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Trainee Handbook 2014 Philippines Copyright © 2014by Moon Struck Entertainment

Published on June 2014by Moon Struck Entertainment PublicationsMoon Struck EntertainmentMetro Manila, Philippines

Front and Back Cover design:Shyrlane Somblingo

Book Layout design:Blue PalmaEdralin Guevarra

Book WritersEdralin GuevarraRegine DumlaoBlue Palma

Book Content Editor:Nadie Esteban

Fonts used:Calibri ArialCorsiva

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TABLE OF CONTENTS

Credits ………………………………………………………………………………………………………………………………….. 2Table of Contents …………………………………………………………………………………………………………………. 3Foreword ..…………………………………………………………………………………………………………………………….. 4The MSE Story ..………...………………………………………………………………………………………………………….. 5Vision-Mission Statement …………………………………………………………………………………………………….. 6MSE Core Values ………………………………………………………………………………………………………………….. 6MSE Emblems .…………………………………………………………………………………………………………………….. 7Organizational Chart …………………………………………………………………………………………………………….. 8Admission …………………………………………………………………………………………………………………………….. 9Training Program ………………………………………………………………………………………………………………….. 10Special Classes …………………………………………………………………………………………………………………….. 10Training Policies ……………………………………………………………………………………………………………….….. 11Evaluation System ………………………………………………………………………………………………………………… 12Debut ………………………………………………………………………………………………………………………………. 12-13Code of Conduct

● Article I: General Behavior ………………………………………………………………………………………… 14● Article II: Behavior in MSE Rented or Reserved Venues …………………………………………….. 15● Article III: Behavior outside MSE and in Social Media ………………………………………………… 15● Article IV: Penalties …………………………………………………………………………………………….... 16-17● Article V: Reference to Appeal …………………………………………………………………………………… 17

MSE Venues ………………………………………………………………………………………………………………………….. 18MSE Projects …………………………………………………………………………………………………………………………. 18

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FOREWORD

This Trainee Handbook is primarily intended for new trainees - it serves as a guide and a source

of information to help you adjust in Moon Struck Entertainment. It is also designed to provide

you with a reference on important matters concerning various aspects of your trainee life in

Moon Struck Entertainment.

To have an effective community, it is necessary that a harmonious relationship exist among all

the members of Moon Struck Entertainment. Rules, policies, and regulations embodied in this

handbook are aimed to establish the happy family atmosphere that has always characterized

our community.

Efforts have been made to make this compilation as comprehensive as possible; However, at

the event of unanswered questions, this handbook also has a list of where and whom to go to

for assistance.

It is, therefore important that you have a thorough understanding of the content of this

handbook by heart and that you abide by it to help you function efficiently and make your stay

at MSE musically rewarding and personally enjoyable.

Carry this handbook with you always. Make it your constant guide as an official trainee in MSE.

Welcome to Moon Struck Entertainment!

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THE MSE STORY

A few years ago, K-WAVE/K-POP WAVE started spreading all over Asia. Mostly, the younger generations are the ones who became very fond of this music genre. Cover groups emerged here and there performing and dancing to their favorite K-POP group/ K-idol songs. Compared to Western and other Asian Countries, the Philippines grabbed the title as the country with the most number of K-POP Cover Groups with the record of 70+ K-POP Cover groups just in Metro Manila. K-POP Cover Groups perform at K-POP Events held in the Philippines, however most Cover Groups cover only the dancing skills of their idols, seldom do we see Cover Groups who can sing and dance.

Blue Darlene Palma, the founder of MSEnt, is a college student at Far Eastern University taking up Bachelor of Science in Architecture, she wanted to be a staff in an established cover entertainment so she joined three (3) different entertainments and resigned after knowing that their system does not meet her standards - that’s when she finally decided to establish her own cover entertainment where all her plans will be put into reality. She recruited two (2) of her friends, Edralin Guevarra, an IT college student and her co-admin at FILzzang Mania (a popular Ulzzang page for Filipinos), and Nicole Garcia, a high school student, to be her helping hand in establishing her dream cover entertainment.

In early 2013, Star Lust Entertainment(meaning ‘desiring to be a star’) was established but was not launched in Facebook. It did not gain the popularity they needed and they had gone through difficulties in handling the agency because of the lack of manpower. Star Lust Entertainment went into hiatus.

