training
DESCRIPTION
training. to strengthen the African media circuit. Guy Berger, Rhodes University. What training is on offer. 1. The train-scape. Lots of training is being done, but some cynicism is emerging. Total picture = fragmented: (Tertiary, NGOs, private, industry itself). - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/1.jpg)
Guy Berger, Rhodes
University
trainingto strengthen the African media
circuit
![Page 2: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/2.jpg)
What training is on offer
1
![Page 3: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/3.jpg)
The train-scape–Lots of training is being done, but some
cynicism is emerging.– Total picture = fragmented: (Tertiary, NGOs, private, industry itself).Not much follow-up or assessment of actual impact.
Disconnect between short courses, diplomas and degrees.
No overall ladder of learning.
![Page 4: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/4.jpg)
Types of media covered
2
![Page 5: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/5.jpg)
The gamut …We cover lots of media platforms- But NEW MEDIA and
CONVERGENCE is neglected;- A gap: BUSINESS training;
What about: “Change Management” – Govt Media to Public Media?
![Page 6: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/6.jpg)
Industry? Skills or theory?
3
![Page 7: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/7.jpg)
Hands and headsYes, training needs to serve industry – the skills needed to work in today’s newsrooms.
But we also need more open-ended “education” – to invent the skills for tomorrow.
![Page 8: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/8.jpg)
Continuous learning?
4
![Page 9: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/9.jpg)
• Sequential and ongoing learning;
• Needs training policy & staff development strategy;
•Absence from workplace: • must deal with it.• Use of online – needs exploring.
Can always learn more …
![Page 10: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/10.jpg)
Certification
5
![Page 11: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/11.jpg)
Attendance or competence?It’s about Quality Control
– Education institutions are a resource
= a focus on outcomes, and also methods.
Tertiary can also contribute research, so teaching can go beyond past anecdotes, contributing proper case studies, international experience, and futuristic.
![Page 12: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/12.jpg)
Training trainers
6
![Page 13: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/13.jpg)
Fast changing world, so• Keep up with hybrid identities,
global dynamics, policy, technology, story-telling methods, gender, African integration, debt relief, Aids, bird flu.
• Good journos vs Good teachers• Teaching is its own art & science:
curriculum, assessment, pedagogy, learning styles.
![Page 14: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/14.jpg)
Assessment & evaluation
7
![Page 15: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/15.jpg)
Evaluation AND impactEvaluation: how did it go?
Impact is more complex:- On individuals, newsrooms, media
output, country?- Over what period of time?- Where exactly – Knowledge?
Understanding? Skills? Attitude? Practice?
and: “Return on investment” (so what)?
![Page 16: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/16.jpg)
Linkages with industry
8
![Page 17: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/17.jpg)
RelationshipsDeepen – but don’t expect harmony.
Critique should flow in both directions. It shows two institutions & activities taking cognisance of each other.
Common ground – like ADVOCACY.
![Page 18: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/18.jpg)
Who pays?
9
![Page 19: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/19.jpg)
Developers & developeesParadigm of givers:receivers.BUT:• receivers are giving donors solutions;• receivers are not in deficit;• and some do pay a bit (eg. students); Yet – 99% training is subsidised by someone.- Trainees do receive, so “pay-back” is needed. AND: need scholarships for high-level
expertise, substantive learning to compete in global Knowledge Society.
![Page 20: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/20.jpg)
3 proposals
10
![Page 21: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/21.jpg)
Feasible interventions• Networking to share trainer experience –
include properly researched papers and case studies; SAMTRAN
• Ensure that owners/editors become the active third leg of the triangle, so that it is not just a learner and trainer relationship;
• Scholarships for senior staffers to spend a year to develop their knowledge and skill levels through obtaining high-level qualifications.
![Page 22: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/22.jpg)
In summary• Ladder of learning; • Online & business & change skills;• Add education onto training;• Training policies needed;• Competence-based certificates – tertiary
instits;• Empowering trainers continuously;• Evaluate but also more on Assessing Impact;• Costs: pay-back principle;• Triangle. Network. Scholarships;
![Page 23: training](https://reader035.vdocuments.us/reader035/viewer/2022070419/56815b6b550346895dc961de/html5/thumbnails/23.jpg)
Thank you