tracey themne associate director, university marketing & communications
DESCRIPTION
Tracey Themne Associate Director, University Marketing & Communications. Positioning UMAA. University of Maryland Alumni Association should be the hub for alumni engagement; the front door to the university. Why Join?. Participation isn’t a benefit driven endeavor. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/1.jpg)
Tracey ThemneAssociate Director, University Marketing & Communications
![Page 2: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/2.jpg)
Positioning UMAA
University of Maryland Alumni Association
should be the hub for alumni engagement; the front door to the
university
![Page 3: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/3.jpg)
Why Join?
Participation isn’t a benefit driven endeavor.
Alumni attend events, volunteer and serve as ambassadors when they buy-in to the mission, vision and identify of the UMAA
![Page 4: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/4.jpg)
Key Messages
Fun Community Connection Celebrate
UMAA provides
connection points to alumni
throughout their lifetime
UMAA provides
alumni with a sense of
belonging
UMAA is a place for friends to
celebrate all things
Maryland
![Page 5: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/5.jpg)
Nostalgia. Pride. Fun. Belonging.
Shifts from institutional focus.
Answers the question: “Why join?”
![Page 6: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/6.jpg)
Creative Platform
![Page 7: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/7.jpg)
Email Header
Footer
![Page 8: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/8.jpg)
Exhibit Materials
![Page 9: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/9.jpg)
Outdoor
![Page 10: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/10.jpg)
Direct Marketing
Voice is playful, good-humored and refers to shared Maryland memories.
Reinforces the value of being a part of the group.
![Page 11: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/11.jpg)
What’s your shared memory?
![Page 12: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/12.jpg)
Marketing Tips
![Page 13: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/13.jpg)
EmailSubject Lines
“Valentines Party pictures & more”
“Support Your Lifelong Terrapin Connection”
Sender
“Alumni Association”
“Mario Peraza, Director Alumni Volunteer Programs”
Relevant Content
“Thank you for being fearless” (41% open rate)
“Welcome to the alumni family” (36%)
Newsletters - photo galleries, videos , polls
![Page 14: Tracey Themne Associate Director, University Marketing & Communications](https://reader035.vdocuments.us/reader035/viewer/2022062811/5681622f550346895dd25e9a/html5/thumbnails/14.jpg)
Social Media – Top 5 Tips
Go where your audience is already engaged.
Use promos, contests and polls to occasionally to create a buzz.
Engage. Like. Retweet. Become relevant in their lives.
Use social media to supplement email communications.
Ask your audience questions. You give them permission to speak.