training the libraries of westchester on social media
DESCRIPTION
Drive Action Digital provided a day of training on social media for the member libraries of Westchester County.TRANSCRIPT
Social Media Training for the Libraries of Westchester
Presented by Anthony P. Zarro10/24/2012
Agenda
• Understanding social media• Facebook data• Content socialization• Building Your facebook community• Social Media Ideas• Tips for Twitter• Keeping track of it all
UNDERSTANDING SOCIAL MEDIA
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Our Definition of Social Media
For Brand Marketers, the art of social media is the ability to market TO and THROUGH your happy customers.
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Social & Non-Profit
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Remember this…
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Brand Advocates
FACEBOOK DATA
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People on FaceBook
• More than 500 million active users• 50% of our active users log on to
Facebook in any given day• Average user has 130 friends• People spend over 700 billion
minutes per month on Facebook
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Activity on FaceBook
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
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FaceBook on Mobile
• There are more than 250 million active users currently accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
CONTENT SOCIALIZATION
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The New Content Infrastructure
Your Destinations
Share-ability
Social Content
Your Community
Search Engines
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Slide Share Example
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YouTube Example
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Flickr Example
BUILDING YOUR FACEBOOK COMMUNITY
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Creating A Fan Page
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How to Get It Rolling
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Facebook Like Code on Site
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https://developers.facebook.com/docs/plugins/
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PageModo Custom Page
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Donate App
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Twitter Feed on Facebook
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YouTube Feed
FUN IDEAS FOR YOUR LIBRARY
Friday Night Pizza Party
• Friday Night Pizza Party for Tweens – Schedule a Friday Night pizza party at the library, featuring fun activities, tutor help with homework, movie night, and pizza for tweens and their parents.
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Halloween Pet Photo Event
• Partner with the SPCA of Westchester • Create gallery on our Facebook page• Westchester pet owners upload
pictures of their pets in their Halloween costume
• Reinforce the behavior
Holiday Gift Guide
• WLS Holiday Gift Guide – Holiday gift guides are extremely popular, so we recommend WLS put together a book gift guide for the local businesses.
• Each day we do a new post with the gift announcement.
TIPS FOR TWITTER
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Use Twitter’s “Who to follow” feature
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Use Twitter # search
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Follow who your followers follow…
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Follow Industry Leaders
KEEPING TRACK OF IT ALL
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Google Analytics
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Social Visitor Flow
THANK YOU
For more information or to contact us please visit or call:Drive Action Digital, LLC862-200-5217www.driveactiondigital.comanthony.zarro@driveactiondigital.com
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