tqg - tax survey six-month follow-up report

7/28/2019 TQG - Tax Survey Six-Month Follow-Up Report

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Contents

1. ExecutiveSummary ...................................................................................................................... 1

1.1 IntroductionandResearchObjectives.....................................................................................1

1.2 Method.....................................................................................................................................1

1.3 QuitRates.................................................................................................................................2

1.4 ImpactofTaxIncreaseonStayingQuit ...................................................................................2

1.5 QuitAttempts ..........................................................................................................................3

1.6 ChangestoSmokingBehaviour,andImpactofTaxIncreaseonChanges...............................3

1.7 AttitudesToQuitting................................................................................................................3

2. Introductionand

Research

Objectives .......................................................................................... 5

2.1 Introduction .............................................................................................................................5

2.2 ResearchObjectives.................................................................................................................5

3. Method ........................................................................................................................................ 7

3.1 ResearchMethod.....................................................................................................................7

3.2 SampleDesign..........................................................................................................................7

3.3 QuestionnaireDevelopmentandPilot ....................................................................................8

3.4 ConductingTheInterviews ......................................................................................................8

3.5 Analysis ....................................................................................................................................9

4. QuitRates .................................................................................................................................. 11

4.1 SevenDayPointPrevalenceQuitRate ..................................................................................11

4.2 ContinuousQuitRateatSixMonthFollowUp......................................................................14

4.3 IntentionToTreatQuitRateSevenDayPointPrevalenceQuitRate .................................18

4.4 IntentiontoTreatQuitRateContinuousQuitRate ............................................................21

5. ImpactofTaxIncreaseonStayingQuit ....................................................................................... 23

5.1 ImpactofTaxIncreaseonHelpingStayQuit .........................................................................23

6. QuitAttempts ............................................................................................................................ 25

6.1 NumberofQuitAttemptsMadeDuringStudyPeriod(%) ....................................................25

6.2 LengthofFirstQuitAttemptMadeDuringStudyPeriod(%) ................................................28

6.3 LengthofSubsequentAttempts ............................................................................................31

6.4 LengthofAllQuitAttemptsCombined..................................................................................33

6.5 ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain.......................................................35

6.6 RecontactingQuitlineWhenRelapsed .................................................................................37


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TheQuitGroupQuitlineTaxIncreaseSurvey

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1. ExecutiveSummary1.1 IntroductionandResearchObjectives

On28April2010theGovernmentannouncedatax increaseonrollyourowntobaccoandfactorymade

cigarettes. TheApriltobaccoexcisetaxsawa24%increaseontheexciserateforloosetobaccoanda10%

increaseforfactorymadecigarettes,withfurther increasesof10%forbothcigarettesandrollyourown

scheduledforJanuary2011andJanuary2012.

InordertogatherinformationofcallerswhocontactedTheQuitGroupsQuitlineservicefollowingthetax

increase,aclientsurvey,theTaxSurvey,wasundertakenbetweenMayandJune2010. Clientsatisfaction

and smoking outcomes were compared between clients who registered with Quitline prior to the tax

announcementandthosewhoregisteredintheweeksimmediatelyafterthetaxincrease1.

To gain an understanding of the extent to which the tax increase on tobacco is a factor in influencing

quitting outcomes in the longer term, Tax Survey participants were recontacted six months after their

registrationwithQuitline. ThepurposeofthisSixMonthFollowUpTaxSurveywastoassess:

Quittingoutcomesatthesixmonthperiod (tocompareandcontrastwithratesofquittingthreeweeksafterregistration)

Numberandlengthofquitattempts RecontactwiththeQuitlineuponrelapse Changesinsmokingbehaviour Whetherthetaxincreasehelpedpeopletostayquitortocutdownonsmoking Attitudestoquittingandstayingquit.1.2 Method

The SixMonth FollowUp Tax Survey was conducted using Computer Assisted Telephone Interviewing

(CATI). The Quit Group provided Gravitas with a draft of the SixMonth FollowUp Tax Survey

questionnaire. Atwostagequestionnairepilotwasundertakentoensurethatthequestionnairemetthe

objectivesoftheresearch,wasunderstandable,relevantandculturallysafeforparticipants,andcouldbe

administeredefficiently.

Participantsforthesixmonthsurveycamefromadatabaseofcontactscollectedduringanearlierstageof

thisresearch,threeweeksfollowingcontactwithQuitline. FortheThreeWeekTaxSurvey,asamplelistof

potentialrespondentstakenfromtheQuitlinedatabasewascreated,alongwithrelevantdemographicand

contactinformation.

1TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,

http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page4.


