Integrated solutionsConnecting qualified buyers with developers

Who we are• A multi-skilled team of property sales & marketing professionals working in

association with major TV networks, film production studios, IT experts & travel consultants.

• We connect qualified buyers through our sales network via our unique Life style Media Platform.

• We are a team of property experts specialised in the field of ‘mixed use’ resorts where we work both with developers in creating innovative new revenue opportunities for their projects, as well as extending the range of purchasing options, on-site service and destination choices for buyers. Our qualified legal brokers and lenders We also have panels of lawyers, brokers & lenders supporting our real estate activities in association with our affiliated sales networks - many of them household names, which collectively sell thousands of properties per annum within the major EMEA territories.

• The founders of the company have a unique experience of developing, marketing and managing over 500 resorts worldwide with specialisation on thematic mix use resorts integrating leasebacks, residential and fractional ownership.

Our international “global and local” speciality• We Promote ‘Mixed Use’ Resorts & related Tourism Products for both

Rental & Real Estate Sales.

• Providing Choice by creating Innovative Sales Channels, we optimise Opportunities – whether it be Holiday Rentals, Investment Products ; Apart’ Hotels Fractional or Full Title Purchases. Whatever the product, we ensure that no opportunity is overlooked.

• Each with something special to offer, we promote our projects Internationally to target audiences, through the medium of television.

• We work with a network of 4000 real estate agencies in the EMEAA areas who have a direct access to our resorts on our website .

• Media Partners .

• We use an array of online and traditional channels, to bring products & prospects together.

We are differentIts our Real Estate Education and Life Style sales approachSpecialised - We stick to what we do best & focus on creating & selling compelling investment & lifestyle opportunities

Involved -100% committed, right down to the last detail we ensure that nothing is left to chance & that the highest possible number of visiting prospects become customers.

Speedy - We endeavour to simplify the sales cycle through intelligent process - typically aiming to compress lead times to completion by standardising as many interactions as possible

Proven - Our track record over the last 25 years is tried & tested, with the sale of over 7000 units in the condo hotel business (2004-2007) and with experience in 500+ ‘Mixed Use’ resorts in Europe and the USA

We are differentIts our Life Style sales approachCost Effective - Because there is consistency & method in our approach, we not only ‘free up’ valuable cash flow by being quicker, we also end-up being cheaper too.

Reach - We have sales partners in Europe, the Middle East, ASIA and in the UK and an internet presence that makes us global.

Relationships - With over 30 years experience & well established & trusted relationships with legal, financial, management, exchange, travel & other service providers around the world, our partnerships ensure that sales momentum is maintained –even in today’s tough market.

Communication - At The Resort Agency we believe in transparency at all times.

Generating Sales OpportunitiesFrom Lead Generation to Closure on site

• All enquiries are directed to our website (which we design & create) – strengthening our brand & values,

• Lead generation : Through targeted pan-European TV campaigns ; digital marketing & other online programmes ; Press and PR.

• Multi-lingual Call Handling and Sales follow-ups.

• Generating leads through longstanding relationships with local Sales Networks

• Mortgage & Project financing through select lender partners.

Intelligent Sales & Marketing

Leaders in sales generation for property developers

• By harnessing TV networks & the Web, The Resort Agency is a multi-channel TV-to-web prospect & sales pipeline for developers.

• A powerful & cost effective weapon that in today’s challenging world, it gives clients that vital edge & visibility to make them to stand out from the crowd.

• As all our campaigns are unique & directed towards our dedicated website.

RelationshipsIts our Life Style sales approachThrough our established relationships with major and ‘boutique’ TV channels such as BLOOMBERG UK AND EMEA, FRANCE 24, DEUSTCHE WELLE, RBC RUSSIA etc. we have the opportunity of running highly cost effective multi market TV campaigns to generate fresh, qualified thousands of enquiries from right across Europe and the Middle East & in the process creating a powerful database.

Sales and Marketing Reach.• Individually tailored to meet each client’s particular requirements,

our programmes target the chosen demographic through major, as well as local ‘boutique’ and special interest channels.

• With ‘calls to action’ through TV advertising inviting viewers to contact a Call Centre, or visit a website containing all the essential information, including pictures, brochures, videos, interviews & documentation.

• In today’s challenging conditions, developers can be assured that the ‘net has been spread’ both wisely & widely, and that they are reaching the greatest possible number within their target market at the lowest cost.

Number of potential viewers - 253M worldwide of which 178M in Europe

• TV & Internet Broadcasting

• Multi Source International Lead Creation

• Call Handling & Lead Management

• Onsite Sales • Local Sales Networks

• Sales & Marketing Strategy Creation & Implementation

• Filming & Production

• Creation of Videos & Infomercials

• Brand Identity, Scripting & Copywriting

• Presence through our Portal

• Website Creation and Integration

• Language Localisation

• Resort Management Partnerships

• Sources of Financing

Services

Value for Money

Minimising Production Costs• We believe in maximising value and in money wisely spent.

• We hate unnecessary duplication and so wherever possible, if there are existing materials & assets that we can re-cycle – then we do !

Broadcasting Rates • Through our longstanding relationships with broadcasters, our clients benefit from some

truly exceptional tariffs.

• We can for example, give our clients’ potential visibility in over 100M European households for as little as € 1500 / 30 seconds , please compare with traditional TV advertising .

