NK in Numbers

NK.pl is the largest social networking service

Everyday a million of Users log onfor both keeping touch with friends

and for entertainment

58,5%Reach

11 200 000 Real UsersSource: Megapanel PBI/Gemius, December 2011

NK User’s Profile Remains Similar to Average Polish Internet User Profile

rural areas < 50 000 50 000 - 200 000

> 200 00

32%

24%19%

25%

34%

26%

19%21%

Size of the city

[7-14] [15-24] [25-44] [45+]

12%

24%

42%

22%

12%

28%

43%

17%

Age

woman man

50% 50%55%

45%

Sex

16%14%

38%

32%

17% 16%

40%

27%

Education

NKINTERNET

Source : Megapanel PBI/Gemius, December 2011

User Activities on Nk

Źródło: NK data, January 2011

everyday 350 000added photos

2 000 000comments to

profiles and photos

720 000photo ratings

1 040 000 private

messages

700 000 posts published on

microblog1 170 000games’ logins

4 815 000logged Users

Stable Reach of NK.pl

Source: Megapanel PBI/Gemius

09 '10 10 '10 11 '10 12 '10 01 '11 02 '11 03 '11 04 '11 05 '11 06 '11 07 '11 08 '11 09 '11 10'11 11'11 12'110

2

4

6

8

10

12

14

Number of Real Usersaccording to Megapanel PBI

Rea

l Use

rs

[mln

]

Megapanel PBI/Gemius - gemiusAudience is the standard in online audience measurement in Poland and across Eastern Europe.

Market Research

Source: Megapanel PBI/Gemius, December 2011

Social Networking Market in Poland

face

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WP

Orang

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fotk

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tum

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com

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000Real Users

Social Networking Market in Poland Logged Users

Źródło: Megapanel PBI/Gemius, listopad 2011; FB-zalogowani: opracowanie własne na bazie www.socialbakers.com oraz Megapanel PBI/Gemius, listopad 2011

Legenda:other social networking services: Onet, gazeta, interia, Google, O2, GG, WP

Over 97% of Polish internet users use at least one social networking service.

Most of them requires logging in.

If you take into consideration logging into a mail box, you might conclude that there is practically no people

who do not log somewhere.

logged Users co-ratings

NK.pl

FB

NK+FB

NK+FB+7 other social networking services

62%

41%

76%

97%

NK vs FB

Real Users Liczba kont0

2

4

6

8

10

12

14

NKFB

11,1

[mln

]

Real Users vs Active Users[mln]

Source: Megapanel PBI/Gemius, October 2011; NK data , October 2011; Socialbakers, October 2011

11,8 11,8

7,1

Only registered Users have access

to use portal functionalities

NK Directions of Development

NK Mobile

Users have access to selected functions of communication on NK: microblog, e-mail, viewing and adding photos, browsing the galleries of friends and guests, reading notices, viewing recommended accounts.

NK Mobile is available on the platforms:Lajt & Touch,Java,Nokia,iPhone,Windows Mobile,Android,Windows Phone (in progress).

Mobile NK

The old functionality in the new setting

Suitable for Android and iPhone

Nearly 200 000 Users Recent design trends

(f.ex. LinkedIn, Twitter)

Mobile NK Super Full Touch

Start in March 2012

more than

1 290 000Unique Users per month

Source: Gemius, NK data, grudzień 2011

Mobile NK Key Figures

nearly

168 mlnpage views per month

average daily number of page views: 4 900 000

December 2011:

6 500 000 PV

Mobile Ad The Growth of Mobile NK

Jan/11 Feb/11 Mar/11 Apr/11 May/11 Jun/11 Jul/11 Aug/11 Sep/11 Oct/11 Nov/11 Dec/11 Jan/120

200000

400000

600000

800000

1000000

1200000

Unique users

Mobile NK

It's not just a standard advertisement

Mobile coupons are planned to start at the end of the first

quarter of 2012

initially available only in Super Full Touch version

first (commercial) function on NK for all users second function on NK (after

Social Ads) for business clients

Recives thanks.

