XLIX

SPANISH

GERMAN

ITALIAN

PORTUGUESE

FRENCH

4%

2%

1%

1%

1%

NOTE: The above shows the top languages used in

tweets at the Super Bowl, but is not an exhaustive list.

TRACKING TWEETS FROM

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

# of tweets

2014 2015

27%19%

81% 73%

HOW WERE TWEETS SENT?

WHO WAS TWEETING?

TOP INFLUENCERS IN ATTENDANCE, BY FOLLOWERS

Which mobile operating systems were used to send tweets

SUPERBOWLWhich mobile operating systems

were used to send tweets

Twitter for

Using a point-in-polygon technique to isolate geolocational data from University of Phoenix Stadium, MediaMiser monitored tweets sent only from the venue and its parking lot during Super Bowl weekend.

MediaMiser collected thousands of tweets from those at the game (who had geolocational services enabled on their device) both before, during and immediately after the big event.

Steve Aoki, DJ

Vanessa Huppekothen, model

2,394,384 2,394,434 50

939,581 940,842 1,261

Rich Eisen, NFL Network

865,145 867,766 2,621

Tony Dungy, NBC

523,567 524,972 1,405

Miesha Tate, UFC fighter

N/A 319,056 n/A

Charissa Thompson, Fox Sports Live

255,532 255,546 14

Ted Gibson, celebrity hairstylist

180,114 180,122 8

Montel Williams, TV personality

130,651 130,739 88

StubHub

n/A 125,099 n/A

Anastasia Ashley, surfer

n/A 124,937 n/A

FIRST TWEET FOLLOWER COUNT

LAST TWEETFOLLOWER COUNT

# FOLLOWERSGAINED

4

2

11

10

1

3

2

34

1

1

SB49SuperBowl

SuperBowlXLIXSeahawks

Patriots

GoHawksPats

FanfestSuperFanFest

Halftime

974

967

359

226

221

168

130

104

97

73

ENGLISH

91%

PRESENTED BY:

www.mediamiser.com©2015 MediaMiser Ltd.

@MediaMiser

VS

Steve AokiRich Eisen

Montel WilliamsStubHub

Charissa ThompsonMiesha TateTed Gibson

Werner Vogels, Amazon CTOJohn Rampton, journalist

80

80

81

81

83

84

84

84

85

201452%47%

2015

20148%9%

2015

201427%40%

20149%2%

2015

20140%1%

2015

20140%1%

2015

2015

20141%0%

2015

(NOT INCLUDING TEAM HANDLES)

HIGHEST KLOUT SCORE IN ATTENDANCE

MOST USED HASHTAGS

WHICH LANGUAGES WERE USED?

THE TWITTER STORY

(NOT INCLUDINGTEAM HANDLES)

Women tweeted from the Super Bowl

8% more than last year.

Steve Aoki was so excited before the game, he tried to make a bet on Twitter…

No word as of yet on how the bet worked out…

There was rain in the air during the leadup to the big game…

But as the NFL's Rich Eisen arrived for work, the skies opened up:

…Some noteworthy Seahawks fans were about to leave very disappointed...

…And some in attendance just had verbal diarrhoea: