Tracking Snacking Trends at Retail

Lisa Andrews, MEd, RD, LDSound Bites Nutrition, LLC

www.soundbitesnutrition.com@nutrigirl

Objectives

• Retail dietitians will have a clear understanding of shifting snack habits amongst different shoppers and emerging snack trends

• Retail dietitians will leverage key takeaways to implement their own in-store programs and education initiatives

Disclosures

Name 1 new snacking trend!

53% of Americans snack at least twice/daywww.npd.com

2016 Snack Facts!

• 90% of consumers snack several times/day

• Baby Boomers prefer snacks over large meals-20% more than Millennials

• 47% of consumers enjoy ethnic cuisines & new flavors– Global Snacks Market

Research, 2015-2019

• 61% of consumers wants healthier snacks, 51% want higher protein

• 53% of consumers opt for smaller snacks

• 80% of snacks eaten at home

• 1/3 of after dinner snacks are sweet

Snacking for a purposeSnack trends• 80% snack for a

“purpose”– Energy– Weight management

• Small, healthful snacks important to Millennials

• Prefer buying in small batches, not bulk

• Hartman Group, 2016

Retail RDs

• Target key messages about nutrient-dense snacks

• 100 calorie snack packs can leave consumers feeling guilty if they eat > 1

• Focus on purchase of 1 or 2 snacks VS stockpiling

Penton Restaurant Group Custom Content, 2016

Flavor Trends• RDs– Provide in-store cooking demos using bold

and savory new products to excite &educate restless palettes and introduce unique flavors to their diets

– Blend together flavors that have health benefits like chia seeds, turmeric, etc.

– Partner with brand ambassadors so shoppers can sample new products

The beauty of ugly

• Movement against food waste– Began in 2012 in UK

• RDs can partner with grocers & farmers to teach consumers creative & tasty ways to use overripe, “not so pretty” produce– Pickling, smoking, roasting– Incorporating fruits/vegetables into yogurt,

cottage cheese, smoothies, soup, sauce, etc.

» http://www.policyinnovations.org/ideas/innovations/data/00282

Millennials Get Digital

Facts

• Learn via pictures or hands on experience

• 25% are parents• Desire to be better cooks• Snack often

– Protein focus

• NPD (Nielsen Perishables Group, 2015)

Retail RDs• Create more of a social

environment to entertain them through in-store chef demos

• Use social media (digital demo videos, online cookbooks/recipes and chats) to engage Millenials

• Collaborate on in-store campaigns with brands to host fun recipe contests and online health challenges

Sugar? Less is best2015-2020 Dietary Guidelines for Americans

• < 10% of calories from added sugar• Current intake? 22 tsp/day!

KIND is proactive in providing lower sugar snack options• KIND® Nuts & Spices line has 5g sugar

(or less) per bar• KIND snacks to reduce added sugar by

15-50% in seven KIND® Fruit & Nut Bar flavors

Lower sugar yogurt popularSiggisChobani

U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at http://health.gov/dietaryguidelines/2015/guidelines/.

Retail RDs

• 2014 IFIC Food & Health Survey results show 50% of Americans are trying to limit or avoid sugar

• AHA advises 6 tsp/day for women, 9 tsp/day for men– Provide in-store visuals of sugar content of

various foods– Partner with brand ambassadors to

provide lows sugar snacks & coupons

Crispy crime!

“Free-from” Snacks• Trend started in UK- limits use of artificial

colors, sweeteners, top 8 allergens– http://www.eurofoodlaw.com/labelling/guidance-on-

free-from-allergen-claims-published-by-uk-industry-bodies--1.htm

• Trans-fat free, preservative-free, GMO-free, sodium-free most important to consumers

Retail RDs

• Target messages to consumers through social media about pros/cons of organic and “free from” snacks

• Reach out to media to provide segments on “natural” ingredients & food trends

• Partner with local growers (in-store or farmer’s markets) for transparency and sustainability

Fact

• Nearly 3 out of 4 retailers report adding a health and wellness component to their stores

https://www.specialtyfood.com/news/article/2016-trend-forecast-supermarkets-super-health/

RDN? Real Deal in Nutrition!

• More supermarkets will tout themselves as wellness centers

• More RDs on staff for blood sugar screening and nutrition classes

SpecialtyFoodNews,2016

Retail RDs• Network with local doctors and clinics to

build clientele.

• Partner with insurance companies to provide wellness services and other initiatives.

Thank you!

www.soundbitesnutrition.com@nutrigirl