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How to Track Your Digital Communication In 15 Minutes a Week

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Page 1: Tracking Your Digital Communication

How to Track Your Digital CommunicationIn 15 Minutes a Week

Page 2: Tracking Your Digital Communication

Potential Audience

General Audience

Engaged Audience

Active Audience

Page 3: Tracking Your Digital Communication

LISTENING

Page 4: Tracking Your Digital Communication

LISTENING

• Your pages• Relevant topics• Related groups• Region

• Inspiration• Education• News

Page 5: Tracking Your Digital Communication

TRAFFIC vs. EGAGEMENT

Page 6: Tracking Your Digital Communication

TRAFFIC vs. EGAGEMENT

TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens

Page 7: Tracking Your Digital Communication

TRAFFIC vs. EGAGEMENT

TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens

EngagementSocial Media Comments and SharesWebsite Time SpentEmail Opens

Page 8: Tracking Your Digital Communication

TRAFFIC & EGAGEMENT

Page 9: Tracking Your Digital Communication

TRAFFIC & EGAGEMENT

Page 10: Tracking Your Digital Communication

TRAFFIC & EGAGEMENT

Page 11: Tracking Your Digital Communication

TRAFFIC & EGAGEMENT

Page 12: Tracking Your Digital Communication

TRAFFIC & EGAGEMENT

http://vimeo.com/20820336

http://vimeo.com/20820336
Page 13: Tracking Your Digital Communication

CONVERSION

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