traklight indiegogo crowdnetic practice safe crowdfunding
DESCRIPTION
Crowdfunding tips on rewards based (Indiegogo mistakes to avoid); update on equity crowdfunding (Crowdnetic); and Traklight's tips for practicing safe crowdfunding (identify and protect your ideas and projects before you crowdfund!)TRANSCRIPT
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP
Vault, LLC. All Rights Reserved.
Mary JuettenFounder & CEO
Traklight
Dara Albright, Chief Strategy Officer
Crowdnetic
Bret HarrisStrategic Partnerships
Indiegogo
Summary
IDENTIFY IP
PROTECT IP
CAMPAIGN IP
GET READY FOR EQUITY
REWARDS ADVICE
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Why Care…
• IP theft costs US companies $250 billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20% protected IP after 1st year
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment; Leverage & license
• Avoid IP loss, infringement, or business failure
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
WHO: IP Ownership Challenges
• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?
Step 1: IDENTIFY IP
WHY WHO
WHAT
WHEN
WHERE
✔
✔
STEP 2: Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software
STEP 3: Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
READ READ READ
Read License & Permission to Use
Check out Creative Commons
Crowdfinance: The Next Frontier in Financial Services
TRAKLIGHT’S CROWDFUNDING EDUCATIONAL WEBINAR
September 2013
By Dara AlbrightChief Strategy Officer of Crowdnetic
Founder of NowStreet JournalCo-Founder of LendIt
[email protected]: @NowStreet
What Crowdfinance is NOT
New Yorker Cartoon by David Sipress
It is simply conventional finance but instead of capital coming from big
institutions or Government entities, it is obtained by pooling small amounts of monies from a crowd of individuals
What Crowdfinance ACTUALLY is
• crowdfinance can be broken into three different sub categories:– personal finance– corporate finance– public finance
• and it can be structured as debt or equity
Just like traditional finance…
Personal Finance:P2P or Peer-to-Peer Lending
Corporate Finance:P2B & Online Lending, Reg D Crowdfunding, DPO Crowdfunding
Public Finance:Intrastate Crowdfunding or Locavesting
Same categories, difference players
• The undemocratic flow of capital • Investor Mentality• The intermediaries• The entire path of capital
formation
So what’s changed?
$$$$
The Undemocratic Flow of Capital
This undemocratic flow of capital is what is exacerbating the Nation’s Wealth
Divide
The undemocratic flow of capital
“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest
in the ingenuity of their fellow Americans”
“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest
in the ingenuity of their fellow Americans”
The Result of Democratized Investing
Allowing it citizens to invest in the ingenuity and innovation of its fellow citizens is what enabled
America to transform from a vast farm land to the greatest economic superpower in the history of the
world!
Investor Mentality
Today’s investor is starving for yield
Investor Mentality
This new generation of investors desire more than a financial return
The Intermediaries
The Intermediaries
“Crowdfinance will help ignite the resurgence of the small cap
underwriters who, throughout history, have consistently fostered economic
growth by bringing some of the world’s most promising
innovations to the investing public.”
The New Path of Capital Formation
Contact Information
THANK YOU!
Dara Albright, Chief Strategy [email protected]
14 E. 44th Street, 5th FloorNew York, NY 10017Direct 212.867.4490 x20
Common Crowdfunding
Mistakes
Bret HarrisSenior Strategic Accounts Manager
kt2G1
Raise money
Gauge demand & mitigate risk
Connect with your audience
Gain visibility
Why crowdfunding?
kt2G1Why people contribute
Passion
Participation & Pride
Perks
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery1.
2.
3.
4.
5.
kt2G1Mistake #1
Preparation is key to success
Campaigns require constant effort promotion
Make sure to have a plan before you start
Crowdfunding ≠ winning the Lottery
kt2G1High grossing campaigns
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
1.
2.
3.
4.
5.
kt2G1“Green Bar Effect”
The Green Bar EffectHigher goal doesn’t always mean more money!
kt2G1Setting a reasonable goal
Why is setting an accurate goal so important?
Psychology of the crowd
The 30% rule
87% of campaigns that hit their goal exceed it
The “green bar effect”
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
1.
2.
3.
4.
5.
kt2G1Mistake #3
Only one chance at a first impression
Timing is everything!
Marketing schedule is key
Jumping the gun with marketing!
kt2G15 common crowdfunding mistakes
1.
2.
3.
4.
5.
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
kt2G1Mistake #4
Tell a compelling story
Know your audience
Personal touch, transparency
Visuals!
Your pitch is the face of your campaign
kt2G1Mistake #4
kt2G1Mistake #4
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
Perks that don’t work
1.
2.
3.
4.
5.
kt2G1Mistake #5
70% of successful campaigns offer 5-8 perks
Pricing is crucial – be realistic
Keep fulfillment in mind
Perks are important!
kt2G1Mistake #5
Pricing Fulfillment
kt2G1Recap
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
Perks that don’t work
1.
2.
3.
4.
5.
kt2G1We’re here to help you succeed!
Blog: for insights, tips and ideas:https://www.indiegogo.com/blog/
Indiegogo.com: to view other successful campaigns:http://indiegogo.com
Help Center: for answers to specific questions:http://support.indiegogo.com/forums
Additional Questions: contact us: [email protected]
Our Customer Happiness Team is here for you
Thank you!
kt2G1
kt2G1
Mary [email protected]@traklightFacebook.com/traklight
Bret [email protected]@indiegogo
Dara Albright
[email protected] @nowstreet
Visithttp://hub.am/1ar6f4v
For your FREE RISK QUIZ