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Quotasforethnicity,genderandageweresettoensurethattheThreeWeekstudysamplereflectedthe

Quitlinepopulation. Aquotasystem tooversampleMoriandPacificpeopleswasalsoappliedso that

reliableestimatesof indicatorsfortheseprioritygroupscouldbeanalysed. FortheSixMonthFollowUp

TaxSurvey,Gravitasattempted tocontactall thosewhohadconsented toasixmonth followup in the

ThreeWeek Tax Survey. Mori and Pacific peoples were called first to maximise the chance of finding

themavailableatsomepointoverthefieldworkperiod.

The response rate for the SixMonth FollowUp Tax Survey was 85%. This compares with 93% for the

ThreeWeek Tax Survey2. A total of n=326 SixMonth FollowUp Tax Surveys were completed (which

represents57%ofrespondentswhoparticipated intheThreeWeekTaxSurvey). Theaverage interview

lengthwas7minutes.

1.3 QuitRates

Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatallinthesevendayspriortothesurvey

beingundertaken(SevenDayPointPrevalence). TherewerenosignificantdifferencesinSevenDayPoint

Prevalencequitratesbyethnicity,genderorage.

TheContinuousQuitRateatthesixmonthfollowupwas17%(thatis,therespondenthadnotsmokedat

allbetweentheThreeWeekandSixMonthsurveys). Thiscompareswith29%atthethreeweeksurvey.

Elevenpercentof respondents reportednothaving smokedatall sincecalling theQuitlineprior to the

ThreeWeek survey (that is, have been quit the entire time). At sixmonths, there were no significant

differencesbyethnicity,genderorageintermsoftheContinuousQuitRate.

ThesixmonthIntentiontoTreatSevenDayPointPrevalenceQuitRate(assumingthoselosttofollowup

had smoked in the last seven days) was 17%. The sixmonth Intention to Treat Continuous Quit Rate

(assumingthoselosttofollowuphadsmokedbetweenthethreeweekandsixmonthsurveys)was10%.

1.4 Impactof

Tax

Increase

on

Staying

Quit

Of the respondents who had not smoked at all since the threeweek survey, 29% stated that the tax

increase helped them a lot in staying quit, with a further 9% noting that the tax increase had helped

somewhat. Incontrast,47%ofthosewhohadnotsmokedsincethethreeweeksurveystatedthatthe

taxincreasehadnthelpedthemstayquitatall.

2Ibid.:page10.


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1.5 QuitAttempts

At thesixmonth followupsurvey,82%ofrespondentshadmadeat leastoneattempt toquitsmoking.

Thirtyninepercenthadmadeoneattempt,while13%hadmadetwoattempts,and30%hadmadethree

ormore. Oneinfive(16%)hadmadenoattempttoquit.

Thelengthaquitattemptlastedvariedconsiderablybetweenthefirstattemptmadeandsubsequentquit

attempts. Fiftyfivepercentoffirstquitattemptslastedforamonthormorecomparedwithonly16%of

subsequentattempts. These resultssuggestthat levelsofmotivationtoquitdecreaseafter theprimary

quitattempthasbeenmade.

Fortyfivepercentofrespondentswhohadmadeanattempttoquitsmokingstatedthatthetaxincrease

hadinfluencedtheirdecisiontotrytoquitagainalot.

Fourteen percent of respondents who had smoked since the threeweek survey reported having re

contactedtheQuitline.

1.6 ChangestoSmokingBehaviour,andImpactofTaxIncreaseonChanges

Of the respondents who had smoked since the threeweek survey, themost frequently citedchange to

smokingbehavioursincecallingtheQuitlinewascuttingdown(35%). Quittingsmokingaltogether(13%)

and doing something else before or instead of smoking (12%) were also frequently cited. Twentynine

percent of respondents who had smoked since the threeweek survey had made no changes to their

smokingbehavioursincecallingtheQuitline.

Sixtyone percent of respondents who had smoked since the threeweek survey but had changed their

smoking behaviour in some way reported that the tax increase had influenced the decision to make

changesalot(38%)orsomewhat(23%).

1.7 AttitudestoQuitting

Ninetyfour percent of respondents who had not smoked since the threeweek survey perceived their

chanceofstayingquittobehighorveryhigh. Thisshareissignificantlyhigherthanforthosewhohad

smokedsincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit(75%). Respondents

stillsmokingaresignificantlylesslikelythanallotherrespondentstoperceivethattheywillquitforgood

sometimeinthefuture(54%perceivingthechancetobehighorveryhigh).


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Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurvey,and82%ofthosewho

hadsmokedbutconsideredthemselvestobecurrentlyquitratedtheimportanceofquittingsmokingfor

goodas extremely important. Incontrast,only58%of thosewhoarecurrently smokingconsidered it

extremelyimportantthattheyquitsmoking.


