Market Description

Mobile TrafficApp – Resolves the problem of running into heavy traffic by providing real-time information about the state of traffic on various principal roadways.

There are 5 billion mobile phones and 1.08 billion smartphones in the world.

Smartphone shipments growth by years

World - 1.1 billion cars (2010)

Key market trends

- Smartphone users- Car users- Urban areas- Commute time

TrafficApp Automatic GPS Sending data to users’data collection mobile devices

Allowing users to Calculating and sending add other information info about the state(roadworks, accident) of traffic

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The pest control industry is reasonably attractive

POTENTIAL ENTRANTS

SUBSTITUTES

SUPPLIERS BUYERS

INDUSTRY COMPETITORS (rivalry among existing firms)

• Mass market (many buyers)high customer need• Some, but limited, alternativesBuyers have low moderate power• Google Maps website

(http://maps.google.fr) allows for some time to see the traffic in real time.• radio stations• Moderate threat of substitutes

• No competitors in our target market

This is a recent technology that requires a lot of technical expertise, which is not accessible for everyone

Software Companies

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Strengths• Decreased time-to-market for new applications launch .

• High availability of skilled developers.

• Faster and easy access to markets available because of online stores, sites and forums.

Opportunities• The demand for new applications is increasing day by day. It's a growing market with huge potential.

• Almost everyone is a potential customer.

Threats

• Average selling price for mobile apps is decreasing .

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Weaknesses

• We need to update the information every minute .

• Need to learn constantly (new operating system, new user interface)

SWOT Analysis

Description of target market- We target car owners, taxi drivers, and all other commuters

with smartphones of all ages confounded and living in urban areas all over the world (but main targets are growing markets including India, Brazil, China, Morocco).

- They are the most affected by traffic jams and no service similar to ours is available in these countries

Statistics regarding target market • In Morocco , we have to nearly 1.5 million vehicles (cars and

vans) (1.1 million passenger cars, nearly 300,000 light commercial vehicles, 50,000 belong to the state and 15,000 rental cars).

• Morocco has between 500 and 600 000 users of smartphones. And rapid growth is 250%. "All those who renew their phones migrate to smartphones. Within two years, there will be easily between 2 and 3 million users, "speculates Benboubker Mohamed, CEO of Mobiblanc company specializing in mobile development.

The answer to your nightmare

• Since vehicles are sold faster than roads are built, even the best road network can be saturated in no time. Congestion is one of the worst nightmares of urban life.

• Our application provides an effective solution that will enable users evade congestion thereby gaining time. The basic service would be free but we also propose supplements with interesting prices.

Survey results

Summary- 78 % has or plans to buy a car in the next 2 years- 81 % has or plans to buy smartphone in th next year- 70 % of car travellers often faces traffic congestion- 46 % of car travelers gets stuck more than 15 mins- 92 % would like to revieve information about traffic congestions- 79 % thinks Traffic application is a good idea- 84 % would use this kind off application- 34 % would not pay for this kind of application- 10 % would definitely pay- 56 % would maybe pay, or like to use it free initially

The potential market is huge, most of the people who travel by car, have smartphones and often gets stuck in traffic. They think TrafficApp is a good idea and would definitely use it. Even though only 10 % would pay for it, with a great approach, we could make them change their minds.