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TRANSCRIPT
T R A I T S O F T H E M O D E R N M A N
© Edgar Middle East 2018
M E D I A K I T 2 0 1 8 1
EDGAR has established itself as one of the leading luxury lifestyle titles across the Middle East. Over the last 8 years EDGAR has positioned itself as the go to reference in men’s lifestyle interests. Using a casual yet authoritative tone EDGAR presents the months must haves in fashion, news, automotive, horology, gadgets, travel and more. Edgar is published monthly and distributed across the Middle East using a proven strategy that benefits from retail, private and partner distribution channels. Edgardaily.com presents the titles in a digestible format better suited to our online consumer whilst providing added value to our readers and partners alike by providing additional services and insights aimed at bringing our community and partners together within the Edgar universe.
The Magazine
M E D I A K I T 2 0 1 8 2
Celebrating the life of the discerning modern man, EDGAR has a carefully tailored 16,000-strong print run which targets a savvy readership of High Net Worth Individuals between the age 29 and 55.
Our Audience
Gender Male: 93%
Age Under 30: 15%Between 30 - 45: 60%Over 45: 25%
Annual Revenues Under $100k: 25%Between $100k - $200k: 35%Over + $200k: 40%
Job Position
Executive: 15%Middle Management: 35%Senior Management: 50%
M E D I A K I T 2 0 1 8 3
2 4 E D G A R D A I L Y . C O M N OV E M B E R 2 0 1 7
N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 2 5
My first gig was in 1997 at a
comedy club in Twickenham,
just outside London,” he
explains. “The guy on before
me was an ‘alternative ventriloquist’ who
drank while working his puppet’s mouth. He
got booze everywhere.
“The compere said, ‘Please will you wel-
come Omar Darjeeling!’. I pranced on and
slipped in all his spillage. I picked myself up
and clambered to the microphone, which
refused to budge from the stand. When it
finally did, it hit my head with such force a
three-inch cut appeared across my brow.
“Then I realised I’d pulled the mic so hard
the cord had disconnected. So I took a step
forward to pick it up and fell headfirst off
the stage. I was helped back up by punters
(‘Brilliant, mate, don’t stop!’) but the stage
was so high that I had no choice but to heave
my left leg up and walrus myself back up
stomach first.
“As I lifted my leg, my black trousers rip-
ped, revealing my white underwear. Then,
as I shuffled chest-first on to the stage, my
grey shirt soaked up the spillage. Sweaty and
concussed, I waited for the noise to die down
and said, ‘Can I start again?”.’
Omid Djalili plays Music Hall at Jumeirah
Zaabeel Saray Hotel The Palm on November
11; platinumlist.net
[ T H E C O M E D I A N ]
Omid Djalili –
my first gig
Ahead of his Dubai
gig the Brit recalls his
disastrous first stand-
up show
A G E N D A
[ T H E Y A C H T ]
Go sea this
Sailing fans at this month’s Abu Dhabi Grand Prix should keep their eyes peeled for
Pershing’s new luxury yacht, which will make its Middle East debut at the marina track.
The futuristic, high performance Pershing 70 has a top speed of 46 knots – not as fast
as Lewis Hamilton and his pals, but quick enough.
pershing-yacht.com
[ T H E WA T C H ]
Top duo
It used to be said in
style circles that ‘black
and brown = fashion
frown’, but these two
new watches from
Fendi show that the two
colours can live together
in harmony. The Selleria
Man 42mm automatic
watch comes in two
models: black stainless
steel with an embossed
carbon fibre pattern
on the dial or a version
with an 18-carat rose
gold plated bezel and
crown; both have three
interchangeable straps.
An inner transparent
dial carries the date
numbers which are
revealed at 4 o’clock.
AED 11,200;
fendi.com
Sotheby’s Dubai will
host its very first auc-
tion in the city this
month, and anyone
can attend, even if you don’t
want to buy something for your
dining room wall.
A selection of art from, and
inspired by, the Middle East
will go under the hammer on
November 13 in an auction titled
Boundless: Dubai.
