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    SAP 2009 / Page 1

    SAP BusinessObjec t sThe Pow er o f Bus iness

    In t e l l igenc e t o Transformt he Way t he Wor ld Work s

    Ian Parker &Timo ElliottMay, 2009

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    SAP 2009 / Page 2

    Risk and Oppor t un i t y

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    Source: IDC

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    SAP 2009 / Page 4

    1. DUCK !

    2. K EEP SWIMMING

    3. GET READY FOR THE NEXT SET

    Image by Mike Baird: http://www.flickr.com/photos/mikebaird/

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    SAP 2009 / Page 5

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    SAP 2009 / Page 6

    Business Intelligence can

    have a direct positiveimpact on acompanys businessperformance,dramatically improving

    its ability to accomplishits mission

    BI is particularly strategicbecause it is directedtoward businessmanagers andknowledge workers...

    Tools that let these usersmake faster, better andmore-informeddecisions areparticularly valuablein a difficult businessenvironment.

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    Look Af te r Your Custom ers

    Stinting on customer service is a common and sometimes costly response to tough

    economic times. By managing the customer experience more rigorously, companiescan maintain quality while still saving money.McKinsey

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    As deteriorating performance forces increasingly aggressive head count reductions, itseasy to lose valuable contributors inadvertently, damage morale or the companys

    external reputation among potential employees, or drop the ball on important trainingand staff-development programs.

    McKinsey

    Look Af t er Your Em ployees

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    K ey Quest ions t o Surv ive t he Dow nt urn and

    Thr ive in the Upt urn

    Which lines of businessare most profitable?

    Who are my most

    profitable customers?

    Where is my revenuecoming from?

    How can we increasesales?

    What risk exposure dowe have?

    Protect the existingbusiness

    What are we currentlyspending and what canwe safely cut ?

    What is the impact ofthose cuts ?

    Will a saving in oneplace have a knock on

    effect in efficiency inanother place?

    How can we increaseproductivity?

    Be Effective and Efficient

    Can we plan multiplegrowth scenarios fornext year?

    Which product line grewlast year ?

    What trends are there inbuying patterns?

    Which suppliers aregiving us the best deal?

    Uncover Future GrowthOpportunities

    DUCK ! K EEP SWIMMING PREPARE FORTHE NEXT SET

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    The Evolut ion of BI

    In 1990s BI was tacticalIn 2000s it has become strategic

    Next stage will be ubiquity

    BI

    mailto:[email protected]
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    Business In t e l l igence

    J us t l i k e Em ai l ?

    BIBI and email

    Infrastructure provided centrally by IT

    Standard across the organisationAll users make use of it

    Access inside and outside the organization

    Unthinkable not to have it

    mailto:[email protected]
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    from customer service to partner self-service, from taxauditing to purchase order monitoring

    no matter which database the data resides in, we can get itout to people in a form suitable for each of them, to allow

    them to help drive our business forward.

    the information infrastructure weve implemented usingBusiness Objects allows us to leverage it inside and outside

    our organization

    180 databases

    3,500internal users

    many 000sexternal users

    Information is our most important asset

    http://www.businessobjects.com/company/customers/spotlight/sabre.asp

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    Barr ier t o Increased Per formanc eGap between strategy and execution

    Execution

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    Barr ier t o Increased Per formanc eGap between strategy and execution

    Strategy Strategic Alignment

    Execution

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    Barr ier t o Increased Per formanc eLack of balance between risk and opportunity

    Risks Opportunities

    Predictable Performance

    Strategic AlignmentStrategy

    Execution

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    Barr ier t o Increased Per formanc eLack of visibility through entire cycle

    Risks Opportunities

    Confident Decisions

    Predictable Performance

    Strategic AlignmentStrategy

    Execution

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    Ensure TrustedInformation

    ProactivelyManage Risk

    CreateEnterpriseVisibility

    Ac hiev ing Benef i t s w i t h SAP Bus inessObjec t s

    Confident Decisions

    Predictable Performance

    Strategic Alignment

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    SAP BusinessObjec t s Produc t Por t fo l io

    BusinessIntelligence

    ReportingQuery, Reporting,

    and Analysis

    Dashboards andVisualization

    Search andNavigation

    AdvancedAnalytics

    Enterprise PerformanceManagement

    StrategyManagement

    Planning, Budgetingand Forecasting

    Profitability andCost Management

    Consolidation

    Spend andSupply Chain

    Governance Riskand Compliance

    RiskManagement

    AccessControl

    ProcessControl

    Global TradeServices

    Environmental,Health and Safety

    DataIntegration

    Data QualityManagement

    Master DataManagement

    MetadataManagement

    InformationManagement

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    Trend #1: Inc reas ing ly St ra t eg ic and In tegrat ed

