Training One March 16, 2011

www.ACTionAlexandria.org @ACTionAlexVA | http://facebook.com/ACTionAlexandria

Today’s Agenda

• Welcome & Introductions• ACTion Alexandria• What is Spring2ACTion?• What are the benefits of Spring2ACTion?• How do we use Razoo?• Questions• Next Steps

Technology-aided barnraising

ACTion Alexandria brings together neighbors and organizations to exchange ideas, coordinate efforts, and solve problems in our community. .

ACTion for Organizations• Work together to build a more

engaged citizenry– Our mission is to engage citizens

and refer them you.– We use social media to share

news, information and to mobilize supporters.

– By collaborating, we’ll build a bigger base of support for all.

• Increase awareness for • Find and engage new supporters

First Month of Results

Four Featured Actions, Four Weeks of Results

•Carpenter’s Shelter $1495 raised•ALIVE! 30 bags/2,476 people fed•Community Lodgings 2,400 diapers•ANHSI’s Pediatric Clinic 320 single servings Pedialyte

*20-30% new donors

Spring2ACTion Challenge

April challenge to community:

How do we increase local giving and volunteering in Alexandria?

Spring2ACTion Featured ACTion

• Spring2ACTion will be biggest Featured ACTion.

• All resources devoted to promote efforts of participating organizations.

Why Spring2ACTion?

• Nonprofit Excellence Forum & Jean Case’s Keynote Address

• Alexandria voted the most generous online city• ACTion Alexandria • Give to the Max Day• Spring for Alexandria

Benefits of Participation

• Overlay with Spring for Alexandria• WJLA Media Sponsors and PCI Communications –

PSAs, newspapers, radio, TV coverage, etc.• Mid-year fundraising campaign• Engage current and new donors• Central portal viewed by thousands of community

members• Grants and prizes• Obtain email addresses for donors

Maximizing Your Participation

• Share information with your board, donors and volunteers

• Secure matching grants• Use social media tools• Be specific in your asks and amounts on your page• Attend April 6th Training on integrating social

media tools

Next Steps

Training TwoApril 6, 2011

9:30 a.m. - Noon