Last 15th of October 2013, Star Lust Entertainment was reborn as Moon Struck Entertainment and was launched officially as a Facebook Page. Unlike Star Lust, Moon Struck Entertainment had a better response from people in and out of the Philippines.

On March 1, 2014, Nicole Garcia stepped down from her position as Vice-President and Regine Dumlao took her place.

Moon Struck Entertainment covers the system and concept of the TOP 3 Entertainments in South Korea (SM, YG & JYP). Just like these entertainments, Moon Struck is bound to give services/programs to the trainees such as free training and showcase concert before the debut of the cover group/soloist.Aside from the K-POP music industry, Moon Struck Entertainment also established their own film productions that will produce short films about real life stories and drama fiction on Youtube.

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VISION-MISSION STATEMENT

Guided by the system and quality of the Top 3 South Korean leading agencies; SM Entertainment, YG Entertainment, and JYP Entertainment, Moon Struck Entertainment aims to be a K-POP cover entertainment that keeps developing opportunities across its nation and carrying its mission of becoming the leading K-POP cover entertainment in the Philippines.

Committed to continuously spreading the South Korean Hallyu Wave and rich culture with fellow Filipinos and dedicated to creating the most epic star idol life experience.

MSE CORE VALUES

Moon Struck Entertainment’s three core values (Musical Inclination, Sincerity, and Evolutional) represent the principles and beliefs that have guided our organization throughout these months. These values are reflected in trainees decision and action at their stay in MSE.

1. An MSE trainee is characterized to be musically inclined. Talent and skills are more important than appearance, it is also the foundation of the trainee for all the opportunities that he/she will get. MSE provides training to help the trainee in developing his/her potential skills and talent.

2. An MSE trainee is characterized to be sincere. A trainee with sincere love for K-POP will be in ease in performing Korean songs. More than a memorized choreography or song performance, the sincerity of a trainee to do well in the performance will help him/her to convey how much he/she wants to stay and learn. MSE training is a test of how sincere and how much the trainee desires to debut on a real stage.

3. An MSE trainee is characterized to be evolutional. With the help of the free training, a trainee must improve his/her skills in dancing, singing, rap, or playing instruments. To able to adapt and make his/her weaknesses as his/her strength, he/she must be open to new challenges and is willing to learn by heart.

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MSE EMBLEMS

The Official Logo

Our 2nd and official logo was designed by our MSE staff Crizza Lyn Mercado last 30th of November 2013.

The Tagline

“The Gateway to Stardom”Moon Struck Entertainment’s tagline is a hyperbole referring to the whole idea of trainees to be

at their most star-studded moment through Moon Struck Entertainment which serves as the way in achieving those ambitions.

The Colors

The colors of Moon Struck Entertainment is black and silver. Black represents the mysterious aura that the entertainment and its staff has. Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power. Black is also considered to be a very formal, elegant, and prestigious color. Although black color has negativities, we associate it with our other color which is silver. The color silver contrasts all the negativity that black has, and is known to be eye-blinding for its shine. In simple words, silver is responsible for something dark to shine when both colors are combined.

The Anniversary Date

October 15, 2013 when MoonStruck Entertainment was officially launched in Facebook, replacing its former name, Star Lust Entertainment and taking a leap of faith as Moon Struck

Entertainment.

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ORGANIZATIONAL CHARTLegend: Black Font Color - Group/Team

Dark Grey Font Color - Positions in the Group

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Administration

Board of Directors

Management TeamTechnical Team Creatives Team

Documentation Team

Stylists

Trainers

Chief Executive Officer (CEO)

President Vice-President

Managers

General Manager

Company Secretary

Chief Marketing OfficersChief Event Coordinators

Chief Researcher

Creative Designers

Website Designer

Photo Editors

Video Editors

Lights & Sounds Director

Screen & Stage Director

Sound Mixer

Dance Trainers

Vocal Trainers Hair Stylists

Make-up Artists

Wardrobe Stylists

Photographers

Videographers

ADMISSION

Policies on Trainee Admission

Moon Struck Entertainment admits trainees through various auditions. The following are the auditions to be held by year 2014, in the future we will increase the number MSE auditions held every year.

Official MSE Audition s The current audition held this year is the Official MSE Auditions which comes in stages: stage one (1) is the Online Audition; stage two (2) is the Live Audition; and stage three (3) is the Ranking Audition. The Official MSE Auditions is held once a year, although the Official MSE Audition is to be held every year, there might be circumstances in the future where MSE will decide not to hold the Official MSE Auditions by that year. Passers of the three (3) stages will be accepted as official trainees of MSE.