• The real issue is that traditional advertising on the news papers and on magazines does not function any longer as it is very expensive and then you share the leads with all the other developers advertising in the same newspaper , we recall an add campaign in a famous newspaper in the UK which generated 2000 leads but at the end 7 sales ... For 1 M € turnover, expansive marketing cost... With infomercials there is no competition as all the leads go to TRA Wesite

Partnership and ProcessCreating Opportunities

Partnering

Sales and Support

- Direct Sales thru TRA and affiliate networks- Call handling - Brochures &

other requests

- Websites - Keywords- Banners- SEO - eMailers - Mailshots- PR

- Local and Pan Euro TV Channels- National and Property /Travel Newsprint

-Film Crews-Video Editors-CGI Studios-Web Creation-Designers- Marketing & Advert Agencies

Media & Production

Media Channels

Online/offline

Customers

‘Prospects will be qualified by TRA , Onsite visits will be handled by TRA with on site sales teams.

Start-up (Initial Campaign)

• Editing : Client to provide all video assets (incl general footage on local tourism in area) for the creation of adverts / infomercials.

• Languages : Videos in multi language voice-overs

• Creative : Define & create an offering that reflects the requirements of the target clientele, through branding, visuals, appropriate tone & messaging.

• PR & Copywriting : Drafted in accordance with the brief (ie, brand,style,tone )

• Scripting & Editing : Oversee scripting & video integration

• Website: Create dedicated website showcasing the Offer & Development.

• Call Handling : Set-up dedicated telephone numbers for enquiries. Handle enquiries and qualify interest.

• Brochures & DVD’s: Design & Create in accordance with the Plan (all elements across all media to be consistent in terms of brand quality, ‘look’, messaging, tone etc)

Action Plan• TV Campaigns fully monitored to ensure optimal value & response. Initial Q1

Launch Campaign through the TV Channels generally require higher start budgets & run at a higher frequency.

• Informercials can also be run through local ‘boutique’ channels.

• Press Advertising: Budgets concentrated on ‘Tier 1’ consumers through the property pages of the National press in target territories.

• Press visits for PR copy

• ‘Fly Buy’ deals to be explored : (3-4 day stays on site; VIP airport pick-up; tourist visits & resort presentation etc). Details for discussion.

• Site already Build for international developments : we have a dedicated website & all enquiries will be channelled through it.

• TRA sales networks will also be activated with a network of 4000 agencies worldwide in May 2015

Timeline

Timelines assume all Legal & Fiscal Documentation to be in order.

Sample BudgetsSummary below is an example - until we have a proper understanding of the Project, these are for purely indicative & for guidance purposes only.

Set Up (‘Once Off’ costs)

• Filming & Editing : Creation of fresh footage ; scripting, editing, voiceovers etc. or re-editing existing and combining generic footage etc : €10K to €35K

• Editing of existing content not always recommended. Multi language Scripting & Video Integration : circa €6K to €9K

• Brochure Design, copywriting & translations ; brochure & DVD production : circa €8K depending on the number of translations

• Ad Creation: General Templates & Copy (multi language) circa €4K

Sample BudgetsCosts (‘Rolling’ 6 monthly costs)

• 3 Months test TV Launch Campaign (60 sec spots on major Euro Channels) : 300 to 800 spots: THE INITIAL TV campaign is at the beginning paid by The Resort Agency and later a 2 % marketing cost will be charged to the developers.

• Press Campaigns TBA (project info required) .

• Mail shot Campaigns circa €20K.

• Press trips to the development : x 3 @ circa €8K/trip (excls food, accommodation) .

• PR : circa €5K to €6K per month (starting min 3 months pre-launch).

• Digital, Keyword & Banner Campaigns circa € 4-6K/month.

• Programme Management €3 to €5K per month (paid quarterly in advance)

Quarterly Costs (monthly, in arrears)

• Brochures : Postage & Packing : TBA

• Telephone Call-backs : (Call Centre Support) : TBA

• Travelling Expenses : TBA

(*depending on time of day, seasonality etc.)

Commissions & Other Payments TBA

• Sales arising from these leads are commissionable and in general we insist in controlling our sales on site , we expect to have sales in the year 06 2015- 05 2016 exceeding 50 M €.

• Postage, Packing, Telephone & other usage-based charges : Billed Monthly in Arrears.

• Unless otherwise indicated, all Prices are Quoted exclusive of VAT (sales tax) which will be applied in accordance with applicable rates.

• Films & VO (Voiceover) Buyouts and translations are separate, billable items as the media works are being subcontracted

Objectives

• Typically by end Q2, to have generated thousand of sales leads* through our combined online and offline campaigns ;

• To generate a pipeline of rental and or other enquiries for the client and to be able to book rentals on our own website ( 06 2015 )

• To raise both the profile of the client and the area as an ‘up and coming’ tourism destination to markets across Europe & parts of the Middle East.

NEXT STEP : ON SITE VISIT, IF PRINCIPLE OF COLLABORATION IS AGREED

*subject to campaign frequency & nature of offers

Our Senior Team

Wilhelm Froon Managing Director

Hadi d Jamal Director Resort Sales

Nicole Kosters Director of Operations

Jurgen Schmengler Sales mgr CAP VERDE

Bob Cropper Director of Technology

wilhelm@theresortagency.comwww.theresort.agency