transformacion y lte convergencia 2010 rev a

¿Por qué transformacion? ¿Por qué ahora ? El Rol de LTE.

Eduardo griffaCustomer PRincipal Consulntant

Region south, Pacific and Venezuela

Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 |

The future is different


Broadband at inflection point

Source: Professor Carlota PerezUniversities of Cambridge, Tallinn and Sussex

1771-The industrial revolution

1829-Steam, coal, iron & railways

1875-Steel & heavy engineering

1908-Automobile, oil, mass production

1971-IT & telecommunication

Two different periods for the IT & telecommunication revolution

20-30 years 20-30 years

INSTALLATION DEPLOYMENT

Inflectionpoint

More efficiently solving old problems - winners

among old players

Applying paradigm to innovate across society –

new winners

New opportunities in the digital society


Anything that benefits from network connection will be connected

1875 1900 1925 1950 1975 2000 2025

50

5

0.5PLACES

PEOPLE

THINGSBillion

Inflectionpoints for

our industry

Source: EricssonThis slide contains forward looking statements


The effect of transformation

Operators can gain 30-40% OPEX savings ...and be prepared for future growth

Operators can reduce cost ...and increase customer experience. They can also decrease unit costs for voice by up to 75% …and for broadband by up to 95%

Operators can grow their traffic 100 times ...and still keep control of the CAPEX


2000

x20

00x

IP & access enhancements Driving cONVERGENCEfueling the traffic explosion

Last mileBandwidth

CapacityIP Edge Routers

500kbps

2Mbps

10Mbps

100Mbps

1Gbps

10Gbps

240Gbps

480Gbps

ADSL

ADSL2+

SDSL

VDSL

VDSL2

FTTH

GPON

1st gen BRASEth BNG

Next-genEth MSER

20152015

2000

x20

00x

50x

50x

EDGE

HSPAEvol

HSPA

LTE

LTE

LTE

1st gen GGSN

ConvPkt GW

Multi-Access Edge 50

x50

x

CapacityMulti-Access EdgeFixed Mobile

19901990 20002000 201020102005200519951995 2015201519901990 20002000 201020102005200519951995


Investments are increasingly data and speed driven

Source: EricssonThis slide contains forward looking statements

Connected devices, smartphones,

mobile PC’s drive demand, which

positions Ericsson well for data/LTE

2007 2010 2015Data driven

Voice driven

30% >50% 80%

World network market – distribution of investments

Data and speed have surpassed voice as investments drivers


Source: Ericsson Consumer Lab, 2008 and selected Operators websites

0

10

20

30

40

50

60

70

80

90

100

Price Speed Coverage

49

Most important when buying mobile broadband

88

48


Expansion opportunities

% Population Coverage

World population of 6,8 Billion people

WCDMAGSM LTE

Metro

Urban

Sub

urban

Rural

Wild

>85% >80%

>50%

30%

25%

3-5%<<1%

100%

0%HSPA +GPRS EDGE HSPAWorld

PopulationGSM LTEWCDMA

•Transport

•Packet Core

•3G Coverage

•HSPA Evolution

•LTE


Radio

Evolve THE NETWORK with MOBILE BROADBAND

Packet Core

Charging

Mobile Transport

QoS Policy

1) HSPA expansion and evolution

2) Mobile Transport evolution

3) Packet core evolution

5) Smart charging

4) QoS differentiation

6) LTE introduction


sources

› Presentacion 7th investor conference, Telefonica, Madrid, Octubre 2009› Presentacion Super fast broadband Program Update, BT, June 2009› Presentacion DT Investor Day, March 17, 2010.› www.carlotaperez.org› Economic waves:

http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/309/309_cover_story.pdf

› Transformation in Singtel: http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/110/110_cover_story.pdf

› Transformation Ericsson's view: http://www.ericsson.com/yourbusiness/telecom_operators/transform_today

› Life in 2020 : http://www.ericsson.com/thecompany/our_insights/life_in_2020

transformacion y lte convergencia 2010 rev a

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