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The Certificate in Online Business(V4 updated 8th October 2018)
Training, Testing and Reseller Opportunities 2018
The Certificate in Online Business Ltd October 2018
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… and more
The Certificate in Online Business Ltd October 20182
What is COB?
The Certificate in Online
Business
Global certification
authority and educational
publishing company
Provides industry-
recognised business
qualifications
digital business
e-commerce
digital marketing
The Certificate in Online Business Ltd October 2018
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Practical Courses
Increase multi-channel sales using the Internet
Increase efficiency, reduce costs and enhance reputation
Maximise ROI (Return-on-Investment)
Enable organisations of all sizes (including start-ups to plan carefully for online business)
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Enabling Effective Teams
Installs collaborative working and greater communication among teams
Encourages and enable teams by delivering a broader vision of their business, and other organisations
Bridges the gap between IT and business
Engages and maximise supplier relationships
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Modes of Learning
Classroom
E-Learning
Blended
Self-Study Box Sets
E-Learning + Printed
Books
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Classroom Certification Courses
The Certificate in Online Business Ltd October 2018
- Developed by leading experts and practitioners
- Delivered by 'Licensed Training Providers‘
- Deliver consultative classroom course
- Invigilate exam during final course day
- Authorised Testing Centres
- Universities, Institutes and government organisations
such as British Institute
- invigilate repeat (and post e-learning exams around the
globe).
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What do we offer?
Licensed Training Provider Licenses Globally
To credible training and other* organisations
License to deliver high-quality consultative classroom courses
Public courses and on-site
Accreditation
COB Exam Council – Sets, marks and issues exams
Trainer Academy
Accredited COB Certified Trainer Program
E-Learning Courses
Bulk and Reseller Licenses
Other Strategic E-Learning Partnerships
E-Learning audience do NOT compete with classroom audience
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Our Core Certifications
- Industry developed
- Industry recognised
- Developed by experts
The Certificate in Online Business Ltd October 2018
COB Certified E-Business Manager
COB Certified E-Commerce Manager
COB Certified Digital Marketing Manager
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NEW Leader Certifications
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The COB Certified Manager Certifications, are a pre-requisite to the Leader
Certifications. The Manager Certifications have been accoladed
by Leaders and teams from well-known organisations around the globe.
COB is Industry-Recognised
The Certificate in Online Business Ltd October 2018
Some of the more well-known brands who take COB Certified training:-11
COB is Industry-Recognised
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Procter & Gamble
Three (Hutchison 3G UK)
House of Fraser
Croatia Airlines
Historic Scotland
Schneider Electric
Europe & China
South African Post Office
Royal Canin (A Mars
company)
Ministry of Education
Oman
Saudi Investment Bank
The Dune Group
Mars
L’Oreal
AXA Insurance
Thales-Raytheon
Zain Telecom
Brady Corporation
Delta Airlines
Information Technology
Authority - Government
of Oman
AMG Group (Rossignol,
Asolo, Litchfield...)
