trading house

Review of Kapita Selekta

week - date :

VI - 4th December 2008

topic :

Trading HouseOne of Answer Indonesian Cooperatives

and Small Medium Enterprises

speaker :

Idris Gautama S( Binus University)

Siti Khairunnisa H

0900806750

Rendy Bernaldi

0900813163

Manajemen - EconomicJakarta, December 2008

Trading House, one of anwers

to develop and expand Indonesian cooperatives and small medium enterprises

Map

Kapita Selekta I : Trading HouseDecember 2008, Manajemen Faculty Binus University

page 2/9

Capital Range for Starting a Business

Micro Business : < Rp. 5.000.000,-

Small Business : Up to Rp. 50.000.000,-

Medium Business : Up to Rp. 5 milliard,-

Greater Size of Business : over Rp. 5 milliard,-

Indonesian SME’s Profile

Kapita Selekta I : The New Information EconomicsSeptember 2008, Management Faculty Binus University

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Indicator 2000 2003

Total Business Unit *million 38.72 42.4

Workforce Absorbed *milliom 70.4 79.03

Export Value (Rp, Trillion) 75.45 75.86

Partion to Non-Oil & Gas Export *with % 19.53 19.9

Portion to GDP *with % 54.5 56.7

Phases to Run Trading House

❏ Collect products and services data of cooperatives and SMEs that will be

served

❏ Collect activities of cooperatives and SMEs that can be assisted

❏ Determine activities of Trading House that will be run

❏ Budget each activity well

❏ Implement activities chosen

Weakness of Cooperatives and SMEs

❏ Limitation to information reach

❏ Limitation to market access and production factors

❏ Limitation in capital structure and access to capital sources

❏ Limitation to technology access and ability

❏ Weak in Management and Organization

❏ Limitation in networking and cooperation

❏ Lack of experience in full filling commodities standards


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Role of Trading House in International Trade


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COOPERATIVESandSMEs

INTERNATIONALTRADE

TRADINGHOUSE

Characteristics of Cooperative and SME

❏ Level of Independence is high

❏ Very adaptive and innovative

❏ Low in overhead cost

❏ Experiment new product

❏ secondary functions

The Main Activities of Trading House

❏ Strateguc partners to strong cooperative and SMEs

❏ Marketing and promotion media

❏ Consulting and Training Service to Cooperatives and SMEs that need

to enchance abilities

❏ Trader


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Trading House - Commercial Aspect

☇ Implementtion of Concept

☇ Product Compotition

☇ Introducing to Characteristics of product

☇ Exchange of product’s price

☇ Select an eligible supliers:

☇ Service level

☇ Continuity

☇ The Best Price

☇ Quality of Product

☇ Payment System

☇ Promotion

☇ Product Complementary and Promotion Program :

☇ Select promotion themes

☇ Produk life cycle

☇ Select media of promotion


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Trading House - Costumer Service Aspect

Expand to Psicology Aspect in Service:

☇ Learn how and make a great deal with customers

☇ Learn how to give customer a great service as they need and want to

☇ Learn how to solve a problems about critics from customer, feed back, and

give them the best answers.

Trading House - Finance Aspect

☇ Administration Aspect

☇ Prosedure for Buyers

☇ Sales

☇ Payments

☇ Report, Progress Procedure

Trading House - HR Ascpect

☇ Administration Aspect

☇ Choose a role of sales system & programs

☇ Sales


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Trading House, one of anwers

to develop and expand Indonesian cooperatives and small medium enterprises

❏ The roles of trading house in Indonesia need to be improved

❏ Goverments roles as facilitator

❏ Trading House exist in many countries in different forms

❏ Trading House are involved in various activities, depending on the

compulsions of their national situations

Conclusion

Kapita Selekta I : Trading HouseDecember 2008, Management Faculty Binus University

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trading house

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