Training Opportunities for Agencies and Advertisers

Optimize YOur

effectiveness With

Online training!

1. On-Demand Training Courses available 24/7 We offer a variety of data and software training options. These self-paced introductory courses provide the knowledge you need to boost your skills!

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Training Opportunities for Agencies and Advertisers:

easy as 1, 2, 3!

3. Custom Live Web or On-Site Training Classes •Customtrainingclassescanbescheduledtoaddressyouruniquetrainingneeds

•Feesvarybasedonnumberofclasshours

AllprogramsdeliveredbyprofessionalArbitrontrainingconsultants. Formoreinformation,contactyourArbitronaccountmanagertoday!

Register Today if you are not already a registered user of the training Web site. Just follow these steps: 1. visit www.ArbitronTraining.com 2. click the orange “register now. it’s free!” button on the left side of the screen. 3. complete the new-user registration form. in the “Business group” section, be sure to select the “Agency/Advertiser” button.

2. Live Web Monthly Training Classes for Agencies and Advertisers

Theselive,interactiveWeb-basedtrainingclassesspecificallyfocusonhowagenciesandadvertiserscanusetheirArbitronsoftwaresuiteofservicesinthemediaplanningand buying process. View the complete class schedule online!Advancedregistrationisrequired.

Sign Up Today for a live Web class. Just follow these steps: 1. Log in to www.ArbitronTraining.com 2. Highlight the “virtual Training” menu on the left side of your screen. 3. choose a topic and follow the steps to the class registration page.

Training Opportunities for Agencies and Advertisers at www.ArbitronTraining.com 1

Data Courses

Arbitron 101 Television 101 Qualitative 101 PPMTM 101 & 201

Software Courses

TapscanTM TVScan® QualiTapSM Media Professional® Custom CoverageSM PPM Analysis ToolTM

SmartPlus: Getting Started!ThissessionprovidestheessentialtoolsforabeginnertonavigatethroughtheSmartPlussystem.Completionofthisclasswillensurethatyoucancreateabuy,generatereportsandprovideabroadoverviewofmanySmartPlusmodules.

SmartPlus: Schedule StewardshipLearntopostradioandtelevisionschedulesandtrackmediapurchaseswithintheSmartPlussoftware.Attendeeslearnhowtouseinvoiceimporter,re-rateestimates,overrideratings,trackstationinvoices andlearnthefundamentalsofpostingforradioandtelevisionscheduleswithinSmartPlus.

Buying Cable in SmartPlusThisclassoffersanin-depthlookintohowtobuycableinSmartPlus.Learntoevaluate programming,enterbuysandpostcablebyDMA®,CDMAorzoneinSmartPlus.

What’s New in SmartPlusThissessionisdesignedtoreviewthenewfeaturesavailableinSmartPlus.Thesessionincludes areviewofnewsoftwareanddataenhancementsincludedsinceSmartPlus5.5.

SmartReportsSM

SmartReportsisavailableforuseinconjunctionwithSmartPlus/PrintPlus® 8.0 and beyond. Inthisclass,attendeeslearnhowtocustomizereportstorecapradio,TVandprintbuyswith thisnew,dynamicreportingtool.

PrintPlus® XLInthissession,attendeeslearnhowtousethelatestfeaturesavailablewithPrintPlusXL.

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SmartPlus® Subscribers: Live Web Monthly Training Classes Choose the class that best fits your personalized needs

Training Opportunities for Agencies and Advertisers at www.ArbitronTraining.com 2

Tapscan

ThiscoursefocusesonallaspectsofcreatingabasicradiobuyusingArbitron’sSummary-LevelData.Attendees learn how to evaluate stations using tapscanRanker,HourbyHourandCompositionreports.Attendeesalsolearnhowtoutilizetapscan’sReachMasterSchedulerforresearch,planningandschedulingeffectiveradiobuys.ThecoursealsocoversabriefoutlineofArbitron’ssocioeconomicdata that is offered to all tapscan clients.

QualiTap Learnhowtogobeyondcountingaudiencememberstounderstandpeopleintermsofkeymarket,socioeconomic,lifestyle,consumerandmedia-usagecharacteristics.Learnhowtoanswerthetwobasicquestionsofqualitativeinformation:Whoandwhat.ThissessionfocusesontheuseofScarboroughqualitativeinformationandnavigatingthedatabase.

Tapscan Subscribers: Live Web Monthly Training Classes Choose the class that best fits your personalized needs

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Training Opportunities for Agencies and Advertisers at www.ArbitronTraining.com 3

PPM 101— OverviewGetthebasicswiththiscourseandlearnaboutArbitron’srevolutionaryPortablePeopleMeter™(PPM).YouwillfindoutmoreaboutPPMhardwareandtechnology,sampling,panelmanagementandPPMaudienceestimates.

