Sports SocietyTRADE AREA SUMMARY 20 FEBRUARY 2018

Sports Society

Sports Society is a proposed shopping and leisure centre with a focus on sportsretail, training and wellness. The mall will offer the largest selection of sporting,training and adventure activities under one roof, with an NHL official ice rink asthe centerpiece.

The site is conveniently located in Mirdif along Sheikh Mohammed Bin ZayedRoad and will offer 24,178m² of leasable space spread over three levels. SportsSociety will feature flagship sport stores, specialist sports equipment outlets aswell as the latest in sports fashion. The mall will also be home to a medicalcentre, clinic, rehab & physiotherapy centre, nursery & daycare, as well as a spaand beauty centre.

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CENTRE OVERVIEW

Key Facts

Centre Name Sports Society

Developer Leader Sports Group

Location Mirdif, Dubai, UAE

Coordinates 25°13'36.2"N 55°24'25.4"E

GLA (m²) 24,178

Units 77

Retail Levels 3

Parking 734

Project Completion TBC

Sports Society

3

PROJECT RENDERING

Sports Society

ROAD NETWORKS

Source: Google Maps; McARTHUR + COMPANY Analysis

PROJECT SITE

DUBAI INT’L AIRPORT

AL MIZHAR

DEIRA

AL KHAWANEEJ

DUBAI

Sports Society

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TRADE AREA SUMMARY

Sports Society Trade Areas

▪ Residential family households within 10-15mins drive of Sports Society

▪ Affluent household income levels

▪ Single family villa housing; predominantly Emirati families

▪ 221,000 people

▪ 38,500 households by 2022

▪ AED6.1 billion spending on Retail, Dining & Entertainment by

2022

Primary Trade Area

▪ Affluent residential family households living in the rest of Dubai and

Sharjah

▪ 1,200,000 people

▪ 300,000 households

▪ Tourist visitors to Dubai

▪ 17 million visitors

Secondary Trade Area

Sports Society

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PRIMARY TRADE AREA: MAP

Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap.

AL WARQA 1

AL WARQA 2

AL WARQA 3

AL WARQA 4

NAD AL

HAMAR

MIRDIFAL RASHIDIYA

WADI

ALMARDI

AL KHAWANEEJ 1

AL MIZHAR 2

AL MIZHAR 1

OUD AL MUTEENA

1 & 2

OUD AL

MUTEENA 3

AL

MUHAISNAH

3

AL QUSAIS 3

AL QUSAIS 2

AL QUSAIS 1

AL TWAR 3

AL

MUHAISNAH

2

AL

MUHAISNAH

1

DUBAI

PROJECT SITE

Sports Society

7

DRIVE TIMES ANALYSIS

Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap.

DUBAI

PROJECT SITE

Sports Society

8

TRADE AREA POPULATION & DEMOGRAPHICS

Source: McARTHUR + COMPANY; f = forecast.

Primary Trade Area

▪ The primary trade area of the project development will include the residentialfamily households surrounding the project site within around 10-15minsdrive time.

▪ These include Al Muhaisnah 1, Al Mizhar 1, Al Mizhar 2, Oud al Muteena 1,Oud al Muteena 2, Oud al Muteena 3, Al Twar 3, Al Qusais 3, Al Muhaisnah 3,Mirdif, Al Khawaneej 1, Wadi Almardi, Al Warqa 1, Al Warqa 2, Al Warqa 3, AlWarqa 4, Nadd al Hamar and Al Rashidiyah.

▪ This catchment area comprised around 190,895 people in 2017, which isexpected to rise to over 221,000 by 2022 and over 244,000 by 2026.

▪ There are expected to be around 38,500 households in the primary tradearea by 2022. Projects such as Mirdiff Hills will serve to boost populationnumbers in the coming years.

▪ Around 54% of residents in the primary trade area, or 103,000 people, areEmirati, which compares to around 9% for the city as a whole.

Secondary Trade Area

▪ The secondary trade area for Sports Society will comprise the affluentresidential family households living in the rest of Dubai and Sharjah, as wellas tourist visitors to Dubai.

▪ There are expected to be around 1,200,000 people living in 300,000relatively affluent family households by 2022.

▪ 20 million tourists are expected to visit Dubai by 2022.

# District Pop 2017 Pop 2022f Pop 2026f

216 AL RASHIDIYA 43,213 51,799 57,849

228 AL TWAR 3 9,302 9,777 9,974

234 AL QUSAIS 3 7,397 8,866 9,902

244 MUHAISANAH 3 4,787 5,738 6,409

251 MIRDIF 35,004 36,791 37,532

261 MUHAISANAH 1 7,074 7,435 7,585

262 AL MIZHAR 1 13,246 15,877 17,732

263 AL MIZHAR 2 9,831 11,785 13,161

265 OUD AL MUTEENA 1 9,693 10,188 10,393

266 OUD AL MUTEENA 2 2,565 3,074 3,433

268 OUD AL MUTEENA 3 3,901 4,676 5,222

271 WADI ALMARDI 2,590 3,105 3,467

281 AL KHAWANEEJ 1 5,901 10,454 15,306

416 NADD AL HAMAR 13,244 13,920 14,200

421 AL WARQAA 1 4,961 8,789 12,868

422 AL WARQAA 2 6,399 6,726 6,861

423 AL WARQAA 3 5,042 5,300 5,406

424 AL WARQAA 4 6,744 7,088 7,231

TOTAL 190,895 221,388 244,532