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    Enterprise PerformanceManagement

    StrategyManagement

    BusinessPlanning

    Profitability and

    Cost Management Consolidation

    SpendAnalytics

    DataIntegration

    Data QualityManagement

    Master DataManagement

    MetadataManagement

    InformationManagement

    Governance, Risk,and Compliance

    RiskManagement

    AccessControl

    Process

    Control

    Global Trade

    Services

    Environmental,Health and Safety

    BusinessIntelligence

    ReportingQuery, Reporting,

    and Analysis

    Dashboards and

    Visualization

    Search and

    Navigation

    AdvancedAnalytics

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    Enterprise PerformanceManagement

    StrategyManagement

    BusinessPlanning

    Profitability and

    Cost Management Consolidation

    SpendAnalytics

    DataIntegration

    Data QualityManagement

    Master DataManagement

    MetadataManagement

    InformationManagement

    Governance, Risk,and Compliance

    RiskManagement

    AccessControl

    Process

    Control

    Global Trade

    Services

    Environmental,Health and Safety

    BusinessIntelligence

    ReportingQuery, Reporting,

    and Analysis

    Dashboards and

    Visualization

    Search and

    Navigation

    AdvancedAnalytics

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    Enterprise PerformanceManagement

    StrategyManagement

    BusinessPlanning

    Profitability and

    Cost Management Consolidation

    SpendAnalytics

    DataIntegration

    Data QualityManagement

    Master DataManagement

    MetadataManagement

    InformationManagement

    Governance, Risk,and Compliance

    RiskManagement

    AccessControl

    Process

    Control

    Global Trade

    Services

    Environmental,Health and Safety

    BusinessIntelligence

    ReportingQuery, Reporting,

    and Analysis

    Dashboards and

    Visualization

    Search and

    Navigation

    AdvancedAnalytics

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    Enterprise PerformanceManagement

    StrategyManagement

    BusinessPlanning

    Profitability and

    Cost ManagementConsolidation

    SpendAnalytics

    DataIntegration

    Data QualityManagement

    Master DataManagement

    MetadataManagement

    InformationManagement

    Governance, Risk,and Compliance

    RiskManagement

    AccessControl

    Process

    Control

    Global Trade

    Services

    Environmental,Health and Safety

    BusinessIntelligence

    ReportingQuery, Reporting,

    and Analysis

    Dashboards and

    Visualization

    Search and

    Navigation

    AdvancedAnalytics

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    Open &Agnostic

    Open apps &BI, "agnostic"

    to underlyingtechnology

    CompleteStack

    Most complete,integrated stack

    Hyperion, Interlace,

    diverse apps

    Essbase, nQuire,BIEE

    Cognos CPM

    Cognos

    Proclarity

    Performance PointExcel

    Function/industryspecificvendors

    SAS, Microstrategy,InfoBuilders,Informatica

    EPM & GRC

    Data Warehouse

    BusinessIntelligence

    EnterpriseApplications

    Oracle DW

    Oracle, PSFT,Siebel

    DB2 DW SQL Server DW

    Dynamics

    BW, BIA

    Business Suite

    Teradata, Netezza,MySQL, Sybase

    NetSuite

    IndependentVendors

    Business Objects

    + SAP

    Business Objects+ SAP

    Not Al l Dat a is in SAPIntegrated Information Needed from Everywhere

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    Over 25 supported integrations and solutionsAn integral part of many Oracle products:

    Crystal Reports, Live Office, Share PointWindows, .Net, SQL Server

    Websphere, CrystalJoint industry solutions

    Databases, Applications, Files,Unstructured, Datamarts,Metadata, Federation

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    SAP 2009 / Page 27 SAP 2008 / Page 27

