit

Leaders and delegates below participated in the national programme of visits


Heineken UK case studySECTION 1 > SHAPING BUSINESS LEADERSHIP > LEADING CHANGE INTERNALLY

IT IS ESTIMATED THAT ALCOHOL COSTS THE NHS £2.7 BILLION PER YEAR*

As the UK’s leading brewer and cider maker,

Heineken UK recognises its duty to lead the

industry in encouraging responsible alcohol

consumption.

In July 2010, Heineken UK asked Business

in the Community to organize a tailored

In-house Seeing is Believing visit in London

for its UK Management Team.

This thought-provoking visit gave delegates

the opportunity to see first-hand the issues

surrounding alcohol misuse. It invited them to

come together as a team to tackle this agenda

across the company’s business functions.

Stefan Orlowski, Managing Director, Heineken

UK, leader of the visit, said:

“ It was a very valuable, at times challenging, but

certainly great learning experience. It busted

some myths and created much higher awareness

among Heineken UK’s management team,

and commitment to integrating responsible

consumption into the way we

do things.”

WHAT HAPPENED NEXT...

Heineken UK brought forward its decision to

delist Strongbow Black cider, a higher strength

cider with an increased risk of irresponsible use.

Insights from the visit have been integrated into

the three year plans of Heineken’s sustainability

strategy ‘Brewing a Better Future’.

Heineken UK is working with BITC to develop a

workshop to stretch its thinking about embedding

responsibility into its brands. This will be held in

the first quarter of 2011.

* Chief Medical Officer’s 2009 Annual Report

INDEX > Learn more about the

programmes and projects we visited

Paul Hoffman, Supply Chain Director, Heineken UK, at Graham House, homeless hostel, London


HRH asks businesses to work together in the North EastSECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION

Visit Leader > Ken McMeikan

Chief Executive, Greggs plc

In May 2010, HRH The Prince of Wales joined Ken

McMeikan to lead a Seeing is Believing visit in the

North East as part of a series of events to mark

HRH’s 25th Anniversary as President of BITC.

The visit raised business leaders’ awareness of

the challenges faced by communities in Teesside,

an area deeply affected by chronic long term

unemployment since the 1980’s. In particular, the

visit focused on the issues facing the area after

the part closure of the Corus steel plant in Redcar.

Ken McMeikan said:

“ What struck me about the visit to Teesside and

the potential closure of the Corus steel works was

not only the massive personal impact on

the employees but also the major psychological

blow for the community as a whole.

As a group of business leaders we believe we

can do something. We also know that what

we are setting out to do is going to take time.

There won’t be a quick fix and we need to stay

committed for the long-term but we believe that

we really can make a difference and that the

community needs us to at least try.

Without the Seeing is Believing visit I doubt we

would have fully understood the scale of the

challenge facing the community.”


Since the visit, a new buyer has been found for the

Corus steel plant which will mean the creation of a

significant number of new jobs.

The issues of unemployment, education and skills

remain important in the Redcar area as it faces

high job losses in the public sector. Businesses who

participated in the visit are working together to

find longer term solutions to these challenges.

To date:

n They have committed funds to support the

ongoing work of Redcar Development Trust to

create jobs in the area.

n Greggs plc has seconded a member of staff

to work full-time alongside the Trust and to

coordinate the Seeing is Believing group’s work

across Teesside over the next 6 months.

n They are developing a collective action plan to

support local primary and secondary schools

in the area, through BITC’s ‘Right to Read’ and

‘Business Class’ programmes.



Teeside visit – a reading volunteer from Johnson Matthey at Caedmon

Primary School, Grangetown

11 /41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX

THERE COULD BE AS MANY AS

2 MILLION PENSIONERS LIVING

IN POVERTY IN THE UK*Companies partner to help older vunerable consumersSECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION

Visit Leader > Charles Breslin

Customer Service Director, British Gas

In June 2010, the Department for Work and

Pensions sponsored a Seeing is Believing visit in

London to raise awareness of the challenges faced

by older vulnerable customers. The visit gave birth

to the Combining to Care partnership.

This partnership between business, public and

third sector aims to improve the lives of some of

the poorest elderly people in the UK.

Charles Breslin said:

“ Organisations across three sectors are working

together to channel what they do best to help

the most vulnerable. We are reaching out to

thousands of older people, many of whom are

lonely and isolated, as we plan to make available

to them a range of appropriate products and

services whilst providing support through

employee volunteering.”


In 2010, the group undertook its first initiatives in

Manchester, one of the cities with the highest rate

of pensioner poverty in the UK:

n Combining to Care distributed pharmacy bags

from around 80 pharmacies in the poorest

areas of Manchester

n DWP distributed a ‘pensioner poverty toolkit’

to partner organisations

n The group planned volunteering activities to

help poor pensioners

In 2011, Combining to Care plans to collate

and share best practice guidance on handling

vulnerable customers. Each partner will seek

to use their relationships with pensioners to

encourage the most vulnerable to seek help

through the partnership.

Combining to Care partners

nDWP* n Sainsburys

nBritish Gas n AgeUK

nNpower n BITC

nPost Office n Aviva

nCentral Manchester University, Hospitals NHS Foundation Trust

*Department for Work and Pensions (DWP) official statistics.

Stay warm and well this winter

Call Age UK Advice now on

0800 169 65 65 or visit your local Age UK

or Age Concern to put more money in your pocket.

Combining to Care

The public, private and charity sectors working together in partnership to help pensioners in Manchester

Help us to help you pay your fuel bills




EDUCATION EMPLOYABILITY& SKILLS

ENTERPRISE ENVIRONMENT

2010 Seeing is Believing visits highlighted the need for companies to help raise the aspirations of young people in the UK and equip them with the skills they need to succeed in the workplace. Visits showcased ways business can work in partnership with schools and educational organisations to bridge the gap between education and employment.

This year, Seeing is Believing visits emphasized the need for the business community to address the UK skills gap. Visits challenged company leaders to re-think the ways businesses recruit, train and retain talent.

In 2010, Seeing is Believing visits focused on the need to create a truly sustainable, joined-up approach to support the UK’s local economies. Bigger companies should share their knowledge and expertise to support small and social enterprises in the UK.

Seeing is Believing continues to showcase the need for companies to address environmental issues and lead the movement towards a more sustainable future for business and society.

SECTION 2 > A TARGETED RESPONSE

Read case studies Read case studiesRead case studiesRead case studies


EDUCATIONIn the UK, many young people come

from families who have neither the

first-hand experience of working life,

nor the networks to provide them with

effective guidance and role models. This

creates clear challenges for the nation’s

economic and social stability now and

in the future.

2010 Seeing is Believing visits created

a strong will to increase the investment

in sustained strategic engagement with

schools, which aims to:

n Increase educational achievement

n Raise children’s aspirations

n Bridge the gap between education

and the world of work

“ It is about working together to ensure

that we have a more skilled, better

trained workforce in the future. As

teachers we need to call on, and in fact

welcome, the help of experts in their

field to support us and the students in

our care.”

Brenda Bigland, Headteacher, Lent Rise Combined School


* Department for Education, 2009 KS4 performance tables for all schools in England.