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2. IntroductionandResearchObjectives2.1 Introduction

FundedbytheMinistryofHealth,TheQuitGroupdeliverssmokingcessationservicesacrossNewZealand.

TheQuitGroupisresponsiblefortheQuitline,whichprovidesfreecessationsupportandadvicetopeople

quitting smoking, as well as providing tobacco and smokingrelated information to other stakeholders

includingstudentsandworkplaces. TheQuitGroupalsodevelopsanddeliverscommunicationmessages

topromotetheirinnovativequitsmokingprogrammes,throughtelevision,radio,andprintcampaigns. The

QuitGroupaimstoreducethenumberofNewZealanderswhosmoke,withaparticular focusonMori

smokers.

2.2 ResearchObjectives

On28April2010theGovernmentannouncedatax increaseonrollyourowntobaccoand factorymade

cigarettes. TheApriltobaccoexcisetaxsawa24%increaseontheexciserateforloosetobaccoanda10%

increaseforfactorymadecigarettes.Afurtherincreaseof10%onalltobaccowasmadeon1January2011,

andafurther10%increaseisscheduledforJanuary2012.

Intheweeksimmediatelyfollowingthetaxannouncement,Quitlineexperiencedamarkedupsurgeinthe

volumeofcallers. Tocopewiththehighernumbers,ashortenedregistrationprocesswas implemented

andadditionalstaffwerebroughtintoprocessquitcards3.

As part of their ongoing monitoring process, The Quit Group undertakes regular surveys of short term

quittingoutcomesandsatisfaction (QSTO). In2010, thisQSTOSurveywascarriedout fromFebruaryto

April2010,shortlybeforethetaxannouncement. Inordertogatherinformationofcallerswhocontacted

Quitlinefollowingthetaxincrease,asecondclientsurvey,theTaxSurvey,wasundertakeninMayandJune

2010. TheTaxSurveyadoptedthesamesamplingframeandcorequestionsastheQSTO,thusproviding

comparabledata.

Client satisfaction and smoking outcomes were compared between clients who registered with Quitline

priortothetaxannouncementandthosewhoregisteredintheweeksimmediatelyafterthetaxincrease.

The research found that, at 29%, the threeweek quit rate was lower for clients who called Quitline

followingthetaxincreasecomparedtocallerswhocalledpriortothetaxincrease(36%).




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However, this was offset by a higher volume of callers, and there were more quitters in May 2010

comparedtoMay2009andMay2008. Inaddition,26%ofthecallerswhorespondedtothetaxincrease

hadmadenootherquitattemptsintheprevious12months,indicatinganewgroupofquittershadbeen

reached4.

To gain an understanding of the extent to which the tax increase on tobacco is a factor in influencing

quitting outcomes in the longer term, Tax Survey participants were recontacted six months after their

registrationwithQuitline. ThepurposeofthisSixMonthFollowUpTaxSurveywastoassess:

Quittingoutcomesatthesixmonthperiod (tocompareandcontrastwithratesofquittingthreeweeksafterregistration)

Numberandlengthofquitattempts RecontactwiththeQuitlineuponrelapse Changesinsmokingbehaviour Whetherthetaxincreasehelpedpeopletostayquitortocutdownonsmoking Attitudestoquittingandstayingquit.

TheresultsfromthisSixMonthFollowUpTaxSurveyareprovidedinthisreport.




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3. Method3.1 ResearchMethod

The SixMonth FollowUp Tax Survey was conducted using telephone interviewing. Key advantages of

telephoneinterviewingforasurveysuchasthisinclude:

theabilitytoconvenientlyandcosteffectivelycontactanationalsampleofrespondents,includingthosewholiveinmoreisolatedareas;

maximisingtheresponseratethrough: allowingarobustcallbackregime,witheachrespondentbeingcalleduptoamaximumof

20timesoverthecourseofthefieldworkperiodinanefforttofindthemhome;

offering

convenience

to

respondents,

allowing

them

to

participate

in

the

survey

at

a

time

thatsuitsthem(includingday/eveningsandweekends);and

the physical absence of the interviewer, thereby ensuring respondent anonymity andincreasingtherespondentswillingnesstoanswermorepersonalquestions.

theability toobtainmorediagnostic informationby the interviewerbeing indirectcontactwiththerespondent,andthereforeabletoaskforclarificationorelaborationofanswersgiven;

theabilitytomonitorthequalityofinterviewinginhouse,therebyfurtherensuringqualityofthedataset;and

theappropriatenessofusingtelephones,asthatishowcallersinteractwithQuitline.AllinterviewingwasconductedusingComputerAssistedTelephoneInterviewing(CATI). Thisenhancedthe

accuracy of the results as data collected from respondents was entered directly into the survey

programme, rather than being recorded firston paper and thenentered into theprogramme at a later

date.