Summer Live Audition s The Summer Live Audition is a one-time live audition. It is intended for those who failed in the stage one (1) Online Audition of the Official MSE Audition and who were not able to submit their online audition piece or who were not able to reach the deadline of the online audition period. Although it is a one-time audition, participant slots are limited.

Casting AuditionsUse in Moonstar Film Productions where an MSE staff may invite certain people to audition for the role.

Policies on Staff Admission

Moon Struck Entertainment is always open for staff admission, but there are requirements and certain conditions that is applied for every staff position. MSE posts an announcement in their official Facebook page as to what positions are open for applications. MSE does not accept applicants that are also official trainees of MSE. Staff can be affiliated or working under other K-POP related organizations but staffers must be responsible enough when it comes to his/her job in MSE or when given a task or project to work on. The MSE Chief Executive Officer will conduct an online interview for applicants who want to be a staff of MSE through Facebook chat or email.

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TRAINING PROGRAM

The training program is a program designed for official trainees of Moon Struck Entertainment. The program will be administered by trainers and lecturers. The program’s objective is the development of the trainee’s skills.

Dance TrainingTrainers: Cathlyn Mondoñedo, Julianne Ruizol, Nicky MercadoDance training is to enhance the skills in flexibility and to have basic knowledge of steps in dance of trainees. What’s special about MSE Dance Training is that it is focused on K-POP choreography.

Vocal TrainingTrainers: Julianne Ruizol, Lara Valeras, Princess MolinaVocal Training is to enhance the vocalization, skills, and techniques of trainees in singing. Aside from K-POP and K-Ballad songs, the vocal training will also cater American and OPM (however, this will be done rarely).

SPECIAL CLASSESSpecial Classes are classes designed especially for trainees. These classes are intended for fun and learning. Attendance is not questioned nor required. Also test and quizzes are not recorded and very limited. Special classes are dedicated for exercises and discussion of the lesson.

Korean Culture ClassLecturer: Blue PalmaIntroduction to basic Korean Language.

Korean Language ClassLecturer: Blue PalmaIntroduction to South Korean culture and etiquette.

All K-POP ClassLecturer: Edralin Guevarra and Regine DumlaoAn opinionated discussion class of entertainment agencies that produces K-POP music.

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TRAINING POLICIES

Training PeriodThe training period is not counted nor set when one becomes an official trainee. It is measured by the proficiency of a trainee in singing and dancing. The training period may take a few months or may reach a year, it really depends on the progress of the trainee.

ScheduleTraining schedule and special classes will be held every weekend, so as not to interfere with the trainee’s studies or work. Vocal and dance training will be during the first three (3) weekends of the month and special classes will be on the last weekend of the month. Detailed schedule is to be discussed with the official trainees personally by their trainers.

Venue RestrictionsVenue of practices, performances, auditions and classes are rented or requested by MSE, therefore only official trainees and MSE staff are allowed. Outsiders are strictly prohibited. Venues are free of charge for trainees.

Meals & Transportation FeesTrainee personal matters such as meals and transportation fee will not be shouldered by MSE.

Trainee ShirtOfficial Trainees will have a specially design shirt which is optional to purchase.

Back-up for TalentsAs part of the training period, a trainee may experience performing live at K-POP events as a back-up dancer for an MSE talent.

AttendanceA trainee is encouraged to attend the training program. 80% attendance per month is valid.

ContractEvery official trainee will be asked to sign a contract which will validate his/her stay at MSE. The contract will last for a year, and it’s up to the trainee if he/she would like to renew his/her contract. Renewal of contract is one (1) month before its expiration. Termination of contract terms is written in the contract papers itself.

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EVALUATION SYSTEM

Trainees will be evaluated during their training period. MSE implements two (2) evaluation exams to monitor each trainee’s progress.

Monthly AssessmentMonthly Assessment starts one (1) month after the trainee’s stay in MSE. It is an evaluation to be administered by the trainers. It is held every first weekend of the month. Trainees will showcase what they have prepared or have learned from the previous month of training. This may be individual, duo, or in group.

ChallengesUnlike monthly assessment, challenges is conducted to boost the confidence and to experience performing live in front of the masses. There will be no written evaluation, instead it will be an oral evaluation from the audience or other MSE staff. Challenges varies in conditions and mechanics. Challenges require limited amount of preparation because the foundation will be based on the choreography or song that trainees have been practicing for months. It is mostly done in groups.