OVER 50% OF YOUNG

PEOPLE IN THE UK LEAVE

SCHOOL WITHOUT THE

BASIC PASSPORT THEY

NEED, IN THE SHAPE OF

GOOD QUALITY EXAM

RESULTS, TO SAFEGUARD

THEIR FUTURE.*


70% OF EMPLOYERS WANT ACTION

TO IMPROVE THE EMPLOYABILITY

SKILLS OF SCHOOL LEAVERS*What Works in SchoolsSECTION 2 > A TARGETED RESPONSE > EDUCATION

In 2010, Procter & Gamble UK, Wates Group and

KPMG led a series of three Seeing is Believing

visits focusing on ‘What Works in Schools’.

These bespoke visits opened a dialogue between

schools and business leaders on what schools

need most from companies. Delegates gained

first-hand experience of initiatives which have a

significant positive impact on education in the UK:

BITC’s Business Class model, Teach First and The

Prince’s Teaching Institute.

Irwin Lee, Procter & Gamble UK, said:

“ I’ve been honoured to both attend and host

Seeing is Believing visits. Through the 2010

‘What Works in Schools’ visits including the

one I led, we wanted to draw attention to the

most fundamental issue facing the future of

our businesses and the country: education, in

particular educational disadvantage.

Business needs to lead in this area. We have a

responsibility to influence the agenda and be

part of the conversation in securing a brighter

future for young people today - our workforce of

tomorrow. Businesses can be a formidable force

for change - a force for good - and nothing brings

this to life better, nor provokes more action than

witnessing it first-hand.”


As a direct result of these visits, John Laing plc

has agreed to a three year programme with The

Prince’s Teaching Institute to support schools

in Swindon. The company has also agreed to

participate in BITC’s Business Class programme in

Swindon with other business partners including

Nationwide and Zurich.

J Sainsbury plc is now a supporter of Teach First

and is currently looking at various activities to

provide support to the organisation.

Freshfields Bruckhaus Deringer LLP continues

to enjoy a strong relationship with Teach First.

* CBI – Ready to grow: business priorities for education and skills report (2010).

Visit Leaders

Irwin LeeVice President and Managing Director, Procter & Gamble UK

Paul DrechslerChairman and Chief Executive, Wates Group Ltd

Richard ReidSenior Partner and London Chairman,KPMG LLP

Visit John Laing plc website



Terry Morgan, Crossrail, Richard Hardie, UBS Limited and Richard Reid, KPMG, meet Teach First

teachers at Bethnal Green Technology College, London

http://www.laing.com/


MORE THAN 14% OF 16-24 YEAR OLDS

IN THE UK ARE NOT IN EDUCATION,

EMPLOYMENT OR TRAINING* Work InspirationSECTION 2 > A TARGETED RESPONSE > EDUCATION

In October 2010, Sir Stuart Rose, Chairman, Marks

& Spencer plc, led a Seeing is Believing visit in

London to engage more businesses on Work

Inspiration, a campaign he launched in 2009 to

improve work experience opportunities for young

people and bridge the gap between education and

the world of work.

Since September 2009, 100,000 work placements

have been created through the campaign and over

500 companies have become Work Inspiration

employers.

Sir Stuart Rose said:

“ Inspiring and supporting talented young people

to move seamlessly from education into their

chosen professional careers is a responsibility

that all businesses should share. We need to do

all we can to secure the next generation of top

class employable recruits – helping to equip them

with the skills and confidence they need in today’s

ever-competitive job market. That’s why M&S is

proud to be supporting BITC’s work by leading

this Seeing is Believing visit.”


Petrofac Limited has joined the Work Inspiration

campaign. Robin Pinchbeck, Group Director of

Strategy and Corporate Development, also became

a friend of Haringey Sixth Form Centre, London,

and offered his time to mentor students.

Visa Europe was inspired by the visit and will

apply some of the insights gained on the day to its

‘In Development’ apprenticeship programme that

will be launched next autumn.

* Audit commission in 2010.

Visit Leader

Sir Stuart RoseChairman,Marks & Spencer plc



Adrian Ewer, CEO, John Laing plc, meets students from the Careers Academy,

Haringey 6th Form College


Raising educational standards and increasing the employability of young people in the West Midlands

SECTION 2 > A TARGETED RESPONSE > EDUCATION

* CBI – Ready to grow: business priorities for education and skills report (2010).

Visit Leader > David Richardson

Regional Director, Lloyds TSB Large Corporate,

Midlands, East & South West

In November 2010, David Richardson invited a

group of West Midlands-based business leaders

to follow him on Seeing is Believing visit in

Birmingham.

The group met with two schools and a community

organisation to reflect on the best ways business

can work in partnership with education in the

region to improve employment chances for

young people.

David Richardson said:

“ A Seeing is Believing visit is a day to make a

difference. The chance to think about how you,

colleagues or people that you know can play a part

in building the aspirations of young people who

are making their way in life. Just a few hours of

your time is all that it takes to see the difference

you can make in helping our next generation in the

belief they have for their future”


Lindsey Clark, Headteacher, Park View Business

& Enterprise School, West Midlands, said:

“ As a Business & Enterprise School we appreciate

the importance of working with businesses. The

visit was an excellent opportunity for our pupils

to meet with business leaders on a one-to-one

basis, find out what it takes to get to the top and

aspire to even greater heights”.

Early indications show that business delegates

were keen to explore different levels of

involvement such as work placements, mentoring

opportunities and partnerships with City United

Community School, to develop apprenticeships.



70% OF EMPLOYERS WANT ACTION TO IMPROVE THE EMPLOYABILITY SKILLS OF SCHOOL LEAVERS*

David Richardson, Lloyds TSB, talking to young people from Park View Business and Enterprise School


EMPLOYABILITY & SKILLS

The future prosperity and productivity

of UK business depends upon how

effectively it can build its capacity to

compete in the shifting sands of the

global economy.

In addition to building companies’

competitiveness, developing the nation’s

employability skills and talent base has

the potential to transform society by

reducing unemployment, promoting

social inclusion and social mobility.

2010 saw a sharp rise in unemployment,

most significantly amongst young people.

There is an urgent need and opportunity

for the UK business community to re-

think the way it recruits talent, breaks

barriers to work and develops employees.

This year, we are proud that leaders

from the UK’s most influential companies

chose The Prince’s Seeing is Believing to

lead by example and share with others

their conviction that businesses need to

lead the way on the employability and

skills agenda.


*The Cost of Exclusion: Counting the cost of youth disadvantage in the UK, 2007, The Prince’s Trust.

YOUTH UNEMPLOYMENT

COSTS THE UK ECONOMY

£4.7 BILLION A YEAR, OR

£90 MILLION A WEEK,

IN PRODUCTIVITY LOSS

AND BENEFITS CLAIMED.*


6 OUT OF 10 EMPLOYERS HAVE

DIFFICULTIES RECRUITING

STEM-SKILLED INDIVIDUALS* Developing skills for the low carbon economy SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

* 2008, the CBI Education & Skills survey. STEM: Science, Technology, Engineering and Maths.

Visit Leader

Steve HollidayGroup CEO, National Grid, and Chair of BITC’s Talent and Skills leadership team

Creating a low carbon economy demands all

organisations to nurture talent and develop new

skills and behaviours in their people.