SABIC
Saudi Airlines
Huawei
Loughborough University
Staff
Ernst & Young
Saudi Post
Hartmaan
Roumaan.com
Jeddah Chamber of
Commerce
Saudi Stock Exchange -
Tadawul
Some of the more well-known brands who take COB Certified training:-
Future Certification Programs
More certifications for individuals to come
Upcoming certifications for businesses / organisations
Best-practice
Global standard / Kite mark
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COB Certified Highlights
The Certificate in Online Business Ltd October 2018
Well-established and perfected since 2008
First-class reputation – Excellent testimonials from blue-chip organisations, governments, and SMEs
Global audience
Powerful actionable insights, enabling teams, high-quality
Delivers value to employees and organisations Increase sales and efficiency
Enhance reputation and branding
Reduce waste and overall costs
Partner testing centres include the British Council, universities and institutes globally
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COB Certified E-Business Manager
5-day E-Business Management Course
E-Learning or Self-Study Course Box Set
Audience: Business Owners
Portal/Intranet managers/Directors
Digital marketing managers/Directors
Web and e-commerce managers/Directors
Directors/ Heads of Online
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Sample Classroom Testimonial
"The experience I had of the COBCertified E-Business Manager Programwas remarkable, and very fulfilling.Being introduced to the world of E-Business was worth the investment.The e-business strategy and planningelements were particularly interesting,as it required a shift in mind-set fromthe traditional strategy managementplanning. I recommend this course, asit not only taps into the commerceelement, but also on how efficiencycan be achieved through automation".Portia Matsena, then ActingGeneral Manager Commercial,South African Post Office
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Sample ClassroomTestimonial
The trainer really brings 'talks that walk' with useful and actionable insights. Being an active listener the course was interactive and creative, which helps to participate and remember things. I encourage anyone, from beginners to experts, to attend COB courses. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to". Christophe Ferrasse, then Global E-Business Leader, Royal Canin -A Mars Company
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Course Content
E-Business Strategy,
Planning & Management
E-Commerce Planning
Content Strategy &
Customer Experience
Online Marketing and
Branding
COB Certification -
Review, Exercises and
ExamRead Full Course Information
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COB Certified E-Commerce Manager
5-day E-Commerce Classroom Program
E-Learning or Self-Study Course Box Set
Audience: E-Commerce and Multi-Channel
Store Owners and Managers
Heads of E-Commerce and Online
E-Commerce Teams
Web Merchandisers
Business Development Managers
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Sample ClassroomTestimonial
"I attended the COB Certified E-Commerce Manager course in April 2014, The week-long training was an enjoyable and very informative experience which I would highly recommend to anyone who works in the field of eCommerce". Elisa Pogliano, E-Commerce Leader Procter & Gamble UK & Ireland (Now Director Omni-Channel at Mattel)
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Sample Classroom Testimonial
"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper –Director Online
"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive within the 5 days so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman – then Online Commercial Performance Manager, Hutchison 3G
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Course Content
E-Commerce Planning
Web Content Strategy and Customer Experience
Online Marketing for Retailers
Web Merchandising for Optimum Sales
COB Certification -Review, Exercises and ExamRead Full Course Information
The Certificate in Online Business Ltd October 2018
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COB Certified Digital Marketing
Manager
5-Day Digital Marketing Manager Program
Upcoming E-Learning with Live Online Webinars
Audience:
Digital Marketing Managers and Directors
Marketing Department Directors and Teams
Heads of Online
Business Owners
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Sample Classroom Testimonial
"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the COB Certified Digital Marketing Manager course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing Team Oman Ministry of Education
Ministry of Education
Sultanate of Oman
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Course Content
Digital Marketing & Advertising Strategy, Email Marketing, SEO and Emerging Technologies
Web Content Strategy and Customer Experience
Pay-Per-Click Advertising
Social Media Marketing and Networking
COB Certification -Review, Exercises and ExamRead Full Course Information
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Authorised Testing Centres (ATPs)
The Certificate in Online Business Ltd October 2018
View Full List of Authorised
Testing Centres
Or visit COBCertified.com
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Partner Opportunities
Become a COB Certified Licensed Training Provider (LTP)
Become a COB Certified Authorised Testing Centre (ATC)
E-Learning License Reseller
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Who Can Apply for Partnership?*
The Certificate in Online Business Ltd October 2018
Universities or professional institutes (LTP or ATC)
Chambers of commerce (LTP or ATC)
Specialist government organisations (LTP or ATC)
Large and very established training organisations (LTP only)
Large well-known international consulting or professional service firms (LTP only)
Large established advertising, marketing or tech firms (LTP only)
Banks (with trainers provision option) (LTP only)
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Join our COB Certified Licensed Training Provider (LTP) Network
Become a Licensed Training Provider
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Why Become a Licensed Training
Provider?
Additional revenue stream
Cross-sell / Upsell
Additional credibility -Enhance your reputation
Be part of a global standard
Authorised Training Provider Accreditation (is a stamp of quality)
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How do we support you?