Items for sale come from a
wide range of categories inclu-
ding 20th century and contem-
porary Middle Eastern art,
photography, prints, books and
manuscripts, arts of the Isla-
mic world, Orientalist art and
jewellery.
Pieces will be displayed at
Sotheby’s gallery space in DIFC
from November 6-12 where
curator and art expert Ashkan
Baghestani will guide visitors
through the exhibition.
Baghestani, Sotheby’s Arab
& Iranian art specialist believes
the cultural scene of the region
is evolving as tastes broaden,
adding, “By uniting outstanding
and rare examples of works
by the likes of Mona Hatoum,
Kader Attia, François-Xavier
Lalanne, Franz West, Kahlil
Gibran, Tracey Emin, Ali Bani-
sadr, Samia Halaby and Sohrab
Sepehri, the sale will shine a
light on the extraordinary and
sometimes unexpected links that
bind them.”
November 13; sothebys.com
Le Marché Arabe by
Antoine Malliarakis, painted
in 1934. Estimated sale
price: $30,000 - 40,000
[ T H E A U C T I O N ]
Hammer time
Sotheby’s first art auction in the UAE
aims to unite the region
3 2 E D G A R D A I L Y . C O M N OV E M B E R 2 0 1 7
N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 3 3
Carefully researched, essential pieces are
at the core of Mr P., a new collection from
men’s clothing website Mr PorterMister menswear
Imagine if iTunes became a band and
released its own album. That’s kind of
the idea behind Mr P., a new clothing
brand for men from the design team at
menswear retail website Mr Porter.
Selling quality menswear and accessories
from top brands for the last six years on its
website has given Mr Porter invaluable insight
into what men want to wear. And now, after
serving its apprenticeship, Mr Porter launch-
es its clothing line on November 7.
Only one year in development, Mr P.’s
gestation process has been swift. The label
will release 26 essential core pieces such as a
white oxford shirt, a grey sweatshirt, a denim
jacket (made with high quality Japanese sel-
vedge denim), a Breton stripe top, a navy suit
and a white t-shirt.
Alongside these menswear mainstays, Mr
P. will unveil a capsule collection of seasonal
items every three months, the first of which
in November is inspired by British artist
Lucian Freud. Further capsules will follow in
February and April 2018, inspired by Brit art-
ist David Hockney and actor Dennis Hopper.
Right now the collection is only tops and
bottoms with accessories and shoes arriving
in autumn 2018. Suits will be sold as separates
so you can update them when they get tired.
Most of the collection is made in Italian work-
shops used by Dries van Noten and Givenchy.
One detail EDGAR liked when we saw
a sneak preview of the collection is the
longer length of its shirting, something often
requested (or probably moaned about) by Mr
Porter customers. Shirt tails at Mr P. won’t
escape the waistband of your trousers when
you bend over or reach for something.
Pricing is reasonable with nothing in the
range over AED 5,000. T-shirts start at AED
270, knitwear is between AED 900 and AED
1,100 and suits come in at AED 3,000. The
most expensive piece in the collection is a
leather aviator jacket at around AED 4,800.
mrporter.com
S T Y L E
1. Bottega Veneta, AED 10,300
2. Coach, AED 3,000
3. Halm, AED 9,660
4. LaLaQueen, AED 4,400
5. Longchamp, AED 3,380
Dubai-based leather goods
company Ryoko
FIVE REASONS
WE LOVE…
(5)
(3)
(1)
(4)
(2)
The leather
The league table of leather quality goes
like this: full grain, top grain, genuine
leather. Ryoko use full grain leather
sourced from Japan and Italy because it
has the strongest and most durable fibres.
The colour
Bags and accessories are vegetable tanned
inside traditional wooden drums and fin-
ished by hand. Vegetable tanned leather
gets softer and darker with age. In other
words, the leather reflects your journey.
The name
Ryoko is a Japanese word meaning
‘travel’. How appropriate.
The stitching
Wallets from Ryoko are hand-stitched
with a needle using Japanese waxed
thread. Each stitch is interlocked to
make them stronger.