In June 2010, Steve Holliday, Group CEO, National

Grid, and Chair of BITC’s Talent and Skills

leadership team, led a visit in London to urge

companies across all sectors, including energy

and construction, to address the UK’s talent gap.

Steve Holliday said:

“Engineers and scientists will be the people who

solve the big challenges facing us all like energy

sustainability and climate change. It’s up to us

now to inspire the next generation to take up these

crucial challenges and this is why this Seeing is

Believing visit is so important.”

Since the visit, Steve Holliday, National Grid,

became a Founder Member of the Ellen McArthur

Foundation alongside Renault, Cisco, BT and

Kingfisher.


Jim Arnold, Executive Director, Morrison

Utility Services, said:

“Morrison Utility Services is at the early stages

of exploring how we can develop our approach to

corporate responsibility. Seeing Is Believing was

the catalyst for us beginning this journey.”

Enterprise plc is now a member of BITC and

is currently taking its involvement on the

employability and skills agenda further through

the BITC Work Inclusion campaign.

Mark Allen, CEO, Dairy Crest plc said:

“At the end of the visit I was left with an

overwhelming desire to do more. It was patently

obvious from the changes we saw that business

can, and in the examples we saw does make a

difference.”



Visit the Ellen McArthur Foundation website

Howard Stones, Executive Director, Skanska, and Mark Elborne, President & Chief Executive Officer,

GE UK, Ireland and Benelux, meet Tubelines’ apprentices

http://www.ellenmacarthurfoundation.org/


RESEARCH SHOWS THAT HEALTH INEQUALITIES

ARE A REFLECTION OF WIDER SOCIO-ECONOMIC

INEQUALITIES INCLUDING INCOME

AND EMPLOYMENT* Health inequalitiesSECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

* 2009, The Marmot Review: Strategic review of health inequalities in England post 2010.

Visit Leader

Mark ElbornePresident & Chief Executive Officer, GE UK, Ireland and Benelux

Poor health can have a direct impact on

companies through employee absence, lost

efficiency and productivity.

In September 2010, Mark Elborne, CEO &

President, GE UK, Ireland and Benelux, led a

delegation of business leaders on a Seeing

is Believing visit to see the importance of

companies understanding the health inequality

gap in the UK and its impact on business.

The visit has reinforced the critical link

between employability and health inequalities.

It brought to light businesses’ capacity to help

through supporting skills, employment and the

development of enterprise in communities.

Mark Elborne said:

“ I believe business is key to helping raise awareness

of the social inequalities that can adversely

affect health and GE will continue to invest in and

develop practical solutions to help address the

issue. At GE, we are very proud to play an active

part in these extremely important and worthy BITC

events. We share the same values as Business

in the Community – particularly the desire to

create healthy, sustainable communities and

environments for all.”


The visit has prompted delegates to reflect

on how existing company initiatives could be

used more strategically to support frontline

organisations, for example:

n Using existing employee volunteering

programmes to focus on skills based support

for frontline organisations

n Expanding employability and skills training

facilities to social enterprises and training for

social entrepreneurs (e.g. via the Learning Hub

at Birmingham University Hospital NHS Trust)

Martin George, Chair - Group Sustainability

Committee, Bupa said:

“The visit effectively demonstrated the scale and

substance of health inequality in the East End

and the important role that business can play to

address some of these challenges. To help play our

part, I am excited that Bupa will take forward a new

partnership in East London with MEND, a social

enterprise with a proven model to help children, and

their families, change behaviour and improve their

diet, exercise and self-esteem.”



Georgia Siora, Director, Consulting - Development, Planning & Economic, DTZ, meets clients of Social

Action for Health at Clapton Park Housing Estate, London, Hackney


Recruiting from excluded groups SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

*Department for Work and Pension official statistics.

Visit Leader

Ruby McGregor-SmithCEO, MITIE Group, and Chair of BITC’s Race for Opportunity campaign

The case for action is clear: without support,

excluded individuals remain marginalized and

far from the job market. By developing their

employability skills and through access to work

placements, people can gain employment,

overcome exclusion and go on to achieve

successful working lives.

In September 2010, Ruby McGregor-Smith,

CEO, MITIE Group, and Chair of BITC’s Race

for Opportunity campaign, led a visit to show

her fellow business leaders the opportunity for

companies to find and nurture talent in the UK’s

most deprived communities.

Ruby McGregor-Smith said:

“ Long term unemployment is a major contributing

factor in child poverty, ill health, re-offending

and homelessness and I think it is important for

business to do its part in helping people get their

lives on track. The good news is that the business

community is addressing this with practical

assistance – MITIE’s Real Apprentice Programme

gives people from all walks of life the opportunity

and the support to achieve their goals”


Following the visit, Pertemps Recruitment

Partnership is exploring ways to work with the

social enterprise Pozyganza and the potential

of helping place the students running this small

business into employment.

Carmen Watson, Managing Director, Pertemps

Recruitment Partnership was very impressed

by the clients of the Big House homeless hostel

visited on the day and how they had been helped.

Pertemps is currently discussing with partners in

its supply chain how it may support the project.

Additionally, following subsequent discussions

with MITIE, Pertemps has joined BITC and signed

up to the Real Apprentice Programme.’



THE COST OF WORK EXCLUSION TO

SOCIETY IS VAST IN LOST TALENTS,

BENEFITS CLAIMED AND LOST TAXES*

Elizabeth Ewen, Regional Director, Michael Page International, at Posyganza


Unlocking TalentSECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

*The Retail Academy, Heathrow, 2010.

Visit Leader

Christopher HymanChief Executive, Serco Group plc, and Chair of The Prince’s Seeing is Believing programme

Attracting and securing talent is not just about

working with the education system. It is also

about thinking creatively to break barriers to

employment and seek out untapped resources in

the most deprived communities.

In November 2010, Christopher Hyman, Chief

Executive, Serco Group plc, and Chair of The

Prince’s Seeing is Believing programme, led an

eye-opening visit to HMP/YOI Feltham and the

Retail Academy for business leaders to learn

and reflect on the challenge of unlocking

Britain’s hidden talents.

Christopher Hyman said:

“ Unlocking talent is a crucial challenge for our

country in a more competitive world and business

has a key role to play in addressing this challenge.

We have an enormous amount of talented young

people but often with untapped potential. If we

in the business community can work together to

remove the barriers to progression and success,

then not only can we help them as individuals,

we can also help to produce a more competitive

country in the years to come.”


On this visit, trainees of the Retail Academy,

Heathrow, participated in mock-up interviews

with senior business delegates. A trainee

reports:

“ When given the opportunity to be interviewed by

top business men, I volunteered! I found it very

helpful, it was very professional, and I felt very

proud when the feedback I received was that

I would have no problem passing an interview.

With that in mind I went for an interview with

Wagamama and got the job and I have been

working at Terminal 5 for 3 weeks now.”

During a reconvene meeting, hosted by Hogan

Lovells and chaired by Christopher Hyman, there

was a consensus amongst delegates that business

should explore how to replicate existing successful

employability programmes rather than reinvent

the wheel.



