To: Traditional Home From: Brian KelseyDate: September 13, 2011Subject: TradTV Online Video Series

I. OVERVIEW/CONCEPT:

TRADTV is an online video series created by popular television host & carpenter/designer Brian Kelsey exclusively for TraditionalHome.com.TRADTV will feature how-to videos that are both informative and entertaining. Guest decorators, and designers will appear throughout the series and you may even see a celebrity or two.

The videos will be 3 to 4 minutes in length, produced in New York City, with network television-like quality, including cutting edge graphics, music, and shot in full Hi-Definition.

The content of the videos can be broad; from a DIY project such as how to build a version of the side table readers see on page 40 of the September issue, to covering an industry event with interviews, trends and more. With the release of new products, videos can be customized to focus on new initiatives.

With Brian’s fresh approach to DIY projects, and his unique delivery of information, he makes each project accessible to a wide demographic. His incorporation of social media, combined with Brian’s network television experience gives him a broad platform and a superior vehicle to promote Traditional Home and it’s sponsors. With tie-ins, social media giveaways and promotion, national tv segments on The Today Show, GMA and others...the opportunities are endless for TRADTV!

II. SOCIAL MEDIA:

The social media aspect of TRADTV is huge. Incorporating TRADTV into the multitude of social media events such as Tweet Ups and other conferences brings Traditional Home into a whole new world of integration. There would be Tweet Ups at various locations with giveaways and discounts. The ultimate goal would be to create social media events in high impact areas such as Times Square in New York City. There would be demonstrations, guest experts, food, music, and of course it would all be shot for upcoming episodes of TRADTV.

III. TOTAL BUDGET FOR FIRST 12 WEBISODES:

Production cost = $10,000.00 per webisode. This could easily be subsidised by sponsors.

Included in above fee: talent fees, shooting, editing, graphics, music, travel, etc. Product will be supplied by Traditional Home and/or it’s sponsors.

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BRIAN KELSEY: THE FULL STORY (click for press kit)

Brian Kelsey is America’s go-to renovation expert. He co-hosts a daily morning radio talk show heard live nationwide on MARTHA STEWART LIVING RADIO on SIRIUS/XM, where he explores and showcases his unique perspective and knowledge of carpentry/design and covers all things Martha. With his own special off-the-wall style, Brian explains project & design in a simple, and entertaining fashion. Brian has a new television show in development based on his popular website called “Kelsey On The House” that combines his love of carpentry & design, with the amazing reach he has harnessed through social media and the blog world. Several television pilots and many appearances has seasoned Brian into the perfect spokesperson. Approachable, like-able, funny, and informative, he will always deliver.

AGENT:

Mark Turner | Abrams Artists Agency | 275 7th Ave-26th floor | New York, NY 10001 | 646-486-4600 | mark.turner@abramsartny.com

DIRECT:

Brian Kelsey | 203-650-0206 | www.kelseyonthehouse.com | @KelsOnTheHouse | FACEBOOK | brian@briankelsey.com