trade shows and events portfolio
TRANSCRIPT
EVS 23Anaheim, CA
20 x 20 Worked directly with exhibit company to make this booth a reality by phone and email communication through completion of project
Responsible for booth layout and content
Handled all Product Communications inside booth and products
Assisted in final build at exhibit house before first installation at show
World CongressDetroit, MI
50 x 50 Automobile used in booth to showcase company being first Tier One automotive supplier in the world
Buggy used as visual aid to showcase breadth of product
Used live plants, shrubs and flowers brought in from nursery to showcase our hybrid technology
Had live pond and waterfall
Entire booth creation, design, and layout completed in-house.
ConvergenceDetroit, MI
50 x 50 Created a Road and incorporated buggies as “automobiles” showcasing breadth of products in real-time
All marketing communications for the show created in-house
Design and look-and-feel for show created in-house
World CongressDetroit, MI
20 x 20 Rented booth properties from an exhibit house as part of a rent to buy program
All product photos taken in-house and used for exhibit
Design and look-and-feel completed in-house
All graphics completed in-house
Showcased booth with NO product properties – used all photos
Communicated messaging about our company and its people and products
World CongressDetroit, MI
20 x 20 Built on VERY limited budget
All construction completed in-house
Landed $6M contract based solely on aesthetics
All design and look-and-feel completed in-house
All wiring for instrumentation completed in-house
Graphic communications in-house
NAIAS 2007Detroit, MISupplier Days Represented four continents - food was catered to a specific country
All props were purchased for event
Graphics were 16ft x 30ft
Guests could eat at the layouts
Products were in the suite
Catering with beverage service
Attendance 350 – 2 Day Event
NAIAS 2006Detroit, MISupplier Days Plexiglas frames with large photos of actual employees around the world were used to showcase our international presence
Products were NOT used at this event but were displayed in large format photos all taken in-house
Event catered to top level executives from the automotive markets
Catering - food and beverages
Attendance 250 – 2 Day Event
Yazaki Gala DinnerHenry Ford EstateDearborn, MI2006 Live band
200+ in attendance
On the Henry Ford Estate
Full Dinner, beverages and awards
Dancing
Video presentation
Hotel arrangements at Dearborn Inn
Transportation provided and arranged
NAIAS 2009Detroit, MISupplier Days Product displays
All built in-house
Used real plants and foliage
Rubber mulch laid on floor
Imitation recyclable rocks
$20K budget
Full catering and beverages
Attendance 400 – 2 Day Event
All graphics in-house
NAIAS 2009Detroit, MISupplier Days Graphic elements were all created in-house
Over 100 separate graphic elements were created
Over 100 plants, 50 shrubs and 20 Christmas trees were brought in from winter
6 tons of rubber mulch used
Ceiling graphics were used to represent the sky
Recyclable imitation rocks
Room 110 ft x 80ft
Stephen R. Shiner`at-a-glance`
MBA - ManagementCleary University
Bachelor of Science – Public RelationsEastern Michigan University
Bachelor of Science – Organizational CommunicationEastern Michigan University
Certified Trade Show Marketer – CandidateNorthern Illinois University
Stephen R. Shiner`at-a-glance`
American Marketing Association MemberBoard of Directors – Detroit, MI Chapter
Public Relations Society of America Member
Competitive Intelligence Society of America Member
Cleary University Alumni Association
Eastern Michigan University Alumni Association
Phi Sigma Pi Honors Fraternity Alumni Association