The owners
Husband and wife team, Anirban and
Noon Basu have a love for travel and pho-
tography. They visited tanneries around
the world to research leather craftsman-
ship. Anirban actually learned to hand-
stitch leather goods while on holiday in
Thailand and sometimes makes proto-
types for Ryoko himself.
ryokobags.com
New Balance refreshes
its classic 574 shoe
Need to
know
THE LAUNCH
The 574 was first launched in 1988 as a
high performance running shoe (below).
Back then it contained the ground breaking
ENCAP midsole for cushioning and stability.
THE NUMBER
574 relates to the technological elements
within the shoe. The higher the last two digits
the more hi-tech the shoe.
THE SALES
The 574 has sold around 10 million pairs
worldwide.
THE FAME
Some pretty famous people have worn the
574, including Barack Obama, Pharrell,
Kanye West and Rihanna.
THE FUTURE
This iconic shoe continues to evolve with the
latest 574 Sport hybrid (top). Next year we’ll
see the new, sleeker lifestyle 574V2.
newbalance.com
Wardrobe essentials
from Mr P.
M O V E
G U T S Y
B Y D A M I E N R E I D
The evolution of the
Land Rover Discovery
has divided opinion, but
our writer is a convert
G U T S YIt takes courage to change the face of
the Middle East’s favourite car, the Land
Rover, but that’s exactly what has happe-
ned with the all-new Discovery and, to be
fair, for some, it’s taking a little
while to accept
and embrace.
The new, radically different looking Land
Rover Discovery has polarised opinion among
Emiratis and Middle East off-roading geeks as
it has shed its rugged, boxy, high-riding look
with the wide-opening single tailgate for this
far more sleeker, lower and rounded shape.
If you think this is a shock, wait till
they go
after the untouchable Land Rover Defender
next year, but let’s leave that for another day.
For now though, the Discovery gets the
biggest overhaul in its 28-year history both
cosmetically and, thanks to a brace of new
electronic driver and off-road aids, under the
skin as well.
From front on, it now has the characteristic
Range Rover nose and even diehard fans are
begrudgingly accepting this. However things
change once the eye moves past the C-Pillar
and around to the rear where it’s decidedly
softer and has carried over probably one trait
from the earlier iterations: the stepped hipline
around the back.
Reflected as an off-set licence plate positio-
ning, it gives the impression of wearing an eye
patch and for the OCD-affected out there, the
lack of symmetry is a little hard to take.
However you could also argue that Land
Rover owners aren’t so vain and have attached
so much loyalty to the brand because of what
it can do and not what it looks like.
Given that the boxy earlier versions and the
Defender were no oil paintings either, they did
the job of off-roading better than just about
anything else out there and after our time with
the fifth-generation, 2017 Discovery, I can say
that probably still stands true.
The new Discovery is nearly 500kg lighter
than the old LR4 due to it abandoning its
old-style chassis and going for a monocoque
construction, which comprises 85 per cent
aluminium thanks to the new PLA (Premium
Lightweight Architecture) platform it has bor-
rowed from the new Range Rover and Range
Rover Sport models.
The Discovery feels much more nimble
and reacts to steering changes faster but it’s
the outstanding electronic Terrain Response
System where it really shines.
We encountered snow, mud, ice, gravel,
road and more during our drive through a
quagmire in the Utah highlands. A particularly
5 6 E D G A R D A I L Y . C O M N OV E M B E R 2 0 1 7
“ I H A D B I G U P S A N D
B I G D O W N S A N D I
W A N T E D T O Q U I T
S W I M M I N G H U N D R E D S
O F T I M E S B U T I N E V E R
G A V E U P ”
N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 5 7
How did you handle injury?
My worst injury was the result of my own
stupidity. I broke a wrist before the Olympic
trials for 2008 when I slipped on some ice.
I had a golf ball-sized lump on my wrist and
I had surgery. But I was in the water train-
ing the next day. I had a trainer who knew
me so he helped me to rehab the injury.
Whenever I had something that hurt I’d tell
my trainer and we’d get ahead of it.
