trafrica march 2015
TRANSCRIPT
TRAFRICA MOBILE MEDIA
• 100% mobile focused.
• A leading portfolio of premium mobile
media environments.
• Over 200 m+ ad impressions pm in SA
and Africa.
• Managed-media environments allow for
integrated campaigns including editorial
promotions & site take overs.
• Competit ive CPM and CPC pricing.
• Brands are able to place ads on specific
and selected tit les. By not booking with
a specific media owner Trafrica is able
to shift spend based on performance
across tit les.
• Our premium network allows
for better and enhanced
targeting.
– Site level
– Time-based targeting
– Operator
– Handset / OS
– Geo (Country level)
• The Trafrica team monitor
and manage campaigns,
analysing their performance
and adjusting as required.
T R A F R I C A B E A T S I N D U S T R Y S T A N D A R D C T R E V E R Y T I M E
TEXT ADS
R e a d i l y Av a i l a b l e :
Samsung
Thumbtr ibe
Freetracks
* O t h e r s i t e s
Available on request
CONTENT TEASER
R e a d i l y a v a i l a b l e
Samsung
Thumbtr ibe
Freetracks
* O t h e r s i t e s
Available on request
VISUAL TEASER
R e a d i l y a v a i l a b l e
Samsung
Thumbtr ibe
Freetracks
O t h e r s i t e s
Available on request
PLEASE-CALL-ME
*140*0821234567#
DIAL
FROM: 0827654321Please call +27827654321. (AD) R200,000 Life Cover for around R79pm. SMS Life to 31823 for a 1LifeDirect quote. Risk dependent SMS R1. FSP24769
Party A sends the Please-call-me command
with party B’s mobile number for free
Party B receives an SMS with the
“Please-call-me message” along with the advert
Call to action bolt-on options(receiver only)
Click to go to mobile site
Click to call
Please Call Me Back
Click to survey
Click to reward
Click to survey and reward
TARGETED SMS
Get R100 off these Unilever products: Dove conditioner, Single Magnum, 2kg Sunlight washing powder, Axe deo, Ponds BB Cream. Go to unileverdeals.mobi to get your code.
Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream Milk @ Shoprite. Go to www.shoprite.mobito receive WiCode. Give code @till Valid until 5 May
S M S C A L L T O
A C T I O N W I T H M O B I
S I T E U R L
E M B E D D E D I N B O D Y
O F T E X T M E S S A G E
Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream Milk @Checkers. Dial*120*885*1# for WiCode. Give code@till Valid until 5May. 10p/p TOP*130*159*1#20c/20sec
S M S C A L L T O
A C T I O N W I T H U S S D
S T R I N G E M B E D D E D
I N B O D Y O F T E X T
M E S S A G E
&/OR
TARGETED SMS
Ta r g e t i n g a b i l i t i e s :
Category of purchase
Product Purchase
Region
Store
160 characters with
spaces (Including Opt-
Out message)
Two opt ions
Lead t ime:
10 Working Days
T o t a l o p t e d - i n d a t a b a s e o f 1 1 . 6 m m i l l i o n c u s t o m e r s
SHOPRITE MOBILE MEDIA
• For the first times brands have access to a plug-and-
play, national, mobile campaign that reaches more than
11.6 million opted-in shoppers
• Targeted by
– Region
– Store
– Products purchased
• Brands are able to execute and track campaigns from
offline and mobile media, through to point of purchase
TILL SLIP MESSAGING
T A R G E T I N G A B I L I T I E S
• Region
• Store
• Time-Based
• Basket
• Item Targeting on SKU
• Multiple Item Targeting
• Item & Value Targeting
• Value Targeting
C R E A T I V E
32 character message & logo
L E A D T I M E
7 weeks from receipt of requirements
C A L L T O A C T I O N
M E C H A N I C S
• Airtime Reward
• Scan and Win
• Message and Text to Win
• Coupon for future purchases
• Electricity
• Free Music Download
• Lotto
E X PA N D A B L E
A display banner expands to
a ful l splash screen when
prompted by a cl ick.
CPM
CLASSIFICATION: Simple
A N I M AT E D S W I P E Y
Large Banner that enables the
user to display animations
generated from a sequence of
images or a video f i le.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
I N T E R S T I T I A L
Splash screen that appears
before expected campaign page.
CPM
CLASSIFICATION: Simple
A N I M AT E D D I S P L AY
Clickable animated banner
that does not expand.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
3 6 0 V I E W
Splash page that enables you
to compose a 360 degree view
of an object through a series
of images.
CPM
CLASSIFICATION: Simple
I N T E R S T I T I A L
A cl ickable splashpage f i l ls
up the screen when prompted
by a cl ick.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
02 0503 06 0704 08 0901
I N - M E D I A V I D E O
Video banner at the top
of the page displays
when page loads.
CPM
CLASSIFICATION:
Advanced ( iOS only)
I N T E R S T I T I A L M O T I O N
Splash page is displayed 10
seconds before the campaign
page. Motion feature is only
capable on certain Android
and Iphone handsets.
