transformational cmo: from 4ps to 4cs · 2016. 3. 26. · transformational cmo: from 4ps to 4cs...
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Transformational CMO: From 4Ps to 4Cs
Culture
Capabilities
Content
Commerce
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“The power of combining mobile and local is to take 1:1 marketing to an even more effective and personal level.”
John Costello
President of Global Marketing and Innovation,
Dunkin’ Brands
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“Location is about serving up relevant messages to consumers where they can actually act on them.”
Angelique Krembs
V.P. Market Activation, PepsiCo North America Beverages
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“We’re using location-based marketing to identify our target customer.”
Christine Xu
CMO, McDonald’s, China
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“Location-based services are getting to the point where consumers are expecting messages to be tailored to them.”
Miles Marmo
Brand Experience Manager, Mike’s Hard Lemonade CO.
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“Consumers expect to be able to take you with them, they expect to be always on, and they expect instant gratification.”
Michael Lacorazza
EVP, Head of Integrated Marketing, Wells Fargo
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