We saw you racing against a great
white shark recently. What happened
there?
The shark beat me! I’m a massive fan of
sharks. Really, I am the biggest nerd about
the ocean and animals. I swam with seven
species of sharks and seeing a 13 feet long
hammerhead six inches in front of my face
was one of the coolest things I’ve seen.
Would you like to go free diving with
great whites?
It’d be fun, but I don’t think my family
would let me. I dove with a guy who’s dived
70 times with sharks and he said they were
big teddy bears. I’d love to see orcas in the
wild off the coast of New Zealand; it’s really
cool to watch creatures in open water.
Last question: what was your motto
during your career?
Don’t. Give. Up. Never, ever, ever give up. I
can share hundreds of stories when I want-
ed to quit swimming from the age of 15 to 25
because I didn’t enjoy it but I had goals, and
goals are so important – I believe that 100
per cent. For me to be here today with my
accomplishments, I had to have lofty goals
and I always wanted more. Nothing else
motivated me. I like the Biggie Smalls song,
Sky’s The Limit and that is so true. If you
want something bad enough, do it. I had big
ups and big downs but I believed I wanted
to win eight gold medals. People thought I
was crazy but I believed that I could achieve
it. You have to dream.
underarmour.com
BRAND WATCH
Much like the careers of its stellar list of
ambassadors, including Michael Phelps,
the birth of Under Armour began with
sweat. Founder Kevin Plank played Ameri-
can football for the University of Maryland
in the 1990s and became frustrated at how
his t-shirts became heavy with sweat when
he played. He worked on creating clothing
from a lightweight fabric instead that took
the sweat away from the body.
Plank started his business in 1996 but it
took off a year later when he sold Under
Armour kit to 12 NFL teams. Driven by
its ‘I will’ slogan, Under Armour overtook
Adidas in the United States and now sells
almost $2 billion worth of apparel every
year. A vital part of the brand’s success
is high-profile partnerships with some
of the world’s best sports stars. Steph
Curry (NBA), Jordan Spieth (golf), Bryce
Harper (MLB), Andy Murray and Sloane
Stephens (tennis), Tom Brady (NFL) and
Anthony Joshua (boxing) are some of the
big names staring down at visitors to the
brand’s new store in The Dubai Mall. Jason
Archer, Under Armour VP for Emerging
Markets, called it “an underdog brand” and
analysts predict it will soon challenge Nike
for top spot in the sportswear market.
Steely determination
underpinned Phelps’
extraordinary
success in the pool
R I D I N G
H I G H
See the best of planet Earth on two wheels with
these extraordinary motorbike road trips
B Y M A T T B A R B O U R
N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 6 7R I D I N G
H I G H xxxxxxxxx
DALES AND MOORS,
Yorkshire, England
Kendal to Whitby (180km)
This one-day ride across North Yorkshire
offers non-stop bends, fast straights, wild
scenery and gentle vales dotted with
market towns. The A684 launches you
over the Pennines to Hawes, gateway
to the Yorkshire Dales National Park via Left: Cruising the
PCH in California
Above: Yorkshire,
England
While travel to most
people involves
words like ‘com-
mute’, and ‘delay’,
for motorbike riders,
the joy is in the journey itself. Nature’s
beauty never seems to beguiling as from
the seat of a saddle, which combined
with the ultimate rush of cranking open
the throttle as you power up passes and
switch through snake bends, makes bik-
ing holidays every man’s dream. Here
are six of the world’s best routes for the
perfect mix of hair-raising bends and stag-
gering scenery, whether for a day out or
a longer adventure.
Aysgarth to Leyburn. Turn south here to
Masham for Ripon and Thirsk, then over
the heather-clad moors via Pickering to
drop down to the peaceful fishing village
of Whitby, where you could celebrate an
exhilarating ride with fresh fish and chips
and a pint of local ale.