CPM
CLASSIFICATION: Advanced
RICH MEDIA
I N T E R S T I T I A L S W I P E Y
2D splash user interface that
al lows browsing or interacting
with a set of i tems.
CPM
CLASSIFICATION: Simple
I N T E R S T I T I A L L O C AT I O N
Opens up before an expected
campaign page to show a
map or GPS location.
CPM
CLASSIFICATION: Advanced
RICH MEDIA
02 0503 06 0704 08 0901
C A R O U S E L
An animated vert ical 3D ad. I t
features animated transit ions,
al lows for custom sizes and a
different number of i tems in
the carousel.
CPM
CLASSIFICATION: Simple
C O V E R F L O W
An interact ive horizontal 3D
graphical user interface that
al lows browsing through a
set of i tems.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
02 0503 06 0704 08 0901
L I G H T TA B L E
An interact ive graphical user
interface that al lows browsing
through a group of i tems using
thumbnails as a browsing
mechanism.
CPM
CLASSIFICATION: Simple
A N I M AT E D S W I P E Y
An animated 2D user interface
that al lows browsing or
interacting with a set of i tems. I t
features animated transit ions,
al lows for custom sizes and a
different number of i tems.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
F O R M S U B M I S S I O N
Clickable banner opens up to a
splash page form with entry
f ields submitted to a brand.
CPM
CLASSIFICATION: Advanced
G A M E / P U Z Z L E
Splash page - users can solve
a puzzle by dragging blocks
around and share to Twitter
and Facebook.
CPM
CLASSIFICATION: Simple
RICH MEDIA
02 0503 06 0704 08 0901
W I PA B L E
An animated 2D interface that
reveals what is below the
surface of the fogged/blurred
screen. Limited to touch screen
handsets.
CPM
CLASSIFICATION: Simple
D R A G G Y & B A S K E T
Splash page that has
draggable content/ i tems.
CPM
CLASSIFICATION: Simple
RICH MEDIA
SPONSORED CALLS
KIM DIALS *134*130*0736788342#
JESS RECEIVES AN SMS AT THE END OF
THE CALL
You too can call a friend for free. Dial *134*130Friend Number#
AUDIO AD INSERT BEFORE CALL CONNECT
1. 2. 3.
CALL ANYONE ATANYTIME FOR FREE!
CASE STUDY
CALLS PER HOUR
THE CAMPAIGN RECORED 300 CALLS PER HOUR ON CAMPAIGN PRELAUNCH AND UP TO 5000 CALLS PER
HOUR THEREAFTER DURING PEAK HOURS
PROMOTING APPSW I T H S A M S U N G G A L A X Y
Best Picks- 50% of apps curated locally- Weekly updates- Feature lists and banners
For GALAXY includes- GALAXY Essentials- GALAXY Gifts- GALAXY Specials
Top- Top downloaded apps by users- Automatically created based on
user data- Filter by Top Free and Top Paid
GALAXY APPS OPPORTUNITIES
1. Bannersa) Webb) On Device
2. Feature in Feature lista) Webb) On device
3. Push Notification a) Normalb) Big Textc) Actiond) Big Picture
4. Exclusivity/Discounts/Freemium Dealsa) GALAXY Gifts
i. Widget featureii. GALAXY Feature List
b) Best Picksa) Feature in Top 3 best picks feature
list
GALAXY APP NUMBERS
GALAXTY Apps Downloadsa) Total 1.8 Billion b) Daily AVG 1.5 Millionc) Monthly AVG 50
MillionGALAXY Apps South Africa Members
d) Total 16 Millione) Weekly AVG 11
Thousandf) Monthly AVG 40
ThousandGALAXY Apps South Africa Downloads
g) Total 187 Millionh) Weekly AVG 300
Thousandi) Monthly AVG 2.3
Million
Push Notification databasea) Total base 1.7 Million
Push Notification Targetingb) Age
a) From 10 to 60+c) Gender
a) M/Fd) Device
a) Screen Resolution [Device Class]b) Specific Model
e) Operator Networkf) Android OS Versiong) Time of day