THROUGH A UNIQUE MODEL OF TRAINING AND RECRUITMENT, THE RETAIL ACADEMY

HAS HELPED OVER 500 PEOPLE ACCESS JOBS AT HEATHROW AND SAVED THE

AIRPORT’S RETAILERS AN ESTIMATED £200,000 IN RECRUITMENT COSTS*

Stephen Wells, Group Strategy and Business Development Director, Costain Group, interviews a young

trainee at the Retail Academy, Heathrow


Developing employability skills of young people SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

Visit Leader

Darcy Willson-RymerManaging Director UK & Ireland, Starbucks Coffee Company

Developing employability skills of young people

is about understanding the challenges they face

and working in collaboration with education, local

organisations and communities so that young

people of all abilities can find a place in the world

of work.

In November 2010, Darcy Willson-Rymer,

Managing Director UK & Ireland, Starbucks, led

a visit to highlight the role and the capacity of

business to provide young people with support

at every stages of their education journey from

supporting the development of basic literacy

skills in early years to offering work placements

in later stages.

Darcy Willson-Rymer said:

“ The Seeing is Believing programme is a great

leveller. We have met some inspiring people –

working hard to improve their life chances, despite

considerable challenges. Employers can play a vital

role in supporting the sorts of services that help

young people improve their skills and increase

their job prospects through giving time, expertise,

funding and through opening our doors to provide

placements and work experience. We will have

a major skills deficit on our hands if we do not

take the opportunity now to invest in the future

workforce.”


The visits showed the link between the basic skills

gap faced by children in the UK and the inability

of some young people to access and gain work in

the future.

The group of business leaders recognised the

value of an early intervention and pledged

their support to improve literacy skills in the

communities where their business operate, in

particular by working closely with the National

Literacy Trust.

As a result of the visit, Starbucks has committed

to staffing two new ‘pop-up shops’ with young

people taking part in the Princes Trust’s

programmes. This is a great example of a

business opportunity used to engage and support

the professional development of young people

facing multiple barriers to employment.



IN THE UK, QUALIFICATIONS IMPROVEMENTS OVER THE

LAST 10 YEARS HAVE ADDED BETWEEN £30-50 BILLION

TO GDP AND CREATED AROUND 200,000 JOBS*

* Leitch Review on Skills, 2008, UK Commission for Employment and Skills (UKCES).

Darcy Willson-Rymer meets young people at Eco-Actif services, a Community Interest Company


Regeneration of the Greenwich Peninsula in London SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

Visit Leader > Julian Daniel

Head of UK South, Bovis Lend Lease

The Greenwich Peninsula is located at the heart

of one of the Olympic host boroughs.

Ravensbourne, a university sector college

specialising in digital technology, was relocated

in the peninsula in September 2010 to play a

key role in developing talented individuals and

leading-edge businesses in Greenwich.

In July 2010, Julian Daniel led a group of

business leaders on a visit to Ravensbourne to

see first-hand the regeneration underway on the

Peninsula. The visit helped delegates understand

the role of the college in the local community and

identify opportunities for business to get involved

in the regeneration process from the start.

Bob Harris, Regional Adviser, Regeneration and

Olympics Projects Officer, Ravensbourne, said:

“ The Seeing is Believing visit was essential for

Ravensbourne in order to test its responsibility

proposition and begin to shape our widening

participation offer given our change of geography –

urban East London rather than leafy Chislehurst. As

an exercise in partnership, it sharpened our thinking

and enabled new relationships to be pursued.”


‘Add Studios’, a new music and media training

centre, part of Addison Lee, now offers

Ravensbourne College’s Enterprise and

Innovation Centre ongoing digital music training.

In November 2010, Ravensbourne College hosted

the launch of BITC’s flagship Olympic Legacy

project to over 100 businesses.

BITC’s Olympic Legacy Director now sits on

Ravensbourne’s business advisory board.



* London East Research Institute, November 2009 from the IMD: Index of Multiple Deprivation 2007.

Ravensbourne College of Design and Communication

GREENWICH AND WALTHAM FOREST STAND JOINTLY AT 24TH IN THE RANKING OF THE MOST DEPRIVED BOROUGHS IN THE UK*


Homelessness and employability in the North East SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

Visit Leader > Paul Walker

Chief Executive, Sage plc

In March 2010, Paul Walker led a visit to

mobilize business leaders in the North East to

address homelessness and employability issues

in Newcastle.

The day gave delegates the opportunity to learn

from The Cyrenians, a regional charity providing

support to homeless individual to allow them

back into work and back in society.

Paul Walker said:

“ The impact of my visit cannot be overestimated. It

is truly a case of needing to see what is happening

in your neighbourhood before you realise how you

can be empowered to make a difference. I realised

that there is a fine line between where most of

us are today and many of the people who have

become homeless. It made me realise where we

are able to make a difference in helping people get

back on their feet and build their lives up again”.


The Seeing is Believing visit led to the launch

of a new Ready for Work programme, run in

partnership with The Cyrenians, and supported by

a £250,000 donation from The Northern Rock

Foundation.

To date, a total of 9 businesses have pledged

support for the programme over the next 2 years

in the form of work placements and job coaches.

Lorna Moran MBE, Chief Executive,

NRG Group and trustee of The Northern

Rock Foundation said:

“ Joining the Seeing is Believing visit was both

humbling and inspirational. The Cyrenians’ team

inspired me because they clearly demonstrated

how a social enterprise with ambition and capacity

can achieve great outcomes. I was humbled by the

dedication of the field workers in both the hostels

and the training centres”.

* Off the Streets and into Work (OSW) study ‘No Home, No Job’, 2005.



Paul Walker, meets staff and trainees in the Brighter Futures construction training project, Newcastle.

97% OF HOMELESS PEOPLE WANT TO WORK IN THE FUTURE*


Employability in Northern Ireland SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS

Visit Leaders > Michael Ryan, Vice-President &

General Manager, Bombardier Aerospace and

Catherine Bell, Deputy Secretary, Department of

Employment & Learning

In January 2010, Michael Ryan and Catherine Bell

jointly led a visit for 23 business leaders from

the Northern Irish private, public and voluntary

sectors.

The visit showcased great examples of

partnerships between companies, non-profit

organisations and the public sector. Delegates

learned first-hand from initiatives whose focus is

to support disadvantaged individuals to gain the

necessary skills and behaviours needed to access

and importantly sustain work.


Claire Ferris, Agency Manager, Work West

Enterprise Agency said:

“ Work West was delighted to host the Seeing

is Believing visit and share with the delegates

the success of the ‘Social Economy Fund’ which

marries support for social enterprises with

employment opportunities for the long term

unemployed.”

Since attending the visit, HCL BPO Ltd has

employed six previously long-term unemployed

individuals, who have successfully overcome

significant barriers to enter the world of work.

A further three companies have engaged in the

Employers’ Forum and are working directly

on employability issues in Northern Ireland.

* BITC Ireland publication, Inspiring Leaders in Northern Ireland, November 2010.



The group of delegates around Michael Ryan, Vice President, Bombardier Aerospace

BY 2015, 12 OF THE 51 WARDS IN BELFAST WILL HAVE LESS THAN 50% OF RESIDENTS IN EMPLOYMENT*


ENTERPRISEWith the anticipated cuts in public sector

spending, it is vital that the private

sector economy grows in communities

that are relying on business to create

wealth and jobs.