WHO: White Rose Tours;
motorcycletours.co.uk
6 2 E D G A R D A I L Y . C O M N OV E M B E R 2 0 1 7
N OV E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 6 3
This page:
Shirt, printed
shirt, jeans,
Tattoo sneaker
boot, Odyssee LV
sunglasses
Opposite page:
Mountain stripe
crewneck
Edgar has a unique and unrivalled distribution platform that benefits from multiple touch points, relevant to the titles audience. Edgard Middle East has a mature and focussed distribution strategy that capitalises on its regional hub and utilises the distribution network of its publishing group.
Magazine Reach
Breakdown
• Emirates Airlines• Subscription & Targeted mailing• Cigar Lounges, Restaurant, Coffee shops• First/ Business Class Lounges• Hotels• Subscription & Targeted mailing• Advertising Agencies & Professionals• Spas. Sport Clubs/ Members Clubs• Upscale Hospitals & Clinics• Limo• Business Hubs • Retail
Circulation
Print16,000 Copies
FrequencyMonthly - 10 Issues/year
TargetMale HNI
MarketUAE/Middle East
AuditBPA
Strategy78% Targeted Distribution22% Subscription & Retail
“In our last interview EDGAR asked me some of the most challenging and soul searching questions given to date. They clearly understand that in highend artisanship,
the journey is as important as the product.”
MAX BUSSER Founder of MB&F watches
“As far as I’m concerned, Edgar is really cool. It’s not like other men’s magazines. It covers current topics of real interest in an intelligent way and makes for very interesting
reading. It keeps me in the know.”
NATHAN OUTLAW Chef at Burj Al Arab
“I love the quality of Edgar Magazine, their sense of luxury, their coherence. Isabelle Garnerone has made, in Edgar, a magazine that is extremely masculine but in where a
wide range of marques are brilliantly featured.
RICHARD MILLE President & CEO
M E D I A K I T 2 0 1 8 5
ArmaniAS&S - Mad GalleryAudemars PiguetBallyBentley Middle East BlancpainBreitlingBulgariChopard MECK watchChristian DiorDolce & GabbanaJimmy ChooJW MarriottLGLouis Vuitton MaseratiMercedesMissoni Richard MilleTod’sZegna
Selected Advertisers & Brand Partners
M E D I A K I T 2 0 1 8 6
Editorial Calendar
Edition
Feburary 2018
March 2018
April 2018
May 2018
June 2018
July / August 2018
September 2018
October 2018
November 2018
December 2018/January 2019
Issue #62
#63
#64
#65
#66
#67
#68
#69
#70
#71
Theme
Action Issue
Art Issue
Technology Issue
Power Issue
Travel Issue
Sport Issue
Style Issue
Entrepreneur Issue
Culture Issue
Dubai Issue
Distribution
Feburary 1, 2018
March 1, 2018
April 1, 2018
May 1, 2018
June 1, 2018
July 1, 2018
September 1, 2018
October 1, 2018
November 1, 2018
December 1, 2018
3 2 E D G A R D A I L Y . C O M N O V E M B E R 2 0 1 7 N O V E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 3 3
Carefully researched, essential pieces are at the core of Mr P., a new collection from men’s clothing website Mr Porter
Mister menswear
Imagine if iTunes became a band and released its own album. That’s kind of the idea behind Mr P., a new clothing brand for men from the design team at
menswear retail website Mr Porter. Selling quality menswear and accessories
from top brands for the last six years on its website has given Mr Porter invaluable insight into what men want to wear. And now, after serving its apprenticeship, Mr Porter launch-es its clothing line on November 7.
Only one year in development, Mr P.’s gestation process has been swift. The label will release 26 essential core pieces such as a white oxford shirt, a grey sweatshirt, a denim jacket (made with high quality Japanese sel-vedge denim), a Breton stripe top, a navy suit and a white t-shirt.
Alongside these menswear mainstays, Mr P. will unveil a capsule collection of seasonal items every three months, the first of which in November is inspired by British artist Lucian Freud. Further capsules will follow in February and April 2018, inspired by Brit art-ist David Hockney and actor Dennis Hopper.
