TRAINING INSTITUTION

TRAINING SYLLABUS

ENT 4131 eENTREPRENEURSHIP

MAINPOWER DEPARTMENT

First Edition July 2007 Second Edition July 2012 Third Edition July 2017 Mainpower Department Training Institution http ://www.jtm.gov.my/kurikulum

All Rights Reserved. This document is classified as LIMITED. Not allowed to produce any

portion of the training syllabus content in any form without permission from the Manpower

Department (JTM).

SYLLABUS TRAINING: ENT 4131 eENTREPRENEURSHIP is a document that outlines

the matters to be acquired by a graduate in the field of technology skills. This syllabus

curriculum is developed according to the format of Manpower Department Training

Institution (ILJTM) and has taken into account the Malaysia Development Economic

Cooperation developed by the Department of Curriculum MDEC.. This training syllabus

carries learners through various online media,social media sites and other platforms that

are in currently used by the entrepreneurs. At the end of this training, the learners will be

able to manage online business effectively.

Syllabus Approval Code : SFB/ENT4131/12007/P2(12017) Syllabus Approval Date : 03 AUGUST 2017

ENDORSEMENT OF CURRICULUM GUIDE COMMITTEE

CLUSTER – COMMON SUBJECT

Notice is hereby given that the syllabus for the Common Subject course in Certificate

and Diploma Technology ILJTM for eEntrepreneurship module which has been

reviewed by Curriculum Guide Committee, Manpower Department is CONFIRMED in

Curriculum Guide Committee Meeting no. 1/2017 held on 03 August 2017. Consequently,

the syllabus has been confirmed and must be applied starting from July 2017 at all

ILJTM.

( Shahrulnizam Bin Sharip )

Chairman Cluster

(Tn.Hj.Norman Bin Kusin,KMN)

Chairman

Curriculum Guide Committee

CONTENTS

LIST OF ABBREVIATIONS ............................................................................................... i

1. PRELIMENARY ........................................................................................................ ii

1.1. Introduction ........................................................................................................ ii

1.2. Objective ............................................................................................................ ii

1.3. Pre-Requisite ..................................................................................................... ii

1.4. Training Duration ............................................................................................... ii

1.5. Training Methods .............................................................................................. iii

1.6. Continuous Assessment Methods and Types ................................................... iii

1.7. Course Synopsis ............................................................................................... iii

2. COMMITTEE MEMBERS ......................................................................................... iv

4TH SEMESTER ................................................................................................................ 1

2.1. Profile Chart ...................................................................................................... 2

2.2. Training Pathway Chart .................................................................................... 5

6

2.3. Learning Activities Schedule ............................................................................. 7

2.4. Syllabus Profile ................................................................................................. 8

ENT 4131 eENTREPRENEURSHIP ................................................................. 8

i

3

LIST OF ABBREVIATIONS

L Lecture

D Demo

P Practice

A Assignment

AT Assignment Theory

AP Assignment Practical

TB Text Book

OT Oral Test

WT Written Test

PT Practical Test

PR Project

RW Report Writing

O Others

IS Information Sheet

AS Assignment Sheet

WS Work Sheet

ii

1. PRELIMENARY

1.1. Introduction

The training syllabus is a document that outlines the matters to be obtained by a

student in the various technology field. All modules contained in this training

syllabus will be assessed based on each student's skills to ensure competent and

capable of implementing the modules according to their learning skills.

The syllabus is developed according to the syllabus format of Manpower

Department Training Institution (ILJTM) and has taken into account the

eUsahawan Programme made by the Malaysia Digital Economy Corporation

(MDEC). This training syllabus also considers the addition of all module in

eUsahawan Programme in accordance with the requirements of current digital

technology.

1.2. Objective

The objective of development of this syllabus is to assist lecturers to provide skills

training so that uniformity can be done in all ILJTM for Certificate and Diploma

Technology in eEntrepreneurship module.