    Business Users

    Task Work ers

    Nat ure of Work

    Management by exception

    Collaboration across boundaries

    Context over information

    Web 2.0

    Consumer-like expectations

    Lean consumption platform

    Third-party mash-ups

    Demograph ics

    Multi-nationalism

    Mobile workforce

    Rise of digital natives

    Trend #2: The Rise of t he Business Us er

    Reshaping The Business Environment

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    SAP 2009 / Page 28

    ALL Dat a

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    SAP 2009 / Page 30

    SAP BusinessObjec t s Ex plorer

    DemoSAP BusinessObjec t s Ex plorer

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    SAP 2009 / Page 31

    In t roduc ing SAP Bus inessObjec t s Ex plorer

    SAP 2009 / Page 31

    Simplicity and speed of search

    Intuitive data exploration and visualization

    Fast response across mountainsof data

    Simplicity and speed of search

    Intuitive data exploration and visualization

    Fast response across mountainsof data

    Bring BI to All Business Users

    Easy and efficient to manage and scale

    More reactive to business withfaster delivery

    Based on proven reliable infrastructure

    Easy and efficient to manage and scale

    More reactive to business withfaster delivery

    Based on proven reliable infrastructure

    Help IT to Be Successful

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    SAP 2009 / Page 32

    Cust om er Feedbac k To Dat e

    SAP 2009 / Page 32

    Classified the target populationas the active information userand further defined them as

    users who have morequestions

    Best for managers who need toexplore different business areasbut arent served by existing in-

    house BI tools

    Classified the target populationas the active information userand further defined them as

    users who have morequestions

    Best for managers who need toexplore different business areasbut arent served by existing in-

    house BI tools

    Highlights

    Ease-of-use

    Business user empowerment

    Eye-catching look and feel wow factor in the interface

    Left with the impression thatresponses would be very quick

    Ease-of-use

    Business user empowerment

    Eye-catching look and feel wow factor in the interface

    Left with the impression thatresponses would be very quick

    Top Likes

    If you know how touse a computer youcan use Explorer.

    This is a perfect toolfor our managers whodont know what theyare looking for.

    Finding information isas easy as searchingthe Internet.

    The point and clickinterface allows usersto pick what theywant - like you would

    do on any website.

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    SAP 2009 / Page 33

    SAP BusinessObjec t s Innovat ion Cent er

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    SAP 2009 / Page 34

    SAP BusinessObjec t s Innovat ion Cent er

    Polest ar in

    t he Cloud

    Event-

    Dr iven BI

    Socia lN e tw o r k

    Analyzer

    iPhone Cat a log

    Browser

    T ex t t o

    Query

    BI Panel

    And Many More!

    http://innovation_center.sap.com

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    SAP 2009 / Page 35

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    SAP 2009 / Page 36

    Soc ia l Net w ork Analyzer Pro t o t ype

    DemoSoc ia l Net w ork Analyzer Pro t o t ype

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    SAP 2009 / Page 38 SAP 2009 / Page 38 SAP 2009 / Page 38

    Sust a inabi l i t y Per form anc e Managem ent

    SAP 2009 / Page 38

    Manage strategy and risks

    Merge financial & other sustainability data

    Provide transparency and actionable insight

    Visualize and report for stakeholder impact

    Reduce reporting costs

    Design Source Sell Move Service Take BackMake

    CSO:

    Auditable

    Sustainability

    VPStrategy:

    GovernforSuccess

    CFO

    MinimizeRisk

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    SAP 2009 / Page 39 SAP 2008 / Page 39

    Sales ShippingBusiness Users

    WholesaleDistribution

    ProfessionalServices

    ConsumerProducts

    Col laborat ive Dec is ions

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    SAP 2009 / Page 40

    Mill Products

    Aerospace &Defense Automotive Banking

    Engineering,Construction &

    Operations Healthcare

    Higher Education

    & Research

    Life Sciences Media

    ChemicalsConsumerProducts

    Defense &Security

    High Tech

    IndustrialMachinery &

    Components Insurance

    Mining Oil & Gas

    Professional

    Services

    Public Sector Retail

    Telecom-

    munications

    Travel & Logistics

    Services Utilities

    Wholesale

    Distribution

    Customer Retention Product Performance

    Revenue RecognitionWorkforce Optimization

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    SAP 2009 / Page 41 SAP 208 / Page 41

    BI standardization

    Customer segmentation

    Operational efficiencies

    Fast, efficient close

    Retaining top talent

    Risk management

    K ey BI Oppor t un it ies

    In Tough T im es

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    SAP 2009 / Page 42

    St ra t eg ic A l ignm ent

    Pred ic t ab le Per form anc e

    Conf ident Dec is ions

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    Thank You!

    Timo Elliott Ian [email protected] [email protected]

    BI Questions Blog: www.timoelliott.com

    twitter.com/timoelliott