BITC’s larger members know the

importance of the role they play in

the sustainability of local economies.

They also understand the business

opportunities to be gained from both

improving the way they do business

and support small companies and social

enterprises locally.

BITC members have the skills and

understanding to support smaller

companies who are seeking to develop

and grow. There’s never been a better

time to share this knowledge and

expertise and create a truly sustainable

and joined up approach to doing

business.

Michelle Pinggera, Chief of Staff for Europe,

Middle East and Africa, Goldman Sachs

International said:

“I would encourage all businesses to think about

how they can proactively engage with small and

local enterprises. This can be through mentoring,

changes to procurement processes or facilitating

networking opportunities. The challenge for all

big businesses is to find ways to connect with

small and medium sized businesses and social

enterprises and in this way become champions

for local economies across the UK.”


THERE ARE 4.7 MILLION

ENTERPRISES IN THE

UK OF WHICH 99%

ARE SMALL AND MEDIUM

SIZED COMPANIES*

*Go to CBI website

http://www.cbi.org.uk


Legacy of the London 2012 Olympic and Paralympic Games

SECTION 2 > A TARGETED RESPONSE > ENTERPRISE

Visit Leader

Truett TateGroup Executive Director, Wholesale Banking, Lloyds Banking Group

In March 2010, Truett Tate, Lloyds Banking Group,

led a group of Olympic partners on a Seeing is

Believing visit to show them how businesses can

collaborate to create a legacy in UK communities

from the staging of the 2012 Games in London.

One of the solutions favoured by businesses

delegates was to support a social enterprise

initiative in the Olympic Park site. Supporting

enterprise is one of the most powerful

contributions to economic regeneration business

can make. It helps the development of new

business and therefore employment.

Truett Tate said:

“ I was very proud to lead a Seeing is Believing

visit in 2010. The programme is exceptionally well

planned and the level of engagement from people

who attend speaks volumes for the value that it

brings to them personally and ultimately to their

organisations.”


LloydsTSB increased its community activity in

East London including involvement in London

2012 ‘Changing Places’ volunteering programme,

showcased on the visit, to support sustainable

communities at Lea Valley Regional Park in

July. LloydsTSB were the biggest contributor

of volunteers to BITC’s annual employee

volunteering day ‘Give & Gain Day’

Truett Tate hosted a reconvene dinner following

the visit and urged all delegates to meet with

The Olympic Park Legacy Company to identify

how they might help deliver positive social legacy

from the Games.

BITC has been working with the Olympic

Legacy Company to develop a new social

enterprise support service as a key legacy

from the 2012 Games.

HACKNEY, NEWHAM AND TOWER HAMLETS HAVE

REMAINED IN THE LIST OF THE MOST DEPRIVED

ENGLISH BOROUGHS SINCE THE INDEX OF MULTIPLE

DEPRIVATION (IMD) WAS FIRST PUBLISHED IN 2004*

* London East Research Institute, November 2009. IMD: Index of Multiple Deprivation.



Jordi Ferrer, Director and Executive Sponsor for CSR, Cisco Systems, at Community-Links


Supporting social enterpriseSECTION 2 > A TARGETED RESPONSE > ENTERPRISE

Visit Leader

Richard Collier-KeywoodManaging Partner, PricewaterhouseCoopers

UK businesses see supporting social enterprise

as a primary opportunity to scale their socio-

economic engagement and create sustainable

livelihoods in communities where they operate.**

In May 2010, Richard Collier-Keywood, Managing

Partner, PricewaterhouseCoopers, led a visit in

London to bring the entrepreneurial creativity

existing in our communities to the attention of

some of the UK’s top business leaders.

The visit opened the delegates’ eyes to the

opportunities for companies to work with social

enterprises as a way to make a significant

difference in disadvantaged areas – sometimes

simply by doing business.

Richard Collier-Keywood said:

“ The Seeing is Believing is an opportunity to

show other big companies how working with

communities is not about cash handouts any more,

it’s about applying your business and personal

skills to build real sustainable futures

for communities.”


David Cheyne, Senior Partner,

Linklaters LLP said:

“ I am confident that the passion and insight of

social entrepreneurs can be complemented by

the knowledge, experience and resources of

mainstream business. The visit has reinforced my

interest in – and commitment to – this growing part

of our economy.”

Following the event David Cheyne and Matthew

Sparkes, Global Community Investment Manager,

Linklaters LLP, have entered into discussions

with the School for Social Entrepreneurs

(SSE), regarding opportunities to develop their

partnership. This may include collaborative

projects that promote the value of the SSE

approach and extend support to its core bursary

programme.

Barclaycard will be supporting SSE going forward

and has undertaken to fund four bursaries in

London. In 2010, four senior managers from

Barclaycard volunteered some time to share their

experience and help the school think through

ways to develop and improve its business model.

THERE ARE APPROXIMATELY 62,000 SOCIAL

ENTERPRISES ACROSS THE UK, CONTRIBUTING

£24 BILLION TO THE ECONOMY*

* 2005-2007 data from the Annual Survey of Small Business UK.

** Business consultation on Government’s ‘Big Society’ vision – Autumn 2010.



Junior Smart, former students at the School for Social Entrepreuneur, talks to delegates about his

social enterprise, the SOS Gangs Project


ENVIRONMENTClimate change remains one of the

greatest challenges of our time.

Positive change has started to happen.

Businesses are transforming themselves

and showing the world how exciting,

different, low carbon, ways of living and

working can be, while finding a positive

return for business from doing so.

In 2010, Seeing is Believing visits have

helped businesses learn about some of

the most effective solutions to climate

change and develop ideas to move

towards fully sustainable business models.

Through The Prince’s Mayday Network,

BITC works with members to shape a

vision of what a sustainable future will

look like, it is essential that leading UK

businesses share new business models

and inspire others to take action.

This year, we were also proud to support

the consumer-facing initiative START.

The project, launched by HRH The

Prince of Wales, is a call to companies to

influence social change by engaging their

consumers and helping the public move

towards a more sustainable way of living.


WITH OVER 3,500

MEMBERS NATIONALLY

AND INTERNATIONALLY,

THE PRINCE’S MAYDAY

NETWORK HAS ALMOST

DOUBLED IN SIZE

SINCE 2009.

Go to The Prince’s Mayday Network’s website

Go to START website

http://www.maydaynetwork.com

http://www.startuk.org


Climate change in East Midlands SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT

Visit Leader > John Crackett

Managing Director of Distribution, E.ON UK

In September 2010, John Crackett led a visit in

the East Midlands to create a region-wide network

of private and public sector organisations to

develop and collective response to the challenges

created by climate change.

The visit was attended by HRH The Prince

of Wales as part of The Prince’s Charities

Foundation’s initiative START.

John Crackett, Managing Director of

Distribution, E.ON UK

“ E.ON strongly supports Seeing is Believing. As an

energy company, sustainability is not just a ‘nice

thing to have’. It’s a business imperative.”


