Digital Strategy: Do you really need one and what

should it look like? Tracy Green, Head of Strategy

digital strategy is the process of specifying an organisation's vision, goals, opportunities and related activities in order to maximise the business benefits of digital initiatives to the organisation.

Wikipedia - https://en.wikipedia.org/wiki/Digital_strategy

Need a strategy? Need it fast? Minimal effort? No problem… Strategy as a service is your answer!

A few words from Simon Wardley

h"ps://www.youtube.com/watch?v=NnFeIt-uaEc

1. Not rooted in the real world

Radley Yeldar

2. Don’t engage with or have support from those who are vital to its success

Floor sweepers and astronauts

3. Set in stone making it difficult to review, measure and change

So what’s different this time?

Review of Online Services

“the debate as to which medium would be used to deliver significant computer applications and information services to users is over, and the internet has emerged as the winner.”

Tom Steinberg, mySociety, Review of Parliament’s Online Services, 2014

Digital Democracy Commission Digital Democracy Commission

[T]echnology in itself is not a panacea and

it will not effectively correct poor existing

practices…we need to look beyond new

digital tools to existing processes that do

and do not work, and then critically explore

how technology can help us to make

democracy work better.” The Democratic Society

•  Picture of russell brand – overlaid with stats from Hansard society audit of political engagement

“Only 16% of 18 to 24 year olds in the UK say they are certain to vote in the

General Election” Hansard Society Audit of Political Engagement 2015

”The internet has fundamentally changed the

structure of all organisations and

industries”

Mike Bracken, Head of the Government Digital Service

3 Things to remember

1. This is a digital strategy for Parliament

3. The strategy is about change and will change

2. The strategy must deliver

Help to solve business problems and meet user needs with digital things

AsamemberIwantadigitalstrategysothatIhaveaclearsenseofhowdigitaltechnologycanhelpmetobemoreeffecCveinmyrole

Asamemberofadministra/vestaffIwantadigitalstrategysothatitcansupportmydecisionmakingandhelpmemeetmyobjecCves

AsamemberoftheDigitalServiceIwantadigitalstrategysothatIknowwhatmypriori/esareandhowcanhelpmeetthestrategicobjec/vesofbothHouses

AsamemberofthepublicIwantadigitalstrategysothatIcanseehowParliamentplanstotakeadvantageofdigitaltechnologyandhaveconfidencethattaxpayersmoneyisbeingspenteffec/vely

A continuous conversation to engage with people and build support

We asked colleagues from the two Houses…

Why do you exist? What are your goals? Who are your users? How can we help?

We asked Digital Service colleagues …

What will people say about us in 2 years? What are they saying about us now? Who are our users? What should we change or keep?

Develop the narrative collaboratively

Excellent digital services

for a modern Parliament

Aspirations 1.  Secure technology that works 2.  Good customer service 3.  Digital capability 4.  Transparent, open and inclusive 5.  Effective 6.  Efficient, reducing cost 7.  Business enabling 8.  Digital by default

Principles 1.  Start with user needs 2.  Focus on our core work 3.  Be where people are 4.  Continuous iteration 5.  Simplicity 6.  Unity without uniformity 7.  Collaboration culture 8.  Open 9.  Experts in what we do

Digital capability Members and staff have the skills and expertise to

use technology effectively StaffandmembersareawareofwhattoolsareavailableandhavetheskillsandexperCsetousetechnologyeffecCvely.ComprehensivetraininganddevelopmentisprovidedsothatsupportcallsarereducedandnewopportuniCesrealised.StaffandmembersareawareofwhatopportuniCestechnologyoffersthemintheirroletosupporttheirwork.Digitalskillsaremainstreamandcentralformanystaffintheirroles.

Thisfeelslike…..It’sexci1ngandfuntoworkinanenvironmentwheredigitalskillsaretakenseriouslyineverydepartment.Iveryrarelyneedtocallthesupportdeskbecausethetrainingwassogood.IfoundoutfromtheDigitalServicethatthere’sagreattoolalreadybeingusedthatwouldreallyhelpmewithmylatesttask.IhadanewideaandwithindaystheDigitalServicehelpedmetogetitupandrunning.IfeelconfidentaboutusingthetechnologyIneedtodomyjob.

Deliver something that demonstrates the strategy in action

Passage of a Bill

Visitor booking

Topics

Agree actions and targets that are measurable and have regular reviews of what you deliver against that

Digital strategy timeline

ConsultaConwithstaff,membersandexternalusers

Alphastrategy

Betastrategy

Strategy1.0

2015 2016

DSB

MembersCommi"ees

PDSStaffworkshops

Developmentofcasestudies+strategyacCons

Oct Nov Dec Jan Sep Aug Jul Feb Mar

Discoveryvisionworkshops

DSB

DSB

ExCo/LordsMgtBoard

Useful links

•  http://www.auditofpoliticalengagement.org/media/reports/Audit-of-Political-Engagement-12-2015.pdf

•  http://www.parliament.uk/documents/news/2014/mysociety-report-on-online-services.pdf

Thank you @greentrac