Trade ShowsTrade ShowsUSA PearsUSA Pears

USAEDC

Trade ShowsTrade Shows

• Asia Fruit Logistica• World Food Moscow• PMA• Fruit Logistica• ANTAD• APAS – Sao Paulo

Retailer’s Association

• Middle East Fruit Congress

Trade Show -- CriteriaTrade Show -- Criteria

• Annual shows / Need to have a presence

• Part of our trade outreach strategy– Pre-season meeting– In-season meetings– End-of-season meetings

• Regional / specific market importance

Trade Show ResultsTrade Show Results

• # of visitors• # of meetings with

key trade contacts• # of new contacts• # of shippers

attending the show

Trade ShowsTrade Shows

• Vital component of the longer-term strategy

• Launch / introduce– Varieties– Concepts (Conditioned

pears)– New Programs (i.e. ABC’s

of Fruits and Vegetables)

Trade Shows – CooperationTrade Shows – Cooperation

• Allows for greater cooperation with other groups– Fruit Logistica– ANTAD

• Create events around the trade show for key trade contacts

• Bring buyer groups to PMA

Gimmicks…Gimmicks…

Gimmicks…Gimmicks…