BUSINESS PLAN

Food ParadiseForget the trend, feel the tradition….

Submitted by : Ashutosh Gautam

Parthasarathi Aabid

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Introduction “Food Paradise” is a Indian themed restaurant

that will be located in the WANNA BUY Mall of the LPU Campus. The restaurant will focus on Indian cuisine, comfortable atmosphere, background music and traditional Indian hospitality, and provide Indian traditional food of different states.

Purpose 1. For start-up After analysing various factors we

identified a perfect opportunity to earn profit by doing this business.

2. For location LPU Mall is located in centre of the campus.

So, it is easy to access for the customers. And no other competitor is in nearby.

Vision We see our self to be a much bigger .

For that we want to expend in future.

We will open our branches in :- DeepNagar (jalandhar cantt) Rama Mandi (jalandhar cantt) Model Town (Jalandhar city) before 2020.

Mission • The mission will be to exceed the customers’

expectations in every sense by providing ambiance for every sensory perception. The atmosphere and food will please the customers hearing, taste, smell, touch and sight, and provide an exciting creative environment. The employees will be trained with exceptional customer service and will be empowered to make decisions based on the business philosophies .

Strategy

BUSINESSWhat business processes must we excel at?

• Develop new products• Understand customer

segments• Reduce cycle time• Provide rapid response• Cross sell the product

line

STRATEGY

FINANCIALHow should we appear to our stakeholders?

• Broaden revenue max• Improve operating

efficiency• Improve enterprise

financial health CUSTOMERHow should we appear to our customers?

• Service excellence

• Trusted business partner

LEARNING & GROWTHHow can we sustain our ability to change and improve?

• Hire Key Technical talent

• Implement cross training

• Align personal goals

BUSINESS EXCELLENCE MODEL

process Customer Satisfaction

Leadership

Policy & Strategy

Impact of SocietyResources

People SatisfactionPeople Management

Business Result

SWOT Analysis

Strength Weakness Opportunity Threat

StrengthsWe will provide tasty and hygienic food

in a clean and neat dining room with washing and toilet facility.

We will be providing variety of products at a same place.

With a reasonable rate & quantity

Weaknesses We have limited funds available

None of the member is having experience related to this field.

Some of the Customers have to come further to get to your restaurant.

Space for low profit margin

Lack of Ambiance

Opportunities No. of targeted customers are

increasing every year.

Market is growing fastly

Learn from the market to increase our efficiency in terms to sale and services.

Threats Competitors are providing somewhat similar

kinds of product.

Government mandates (restaurant operation, food safety, and worker protection at the federal level and health, sanitation, safety, fire at the local level)

Rising operating costs

Building/maintaining sales volume

04/07/2023

Market Summary The people present in LPU are Faculty and

students and they are mostly aristocrat who

are willing to pay enough for good food.

The no. of students in LPU is more than

30000*

People present here are educated so they

know the value to healthy diet and they like

to spend more for quality product.

Target audience

The target audience for our restaurant will be faculties, students (specially day scholars) and other employees working in campus.

Legal issues Shops and Establishment license – from

state governmentHealth / Trade License from MunicipalityEating house license from

police commissionerNOC from fire departmentEnvironment clearance from local

governmentAuthorization from LPU

Marketing Mix

Products*Punjabi Thali Guajarati ThaliBengali ThaliMarathi ThaliRajasthani ThaliTraditional SnacksTraditional Drinks etc. NOTE : All thali Contains atleast 8-9 items

Price Price range(in rupees) :

Rs.100 (Normal thali )

Rs.130 (Special thali )

Rs.160 (Shahi thali )

Rs.30-50 (Traditional drinks)

Rs.100-500 (Traditional sweets)

Rs.30-100 (Traditional snacks)

PlaceThe location of our restaurant will be 6th

floor LPU mall.This location will be easily accessible

for the students faculty members and other staff.

So at this location we will be having maximum opportunity to get more and more customers.

Promotion

We will be using different modes to publicise our restaurant : through Y TV through pamphlets through hoardings through UMS

PeopleAshutosh, Gautam, Aabid,

Parthasarathi are the partners investing equal capital and sharing profits equally.

5 employees will be appointed 2 Chefs 3 Waiters

CapitalTotal capital required is 6,00,000

all the partners will be investing 1,50,000 each

we will be sharing profits equally

Special services

• Happy hours 10% discount (1pm-2pm)• Lucky customers (every weekend)• Special discount for regular customers.• Membership card for regular

customers.• Exciting gifts and coupons during

festive seasons

Operations

Hire the right chef who would not jump ship easily.

Design the ambience appropriate for the audience

Hire the right staff and focus on customer service to the core – for menial jobs you could sites like babajob.com

Get suppliers for raw materials and utensils.Get insured - Public Liability, Product

Liability, Fire Policy, Building & Asset.