The visit in September helped prepare the

launch of the East Midland’s Mayday Network

in November 2010. The network now counts 92

business members committed to support one

another in the journey to a sustainable future, by:

n Creating a network that inspires leadership

n Build a network of 1,000 Mayday companies in

the East Midlands by 2012, who are committed

to tackling their impact on Climate Change

n Supporting current Mayday Network members

n Providing opportunities for members to

network and learn from each other

n Adding value to partners, funders and other

regional programmes through signposting and

supporting and co-branding events

n Capitalising on the national opportunities to

profile regional best practice

76% OF BUSINESSES AGREE THAT

CLIMATE CHANGE IS AS MUCH A

BUSINESS OPPORTUNITY AS A THREAT*

*The Prince’s Mayday Network Report 2010.


programmes and projects we visitedHRH The Prince of Wales on the Seeing is Believing visit in the Meadows


Sustainable living in Yorkshire and Humber SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT

Visit Leader > Graham Holden

Chief Executive, Marshalls Plc, joined by

HRH The Prince of Wales

The transition to a low carbon economy offers the

greatest opportunities ever known to construct

healthy, sustainable, affordable lives and

communities.

In September 2010, HRH The Prince of Wales

visited Todmorden, in Calderdale, as part of his

national START initiative celebrating sustainable

community living.

Alongside the Royal tour, Graham Holden led a

Seeing is Believing visit for businesses to look at

how sustainable projects can be developed and

replicated in their companies.

Graham Holden said:

“ The Royal Seeing is Believing visit in Todmorden

was thought provoking. It showed me how

business and community can engage effectively

for mutual benefit. It seemed the whole town was

involved in growing or selling vegetables, fruit

and flowers for communal use. From the business

perspective, the positive effect on the morale of all

the business volunteers helping with the project

was visible and lasting.”


Katherine Riddle, Yorkshire and Humber

Strategic Health Authority, developed a project

with the regional NHS Trusts to identify land

available for communities to grow healthy food

in the region. Enthused by the visit, Katherine

also engaged other NHS Regions to follow the

Yorkshire and Humber example.

Companies present at the visit expressed

interest in taking part in the Ecokids programme,

showcased on the day, to engage school children

on environmental issues through employee

volunteering.”

76% OF BUSINESSES CANNOT FORESEE A FUTURE IN WHICH THEIR BUSINESS WILL BE ABLE TO TURN A PROFIT WITHOUT RELEASING GREENHOUSE GASES*

*The Prince’s Mayday Annual Report 2010.



HRH The Prince of Wales at an Eco-Kids session, Todmorden


Climate change in the South West SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT

Visit Leader > Rob Varley

Operations and Services Director, Met Office

It is often difficult to see the immediate negative

effects of climate change. Nevertheless, the need

to change the way business operates is pressing if

companies want to be sustainable in the future.

In May 2010, a group of 12 business leaders led

by Rob Varley went on a visit to see first-hand

how climate change is affecting resources and

communities in the South West. Delegates

learned from successful examples of businesses

taking action to address the long term issues

raised by climate change.

Rob Varley said:

“ Here at the Met Office, our work on climate change

science makes us acutely aware of the vulnerability

of our environment. This event has helped to

underline the challenges facing us here in the

South West, and confirmed the need for us all to

take action to reduce our carbon emissions and

adapt to climate change.”


Mark Lovett, Sustainability Manager,

Apetito Ltd, said:

“ The striking thing was the crystal clarity of

message on climate change from Met Office

experts. What I took from this was that businesses

that can understand risk, innovate and use change,

will, as ever, be the most successful. It was great

to take the time out to think through opportunities

for taking our carbon management programme

further and to consider the business continuity

impact potential of extreme weather and long term

climate change”.

The Met Office pledged to reduce overall

electricity consumption on its estate, investigate

investments to decrease IT power consumption,

and reduce carbon emissions from air travel by

2% in 2010.



The group of delegates outside the Met Office’s building, Exeter


Climate change in Wales SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT

Visit Leader > Helen Birtwhistle

Managing Director, Good Relations Agency

In June 2010, Helen Birtwhistle led a group of

business leaders on a visit to see first-hand

what Welsh companies can do to operate more

sustainably.

Business delegates took to their bikes to cycle

around Cardiff and met with companies who

have grasped the opportunities of sustainability

from low carbon office designs to sustainable

architecture and recycling.

Helen Birtwhistle said:

“ One of the key points we hoped to get across on

the day was that everybody as an individual can do

something to reduce carbon footprint and that a

number of apparently insignificant, small measures

can add up to a significant whole.”


Cardiff based businesses, Holder Mathias and

Brains have taken part in a pilot ‘Green IT’

project with BITC, Utility and Environmental

Solutions Limited (UES) and BT Wales to look

at reducing the energy consumption of their IT

equipment.

Good Relations is working to forge links with

Cardiff Council and other local associations

promoting cycling.

BUSINESSES CONTRIBUTE APPROXIMATELY 30% OF ALL GREENHOUSE EMISSIONS IN WALES*

* Welsh Assembly Government Climate Change Strategy, October 2010.



Owen Evans, Business in the Community, and Philip Lay, Retail Director, Brains, with Helen Birtwhistle


SECTION 3 > SUPPORTING LONG TERM SOLUTIONS

BUSINESS ACTION ON HOMELESSNESS

THE PRINCE’S RURAL ACTION PROGRAMME

THE PRINCE’S MOSAIC PROGRAMME

Over the years, Seeing is Believing visits

have supported the development of the

nationally recognised Business Action

on Homelessness campaign. One of

BITC’s most successful and enduring

campaigns harnessing the unique

contribution of the private sector to

break the trap of unemployment.

Seeing is Believing supports The

Prince’s Rural Action programme to

promote the future of English farming

and sustain rural communities in

the UK. In 2010, a visit took place in

Cumbria for businesses to understand

the breadth of the devastating impacts

of the November 2009 floods and how

companies can help the recovery of the

region.

The Prince’s Mosaic programme was

born from Seeing is Believing visits to

address the growing concern around

the issues facing young Muslims living

in deprived areas of Britain. In 2010,

we ran two visits to raise awareness

and business engagement on the work

Mosaic is doing to raise aspirations of

young people in the UK.

Read more Read more Read more

SINCE ITS INCEPTION 21 YEARS AGO, THE PRINCE’S SEEING IS BELIEVING HAS BEEN A POWERFUL FORCE FOR CHANGE AND A CATALYST FOR BUSINESS ACTION


The rise of BAOHSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > BUSINESS ACTION ON HOMELESSNESS (BAOH)

1998 > SEEING IS BELIEVING SUPPORTS THE

LAUNCH OF BAOH

During the campaign’s infancy, The Prince’s Seeing is Believing visits

helped to dispel negative preconceptions around homelessness and

start a movement of companies ready to support and recruit from

this group.

2001 > BAOH LAUNCHES THE READY FOR WORK PROGRAMME

Since 2001, numerous Seeing is Believing visits have showcased

Ready for Work, participating in raising awareness and business

interest in the programme across the country.

2010 > SEEING IS BELIEVING HELPS LAUNCH READY FOR

WORK IN THE NORTH EAST

From the handful of companies involved a decade ago, BAOH has

grown to become a powerful movement of over 140 businesses

operating across 23 locations in the UK.

Today, The Prince’s Seeing is Believing visits continue to support

the development of the Business Action on Homelessness business

movement.