1.3. Pre-Requisite

-Nil-

1.4. Training Duration

Training duration for this module shown as a schedule below:

No. Subject Certificate Technology Programme

Diploma Technology Programme

Training Duration (hours)/credit

1 ENT 4131 – eEntrepreneurship

√ **27 hours /1

√ 27 hours /1

**Notes: Extra 3 hours allocate for hands on activity

iii

1.5. Training Methods

ILJTM training method for the certificate and diploma level based on skills, which

is 60% practical and 40% theory.

1.6. Continuous Assessment Methods and Types

No. Assessment Topic

1 Assignment 1 (Theory) LA 1

2 Assignment 2 (Practical) LA 5 & LA 6

3 Practical Test LA 3

4 Presentation LA 8

5 Report Writing

Total Marks 100

1.7. Course Synopsis

This course introduces learners to the knowledge and skills in eEntrepreneurship. Learners will learn various digital media tools that will be assist them in establishing an online business. The course will also assist them in understanding and managing their online business presence and sales.

At the end of the course, students will be able to : 1. Construct online business ideas 2. Create online business presence using various online and social media tools 3. Measure online business presence revenue.

iv

2. COMMITTEE MEMBERS

Syllabus Development Committee

eEntrepreneurship Module

1. Shahrulnizam Bin Sharip ADTEC Shah Alam

(Cluster Chairman )

