Trade partnership activity & Market

Development 2016

UK & Ireland

Promoting Jersey with cooperative funded marketing with tour

operators, wholesalers and travel agent through partner

distribution channels

Match funded campaigns with 20 partners. 2015

achieved over 200 inserts in national & regional press,

special interest publications and on-line advertising

Rate card value worth over £500k

UK & Ireland

Trade associations and B2B workshops & presentations

BRIGHT Consortia: nationwide programme of presentations to independent travel

agents. In 2015 we met with 476 agents.

10 events scheduled for 2016

UKinbound: association of UK DMCs & suppliers. Year-round calendar of events

ETOA: European Tour Operators Association. Year-round calendar of events

VisitBritain: trade opportunities including ExploreGB, flag ship event - international

buyers workshop. Liverpool March

ANTOR: Association of National Tourist Boards and Representatives. Year-round

calendar of events

UK & Ireland

Jersey

Aer Lingus Dublin

EZ Belfast Int, Southend, Liverpool,

Glasgow, LGW and Luton

Flybe: East Mids & increased

frequency from Doncaster &

Cardiff

BI: CTY European

connections / CityJet code

share

Condor Ferries Northern &

Southern routes

BA: operating from LGW

South Terminal from Nov 2016

France

On going programme of trade cooperative marketing support and activity with tour operators, wholesalers and travel agents

2015: 30,000 group pax (inc day trips & SLVs), 60% trade.

Condor /Morvan Fils

2015: 15,615 FITs package pax (5,379 bookings), 28%

trade. 26,338 bed nights. On-island spend value iro £4m

Germany

Bed night potential:

74,000

Visitor spend potential:

£9.9m

Seat Capacity: 12,392 pax

May to October

Saturdays

Dusseldorf

AB & Germanwings

Munich

Lufthansa

Stuttgart

AB

Hannover

AB

Spring/Summer

Globalis charter – 6 flights

SwitzerlandNew scheduled flight service

operated by Skywork from Bern Airport – Saturdays from 16/4-8/10

- 25 flights

Rolf Meier Reisen sole charterer of Zurich flight using Blue Islands

21 flights to operate on Saturdays from May to Sept

Allocation of seats shared with Hotelplann/Falcon

2016:

Bed night potential: 10,800

Visitor spend potential: £1.3m

Benelux

Sunair Vakantie & Buro ScanBrit

Full charter service with shared

commitment of seats

Rotterdam to Jersey with separate

Guernsey flight

flights to operate on Saturdays from

May to Sept

Denmark

Primera Group – largest independent tour operator

in Scandinavian region

Jersey programme to be operated by Bravo Tours

DK

Full charter service from Bilund airport using own

airline

13 flights to operate on Tuesdays between May

and Sept

Austria

Prima Reisen – Vienna based independent

tour operator

Full charter service from Vienna airport

with additional pick-up dates from Linz airport

10 flights to operate on Saturdays from May to Oct (exc Jul & Aug)

Other markets

China. Partnership and marketing programme with established tour operator. Translated collateral and web

content.

Long haul markets including US & Canada, Japan & India - reach

achieved through intermediary of 3rd party relationships with UK & France based DMCs.

Opportunities

ITB Berlin

9-13 March 2016

“The Channel Islands Stand”

* 2 spaces remaining

Destination Jersey – trade workshop

Tuesday the 26th of April 2016

* Registrations to open end Feb

World Travel Market

7-9 November 2016

“The Channel Islands Stand”

The more the merrier !!

Robin SegalHead of Market Development

Thank you