Delegates meet clients of the Ready for Work programme on a Seeing is Believing visit in March 2010

INDEX > Learn more about Business

Action on Homelessness

BAOH HAS SUPPORTED OVER 2000 HOMELESS PEOPLE INTO EMPLOYMENT SINCE 2001

http://www.bitc.org.uk/community/employability/homelessness/


HRH works with business to help farmers in CumbriaSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > THE PRINCE’S RURAL ACTION PROGRAMME

Visit Leader > Helen Phillips

Chief Executive, Natural England

In March 2010, Helen Phillips led a group of

business leaders, joined by HRH The Prince of

Wales, on a Seeing is Believing visit in Cumbria

to see the devastating impacts of the November

2009 floods for themselves and learn about the

importance of water management in rural areas.

The visit showed business leaders the impact

of the floods on Cumbrian farmers’ precarious

livelihoods. Issues raised included the large

quantities of gravel debris on land, washed out

bridges and continual flooding due to build up of

gravel in the river.


n The visit helped accelerate the response

to the Cumbrian floods by gathering key

organisations such as Natural England, The

Environment Agency, local businesses and

insurance providers around the same table.

n The visit inspired the creation of the Business

Emergency Recovery Group (BERG) chaired

by HRH and led by John Varley, Group Chief

Executive, Barclays. BERG is composed of BITC

member companies and aims to provide a

coordinated business response in emergency

situations.

INDEX > Learn more about The

Prince’s Rural Action programme

Business delegates learn about the impacts of the floods in Cumbria


The power of positive thinkingSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > MENTORING > THE PRINCE’S MOSAIC PROGRAMME

* Mentoring programmes, aspirations and attainment, a literature review. Demos (December 2009).

Visit Leaders > Malik Karim, Founder and Head

of Fenchurch Advisory Partners and Mosaic Board

member, and John O’Brien, Managing Director,

The Prince’s Mosaic programme, on behalf of

Abuali Malik Shroff, Chairman and Managing

Director, Sheffield Real Estate.

In 2010, The Prince’s Mosaic programme held

two Seeing is Believing visits in London to raise

awareness and business engagement in the work

it is doing to raise aspirations of young people in

the UK.

The visits highlighted the issues facing young

people from disadvantaged communities and

showcased the successes of Mosaic mentoring

projects.

Malik Karim said:

“ Young people from disadvantaged backgrounds

face many challenges which are often

compounded by early stereotyping and lack of

credible role models. Mosaic’s mentors offer the

quality of engagement which could make the real

difference in influencing these youngsters when

they really have to make the tough decisions

which will shape not only their lives but also those

of the wider community.”


Hanah Caan, Operations, Hamilton Bradshaw,

organised for a group of Mosaic students in

Yorkshire to attend the Pakistan-England cricket

test match.

TKC Chaudry provided financial support for the

Mosaic Talent Programme 2010.

Emel magazine supported the Mosaic Talent

Awards 2010 as media partner and the December

issues featured HRH Princess Badiya and her work

as Chairman of Mosaic UK.

Omar Hyat, Director, ChemEcol Ltd, introduced

Mosaic to the Gandhi Foundation, which has since

provided a grant to support Mosaic activities in

London.

Several delegates have assisted with Mosaic’s

international programmes and made introductions

to potential mentors, supporters and funders.

Richard Thomas, CEO of Gatehouse Bank has

committed financial support for Stars, The Prince’s

Mosaic’s youth leadership programme.

INDEX > Learn more about

The Prince’s Mosaic programme

Delegates meet young people and mentors taking part in The Prince’s Mosaic programme

ROLE MODELS AND MENTORS HAVE

A POTENTIALLY CRITICAL ROLE IN

CREATING ‘BRIDGING’ SOCIAL CAPITAL*

Visit Leaders

Malik KarimManaging Director, Fenchurch Advisory Partners

Abuali Malik ShroffChairman and Managing Director, Sheffield Real Estate


TAKE ACTIONIn 2011, The Prince’s Seeing is Believing

visits will continue to bridge the gaps

between companies, the public and the

voluntary sectors to help form a more

effective and joined-up approach to

responsible business engagement.

We ask business leaders to:

nLead or attend a Seeing is Believing

visit

nHelp us grow the network by

recommending visits to other leaders

nUse visits to review the impact of

your products, services and business

operations

nIdentify and take action on the social

issues most relevant to your business

nUse our tailored In-house visits to

engage your workforce

John Cornley, Managing Director,

Touch Worldwide, 2010 delegate, said:

“The visits provided an opportunity for

delegates to ‘get out of the bubble’ that

we can sometimes operate in. It allowed

us to step out of our comfort zones into

environments that are not our natural

habitat.

I appreciated the chance to come

together with other business people

in a non-commercial, non-competitive

way that was more consultative and

collaborative. It gave us the opportunity

to have “conversations of quality.”

To see our 2011 programme, please

click here

For more information or to book on a visit,

please contact Sophia Koniarskia at:

[email protected]

http://www.bitc.org.uk/princes_programmes/the_princes_seeing_is_believing/index.html


2011 National Visit leaders, focus and dates

Rob Devey Chief Executive Officer Prudential UK

Employee volunteeringThursday 30 June

Andreas Goss Chief Executive Officer Siemens plc

Sustainable business and green skillsWednesday 28 September

Andy Hornby Group Chief Executive Alliance Boots

Reducing re-offending through business interventionTuesday 11 October

Annabel KarmelChief Executive OfficerAnnabel Karmel Group Holdings Limited

Childhood nutritionTuesday 24 May

Stephen Lewis Chief Executive Officer Zurich Financial Services

Building emotional resilienceWednesday 18 May

Angus Russell Chief Executive Officer Shire plc

Developing a targeted response to support vunerable young people in the communityThursday 16 June

Philip Thomson Senior Vice-President, Global Communications GlaxoSmithKline plc

Bringing work-related travel into the heart of corporate responsibilityWednesday 30 March

Andrew Wyllie Chief Executive Officer Costain Group

Co-led by Stephen WellsGroup Strategy and Business Development Director

Addressing a skills shortage and integrating responsible business practice through your supply changeThursday 7 April

Stefan Orlowski Managing DirectorHeineken UK

Responsible drinking and vunerable consumersNovember

Antony Jenkins Chief Executive of Global Retail BankingBarclays Bank

Tackling financial exclusionTuesday 1 November


IndexINDEX > WHERE DID WE GO, WHAT DID WE SEE IN 2010

Please find here links to some of the projects and programmes we visited in 2010. Click on the names to learn more.