PPM Software & Data ThefocusofthissessionisonthePPMAnalysisTool™,theonlysoftwarethatcurrentlyprocesses PPMrespondent-leveldata(RLD).AttendifyoucurrentlyuseMediaProfessional®forRLDorifyoujustwanttoknowthecapabilitiesofRLD.

Planning and Buying in a PPM World Withthisnewmethodologycomeschange.Reviewthechangesyoumayseewhilereviewing PPMdata,whattheymeanandhowthismayimpactyourmediaplanningandbuying.

PPM Myth BustersThissessionisdedicatedtoreviewingsomeofthetopconcernsaboutPPMmeasurement.Manyofthesetopicsarestraightfromthemedia,suchas:DoeslowIn-Tabequallowratings?Dowomenwearthemeter?Isethniclisteninggettinglost?

Going Beyond Ratings ManyPPMmarketshaveshown“rankercompressions,”whichhasequalizedstations’rankerpositions.Thissessionwillexploreotherconsiderations,suchasScarboroughandrespondent-leveldata(RLD).

Sports, Events & Promotions PPMdataallowanewlevelofdetailanalysisforsports,eventsandpromotions.Thissessionwillreviewdevelopingtrendsseeninthedataandpotentialwaystousethisdetailinreachingyourlocalmarkets.

PPM Radio & Ethnic Audiences ThissessionisdevotedtolookingatthesimilaritiesanddifferencesbetweenBlackandHispanic audiences and other audiences. Understand the listening habits of ethnic audiences and discover radio’sstrengthsinreachingthem.

Planning With PPM Radio Data ThissessionfocusesonhowdatadifferencesbetweenPPMandDiarymarketsmayimpactyour budget,daypartmixandmediaselection.

How Reach & Frequency WorkThissessionisforanyoneinterestedinthefundamentalsofreachandfrequency.Wewillstartwiththebasics, reviewtheformulaandthendiscusshowPPMischangingtheunderstandingofradio’sreachandfrequency.

Scheduling With PPM Respondent-Level DataThissessionwalksthroughthestepsofcreatingascheduleusingthePPMrespondent-leveldata.Shortcuts,hiddenfeaturesandothertipsandtrickswillbeintroducedtomakeschedulingquickerandeasier.

PPM Subscribers: Live Web Monthly Training Classes Choose the class that best fits your personalized needs

Media Professional With Arbitron Respondent-Level Data (RLD)ThiscoursefocusesonthepowerofusingArbitron’srespondent-leveldata(RLD)forresearchingandnegotiatingwithradiostations.RLDiscollecteddirectlyfromArbitron’ssurveyrespondentsandcanbecustomizedviaMediaProfessional® software. Attendees learn how to break out the data by geography (countyandzipcodelevel),ethnicity,surveyweeks,daypartandmore!Reportscoveredinthesessionincluderankers,compositionandduplicationgrid.TheSports/EventsPackagealsoiscoveredandallowsuserstoevaluateratingsdeliveryforsportsand/oreventpackagesthroughactualdataentries.

Media Professional With Scarborough Consumer Lifestyle Data AttendeeslearnhowtoutilizeScarborough’sConsumerLifestyleDatatoresearchretailshopping,demographic,mediausageandlifestylebehaviorstodeterminetheirtargetaudienceandhowto reachthem.Attendeeslearnhowtonavigatethedatabaseandcreatereportsthatwillassistin generatingprofiles(generalmarketortargetspecific),rankers(TV,cable,radioandprint),and crosstabreportsforcompetitiveanalysis.Inthissession,attendeeslearnhowtousethedatato assistinresearch,planning,buying,newbusinessprospectingandmarketing.

Additional Live Web Training Offerings

Training Opportunities for Agencies and Advertisers at www.ArbitronTraining.com 4

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Getting Started on www.ArbitronTraining.com

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Log in register today if you are not already a registered user of the training Web site.

Live Web Trainingsign up today for a Live Web class. get the training you need at a time that fits your schedule!

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Atlanta9000 central parkwaysuite 300Atlanta, gA 30328(770) 668-5400

Los Angeles10877 Wilshire Boulevardsuite 1400Los Angeles, cA 90024(310) 824-6600

dallas13355 noel roadsuite 1120dallas, TX 75240(972) 385-5388

Washington/Baltimore9705 patuxent Woods drivecolumbia, Md 21046(410) 312-8000

CustomCoverageSM,MediaProfessional®,PPM™,PPMAnalysisTool™,PrintPlus®,QualitapSM,SmartPlus®andSmartReportsSM aremarksofArbitronInc.DMA®isregisteredservicemarkofNielsenMediaResearchInc.,andisusedpursuanttoalicensefromNielsenMediaResearchInc.tapscan™andTVScan®aremarksofTapscanInc.,usedunderlicense.