trademarks - marca registrada
DESCRIPTION
marca registrada, conceptos basicos, definición, distintas clases de marca registrada y algunos ejemplosprocesosTRANSCRIPT
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www.unicomfacauca.edu.co
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Presented by: Carlos Enrique Muñoz Muñoz
2015
TRADEMARKS
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What is a trademark?
A trademark is a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goods of one party from those of others.
DEFINITION
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Words Phrases
Trademark Examples
Agüita pa’ mi gente…
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Symbols Designs
Trademark Examples
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A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.
What is a service mark?
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Service Mark Examples
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“Trademark” and “Mark”
Both of these terms are used to refer to trademarks (goods or products) and service marks (services).
Trademark & Mark
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Trademark & Mark
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• Indicates the source of origin of goods or services
• Helps guarantee the quality of goods bearing the mark
• Creates and maintains a demand for the product
• Used as a marketing tool to build a brand• Can have great $ value to a company
Functions of a Trademark
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• Trademarks are protected under Colombian law– Trademarks are earned not born – Trademarks come into being through actual use
• You do not have to register a trademark to have it protected, but there are some advantages to doing so– A trademark registration provides:
• Constructive notice to the public of the registrant's claim of ownership of the mark
• Registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration
Why Protect a Trademark?
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SYMBOLISMS
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Stronger
Weaker
Fanciful
Arbitrary
Suggestive
Descriptive
Generic
Spectrum of Distinctiveness & Levels of Protection
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Marks Declared Famous
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BIBLIOGRAPHYDocuments:
COLOMBIA. MINISTERIO DE COMERCIO, INDUSTRIA Y TURISMO. Superintendencia de Industria y Comercio. Marcas. Bogotá, D. C.: autor, 2008. COLOMBIA. MINISTERIO DE COMERCIO, INDUSTRIA Y TURISMO. Superintendencia de Industria y Comercio. Resumen de las guías propiedad industrial. Bogotá, D. C.: autor, 2008. COMISIÓN DE LA COMUNIDAD ANDINA. Decisión 486 Régimen Común sobre Propiedad Industrial. Lima: autor, 2000PLAZAS, Rodrigo Alberto. La marca registrada en Colombia; ventajas del protocolo de Madrid. Revista Republicana, pág.: 133-144; ISSN: 1909 - 4450 Núm. 12.
Websites:
http://www.sic.gov.co/drupal/marcas
https://www.google.com.co/search?hl=es&site=imghp&tbm=isch&source=hp&biw=1164&bih=800&q=marcas+colombianas+reconocidas&oq=marcas+colombianas+reconocidas&gs