Traffic is a strategic business-to-business marketing and communications consultancy.

We take an intelligent three step approach to ensure your offer fits perfectly with the needs of your target audience.

We understand your market place, develop a close-fitting brand and deliver communication that creates loyalty and attracts new business.

Your Market. Your Brand. Your Communications.

A powerful blend of strategy and creativity.

We believe in an integrated approach to marketing and communications. Our people have diverse but complementary skills and backgrounds to deliver our three stage approach. These skills cover strategic marketing, brand, creative (online and offline) and media relations.

Phil has 12 years’ experience of successfully growing B2B businesses through strategic marketing planning and implementation. Central to Phil’s approach is ongoing monitoring of the market place and purchasing trends. This ensures the brand and communication remains relevant, engaging and persuasive.

CIM qualified, Phil has held a number of senior marketing management positions within B2B organisations including Millward Brown and Financial Objects, where he increased lead generation by at least 20% year on year for each division.

“My role is to understand the ongoing needs of your market place, enabling us to build a compelling brand and target your communications with laser-like precision.”

“My objective is to create the visual dialogue that exists between your brand and the viewer, communicating a message that is both memorable and persuasive.”

“My role is to ensure your brand and messages are well received by the media and your audience by providing relevant and thought-provoking information and insight.”

Phil ElwellMarketing Strategist

Jason is a highly experienced designer who has worked in senior creative roles within some of the region’s most respected design and advertising agencies. His skill set spans several different channels, including creative for web, e-commerce, exhibition and print.

During the last 15 years, Jason has worked on several high profile accounts including Severn Trent Water, Powergen (now E-On), Birmingham International Airport and AAH Pharmaceuticals.

Jason ChurchDesign Director

Paul has worked in the media for over 25 years, serving as a journalist - such as regional and national titles including The Mail on Sunday - and as a senior public relations consultant.

Paul has worked with a variety of financial services clients including Millennium Insurance, Premier Financial Services and Pink Home Loans.

Paul is experienced in all forms of public relations and media management and has generated coverage in the national press and broadcast channels for several clients.

Paul SkippPR Consultant

Clients include:

Johnston Park McAndrew - Insurance BrokersFinancial Objects - Financial Services SoftwarePremier Financial ServicesWilliamson & Soden - LegalCountrywide Tax & Trust Corporation - Estate PlanningJoerns Healthcare Ltd - Patient Handling EquipmentMillward Brown - Marketing ResearchPink Home Loans - Financial ServicesPertemps People Development Group - Recruitment

The Challenge

Elitesuite were launching Elitefile; a new desktop PC product that speeds up file management processes such as searching, viewing, collating and emailing.

Research had proved that Elitefile reduced file administration by over 50% during an average working day.

Elitesuite required a marketing and communications strategy to launch Elitefile and to build awareness and sales.

The Solution

After analysing the market research, Traffic put in place a 6-month marketing strategy to launch and grow sales.

Before implementing the strategy, Traffic took time to understand the full capabilities of the product which resulted in the development of a clear and persuasive proposition.

A lead generation strategy was compiled that involved segmented data sourcing, targeted mailings and e-shots with telephone follow ups for appointment booking.

To support the lead generation campaign, a number of additional tactics were deployed including the roll-out of an interactive website, full suite of marketing literature, a launch event and links to social media and blogs to encourage audience dialogue.

The Results

6 months after the launch Elitefile has been sold into a range of vertical markets including the legal, accountancy and manufacturing sectors. The product has received positive reviews in the media and several channel partnerships have been established with large technology resellers.

“We wanted to engage a full-service marketing agency capable of launching Elitefile to the wider reseller market with a compelling proposition.

“Six months into the project, Traffic have created our brand and kick-started our marketing strategy which is generating the interest we need to grow the business in the months and years ahead.”

Stuart Farmer, Managing Director, Elitesuite Ltd.

Elitesuite Ltd. is a UK-based software company providing solutions that speed up day-to-day IT processes.

Case Study - Marketing Strategy

The challenge

Deliver an internal and external brand strategy to raise awareness and generate new enquiries for its national IFA network.

The Solution

Traffic co-ordinated a series of internal brand audit workshops to uncover the true qualities and differentiation within the company and its staff.

A set of brand values was established as a result of the exercise, which formed the foundation for the core proposition.

The brand values are now incorporated into all integrated communications campaigns, including press advertising, direct mail and digital communications.

The Results

All Countrywide staff are engaged and projecting the brand values within their roles, resulting in greater career satisfaction and increased productivity.

The group has a core proposition to differentiate itself and a suite of collateral that communicates the brand values and resonates with IFAs and clients.

Since the branding exercise, Countrywide IFAs feel more confident in sales situations and the external communications have led to an increase in new business enquiries.

Countrywide Tax & Trust Corporation is part of a large group providing advice in all aspects of estate planning and asset protection.

Case Study - Brand Development

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1 12 page brochure sent out in response to a national press campaign to recruit new consultants.

2 Secure online resource for IFAs within the Countrywide network. The site includes updates on legislation, training timetables and downloadable marketing materials.

3 Sponsorship campaign delivered across a number of sporting disciplines including professional rugby, cricket and horse trials.

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“Traffic are inspiring, energetic and forthcoming, thinking from our point of view to develop clear tactics across all channels.

“The investment has really paid off, with results going beyond our expectations”.Gill Massey-North, Director of Operations Countrywide Tax and Trust Corporation.

Case Study - Media Relations Pink Home Loans is an award-winning mortgage Distribution Company providing products and services to financial intermediaries since 1990.

The challenge

Pink Home Loans was launching a new mortgage broker service, providing professional mortgage advice to the general public.

The company was aiming to significantly grow market share both in the Midlands and nationally and required a wide-reaching PR strategy.

The solution

Traffic compiled an integrated marketing and PR strategy to launch the brand, raise awareness and generate enquiries.

News items, commentary and articles featured in the mortgage, property and investment media and a live interview with the CEO was featured on Sky News.

Traffic arranged briefings with key business journalists, provided a regular supply of news stories and features and distributed a monthly newsletter to key media contacts.

The Results

The large volume of targeted coverage helped Pink Home Loans to become one of the largest mortgage packaging providers in the UK.

As a result, it attracted the attentions of large-scale investors and was eventually acquired by a major national building society.

“It was clear from the start that time had been taken to research the business and understand our aims and the associated challenges going forward.

Great people to work with!”

Keith Norohna, Managing Director Reynolds Technology Limited

Bournville College - International Student Prospectus 2010 Williamson & Soden SolicitorsFuture Home Care - Service User Icons

“Traffic are very refreshing to work with. They seemed to completely capture the idea of our company and the way in which we wanted to market ourselves.

“They came up with an amazing identity that completely summed up what we were looking for. It has had an incredible response which has been great for business”.

Cindy Lewis, Managing Director Total Focus Research Limited.

Portfolio examples

The Bond 180 - 182 Fazeley Street Birmingham B5 5SE

0121 753 5155 hello@thisistraffic.co.uk www.thisistraffic.co.uk