3.2 SampleDesign

For theThreeWeekTaxSurvey,asample listofpotential respondentswascreated,alongwith relevant

demographicandcontact information. Quotasforethnicity,genderandageweresettoensurethatthe

studysamplereflectedtheQuitlinepopulation. AquotasystemtooversampleMoriandPacificpeoples

wasalsoappliedsothatreliableestimatesofindicatorsfortheseprioritygroupscouldbeanalysed5.

For the SixMonth FollowUp Tax Survey, the researchers attempted to contact all those who had

participatedintheThreeWeekTaxSurveyandhadagreedtoberecontactedatsixmonths.




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MoriandPacificpeopleswerecalledfirsttomaximisethechanceoffindingthemavailableatsomepoint

overthefieldworkperiod. AfinalsampledistributionisprovidedinAppendixOne.

3.3 QuestionnaireDevelopment

and

Pilot

The Quit Group provided Gravitas with a draft of the SixMonth FollowUp Tax Survey questionnaire. A

twostagequestionnairepilotwasundertakentoensurethatthequestionnairemettheobjectivesofthe

research, was understandable, relevant and culturally safe for participants, and could be administered

efficiently. The firststage involvedan internal reviewof thequestionnaireby theGravitasprojectteam

while thesecondstage involvedundertakingasmallnumberof interviewswithQuitlinecallers. Due to

onlyminorchangesmadetothequestionwordingandorderasaresultofpilotfeedback,pilotdatawas

includedinthefinalanalysis. ThefinalversionofthequestionnairecanbefoundinAppendixTwo.

3.4 ConductingTheInterviews

Interviewswereconductedfrom17to30November2010. Namesandcontactdetailsofthosecalledand

interviewed for the Three Week Tax Survey were merged into the survey programme. Names and

telephonenumberswereelectronicallypresentedto interviewersatrandom. WhereQuitlinecallershad

providedmultipletelephonenumbers(home,work,mobile),astrictprotocolwasfollowedtoensureevery

opportunity of finding the potential respondent was taken but limiting the number of calls on any one

channelinordertominimisenuisance.

Uponmakingcontactwiththerespondentshousehold,theinterviewerclearlyintroducedthemselvesand

theresearchcompany,andaskedtospeaktotheQuitlinecaller. Ifthecallerwasnotavailable,atimewas

madetorecontact.

Thequestionnairewasadministeredbycomputer,respondingtotheinputoftheinterviewer. Attheend

oftheinterview,therespondentwasthankedfortheirtime,andremindedoftheinterviewersnameand

company.

Astrictrecordwaskeptofthenumberofrefusalsandthereason foreach refusal (toobusy,concerned

aboutconfidentiality,languageissuesetc). Recordswerealsokeptofotherreasonswhyinterviewscould

notbecompleted (respondenthadmovedetc). This informationhasbeenprovided inAppendixThree.

TheresponseratefortheSixMonthFollowUpTaxSurveywas85%. Thiscompareswith93%fortheThree

WeekTaxSurvey6.




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Atotalofn=326SixMonthFollowUpTaxSurveyswerecompleted(whichrepresents57%ofrespondents

whoparticipatedintheThreeWeekTaxSurvey). Theaverageinterviewlengthwas7minutes.

3.5 Analysis

Backcoding

Allopenendedresponses,aswellasthoseentered into othercategories,havebeen backcoded. This

involvesfittingresponsesintoexistingcategories,andwherenecessary,creatingnewcategoriessothatall

resultshaveanumericcode. CodingwasundertakenbyanexperiencedmemberofGravitascodingteam,

andallcodingwascheckedbytheGravitasProjectManagerpriortoincorporationintothemaindatabase.

DataCleaning

Thedatacleaningprocesswasconductedonceinterviewingwascomplete,andinvolvedmanualchecking

ofthedatasetbytheGravitasDataManagertoensureeachrecordwascomplete. Checkingofdata for

eachquestiontoensureresponsesgivenwerevalid(thatis,werecontainedwithintheoptionsprovided)

alsotookplace.

DataWeighting

ToensurethatthesurveyresultswererepresentativeoftheactualQuitlinecallerpopulation,theyhave

beenweightedbyethnicityfirst,thenbyageandgender. Unlessotherwisestated,allresultspresented

inthisreportareweighted.

CrossTabulations

Alldatapresentedinthereporthasbeencrosstabulatedbykeydemographicvariables:

ethnicity(Pacific,Mori,nonMori/nonPacific); agegroup(youngerthan25years,2544years,4564years,65+years); gender;and

quit

status

at

the

Six

Month

Tax

Survey

(using

the

Continuous

Quit

rate

7

).

(Note

however

that

becausesomequestionswereonlyaskedofthosequitandothersonlyaskedofthosenotquitat

sixmonths,acomparativeanalysisofresultsbyquitstatusisnotpossibleforallquestions.)