STP Process

SEGMENTATION

TARGETING

POSITIONING

SEGMENTATION

Every business need to segment the target customers from the population. So we have segmented the market in different categories Taste and preferences, Culture Nationality.

TARGETING

After segmenting the market we have to select the segment which will be our target. So, our mainly targeted customers will be Indian Students, Faculties.

POSITIONING Positioning your product is the

toughest part of starting up a business because a wrong decision can finish your whole business . So for that we will be positioning our products tasty, healthy & innovative . We want to serve our customers the best deal to earn their loyalty.

Human Resource Planning

Man Power

Chef : 2 (Initially)

Waiters : 3 (Initially)

Sweeper : 1

Partners : 4

Security Guard : 1

Owner/Manager(Ashutosh)

Operation(Aabid)

Chefs Waiters SweeperSecurity Guard

HR(Partha)

Marketing(Gautam)

Finance(Partha)

Cashier

Organisational Structure

job Analysis A Job Analysis is a detailed look at a particular

job or job classification.  It is a  process that  identifies the tasks performed on the job and  knowledge, skills,  abilities, and personal  characteristics needed to perform those tasks .

Job analysis results in the identification and documentation of the essential functions of a job.

 Once conducted, a job analysis can provide data for  a  multitude of human resources activities  surrounding a given job classification, 

including the  following:

  Classification and pay  Recruitment and Selection  Training and Development  Performance appraisal   Disability or return‐to‐work accommodation  Human resource/workforce planning 

Job analyses are conducted to obtain accurate, current, and reliable information about jobs in order to make  better employment and management decisions, to  save money, to increase productivity, and to comply with  federal and state laws  where adverse impact is found  related  to prohibited discriminatory factors.   

 Job analysis, as the foundation of selection procedures, provides employers with a  means to make sound,  cost‐effective employment decisions. 

 Selection  procedures based on a thorough job  analysis are designed to identify the best- qualified candidates for a job. 

Job title Chefs Waiter Sweepers CashierSecurity Guard

Duties

To cook the dishes as per the order and

present in a well manner.

To receive order from the

customer, serve food

and give them bill

To keep clean the floor and

furniture's and the

environment

To make bill and collect

cash from the customers.

To check the bills while

customers will be leaving.

Salary 8000 3000 2000 none 2500

Report to whom

Head of operation dept.

(Aabid)

Head of operation

dept.(Aabid)

Head of operation

dept.(Aabid)

Head of finance dept.

(Partha)

Head of Operation

dept. (Aabid)

JOB DESCRIPTION

Job title Chefs Waiters Sweepers Cashier

Qualification 12th 10th Not required B.com

Experience Min.-5 Years 1-2 years Not required Not required

Skills

Technical skills, knowledge about the equipments, innovative mind, effective and efficient.

Technical skills, communication skills, behavioral skills.

Some technical skills.

Technical skills, Knowledge of the working field.

JOB SPECIFICATION

Recruitment

Internal recruitment for Chef from the trusted people. But before appointing, certain test should be taken to

check the level of skill they have. Cooking test. Reaction in different situation. Innovation in presentation. Resources management skill, etc.

For Chef

Waiters and Sweepers will be appointed by the internal recruitment, on the reference of Ashutosh (Manager/Owner)

For Waiter and Sweeper

The cashier will be all the members

(Gautam, Partha, Aabid).

All the members will be working as a

cashier in rotation.

None of the Cashier will get Salary.

For Cashier

Performance Evaluation

The performance will be evaluated from the following : Feedback of customers.Personal observation.Efficient and Effectiveness. Increase in no. of customers.

Employee Retention For employee retention we will be

providing the following : Increment in their salary. Bonus on special occasions. Helping in their personal issues. Other facilities i.e. mobile allowance,

transportation allowance (if required)

Employees Review

Last day of every month will be for the suggestions and problem solving sessions of employees.

Here employees can tell about the problems they are facing in their working environment and what will be the possible solution for those problems.

Employee Rejection

Rejection process will be taken into consideration on the basis of following : Previous performance. Dedication towards work. Customers complaints. Behaviour towards colleagues. Interaction with customers

OPERATION MANAGEMENT

InputsThe inputs for our restaurant will be :

Raw vegetables. Grocery Items

Rice Pulses Cooking Oil flour etc.

We will be purchasing vegetables from “ Sabji Mandi ” (Jalandhar cantt).

Grocery items will be bought from

“ BEST PRICE ” (Jalandhar, NH-1).

Process

Processing the raw material as per order

Preparing the food

Serve the food

Output

Customer is served as per his demands

Providing innovative products to customers.

Inventory managementMainly three types of inventories would

be maintained. Raw materials Finished goods Work in progress.

The inventory should be used on the basis of FIFO(First In First Out) because the inventory which we will be using are perishable in nature.

Thank you