LOCATION BASED ADS – POI CASE STUDY
02 April – 30 April 2014
Mobile media banners displayed on relevant Publications
Microsite Dealership Locator: http://audi.thumbtribe.co.za/portal/81827
MediaClicks: 18 772Click Rate: 0.63%
MobiSessions: 11 909Users: 10 579Top Region: GautengTop Location: Audi Centre Johannesburg
PRICING-DISPLAY
T E X T A D S D I S P L AY R I C H M E D I A
M I N M O B I L E C A M PA I G N C O S T C P C C P M C P C J a v a S c r i p t
S i m p l e A d v a n c e d
R 0 – R 4 9 9 9 9 2 . 5 0 1 5 0 5 1 6 0 1 8 0 2 5 0
R 5 0 0 0 0 - R 9 9 9 9 9 2 . 5 0 1 0 0 4 . 5 0 1 2 0 1 5 0 2 3 0
R 1 0 0 0 0 0 - > 2 . 5 0 7 0 4 . 5 0 9 0 1 2 0 2 0 0
* C a m p a i g n s e l i g i b l e f o r d i s c o u n t w i t h a m a x i m u m t e r m o f 3 m o n t h
RA
TE
(Z
AR
)
TARGETED SMS
B U D G E TC O S T P E R
S M SR E A C H
F r o m R 5 9 0 0 R 0 . 5 9 F r o m 1 0 0 0 0 t o 5 0 0 0 0
F r o m R 2 7 5 0 0 R 0 . 5 5 F r o m 5 0 0 0 1 t o 2 5 0 0 0 0
F r o m R 1 2 5 0 0 0 R 0 . 5 0 F r o m 2 5 0 0 0 1 t o 5 0 0 0 0 0
F r o m R 2 5 5 0 0 0 R 0 . 4 5 F r o m 5 0 0 0 0 1 t o 7 5 0 0 0 0
F r o m R 3 0 0 0 0 0 R 0 . 4 0 F r o m 7 5 0 0 0 1 t o 1 0 0 0 0 0 0
F r o m R 3 5 0 0 0 0 R 0 . 3 5 F r o m 1 0 0 0 0 0 1 +
4 8 H o u r l e a d t i m e
SHOPRITE SMS
S M S Q U A N T I T YTA R G E T 2
( P R O D U C T, S T O R E )TA R G E T 1
( S T O R E / R E G I O N )N O TA R G E T I N G
U p t o 1 0 0 0 0 0 0 R 0 . 6 0 R 0 . 4 8 R 0 . 4 2
2 0 0 0 0 0 0 R 0 . 5 4 R 0 . 4 2 R 0 . 3 6
3 0 0 0 0 0 0 R 0 . 4 8 R 0 . 3 6 R 0 . 3 6
4 0 0 0 0 0 0 + R 0 . 4 2 R 0 . 3 4 R 0 . 2 9
R U N O F N E T W O R K
C H A N N E L B U Y
C P M C P C C P M C P C
S t a n d a r d 50 5 60 6.70
R i c h Media 75 5.85 85 7.50
S t a n d a r d I n t e r s t i t i a l
120 8.50 125 10
V i d e o 200 240
ABOUT
MEDIA FORMATS
TARGETING OPTIONSR
AT
E (
ZA
R)
UNIQUE VIS ITORS
ADMARVEL CHANNEL BUY
17 million+
Admarvel serves a high volume of advertising to an
extensive base of independent mobile publishers and
premium publishers. Buy blind or on a channel basis.
Country, Category, Time of Day, Day
of the Week, Carrier, In App, Specific
Device, OS, Handset Manufacturer
and Device Type Standard banner, HTML 5, Video
and Voice
ADMARVEL IMPRESSIONSS O U T H A F R I C A
E G Y P T K E N YA N I G E R I A S U D A N Z A M B I A
A u t o m o t i v e 7 5 M 3 4 M 5 M 4 3 M 2 6 M 7 M
B u s i n e s s 7 7 M 3 5 M 5 M 4 4 M 2 5 M 8 M
E d u c a t i o n / S t u d e n t s 7 8 M 3 5 M 7 M 4 8 M 2 6 M 7 M
E n t e r t a i n m e n t 1 0 2 M 3 8 M 1 4 M 5 9 M 2 7 M 8 M
F i n a n c e / M o n e y 7 7 M 3 5 M 5 M 4 4 M 2 5 M 6 M
G a m i n g 9 5 M 3 7 M 1 0 M 5 0 M 2 6 M 7 M
H e a l t h c a r e / F i t n e s s 7 7 M 3 5 M 6 M 4 3 M 2 5 M 6 M
L i f e s t y l e 7 7 M 3 4 M 5 M 4 4 M 2 6 M 6 M
M e n 7 5 M 3 4 M 5 M 4 4 M 2 6 M 6 M
N e w s & I n f o 7 9 M 3 5 M 6 M 4 5 M 2 7 M 7 M
P a r e n t i n g / F a m i l y 7 4 M 3 4 M 5 M 4 3 M 2 5 M 6 M
P e t s 2 0 M 3 2 M 4 M 4 1 M 2 5 M 5 M
S h o p p i n g / F a s h i o n 7 7 M 3 4 M 6 M 4 4 M 2 5 M 6 M
S o c i a l N e t w o r k i n g 3 3 M 3 7 M 8 M 4 8 M 2 6 M 6 M
S p o r t s 11 6 M 3 6 M 1 3 M 1 0 7 M 2 7 M 9 M
Te c h / C o m p u t e r s 7 8 M 3 4 M 5 M 4 4 M 2 5 M 7 M
Te e n s 7 3 M 3 4 M 5 M 4 4 M 2 5 M 7 M
T r a v e l 7 5 M 3 4 M 5 M 4 4 M 2 5 M 7 M
W e a t h e r 7 4 M 3 4 M 5 M 4 4 M 2 4 M 6 M
W o m e n 7 5 M 3 5 M 6 M 4 5 M 2 6 M 7 M
*Impressions over 30 day period