trade show attendee journeys

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Attendees Think About What They Want

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Attendees Think About What They Want

Shop & Learn

Confidential and proprietary information. Not to be reproduced without permission.

Confidential and proprietary information. Not to be reproduced without permission.Via Forbes

Accomplishment Momentum

Personal Connections

Happiness is the Truth

“What can we do to mix it up?”

Joe English, Intel Corp.Creative Director-Experiential Marketing

“You CAN move your audience. Experiences create emotional connection.”

Spaces Layout for Easy Access

Open vs. Closed

“As soon as you are producing the same old show you are in decline.”

“Boulevards to discovery”

Brains Require Balance

Then and Now

Experiences Drive Emotional Connections

“Good programming choices can relieve mental fatigue better thansleep does!”

Andrea Sullivan, M.A. BrainStrength Systems President

Engage in

Activities

Space for Networking

“Smart, Interesting or Sexy”

If an event happensand no one tweets about

it,did it really happen?

Education at the Center

Make it Hybrid

Final Plea Invigorate with Purpose