2. Hj. Azman B. Hj. Ibrahim (Chief Coordinator)

ILP Nibong Tebal

3. Mohd Alias Bin Ismail JMTI

4. Abdul Syukor Bin Abd Talib ILP Kuala Lumpur

5. Siti Aishah Binti Mansor ILP Kuala Langat

6. Ahmad Nizam Bin Yaacob ADTEC Shah Alam

7. Azlina Binti Mohamad Shafie Headquarters JTM ,Putrajaya

8. Norpisah Binti Jumin Headquarters JTM ,Putrajaya

9. Hjh.Amira Binti Mohd Noor Headquarters JTM ,Putrajaya

10. Ismail Bin Mohd Taha Headquarters JTM ,Putrajaya

11. Mohd Faizal Bin Amat Headquarters JTM ,Putrajaya

12. Afande Bin Iberahim Headquarters JTM ,Putrajaya

Facilitators

1. Wan Nong Muzafar MDEC eUsahawan Training Consultant

Session 1

Date : 29 March 2017 Venue : KDC College,Cyberjaya

Session 2

Date : 20 July 2017 Venue : Headquarters ,Manpower Department (JTM),Putrajaya

1

4TH SEMESTER

4th

SEMESTER

2

2.1. Profile Chart

ENT 4131 eENTREPRENEURSHIP – FOURTH (4) SEMESTER

LA1 – THE BUSINESS FUNDAMENTALS

1.1 The Business Mind Set

1.2 Scenario Pre & Post digital

1.3 Online & Off Line Structure

1.4 Idea Validation

1.5 Market

Segmentation

1.6 Application of 4Ps

1.7 Branding Fundamentals

1.8.Fundamentals of Distribution

1.9 Business Structure & Legal Issues

1.10 Costing & Cash Flow Management

LA1 – DIGITAL APPROACH IN BUSINESS

2.1 Building a Digital Eco-system

2.2 Interaction In The Digital World

2.3 Concept of Know,Like & Target (KLT)

LA3 – COMMUNICATION IN BUSINESS

3.1. Copywriting Structure

3.2 Fundamentals in

Pictures

3.3 Type of Customers 3.4. . Process of Sales

Communication

3

3.5. Methods in Closing Sales

LA4 – UNDERSTANDING SEO FOR VALIDATION

4.1 Rasionale of Search Engine Optimization (SEO)

4.2 Function of Keyword Planner

4.3 Function Of Google Trend

LA5 – FACEBOOK

5.1 The Fundamentals Of Facebook For Business

5.2 Selling Approach In FB

5.3 Canva For Design

5.4 A Facebook Page For

Business

5.5 Advertisement Posting In Facebook

LA6 – INSTAGRAM

6.1 The Rationale Of Instagram For Business

6.2 Creating An Instagram Profile For Business

6.3 Creating An Instagram Profile For Business

6.4. The Use Of Hashtags To Get Traffic

6.5 Advertistment

Posting In Instagram

4

LA7 – OTHERS SOCIAL MEDIA MARKETING TOOLS

7.1 Introduction to Whatsapp

7.2 Introduction to Website

7.3 Introduction to Email

7.4 Introduction to Webstore

LA8 – BUSINESS PLAN

8.1 Business Plan Overview

8.2 Structure Of Business Plan

8.3 Sales Presentation 8.4 Business Plan Submission

5

2.2. Training Pathway Chart

ENT 4131 eENTRPRENEURSHIP – FOURTH (4) SEMESTER

START

LA3 – COMMUNICATION

IN BUSINESS

Copywriting Structure.

3.1

Fundamentals in Pictures

3.2

3.3

Type of Customers

3.4

Process of Sales Communication

3.5

Methods in Closing Sales

The Rasionale of Instagram for Business

6.1

Creating an Instagram Profile for Business

6.2

6.4

The Use of Hashtags to Get Traffic

6.5

Advertisement Posting in Instagram

LA2 – DIGITAL APPROACH IN BUSINESS

Building a Digital Eco-System

2.1

Interaction in Digital World

2.2

2.3

Concept of Know ,Like & Target (KLT)

Rasionale of Search Engine Optimization (SEO)

4.1

Function of Keyword Planner

4.2

4.3

Function of Google Trend

LA4 – UNDERSTANDING S.E.O FOR VALIDATION

The Fundamentals of Facebook for Business

5.1

Selling Approach In Facebook

5.2

5.3

Canva For Design

5.4

A Facebook Pagr for Business

Advertisement Posting In Facebook

5.5

LA5 –

FACEBOOK

LA6 –

INSTAGRAM

A

LA1 – THE BUSINESS FUNDAMENTALS

The Business Mind Set

1.1

Scenario Pre & Post Digital

1.2

1.3

Online & Off Line Structure

1.4

Idea Validation

1.5

Market segmentation

1.6

Aplication of 4Ps

1.7

Branding Fundamentals

1.8

Fundamentals Distribution

1.8

Fundamentals Distribution

1.8

Fundamentals Distribution

Filtering Pictures 6.3

6.5

Concept of Followers in Instagram

6

A

LA7 – OTHERS SOCIAL MEDIA MARKETING TOOLS

Introduction to Whatsapp

7.1

LA8 –

BUSINESS PLAN

Business Plan Overview

8.1

END

Introduction to Website

7.2

Introduction to Email

7.3

Introduction to Webstore

7.4

Structure of Business Plan

8.2

Sales Presentation

8.3

Business Plan Submission

84

7

2.3. Learning Activities Schedule

LEARNING ACTIVITIES TABLE

ENT 4131: eENTREPRENEURSHIP Terminal Performance Objective: Implement entrepreneurship activity used text book,revision books,social media and gadget so that entrepreneurship principle application applied and business plan guide line complied in accordance with standard entrepreneur rules and regulation.

LEARNING ACTIVITIES

LA 1 : THE BUSINESS FUNDAMENTALS

LA 2 : DIGITAL APPROACH IN BUSINESS

LA 3 : COMMUNICATION IN BUSINESS

LA 4 : UNDERSTANDING S.E.O FOR VALIDATION

LA 5 : FACEBOOK

LA 6 : INSTAGRAM

LA 7 : OTHERS SOCIAL MEDIA MARKETING TOOLS

LA 8 : BUSINESS PLAN

8

2.4. Syllabus Profile

SYLLABUS PROFILE

Course Code : Course : Semester : NOSS Code :

ENT 4131 eENTREPRENEURSHIP 4 NIL

Knowledge Credit Hours : 0 / 0 Practical Credit Hours : 30 / 1 Total Credit Hours : 30 / 1

Terminal Performance Objective : Implement entrepreneurship activity used text book,revision books,social media and gadget so that entrepreneurship principle application applied and business plan guide line complied in accordance with standard entrepreneur rules and regulation.

.

