the highest purchase made on a mobile wason average

€14071 %53% purchase excluding

downloads

Research

Mobile & Opportunity How mobile adds value at every stage of the purchase journey

MOBIL

E SA

LE

IN-S

TORE SA

LE

SWIT

CH STORES

25% 31% 13%

Mobile: the on-the-go research and purchase tool

How owners use their mobiles

What they do afterwards

45% 44% 38% 32%

GE

T P

RO

DU

CT

INFO

RE

SEA

RC

H O

N T

HE G

O

CO

MPA

RE P

RIC

ES

DE

ALS &

OFFER

S

0 05 10 15 20 25 30 35 40

User appetites present opportunities

35% want vouchers

36% want location based offers

40% want QR & barcodes

Are

inte

rest

ed in

mo

bile

wal

let

serv

ices

42 % Would use mobile checkout if available

Owners want mobile payment mechanisms

16% 19% 21% 31% 31% 42%

USE LO

CATION

BASED O

FFER

S

USE V

OUCHERS

USE Q

R CODES

USE B

ARCODES

COMPA

RE PRIC

ES

FIND ST

ORES

Mobile usage in a store is widespread

53% already purchase on their smartphones despite 36% of these finding it a frustrating experience.

26% of purchasers would purchase more frequently if websites were optimised for mobile phones.

About the research

The Tradedoubler Mobile Commerce Study May 2012 was a commissioned study conducted by Forrester Consulting on behalf of

Tradedoubler. The research was conducted amongst 2,000 smartphone owners in France, Germany, Sweden and the UK. It provides a uniquely

in-depth look at how the mobile consumer uses mobile devices (smartphones and tablets) for researching and purchasing products.

53% 26%

Obstacles and barriers

Mobile buyers would be more likely to purchase if...

30%

29%

mCommerce was more secure Their phone number remained private

We’re pushing against an open door

With mobile consumer behaviour evolving faster than the mobile environment, simple enhancements to the mobile purchase journey can generate significant revenues.

If you’d like to find out more about going mobile to help drive revenue and sales, get in touch today. Tradedoubler.com