Note: Projects are indicated in purple and programmes in magenta

SHAPING BUSINESS LEADERSHIPHEINEKEN UK IN-HOUSE VISIT

n Graham House, homeless hostel

n Addaction Brent

HRH ASKS BUSINESSES TO WORK TOGETHER IN THE NORTH EAST

n Caedmon Primary School, Grangetown

n The Mayfair Unit

n Corus Group (now Tata Steel Europe)

n Right to Read programme

COMPANIES PARTNER TO HELP

OLDER VULNERABLE CONSUMERS

n Toynbee Hall

n The Sundial Centre

A TARGETED RESPONSEEDUCATION

WHAT WORKS IN SCHOOLS

n The Primary School at Busness Academy Bexley

n Deptford Green School

n Pimlico Academy

n Oaklands School

n Berger Primary School

n City Academy

n Bethnal Green Technology College

n BITC Business Class

n Teach First

n The Prince’s Teaching Institute

WORK INSPIRATION

n Haggerston School

n Haringey 6th Form Centre

n The Tottenham Hotspur Foundation

n Work Inspiration

n Career Academies UK

RAISING EDUCATIONAL

STANDARDS AND INCREASING

THE EMPLOYABILITY OF YOUNG PEOPLE IN THE WEST MIDLANDS

n Nansen Primary School

n Park View Business and Enterprise School

n City United’s alternative provision school

EMPLOYABILITY & SKILLS

DEVELOPING SKILLS FOR THE LOW CARBON ECONOMY

n Millfields Community School

n The Olympic Delivery Authority

n Tube Lines’ training centre

n National Grid School Power programme

n Women into Construction programme

n Tube Lines’ Apprenticeship

HEALTH INEQUALITIES

n Clapton Park Housing Estate, Hackney, London

n Social Action for Health

n The Bromley by Bow Centre

RECRUITING FROM EXCLUDED GROUPS

n Posyganza, social enterprise

n Young Enterprise’s Team Programme

n MITIE Apprenticeship programme

UNLOCKING TALENT

n YOI/HMP Feltham, Heron Unit

n The Retail Academy, Heathrow

DEVELOPING EMPLOYABILITY SKILLS OF YOUNG PEOPLE

n Thornton Heath Library, London

n The National Literacy Trust

n The Prince’s Trust

n Eco-Actif Services

REGENERATION OF THE GREENWICH PENINSULA, LONDON

n Ravensbourne College

HOMELESSNESS AND EMPLOYABILITY IN THE NORTH EAST

n The Cyrenians

EMPLOYABILITY IN NORTHERN IRELAND

n West Belfast and Greater Shankill Health Employment Partnership

n Work West

ENTERPRISE

LEGACY OF THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES

n Bromley by Bow Centre

n Bow School of Maths and Computing

n Community Links

n Personal Best

n London 2012 Changing Places

n BITC Social Enterprise pilot

n BITC Ready for Work

SUPPORTING SOCIAL ENTERPRISE

n Shpresa

n Bikeworks

n The School for Social Entrepreneurs

ENVIRONMENT

CLIMATE CHANGE IN EAST MIDLANDS

n MOZES

n Arkwright Meadows Community Garden

SUSTAINABLE LIVING IN YORKSHIRE AND HUMBER

n Incredible Edible Todmorden

n BITC Eco Kids, CARES programme

CLIMATE CHANGE IN THE SOUTH WEST

n The Prince’s Mayday Network

CLIMATE CHANGE IN WALES

n Arup’s sustainable offices

n Holder Mathias’ sustainability strategy

n SA Brain breweries’ new treatment plant

SUPPORTING LONG TERM SOLUTIONSBUSINESS ACTION ON HOMELESSNESS

THE PRINCE’S RURAL ACTION PROGRAMME

THE PRINCE’S MOSAIC PROGRAMME

n Youth Offending Team

n Westminster Academy

n Gatehouse Bank

n Bygrove Primary School

n Norlington School for Boys

n HSBC

Notes: This publication reports a selection of case studies, for more information on the other visits we ran in 2010, please visit our website www.bitc.org.uk/SIB

http://www.thamesreach.org.uk/what-we-do/hostels

http://www.addaction.org.uk/

http://www.redcardevelopmenttrust.com/about.html

http://www.tatasteeleurope.com/en/

http://www.bitc.org.uk/north_east/programmes/education/right_to_read.html

http://www.toynbeehall.org.uk/

http://www.thebusinessacademy.org/50/welcome

http://www.deptfordgreen.lewisham.sch.uk/

http://www.pimlicoacademy.org/

http://www.oaklands.towerhamlets.sch.uk/

http://www.berger.hackney.sch.uk/

http://www.thecityacademy.org/

http://www.bgtc.org.uk

http://www.bitc.org.uk/workplace/education/what_is_business.html

http://www.teachfirst.org.uk/TFHome/index.aspx

http://www.princes-ti.org.uk/

http://www.haggerston.hackney.sch.uk/Pages/Haggerston.aspx

http://www.haringey6.ac.uk/

http://www.tottenhamhotspur.com/foundation/foundation_news.html

http://www.careeracademies.org.uk/

http://www.workinspiration.com/

http://www.nationalgrideducation.com

http://www.london2012.com/get-involved/jobs/working-for-the-oda/construction-jobs-and-skills/women-into-construction.php

http://www.makeyourmarkonlondon.com/apprentices.html

http://www.safh.org.uk/safh_new/scripts/page/home.php

http://www.bbbc.org.uk/

http://www.lewisham.ac.uk/courseshome/supported-learning/courses/pathways-to-employment-posyganza

http://www.young-enterprise.org.uk/programmes/secondary_and_further_education/team_programme

http://www.mitie.com/real-apprentice

http://www.baa.com/portal/page/Careers/BAA+Airports%5ECareers%5EWhy+join+BAA%3F%5ECareer+development/24ba07d988fad110VgnVCM10000036821c0a____/448c6a4c7f1b0010VgnVCM200000357e120a____/

http://www.ecoactifservicescic.co.uk/

http://www.literacytrust.org.uk/

http://www.princes-trust.org.uk/

http://www.rave.ac.uk/

http://www.thecyrenians.org/

http://www.bow-school.org.uk/

http://www.community-links.org/

http://www.bitc.org.uk/london/changing_places.html

http://www.bitc.org.uk/london/changing_places.html

http://www.personalbestprogramme.co.uk/


http://www.shpresaprogramme.com/

http://www.bikeworks.org.uk/

http://www.sse.org.uk/

http://www.meadowspartnershiptrust.org.uk/energy/mozes.aspx

http://www.amcgardens.co.uk/viewpage.php?page_id=1

http://www.bitc.org.uk/environment/the_princes_mayday_network_on_climate_change/

http://www.bitc.org.uk/community/employee_volunteering/cares/index.html

http://www.incredible-edible-todmorden.co.uk/


http://www.bitc.org.uk/princes_programmes/rural_action/

http://www.rbkc.gov.uk/healthandsocialcare/childrenandfamilycare/childrenwithspecialneeds/introublewiththepolice/preventingoffending.aspx

http://westminsteracademy.net/

http://gatehousebank.com/

http://www.lgfl.net/lgfl/leas/tower-hamlets/schools/bygrove/

http://www.norlington.net/

http://www.hsbc.com/1/2/

http://www.bitc.org.uk/SIB

http://www.peabody.org.uk/living/community-centres/sundial-centre.aspx


Registered Details 137 Shepherdess Walk, London N1 7RQ. Telephone: 020 7566 8650 Registered Charity No: 297716. Company Limited by Guarantee No: 1619253. Designed and produced by Alan Bates Design. Product code 01SIB000511.

January 2011

Please do not print this report unless you really need to

Business in the Community stands for responsible businessWe advise, support and challenge our members to improve their performance to create a sustainable future for people and planet

www.bitc.org.uk Email: [email protected]

Business Action on Economic Renewal

With thanks from The Prince’s Seeing is Believing programme

http://www.bitc.org.uk

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