One-to-One Strategic Counsel from Our Regional Leader (EVP) Course marketing, selling and
operational advice
Training of your trainers
Enhanced training program for territory E.g. Relevant social media
network training
Ongoing support from our team
Annual partner conferences Attend, learn, discuss,
feedback, network
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What marketing do we do?
Press Announcement in Territory, State or Region
Listing on our global web site
Listing on our relevant multi-lingual site
Announce your COB Certified public courses on social media
Brand Guidelines and Marketing Pack
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Our Own COB Initiatives Help You
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COB Branding, PR and Web Site Localisation
Plans Support You
Income from Licensing Helps us with
Regional and Multi-Lingual COB brand PR /Marketing
in the countries of ‘Licensed Training Partners’
Launch and run our own localised multi-lingual COB
brand and certification site
in your audience language
audience relevant articles, news and job postings
‘Licensed Training Partner’, course and trainer listing
How much can an LTP make?
A COB Licensed Training Provider could generate £330,000 revenue from eight public courses with 8 delegates and from £20,000 on an on-site course
Additional sales revenue from cross-sell and up-sell of own services / products
Additional long-term customers
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Sample Calculation
The Certificate in Online Business Ltd October 2018
One License
One Track
8 Public Courses Delivered
12 Delegates Per Course
5 On-Site Courses Per Year
TOTAL PROFIT = £470,000
Contact Us
Request Our Helpful
Revenue, Costs and Profits Calculator
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COB Licensed Training Provider
Costs
The Certificate in Online Business Ltd October 2018
COB License Fees
Trainer Accreditation Fees
Hire already accredited or train own experts
One off fee per trainer
Official Training Materials & Exam Packs
Delegate Exam Administration / Accreditation
Own Trainer and Venue Fees
Certificate in Online Business Official Training Team may be available for some LTPs
Own Marketing Fees
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Option 1 - Unlimited Delegate License
Option 2 – Pay-Per-Use
Licensing Options37
The Certificate in Online Business Ltd October 2018
Option 1 - Unlimited Delegate License
The Certificate in Online Business Ltd October 2018
Annual License Fee – English Language (Per territory or state depending on location)
From £50K One Track
From £70K E-Commerce + E-Business
From £90K E-Commerce + Digital Marketing
From £90K E-Business + Digital Marketing
From £110K All three tracks
Add 15K per Track Non-English Language
Fees subject to 20% VAT in EU
Trainer Accreditation Fee* Optional
One off fee per trainer
Fee depends on location, numbers and delivery
Trainer accreditation and training takes place in English
Official materials – multi-lingual options available for multi-lingual course delivery
VAT added depending on location.
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Accredited COB Certified Trainers
Employ existing or freelance trainers
Get your own trainers accredited* (Fee charged)
Trainer training and certification - One-off fee
COB Certified Accredited Trainer
Training and Ongoing Support
Trainers and provider/centre certified by The Certificate in Online Business
Download Accredited COB Certified Trainer Guide (PDF 799KB)
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Official Training Materials & Exam
Packs
Student Books and Exam
Each student course pack includes
6 A4 Study/Workbooks + 1 Classroom exclusive presentation books
Access to downloadable templates
Examination Papers + Marking + Certification
Optional COB branded student gifts/extras
Special Price with Unlimited License Option
£7,500 including VAT per 12 packs
Student Course Packs & Template Access
Exam papers
Exam administration, marketing accreditation
Exams are invigilated by ‘Licensed Training Provider’ on last day of course
The Certificate in Online Business Ltd October 2018
Sample Course Books
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Option 2 – Pay-Per-Use
Test the market with agreed minimum number of courses
Commit to agreed minimum of delegates
Can switch to Unlimited ‘Licensing Option’ or Extend ‘Pay-Per-Use’ Commitment
Fixed Fee Per Delegate includes: License Fee
Delegate training book packs and exam papers
Our exam administration, marking and accreditation fees
Excludes ‘Accredited COB Certified Trainer’ Fees
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The Certificate in Online Business Ltd October 2018
About What does it include?
