tradition vs innovation: contradiction in terms or the right perspective? brussels october 11 th...
TRANSCRIPT
![Page 1: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/1.jpg)
Tradition vs innovation: contradiction in terms or the right
perspective?
Brussels October 11th
Davide FavaDemocentersipe
![Page 2: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/2.jpg)
the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary)
Tradition:
![Page 3: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/3.jpg)
Innovation:
the term innovation may refer to both radical and incremental changes in thinking, in things, in processes or in services (Mckeown, 2008)
![Page 4: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/4.jpg)
An alternative viewpoint…
![Page 5: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/5.jpg)
Production technologies
![Page 6: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/6.jpg)
tradition innovation
Tradition vs innovation
![Page 7: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/7.jpg)
is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market
Competitiveness:
![Page 8: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/8.jpg)
“Taking the bullby the horns"
How to define the right perspective?How to improve the consumers awareness?How support the Agrofood innovation?
![Page 9: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/9.jpg)
1° FIRST : HOW TO INNOVATE
![Page 10: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/10.jpg)
The evolution of the innovation model
Exit from the cellar
Share the ideas
Involve the actors
![Page 11: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/11.jpg)
Triple helix model
“wealth generation”
“novelty production” “public control”
The Scientometrics of a Triple Helix of University-Industry-Government Relations
Loet Leydesdorff & Martin Meyer
![Page 12: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/12.jpg)
SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS 2°
![Page 13: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/13.jpg)
Involve the community in the creative process
Promote an alternative view point
![Page 14: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/14.jpg)
Food
consumer
citizens
products
primary rights
![Page 15: Tradition vs innovation: contradiction in terms or the right perspective? Brussels October 11 th Davide Fava Democentersipe](https://reader035.vdocuments.us/reader035/viewer/2022062222/56649f565503460f94c7ae40/html5/thumbnails/15.jpg)
Involve the fourth actor
Quadruple helix model “wealth generation”
“novelty production” “public control”
Consumer/citizen