DEBUT

After the training period, trainees will debut as talents. During the training period, he/she will be privately offered in debut as solo or in a group. He/she has a right to reject the offer and will get back to trainee life, then will have to wait for another debut offer.

Talent ContractSimilar to his/her trainees days, the debuting trainee will be asked to sign a contract for talents before his/her career as a talent in MSE starts. The talent contract expires in twenty (20) months. Termination of contract terms is written in the contract papers itself.

Manager AssignmentA talent in solo, duo or group will have an assigned manager who will manage the schedule and is responsible for the talent/s security. The manager is to report monthly to General Manager and MSE admins as to how the soloist/group is doing. The manager may be replaced due to irresponsibility.

Talent Identification CardA talent will receive a PVC ID card and the payment is shouldered by himself/herself.

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Costume/OutfitA talent must provide and be responsible for his/her own costume for any performances, photoshoots or shootings, regardless if it is borrowed or bought.

Stylist Assistance Wardrobe stylists will assist the talents only on the day of performance, photoshoots and shooting days. They may suggest shops/places to borrow or get an affordable fashion item that will complete the look. They are not responsible for any costume fee or rental and etc. Make-up Artists and Hair Stylists however, will have their own equipments provided by MSE or the staff himself/herself.

Cover Music VideoVenues, concept and schedule depends on the decision of director or the project team. Cover MV include the MV storyline, concept, choreography and of course the vocals of the song.

PhotoshootsPhotoshoots will be for the Jacket Album Cover based from the K-POP group’s promotional song.

PerformancesLive Performances are held in K-POP events outside MSE but within Metro Manila. Frequency of performances will depend on the schedule made by the manager of the soloist, duo or group.

Venue and Schedule of PracticesTalents might have a different venue and schedule with official trainees.

Showcases and ConcertsShowcase concerts are conducted for talent/s nearing their debut to showcase their hidden talents that they won’t be able to show in live debut performances and other K-Pop events. Concerts will be done with other MSE talents, and will be rarely for solo/group’s own solo concert.

Other Field of Work Under MSEAside from being an MSE talent in performing arts, talents/official trainees may be given an opportunity to showcase their other talents or skills in acting, composing, hosting and etc.

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CODE OF CONDUCT

Preliminary StatementDEDICATION TO TRAINING/PRACTICE, respect for authority, strict observance of the rules and regulations of the entertainment and unfailing courtesy is expected at all times from all trainees and talents. The Administration, after due process, has the right to suspend, strike from the list of debuting trainees, or expel trainees/talents who violates any of the provisions of this Code.

ARTICLE IGeneral Behavior

Section 1. Trainees/Talents shall at all times be in proper decorum and appearance.

Section 2. Trainees/Talents shall not engage in gambling, or any scheme where imposes false hope to other trainees, talents, staff and non-MSE members.

Section 3. Trainees/Talents shall not enter any MSE rented or reserved venues under the influence of liquor or any prohibited drugs.

Section 4. Trainees/Talents shall not commit any form of dishonesty.

Section 5. Trainees/Talents shall at all times be respectful and in proper conduct and will from using any vulgar language.

Section 6. Trainees/Talents shall not be involved in any form of hazing or fraternities.

Section 7. Trainees/Talents shall attend 80% of the monthly training program.

Section 8. Trainees/Talents shall not involve the entertainment’s name into scam activities.

Section 9. Trainees/Talents shall make use wisely of the benefits given by the entertainment.

Section 10. Trainees/Talents shall not threaten or bully other trainees and talents.

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ARTICLE IIBehavior in any MSE Rented or Reserved Venues

Section 1. Trainees/Talents shall not vandalize or damage any property.

Section 2. Trainees/Talents shall not commit any form of littering or unsanitary acts within the rented or reserved venues.

Section 3. Trainees/Talents shall not smoke within the rented or reserved venues.

Section 4. Trainees/Talents shall refrain from publicly displaying acts of affection (PDA).

Section 5. Trainees/Talents shall not bring objects, pictures or literatures which are morally offensive or subversive of the national interest or any alcoholic drink or any prohibited drugs.

Section 6. Trainees/Talents shall not barge in any venue without the permission of authorized staff or without notifying the authorized staff.

Section 7. Trainees/Talents shall not eat inside without the permission of the authorities or any other staff-in-charge.