Crosstabulatedtablesforeachquestionwithallstatisticallysignificantdifferencesidentifiedhavebeen

provided,andstatisticallysignificantdifferencesinresultsbydemographiccharacteristicsarediscussedin

thetext. Allsignificantdifferencesarereportedatthe95%confidenceinterval/5%significancelevel.

7Thatis,havenotsmokedacigaretteinthesixmonthsaftertheThreeWeeksurvey.


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Rounding

Foreaseofreading,resultsinthisreportarepresentedaswholenumbers,withdecimalsbetween0.1and

0.4 rounded down to the nearest whole number and decimals between 0.5 and 0.9 rounded up to the

nearestwhole

number.

As

aresult

of

this

rounding

process,

occasionally

numbers

presented

in

the

text

andingraphsinthemainreportmayaddtoslightlymoreorlessthan100%.

QuitVersusNotQuit

Note: Inthetext,quitreferstothoserespondentswhohadnotsmokedatallinthesixmonthsafterthe

ThreeWeeksurvey(usingtheContinuousQuitrate). Notquitreferstorespondentswhohadhadatleast

afewpuffsoverthisperiod.


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4. QuitRatesKeyPoints

Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatall inthesevendayspriortothesurveybeingundertaken(SevenDayPointPrevalence). Therewerenosignificantdifferences

inSevenDayPointPrevalencequitratesbyethnicity,genderorage.

TheContinuous Quit Rateat the sixmonth followupwas17% (that is, the respondenthadnotsmokedatallbetween the threeweekand sixmonth surveys). Thiscompareswith29% at the

threeweeksurvey. Elevenpercentofrespondentsreportednothavingsmokedatallsincecalling

theQuitlinepriortotheThreeWeeksurvey(thatis,hadbeenquittheentiretime). Atsixmonths,

therewerenosignificantdifferencesbyethnicity,genderorage intermsoftheContinuousQuit

Rate.

ThesixmonthIntentiontoTreat(SevenDayPointPrevalence)QuitRate(assumingthoselosttofollowuphadsmokedinthelastsevendays)was17%.

The sixmonth Intention to Treat (Continuous) Quit Rate (assuming those lost to followuphadsmokedbetweenthethreeweekandsixmonthsurveys)was10%.

4.1 SevenDayPointPrevalenceQuitRate

Note:Seven

Day

Point

Prevalence

is

ameasure

of

the

share

of

the

sample

that

had

not

smoked

at

all

in

the

seven

dayspriortothesurvey.

Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatallinthesevendayspriortothesurvey

beingundertaken.

WhiletherewerenosignificantdifferencesinSevenDayPointPrevalenceratesbyethnicity,genderorage,

the Seven Day Point Prevalence Quit Rate increased with age, with those aged younger than 45 years

havingaquitrateof28%,whilethequitrateforthoseover65yearswas40%.


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Figure4.1: SevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)

Base:n=326(AllrespondentstoSixMonthFollowUpsurvey)


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Table4.1: SevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)

Gender Ethnicity Age

Female Male Pacific Mori Non

Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Not smoked at

all in the last 7

days not even

asinglepuff

29.5 27.2 32.0 17.2 25.2 32.5 28.4 28.4

Smoked in the

last7days

70.5 72.8 68.0 82.8 74.8 67.5 71.6 71.6

Base

326

169

157

24

85

217

61

168


Note:Letternotationdenotesallcrosstabulatedcategoriesthatthisresultissignificantlyhigherthan.


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4.2 ContinuousQuitRateatSixMonthFollowUp

Note: ContinuousQuitRate isameasureoftheshareof thesamplethathavenotsmokedatall (notevenafew

puffs)overadesignatedtimeperiodinthecaseofthisstudy,betweenthreeweeksandsixmonthsafterregistering

withtheQuitline.

Atthesixmonthfollowup,17%ofrespondentshadnotsmokedatallbetweenthethreeweeksandsix

monthsaftercalling theQuitline. ThiscompareswithaContinuousQuitRateof29%atthe threeweek

surveyastatisticallysignificantdecline.

Tenpercentofrespondentsreportedhavinghadafewpuffs intheperiodbetweenthethreeweekand

sixmonth surveys (compared with 15% at the threeweek survey), while the same proportion reported

havingsmoked

between

one

and

five

cigarettes

(10%,

compared

with

18%

at

three

weeks).

Sixty

three

percenthadsmokedmorethanfivecigarettessincebeingcontactedforthethreeweeksurvey(upfrom

37%atthethreeweeksurvey).

