transforming business @ the intersection of marketing & technology
DESCRIPTION
Transforming Business @ the intersection of Marketing & Technology. By Mayur Gupta @inspiremartech. Our world today. My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt. @courtesy Scott Brinker; chiefmartec.com. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/1.jpg)
Transforming Business @ the intersection of
Marketing & Technology
By Mayur Gupta@inspiremartech
![Page 2: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/2.jpg)
My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt
Our world today
![Page 3: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/3.jpg)
@courtesy Scott Brinker; chiefmartec.com
![Page 4: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/4.jpg)
We don’t believe in digital marketing.We believe in marketing in a digital world
Clive Sirkin, CMO of Kimberly Clark
![Page 5: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/5.jpg)
And this world is exploding with disruption
![Page 6: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/6.jpg)
D I S R U P T O R S
@courtesy www.vml.com
![Page 7: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/7.jpg)
“You miss 100% of shots you don’t take”
-Wayne Gretzky
![Page 8: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/8.jpg)
@courtesy www.vml.com
![Page 9: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/9.jpg)
New way to diagnose human body using smart phone
![Page 10: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/10.jpg)
The new wearable technology now in CLOTHING lines
![Page 11: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/11.jpg)
Online; Offline – difference?
![Page 12: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/12.jpg)
“Sun Dial” QR Code – Redefine Experience
![Page 13: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/13.jpg)
13
Unprecedented scale of change.
@courtesy Scott Brinker; chiefmartec.com
![Page 14: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/14.jpg)
14
Unprecedented speed of change.
@courtesy Scott Brinker; chiefmartec.com
![Page 15: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/15.jpg)
The consumer is right at the center of it all
![Page 16: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/16.jpg)
CONSUMER RETAILERS
BRANDS
Era of the Brands &
Advertisers
CONSUMER BRANDS
RETAILERS
BRANDS RETAILERS
CONSUMER
TODAY - Era of theConnected Consumer
Era of theRetail Disruption
![Page 17: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/17.jpg)
So, What Really Happened
![Page 18: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/18.jpg)
![Page 19: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/19.jpg)
![Page 20: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/20.jpg)
![Page 21: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/21.jpg)
![Page 22: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/22.jpg)
![Page 23: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/23.jpg)
The bar has been removed!!!
![Page 24: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/24.jpg)
What does all this mean for the brands & marketers
![Page 25: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/25.jpg)
![Page 26: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/26.jpg)
technology changes
exponentially
organizations change logarithmically
technology management is deciding which changes are
adopted
?
?
@courtesy Scott Brinker; chiefmartec.com
#1
![Page 27: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/27.jpg)
#2
An unwired fragmented
ecosystem
![Page 28: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/28.jpg)
#3Organizational silos & fragmented operating model
![Page 29: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/29.jpg)
Finance
Sales
MediaeCommerce
Coupons & Loyalty
Mobile
Marketing
Technology
![Page 30: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/30.jpg)
“The problem is that too many companies are essentially showing their organizational chart to consumers”
Bob Lord & Ray Velez, Razorfish—
![Page 31: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/31.jpg)
Well great, now how do we fix it?
![Page 32: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/32.jpg)
drive C O N V E R G E N C E
![Page 33: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/33.jpg)
wiring = data + API + cloud
#1Convergence in data & technology ecosystem
connected experiences
technology consolidation
marketing operating system
![Page 34: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/34.jpg)
#2 Convergence in skills
technology creative strategy marketing
media finance
?
![Page 35: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/35.jpg)
#3 Organizational Convergence
Marketing Technology
![Page 36: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/36.jpg)
#3 Organizational Convergence
Marketing Technology
NOT ENOUGH ANYMORETHE FAMOUS GARTNER QUOTE
![Page 37: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/37.jpg)
#3 Organizational Convergence
Marketing Technology
Sales
Strategy
Media
Finance
![Page 38: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/38.jpg)
#3 Organizational Convergence
Marketing Technology
Sales
Strategy
Media
Finance
this is where the consumer touches the brand
![Page 39: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/39.jpg)
Easier said than done;but then again, WHO said Marketing was easy
![Page 40: Transforming Business @ the intersection of Marketing & Technology](https://reader036.vdocuments.us/reader036/viewer/2022062411/56816891550346895ddf1b11/html5/thumbnails/40.jpg)
Reach me at: Email: [email protected]: @inspiremartechBlog: inspiremartech.com
Thank YouMayur GuptaGlobal Head, Marketing Technology @ Kimberly Clark www.kcc.com