Coupons How it works?

The User:Opens mobile version of NK.pl,

Enters the Coupons section,

Looks at the presentation of Coupons in the vicinity,

Chooses the Coupon,

Sees the Coupon details and a route to the place of sale,

Realizes the Coupon in the point of sale,

NK Games

On the Game Platform User can: play the games (also available as

multiplayer), inform friends about achieved score

via microblog, invite friends to play the game, compete with other users.

There is a possibility to implement commercial games on the Game Platform

There is a possibility to launch a campaign in a choosen game from the Game Platform

NK Game Platform

Źródło: dane własne

More than 50 applications on the Game PlatformOver 3,45 millions active players monthly

More than 30 mln game invitations monthly

The possibility of placing advertising applications

NK Game Platform

7 millions game launches daily

600 000 posts from applications daily

Most Popular NK Portal Games

3 800 000players

3 400 000players

2 800 000players

2 300 000 players

Sourse: NK data

Most Popular Commercial Games

Jazda Próbna z Play More than 1 100 000 players

Świat DanioMore than 820 000 players

Garnier Czysta GraMore than 230 000 players

KIA – Bij RekordyMore than 127 000 players

Źródło: dane własne NK

NK Groups

Watching movies

Looking for promotions

Love photography

Group is a feature that allows users with similar interests to create their own smaller communities on NK

Official Group is an ad product with advanced capabilities of communication and promotion created on the basis of standard group

Groups on NK

Because the NK Official Group have many advantages

Open for all Internet Users

Has a viral mechanism potential (social mechanisms)

Enables broad and engaging users’ communication

Adapted to long-term actions

Official Groupas a communication platform

Top 5 Most Popular Groups on NK

Sources of NK income

Because NK.pl is a toolbox to work with the brand...

SurveysConsumers’

EngagingReach

ExpandingGenerating

Sales

…we offer many cooperation opportunities!

Display

GroupsSurveysSpecial actions

Games & applications

Mobile NK

Payable products

Self-serve adverts

72,7 mln PLN income

Source: NK data

NK Results in 2011

50%50%

Sources of NK income

B2BB2C

35%

65%

Division of B2B

Performance marketing

Advertisement

Co-operation

Social Network Monetization Perspectives

Synergy of NK and TNS Research Potential

unique research solutions leadership of online research

market

12 million people, research tools, know-how in online surveys

Experience, reputation, research metodology

Poland World0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

% turnover% questionnaires

Source: Poland – Catalogue PTBRiO 2011/12; World – self-reported data

Online Research Potential

Video Ad

Video ad on the format Preroll in portal games.

Implementation planned for this year.

Mobile Ad

Self-Serve Advert System

Settlement model CPC

NK.pl offers: fixed price per click defined by client; minimum price – 0,10 PLN.

Additionally: advertiser can control the budget by setting limits on daily and monthly expenses as well as by using many portfolios within one account.

NK.pl delivers new social media solutions for SME of the pkt.pl customer portfolio: Mechanism of nk.pl groups (social networking

tool that enables communication between brands and customers),

Advertising and promotion campaigns using other portal tools.

Effects for local companies from SME sector: Increase in number of customers (over 11

millions potential clients) activities carried out and optimized by experts

from pkt.pl, increase in efficiency.

Co-operation with PKT.pl

AdExchange

Revolution in the global display advertising market - a model for reaching the specific target group on the Internet

Polish advertising market also starts to develop in this direction- NK has it in hand

Making money on collected data

According to AdMeld and Forrester Research data, the U.S. advertising expenses through RTB in 2010 amounted to 353 000 000 USD and this year they are going to reach the value of 823 000 000 USD. Google expects that RTB market in 2015 will constitute 50% of the total targeted online advertising market.

Welcome to co-operate with us!