Whilstnosignificantdifferenceswereobservedbyethnicity,genderorage,Pacific(6%)respondentshada

lower Continuous Quit Rate at the sixmonth followup than Mori (16%). NonMori/nonPacific

respondents had the highest Continuous Quit Rate at the sixmonth followup, with 19% not having

smokedatallsincethethreeweeksurvey.

ApositiverelationshipexistsbetweenageandContinuousQuitRate. Respondentsaged65yearsorover

hadthehighestContinuousQuitRateatthesixmonthfollowup,with33%reportingtheywerequit. In

contrast,thelowestContinuousQuitRatewasreportedbythoserespondentsagedyoungerthan25years

ofage(14%).

MalerespondentsreportedahigherContinuousQuitRatethanfemales(21%,comparedwith14%).


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Figure4.2: ContinuousQuitRateatThreeWeekandSixMonthFollowUps(%)

Base: ThreeWeekFollowUpsurvey: n=556 (Allrespondents,excluding thosewhosequitstatuswasunknown);

SixMonthFollowUpsurvey: n=326(Allrespondents)


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Table4.2a: ContinuousQuitRateatSixMonthFollowUps(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Not smoked at

all not even a

singlepuff

17.4 13.9 21.1 6.1 15.7 19.2 14.2 16.2

Hadafewpuffs 9.8 7.3 12.5 4.9 9.5 10.5 12.5 8.9

Smoked

between1and

5

cigarettes

9.5 10.7 8.3 6.1 11.6 9.1 9.5 11.0

Smoked more

than5cigarettes

63.3 68.0 58.2 82.8 63.2 61.2 63.8 63.8

Base 326 169 157 24 85 217 61 168



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Ofallrespondentsinterviewedaspartofthesixmonthsurvey:

11%hadnotsmokedatallpriortobeinginterviewedforboththethreeweekandsixmonthsurveysthatis,havebeenquittheentiretime;

18%hadnotsmokedatallpriortobeing interviewedforthethreeweeksurveybuthadsmokedbetweenthethreeweekandsixmonthsurvey;

7% had smoked prior to being interviewed for the threeweek survey, but had not smoked between thethreeweekandsixmonthsurvey;and

64%reportedhavingsmokedpriortobothsurveys.

Table4.2b: ContinuousQuitRateatThreeWeekandSixMonthFollowUps(%)

ContinuousQuitRateatThreeWeekFollowUp

Continuous Quit Rate at Six

MonthFollow

Up

NotSmokedAtAll HadAtLeastA

FewPuffs

Dont

Know

Total

Notsmokedatall 11.0 6.5 0.0 17.5

Hadatleastafewpuffs 17.8 64.4 0.3 82.2

Total 28.8 70.9 0.3 100.0

Base: n=319(Allrespondentsexcludingthosewhosequitstatusatthreeweekswasunknown)


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4.3 IntentionToTreatQuitRateSevenDayPointPrevalenceQuitRate

Note: IntentionToTreatQuitRate includes respondentswhowerefollowedup,andcounts thosewho

werelosttofollowupbetweenthethreeweekandsixmonthsurveysassmokers.

Atthesixmonthfollowup,17%ofrespondentsstatedthattheyhadnotsmokedatall inthesevendays

priortothesurveybeingundertaken. Incontrast,83%reportedhavingsmokedatleastonceintheseven

dayspriortothesurvey,orwereunabletobecontactedandthereforewereassumedtohavesmoked.

TherewerenosignificantdifferencesinIntentiontoTreatSevenDayPointPrevalenceQuitRatesobserved

byethnicity,genderorage. However,nonMori/nonPacificcallers(22%)hadanotablyhigherIntention

toTreatSevenDayPointPrevalenceQuitRatethanMori(13%)andPacific(9%)respondents.

Thoseaged65yearsandolderhadthehighestIntentiontoTreatSevenDayPointPrevalenceQuitRateof

allagegroups(31%),whilsttheyoungestrespondents(thoseagedyoungerthan25years)hadthelowest

rates(14%).


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Figure4.3: IntentiontoTreatSevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)

Base: n=569 (All respondents toSixMonthFollowUpsurvey,and thosewhowere lost to followupbetween the

threeweekandsixmonthsurveys)


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Table4.3: IntentiontoTreatSevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Not smoked at

all in the last 7

days not even

asinglepuff

17.2 15.7 18.8 8.7 12.9 19.8 13.9 17.2

Smoked in the

last7days

82.8 84.3 81.2 91.3 87.1 80.2 86.1 82.8

Base

569

296

274

42

148

380

107

294

Base: n=569(AllrespondentstoSixMonthFollowUpsurvey,andthosewhowerelosttofollowupbetweenthethreeweeka


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4.4 IntentiontoTreatQuitRateContinuousQuitRate

Using the Intention to Treat Continuous Quit Rate, one in ten respondents reported that they had quit

smokingatthesixmonthfollowup. Thiscompareswith29%beingquitatthethreeweeksurvey. Sixper

centofrespondentsreportedhavinghadafewpuffsintheperiodbetweenthethreeweekandsixmonth

surveys,5%hadsmokedbetweenoneandfivecigarettesoverthistimeperiod,and79%hadsmokedmore

thanfivecigarettesorwereunabletobecontactedandthereforewereassumedtohavesmoked.

