What is a TradeMark?

A ™ is a device which can take almost any form, as long as it is capable of identifying and distinguishing specific goods or services. The best way to understand the types of devices available is through actual examples.

• ™ (for an unregistered trade mark, that is, a mark used to promote or brand goods)

• ℠ (for an unregistered service mark, that is, a mark used to promote or brand services)

• ® (for a registered trademark)

The examples on this page are divided as follows: • letters and words, • logos, • pictures, • a combination of words and a logo, • slogans, • colors, • product shapes, and • sounds.

LETTERS & WORDS

• APPLE • SILICON GRAPHICS • NETSCAPE • IBM • NBC

LOGOS

A logo is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority

Logos are probably the next most common form of mark. A logo can be described as a design which becomes a mark when used in close association with the goods or services being marketed.

PICTURES or DRAWINGS

Pictures or drawings of a character or scene are often used as trademarks or service marks.

COMBINATION

SLOGANS

PRODUCT SHAPE

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