Module : ENT 4131 eENTREPRENEURSHIP

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Task No./ Level : NOT RELATED

Learning Activities (LA)

Knowledge Hrs Practical Hrs

LA 1 : THE BUSINESS FUNDAMENTALS

1.1 The Business Mind Set 1.2 Scenario Pre & Post Digital 1.3 Online & Offline Structure 1.4 Idea Validation 1.5 Market Segmentation 1.6 Application Of 4Ps 1.7 Branding Fundamentals 1.8 Fundamentals Of Distribution 1.9 Business Structure & Legal Issues 1.10 Company Registration

1.5

1.11 Apply Company Registration

3.0

L

AT TB

9

LA 2 : DIGITAL APPROACH IN BUSINESS

2.1 Building A Digital Eco-System 2.2 Interaction In The Digital World

2.3 Concept Of Know,Like & Target (KLT)

1.5

L TB

LA 3 : COMMUNICATION IN BUSINESS

3.1. Copywriting Structure 3.2. Fundamentals In Pictures 3.3. Type of Customers 3.4. Process of Sales Communication 3.5. Methods in Closing Sales

1.5

3.6 Write Copywriting Structure -Teasers -Soft Sell -Hard Sell

3.7 Create Fundamentals In Pictures

3.0

L PT

TB

10

LA 4 SEARCH ENGINE OPTIMIZATION (SEO) FOR VALIDATION

4.1 Interprate Rasionale of Search Engine Optimization (SEO)

4.2 Apply Function of Keyword Planner 4.3 Apply function of Google Trend

1.5 L

- TB

LA 5 : FACEBOOK

5.1 Fundamentals Of Facebook For Business 5.2 Selling Approach In Facebook

1.0

5.3 Using Canva for Design 5.4 Creat a Facebook page for business 5.5 Create Advertisement posting in Facebook *related to 3.6 activities

2.0

L

AP TB

LA 6 : INSTAGRAM

6.1 Rationale Of Instagram For Business 6.2 Criteria Instagram Profile For Business 6.3 Filtering Pictures

6.4 Hashtags To Get Traffic 6.5 Posting In Instagram 6.6 Concept Of Followers In Instagram

1.0

6.7 Creat an instagram profile for business

*related to 3.6 activities

6.8 Apply Advertistment posting in Instagram

2.0

L

AP TB

11

LA 7 : OTHERS SOCIAL MEDIA MARKETING TOOLS

7.1 Introduction to Whatsapp 7.2 Introduction to Website 7.3 Introduction to Email 7.4 Introduction to Webstore

1.5 7.5 Apply Selling & Closing Technique using

Whatsapp

1.5

L

AP TB

LA 8 : BUSINESS PLAN PROPOSAL

12

8.1. Business Plan Overview 8.1.1 Opportunity 8.2 Structure Of Business Plan 8.2.1 Business Overview 8.2.2 Market Segment 8.2.3 Operational Structure 8.2.4 Financial Plan 8.2.5 Marketing Plan

1.0

8.3 Prepare Sales Presentation 8.4 Compile Business Plan Submission 8.4.1 Business Plan Proposal / Portfolio based on Standard Format Given include evidence of the business plan

activity: - Market and trend survey - Marketing activity - Customers feedback/testimonial - Sales evidence - Cost of Goods (COG) and Operational

Expenditure (OPEX) - Profit

5.0

L

RW P

Total Hours 9.0 18.0

13

Tools/ Equipment/ Materials : NIL

Reference Books (Title, Art, Publisher) :

i. Kuasai Formula Perniagaan, Wan Nong Muzafar, Grup Buku Karangkraf Sdn. Bhd., Cetakan 1-2016, ISBN 978-967-86-0727-8

ii. Kuasai Perniagaan Internet, Wan Nong Muzafar, Grup Buku Karangkraf Sdn. Bhd., Cetakan 5-2017, ISBN 978-967-86-0649-3 Siri 1

iii. Kuasai Perniagaan Internet, Wan Nong Muzafar, Grup Buku Karangkraf Sdn. Bhd., Cetakan 1-2017, ISBN 978-967-86-0777-3 Siri 2

Manuals : NIL