Section 8. Trainees/Talents shall keep the venue clean before and after the session.

Section 9. Trainees/Talents may leave the venue only upon the permission of the staff-in-charge.

Section 10. Trainees/Talents shall not use or possess any object found within the venue.

ARTICLE IIIBehavior outside MSE and in Social Media

Section 1. Trainees/Talents shall not involve the name of MSE in any form of online scam activities or any profitable activities.

Section 2. Trainees/Talents shall refrain from committing acts that may shame or bring dishonor to the entertainment. Such acts include but is not limited to: a. Public display of affection d. Smokingb. Drunkenness e. Gamblingc. Disturbance of public peace f. Cyber Bullying

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ARTICLE IVPenalties

Section 1. General Provisions

A. The Management Team, after due process, shall determine and recommend to the Administration the proper penalty, taking into account the following:1. nature and gravity of the offense;2. previous record of the trainee/talent;3. character and position of the aggrieved person;4. established precedents;5. pertinent and applicable aggravating and mitigating circumstances.

B. A trainee/talent who is certified as undesirable by the Administration shall be dropped from the entertainment, in addition to such disciplinary actions as may be imposed by the Administration.

Section 2. The following offenses are classified as minor and major offenses:

a. Minor Offenses

unsanitary actsbarging in venuesdishonesty

simple misconductunauthorized use of venuespublic display of intimacy

vandalismdisrespect in any forminsult in Social Media

b. Major Offenses

Section 3. Penalties A. For Minor Offenses

First offense: Warning

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stealing/thefthazingmultiple offenses

possession or being under the influence of alcoholic drink

smokingharassmentgrave threatinvolvement in fraternities

fabricationgamblingserious misconduct

possession or distribution of prohibited drugs

plagiarismassaultimmoral conduct

involvement in other ents or involving MSE for scam activities

Second offense: Reprimand with counselingThird offense: Suspension* Five minor offenses shall be equivalent to one major offense.

B. For Major OffensesMajor offenses, depending on their seriousness and gravity, after due process shall be punishable by any of the following:

1. Suspension. A trainee/talent is suspended from training, practices or any group and individual activities under MSE for a definite period of time.

2. Dismissal. A trainee/talent found to have seriously violated the rules and regulations shall be dismissed anytime from his/her activities.

3. Expulsion. A trainee/talent is expelled from the entertainment grounds or other organization projects under Moon Struck Entertainment and the contract of the trainee/talent will be terminated.

Section 4. When the violation is committed by a non-MSE trainee/talent within the MSE venues with the cooperation or participation of an MSE trainee/talent, the latter shall be held responsible.

ARTICLE VReference to Appeal

Section 1. The Administration shall appoint an MSE staff to conduct the investigation of the cases and received evidence that shall form the basis of their findings and recommendations. Any appeal may be addressed to the Vice-President who shall decide on the merit of the appeal.

Section 2. In instances in which the dispute is between a trainee/talent and an MSE staff, where the student is the culprit, the case shall be handled by the Administration.

Section 3. In cases where the MSE staff is the one who allegedly committed the violation, the Administration shall appoint an MSE staff to investigate the staff where the said MSE staff belongs to.

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MSE VENUES

One of Moon Struck Entertainment’s advantages is that the practice areas are free of charge for the trainees. The following venues are subject to change, and in the future, more venues will be added. MSE rented/reserved venues include, but not limited to:

● Lounge & Gym @ Soho Central Condominium, Mandaluyong City● Glorietta @ San Manuel St., Brgy. Kapitolyo Pasig City● Brgy. Hall @ Brgy.389 538-A J.Nepomuceno St., Quiapo Manila● Park 6 @ Stella Maris St., Brgy. Kapitolyo Pasig City

MSE Projects

Moonstar Film ProductionsA video productions to produce short films in any possible genre and to be uploaded on YouTube.

MSE Future ProjectsThe following projects may be launched on 2015 or 2016.

MSE Online Radio FMConcept is taken from Sukira, ShimShimTaPa and other Korean radio stations but it will only be available online. MSE talents and other known cover groups can have a guest appearance.

MSE Online TVThis project will be the source of variety shows, music shows or documentary shows relating MSE with MSE talents or staff.

MSE Online MagazineA monthly magazine to be publish online, pages are fewer than the real magazine and it will mostly concern the things that is happening within MSE and its beneficiaries.

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MSE Affiliates

Online Shops

Personal Blogs

KPOP Related Pages

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