transcreation - creative translations

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CREATIVE TRANSLATION Transcreation Service Overview What is Transcreation: Transcreation (or creative translation) is the process of adapting material for a given target audience instead of merely translating it. It may include image selection, font changes, and other transformations that tailor the message to ensure relevance for your global audiences. Service Overview: Our Transcreation services ensure that the intended impact and emotion of your source message is not lost in translation, and that the original intent, style and tone are maintained. Translation stays faithful to the source text while Transcreation is an art that customises the material for your target audience. Transcreation is particularly beneficial for the following sectors: Marketing and Advertising Retail Industry Brand adaptation & research Slogan localisation Script translation & subtitling Contact us: Every Transcreation and Copywriting project is unique. We study the source material carefully and provide a tailor-made quote and brief to fit your requirements. Contact us today for your personal estimate. Email: [email protected] | Call: +44(0)845 367 7000 Copywriting: Our copywriting service is a great extension of our multilingual SEO and website localisation offering. In recent years, search engines such as Google have put great emphasis on websites keeping their content fresh and reliant, something many companies struggle to find the time for. Not only does our copywriting service alleviate time restraints of compiling this copy yourselves, it generates unique copy in a language that you are unfamiliar with. We do not need to work from a pre-written source file. The aim is to write a completely original piece in the target language. If you’re looking to write an original article for your foreign market, why not have a native multilingual copywriter work on it? Copywriting services can be used for: Articles Product descriptions Blogs Slogans Catch phrases It’s not just what you say; it’s how you say it. For information about Capita Translation and Interpreting visit: www.capitatranslationinterpreting.com Further information about Capita plc can be found at: www.capita.co.uk

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Page 1: Transcreation - Creative translations

CREATIVE TRANSLATION

Transcreation Service Overview

What is Transcreation:

Transcreation (or creative translation) is the process of adapting material for a given target audience instead of merely translating it. It may include image selection, font changes, and other transformations that tailor the message to ensure relevance for your global audiences.

Service Overview:

Our Transcreation services ensure that the intended impact and emotion of your source message is not lost in translation, and that the original intent, style and tone are maintained. Translation stays faithful to the source text while Transcreation is an art that customises the material for your target audience.

Transcreation is particularly beneficial for the following sectors:

• Marketing and Advertising• Retail Industry• Brand adaptation & research• Slogan localisation• Script translation & subtitling

Contact us:

Every Transcreation and Copywriting project is unique. We study the source material carefully and provide a tailor-made quote and brief to fit your requirements. Contact us today for your personal estimate.

Email: [email protected] | Call: +44(0)845 367 7000

Copywriting:

Our copywriting service is a great extension of our multilingual SEO and website localisation offering. In recent years, search engines such as Google have put great emphasis on websites keeping their content fresh and reliant, something many companies struggle to find the time for.

Not only does our copywriting service alleviate time restraints of compiling this copy yourselves, it generates unique copy in a language that you are unfamiliar with. We do not need to work from a pre-written source file. The aim is to write a completely original piece in the target language.

If you’re looking to write an original article for your foreign market, why not have a native multilingual copywriter work on it?

Copywriting services can be used for:

• Articles• Product descriptions• Blogs• Slogans• Catch phrases

It’s not just what you say; it’s how you say it.

For information about Capita Translation and Interpreting visit: www.capitatranslationinterpreting.com Further information about Capita plc can be found at: www.capita.co.uk