Profit Calculator
The Certificate in Online Business Ltd October 2018
Discover your
Revenue
Costs
Profit
Contact us for a helpful calculator and one-to-
one consultation with a COB Regional Leader
View final slide for contact details.
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Become a COB Certified Authorised Testing Centre (ATC)
Authorised Testing Centres
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What is COB Certified?
The Certificate in Online Business Ltd October 2018
COB (Certificate in Online Business) brands founded in 2008 and established by Deborah Collier
COB Certified series developed by leading industry experts
Globally recognised by leading well-known brands and governments around the globe
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COB Certified Exams – Where?
The Certificate in Online Business Ltd October 2018
Any new COB Certified Licensed Training
Providers (LTP) – As part of on-site or public
course
Authorised Testing Centres (ATP) invigilate
Exam retakes
Self-study and e-learning course exams
ATPs do NOT mark the exams
ATPs do NOT issue COB Certified qualifications
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Authorised Testing Centres (ATC)
The Certificate in Online Business Ltd October 2018
Invigilate COB Certified exams
Customers purchasing COB Certified Self-Study
Course Box Sets
Customers subscribing to E-Learning only
editions
Customers retaking COB exams (All)
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Benefits of Becoming an ATC
Additional revenue
Payment received direct from student
Your standard invigilation fees
Association with COB brand
Advertisement
ATC’s Listed on The Certificate in Online Business web site
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Exam booking
Exam administration
COB ATC responsibilities
What does the ATC earn?
The Exam Process (ATC’s Only)
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Step 1: Administration Fees
The Certificate in Online Business Ltd October 2018
Student or Sponsor Pays
Exam Administration Fees COB student’s details
registered with COB
Certified Examination Council
Authorised Testing Centre (ATC) details
Unique Candidate number
Booking Authorisation code
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Step 2: Invigilation / Exam Booking
The Certificate in Online Business Ltd October 2018
Student or Sponsor Pays
Exam Invigilation Fees
Books and Invigilates Exam
Requests
Papers Provides
Exam Papers
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ATC Responsibilities During Exam
The Certificate in Online Business Ltd October 2018
Welcome and ensure examinee comfort
Optional: Provide refreshments
Read exam rules to examinee
Provide professional presence during exams
Ensure rules are adhered to during exams Maintain fairness and integrity
Time the exams 1hr 30 Part A
15-30 Minute break
1hr 30 Part B
Lunch break
1hr 30 Part C (for dual certification exams only)
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Step 3: Accreditation
The Certificate in Online Business Ltd October 2018
Couriers Completed
Exam Papers Marks Exams / Issues Results
and Certificate (if passed)
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What Does ATP Earn?
The Certificate in Online Business Ltd October 2018
Invigilation fees are set by the ATC
Fees are competitive around the globe
Ranging on average £50 - £200 for single
certification
Invigilation fees include completed paper
courier fees to COB Council
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Sell or Give E-Learning Licenses
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Multi-Lingual E-Learning
The Certificate in Online Business Ltd October 2018
Tracks
COB Certified E-Commerce Manager
COB Certified E-Business Manager
COB Certified E-Commerce + E-Business Manager
COB Certified Digital Marketing Manager –Combined Live Online + E-Learning - Upcoming
Languages
English
Upcoming Multi-Lingual
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High-Volume Multi-User Licenses
The Certificate in Online Business Ltd October 2018
Carefully selected reseller partners, for example
Banks
Large educational institutions
Buy discounted high-volume user licenses for COB Certified e-learning courses
Sell individual licenses or
Offer e-learning licenses free to new or existing customers
Bank business customers
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Download E-Learning Guide
Download E-
Learning Guide
(PDF 1.7MB)
Visit
COBCertified.com
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Contact us for further information
Deborah Collier President & Chief Information / Marketing Officer
The Certificate in Online Business
COBCertified.com
Phone: 01753 362 654
International +44 1753 362 654
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The Certificate in Online Business Ltd October 2018