Right now the collection is only tops and bottoms with accessories and shoes arriving in autumn 2018. Suits will be sold as separates
so you can update them when they get tired. Most of the collection is made in Italian work-shops used by Dries van Noten and Givenchy.
One detail EDGAR liked when we saw a sneak preview of the collection is the longer length of its shirting, something often requested (or probably moaned about) by Mr Porter customers. Shirt tails at Mr P. won’t escape the waistband of your trousers when you bend over or reach for something.
Pricing is reasonable with nothing in the range over AED 5,000. T-shirts start at AED 270, knitwear is between AED 900 and AED 1,100 and suits come in at AED 3,000. The most expensive piece in the collection is a leather aviator jacket at around AED 4,800.mrporter.com
S T Y L E
1. Bottega Veneta, AED 10,300 2. Coach, AED 3,0003. Halm, AED 9,660
4. LaLaQueen, AED 4,4005. Longchamp, AED 3,380
Dubai-based leather goods company Ryoko
FIVE REASONS WE LOVE…
(5)
(3)
(1)
(4)
(2)
The leatherThe league table of leather quality goes like this: full grain, top grain, genuine leather. Ryoko use full grain leather sourced from Japan and Italy because it has the strongest and most durable fibres. The colourBags and accessories are vegetable tanned inside traditional wooden drums and fin-ished by hand. Vegetable tanned leather gets softer and darker with age. In other words, the leather reflects your journey.
The nameRyoko is a Japanese word meaning ‘travel’. How appropriate.
The stitchingWallets from Ryoko are hand-stitched with a needle using Japanese waxed thread. Each stitch is interlocked to make them stronger.
The ownersHusband and wife team, Anirban and Noon Basu have a love for travel and pho-tography. They visited tanneries around the world to research leather craftsman-ship. Anirban actually learned to hand-stitch leather goods while on holiday in Thailand and sometimes makes proto-types for Ryoko himself.
ryokobags.com
New Balance refreshes its classic 574 shoe
Need to know
THE LAUNCHThe 574 was first launched in 1988 as a high performance running shoe (below). Back then it contained the ground breaking ENCAP midsole for cushioning and stability.
THE NUMBER 574 relates to the technological elements within the shoe. The higher the last two digits the more hi-tech the shoe.
THE SALESThe 574 has sold around 10 million pairs worldwide.
THE FAMESome pretty famous people have worn the 574, including Barack Obama, Pharrell, Kanye West and Rihanna.
THE FUTUREThis iconic shoe continues to evolve with the latest 574 Sport hybrid (top). Next year we’ll see the new, sleeker lifestyle 574V2.newbalance.com
Wardrobe essentials from Mr P.
G O L D E ND A Z EH A Z Y , S U N - S O A K E D
A F T E R N O O N S O F
C A L I F O R N I A ’ S P A S T
A R E T H E I N S P I R A T I O N
B E H I N D L O U I S V U I T T O N ’ S
S P R I N G / S U M M E R 2 0 1 8
P R E C O L L E C T I O N
This page: Hawaiian shirt, trousers, LV monogram mule waterfront
Stylist: Jade ChiltonPhotographer: Mann Butte
6 2 E D G A R D A I L Y . C O M N O V E M B E R 2 0 1 7 N O V E M B E R 2 0 1 7 E D G A R D A I L Y . C O M 6 3
This page: Shirt, printed shirt, jeans, Tattoo sneaker boot, Odyssee LV sunglassesOpposite page: Mountain stripe crewneck
Business Cars Arts & culture Food & drink Grooming Interviews
Photography PoliticsRegional news & events Science Shopping
Sport Style Technology Travel Watches
Topics
“For a brand like Santoni, always looking at uniqueness, quality and modernity, EDGAR represents a perfect partner. With its distinctive design, amazing photography and rich contents, it speaks to
the modern man and stands for a very influential style guide. I would recommend EDGAR to those smart people who have interests in fashion, lifestyle, and travel.”
GIUSEPPE SANTONI
CEO of Santoni shoes
“At Bentley, we are dedicated to providing the ultimate expression of luxury and performance for our discerning Middle East customers. EDGAR celebrates the region’s desire for true quality and
elegance so we are always pleased to see Bentley represented in the magazine.”