Whilsttherewerenostatisticallysignificantdifferencesbydemographicgroups,ofthethreeethnicgroups,

nonMori/nonPacificcallershadthehighestIntentionToTreatContinuousQuitRate(12%). Incontrast,

MorihadanIntentiontoTreatContinuousQuitRateof8%,andPacificrespondentshadarateof3%.

Thoseaged25yearsoryoungerhadthelowestIntentiontoTreatContinuousQuitRateofallagegroups

(7%),whilethoseaged65yearsorolderhadthehighestrate(26%).

Figure4.4: ThreeWeekContinuousQuitRateand IntentionToTreatContinuousQuitRateat

SixMonthFollowUp(%)

Base: n=569 (All respondents toSixMonthFollowUpsurvey,and thosewhowere lost to followupbetween the

ThreeWeekandSixMonthsurveys)


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Table4.4: IntentiontoTreatContinuousQuitRateatSixMonthFollowUp(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Not smoked at

all not even a

singlepuff

10.2 8.1 12.5 3.1 8.1 11.9 7.0 9.9

Hadafewpuffs 5.7 4.1 7.3 2.4 4.7 6.4 6.1 5.4

Smoked

between1and

5

cigarettes

5.4 6.3 4.6 3.1 6.0 5.5 4.6 6.5

Smoked more

than5cigarettes

78.7 81.4 75.7 91.3

E

81.2 76.3 82.3 78.1

Base 569 296 274 42 148 380 107 294

Base: n=569(AllrespondentstoSixMonthFollowUpsurvey,andthosewhowerelosttofollowupbetweentheThreeWeeka


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Page23|

5. ImpactofTaxIncreaseonStayingQuitKeyPoints

Twentynine per cent of respondents who had not smoked at all since the threeweek surveystatedthatthetaxincreasehelpedthemalotinstayingquit.

In contrast, 47%of those who hadnot smoked since the threeweek survey stated that the taxincreasehadnthelpedthemstayquitatall.

5.1 ImpactofTaxIncreaseonHelpingStayQuit

Of the respondents who had not smoked at all since the threeweek survey, 29% stated that the tax

increase helped them a lot in staying quit, with a further 9% noting that the tax increase had helped

somewhat. Incontrast,47%ofthosewhohadnotsmokedsincethethreeweeksurveystatedthatthe

taxincreasehadnthelpedthemstayquitatall.

Therearenostatisticallysignificantdifferencesintheimpactofthetaxincreasebydemographicgroup.

Figure5.1: ImpactofTaxIncreaseonHelpingStayQuit(%)

Base: n=57(Respondentswhohadnotsmokedatallsincethethreeweeksurvey)


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Table5.1: ImpactofTaxIncreaseonHelpingStayQuit(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to6

Year

Total

A B C D E F G H

Alot 29.3 29.6 29.1 0.0 63.0 19.6 48.1 18.1 39.7

Somewhat 9.2 5.9 11.5 0.0 0.0 12.4 35.9 0.0 12.0

Notmuch 14.9 22.7 9.4 0.0 6.1 18.2 16.0 14.5 18.1

Notatall 46.6 41.8 50.0 100.0 30.9 49.7 0.0 67.4 30.2

Base 57 24 33 1 13 42 9 27 17


Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly.


28/67


Page25|

6. QuitAttemptsKeyPoints

At the sixmonth followup survey, 82% of respondents had made at least one attempt to quitsmoking. Thirtyninepercenthadmadeoneattempt,while13%hadmadetwoattempts,and30%

hadmadethreeormore. Oneinfive(16%)hadmadenoattempttoquit.

The length a quit attempt lasted varied considerably between the first quit attempt made andsubsequent quit attempts. Fiftyfive per cent of first quit attempts lasted for a month or more

compared with only 16% of subsequent attempts. These results could suggest that levels of

motivationtoquitdecreaseaftertheprimaryquitattempthasbeenmade.

Fortyfivepercentofrespondentswhohadmadeanattempttoquitsmokingstatedthatthetaxincreasehadinfluencedtheirdecisiontotrytoquitagainalot.

Fourteenpercentof respondentswhohadsmoked since the threeweek survey reportedhavingrecontactedtheQuitline.