ROBIN PEEL Head of Marketing and Communications International at Bentley
“True luxury has always been a question of education, an eye for detail and good taste. This globalised world is becoming more and more impersonal with ‘followers’ rather than ‘opinion makers’, it’s a
delight to discover the substance of EDGAR. I had the pleasure to spend a moment in time with Robert Chilton, sharing these values of true luxury, based on distinctiveness and craftsmanship. EDGAR is a
very interesting publication, a clear contribution to keeping these values alive.”
PASCAL RAFFY Owner of Bovet watches
M E D I A K I T 2 0 1 8 8
Magazine Rates
Size/Position Rate
Front Cover Gatefold
Inside Front Cover Spread
1st Double Page Spread (DPS)
2nd Double Page Spread (DPS)
3rd Double Page Spread (DPS)
Outside Back Cover
Inside Back Cover
DPS before Contents
DPS after contents
Full Page Opposite Contents
Full Page Opposite Editorial Note
Full Page Opposite Contributor Section
Full page Opposite Agenda section opener
Full Page within 25 pages after contents
Full Page
Digital and native advertising rates are available on request. All placement rates are subject to VAT at the current rate. Terms and conditions provided on request.
$20,500
$16,500
$14,800
$14,400
$14,000
$15,000
$11,500
$13,000
$11,800
$10,700
$9,800
$9,800
$9,500
$8,200
$7,200
FULL SIZE 210 MM X 265 MM (TRIM SIZE)
220 MM X 275 MM (BLEED SIZE)
DPS SIZE 420 MM X 265 MM (TRIM SIZE)
430 MM X 275 MM (BLEED SIZE)
GATEFOLD SIZE 410 MM X 265 MM (TRIM SIZE)
420 MM X 275 MM (BLEED SIZE)
M E D I A K I T 2 0 1 8 9
The foundations have been placed for Edgar to build a robust social media following which will act as a highlight to the features that are in print and online and to communicate directly with our dedicated following.
Demographics
Unique visitors131,006
Unique visitors GCC108,682
Page views GCC269,531
Time on Site2:23 Minutes
Gender Male: 76.7%Female: 23.3%
United Arab Emirates: 52.15% Saudi Arabia: 11.0% Bahrain: 5.85%Oman: 5.73%Qatar: 5.39%Kuwait: 2.84%Rest of the world: 17.04%
Mobile68.0%
Non-mobile32.0%
EDGARdaily.com Traffic & Demographics
M E D I A K I T 2 0 1 8 10
Social Media Reach
Facebook25,000 Likes
Instagram1600+ Followers
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M E D I A K I T 2 0 1 8 11
EDGARdaily.com Advertising
*Home page with wallpaper takeover: $1250 per day*Home page takeover without wallpaper: $1000 per day
Position Dimensions CPM($)
Billboard Ad
Leaderboard
MPU
Rising Star Format
Half Page
Overlay
Interstitial
Mobile Leaderboard
Sticky Mobile Ad
Direct Email Marketing
HTML
Special Operations
E Newsletter
970x250 (px)
728x90 (px)
300x250 (px)
300x600 (px)
450x450 (px)
750x450 (px)
375 x 60 (px)
320 x 50 (px)
80
60
60
100
70
110
110
65
75
Upon request
Upon request
Upon request
Upon request
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Associate PublisherSUDHISH CHANDRAN
[email protected]+971 50 341 6907
Editor in ChiefCINDY BAILEY
[email protected]+971 4 554 0350
EditorROBERT CHILTON
[email protected]+971 4 554 0350
Senior Sales ManagerBARBARA MARCORA
[email protected]+971 4 554 0350
Creative DirectorKARL IBRAHIM
[email protected]+971 4 554 0350
CEODARREN HODGKIN
[email protected]+971 4 554 0350
Office 303, Building 6, Dubai Media City, Dubai, UAE. P.O. Box 487177
Get in touch
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