6.1 NumberofQuitAttemptsMadeDuringStudyPeriod(%)

Respondentsatthesixmonthfollowupwhowerenotquitwereaskedhowmanyquitattemptstheyhad

made during the entire study period (including the original quit attempt at the threeweek survey). In

response, the greatest single share of respondents (39%) reported having made one quit attempt, with

13%havingmadetwoquitattempts. Thirtypercenthadmadethreeormorequitattempts. Incontrast,

16%statedthattheyhadmadenoattemptstoquitsmokingsinceregisteringwiththeQuitline.

Whilst no significant differences were reported in the number of quit attempts by ethnic group,

respondentsagedbetween25and44years(18%)and45to64years(21%)weresignificantlymorelikely

thanthoseagedyoungerthan25years(2%)tohavemadenoattempttoquitduringthestudyperiod.

Female respondents (22%) were significantly more likely than males (9%) to have not made any quit

attemptsduringthestudyperiod.


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Page26|

Figure6.1:NumberofQuitAttemptsMadeDuringStudyPeriod(%)

Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)


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Table6.1: NumberofQuitAttemptsMadeDuringStudyPeriod(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to6

Year

Total

A B C D E F G H

None 15.9 21.7

B

9.1 26.5 15.2 14.9 2.1 18.4

F

21.0

F

One 39.2 41.1 36.9 32.8 42.1 38.8 34.7 39.5 42.0

Two 12.7 13.0 12.3 10.5 11.9 13.3 32.9

GH

7.8 8.5

Three 14.8 8.9 21.7 11.8 11.6 16.4 13.2 17.0 10.7

Four 6.7

5.5 8.0 0.0 7.1 7.4 6.6 7.1 6.6

Five 3.2 2.9 3.4 6.5 1.1 3.6 5.9 3.1 1.5

Sixormore 5.4 4.8 6.0 6.5 9.6 3.5 4.7 5.3 6.1

Dontknow 2.3 2.1 2.5 5.3 1.4 2.2 0.0 1.8 3.7

Base 269 146 124 22 71 175 53 141 69



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Page28|

6.2 LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)

Morethanhalfofrespondentswhohadsmokedsincethethreeweeksurveybutwhohadattemptedto

quitatleastonce(55%)reportedhavingstayedquitforamonthormoreontheirfirstattempt. Nineteen

percentwerequitforfourmonthsormore. Incontrast,19%offirstquitattempts lastedfor lessthana

week, including7%which lastedfor lessthan48hours. Themedian lengthofthefirstquitattemptwas

onemonth.

Therewerenosignificantdifferencesinlengthofthefirstquitattemptbydemographicgroup.

Figure6.2: LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)

Base: n=226 (All respondents who had smoked since the ThreeWeek survey and who made at least one quit

attempt)


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Table6.2: LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G


33/67



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A

B

C

D

E

F

G

More than 6

months

1.9 1.6 2.1 0.0 2.2 1.9 2.6 0.9

Dontknow 1.3 2.7 0.0 0.0 1.4 1.5 2.7 0.7

Base 226 114 112 16 61 149 52 115

Base: n=226(AllrespondentswhohadsmokedsincetheThreeWeeksurveyandwhomadeatleastonequitattempt)


34/67


Page31|

6.3 LengthofSubsequentAttempts

Subsequentquitattemptsweregenerallyshorterthanthefirstattempt,withonly16%lastingforamonth

orlonger(comparedwith55%ofallfirstquitattempts). Seventyfourpercentofsubsequentquitattempts

lastedforlessthanaweek(comparedwith19%offirstattempts),including53%thatlastedforlessthan

48hours(comparedwithonly7%of firstattempts). Themedian lengthofallsubsequentquitattempts

wasmorethan48hoursbutlessthansevendays. Thiscompareswithamedianlengthofonemonthfor

firstquitattempts.

Therewerenosignificantdifferencesinlengthofthesubsequentquitattemptsbydemographicgroup.

Figure6.3: LengthofAllSubsequentAttempts(%)

Base: n=284 (Total number of subsequent quit attempts made by respondents who made more than one quit

attempt)


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Page32|

Table6.3: LengthofSubsequentAttempts(%)

LengthofSubsequentAttempt %


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Page33|

6.4 LengthofAllQuitAttemptsCombined

Fiftyfourpercentofallquitattemptsmadebyrespondentslastedtwoweeksorless. Themedianlength

of all quit attempts was 1 to 2 weeks, compared with a median length of one month for first quit

attempts.

Figure6.4: LengthofAllQuitAttemptsCombined(%)

Base: n=510(Totallengthofallquitattemptsmadebyrespondentswhomadeatleastonequitattempt)


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Page34|

Table6.4: LengthofAllQuitAttemptsCombined(%)

LengthofQuitAttempts %


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Page35|

6.5 ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain

Sixty one per cent of respondents who made a second attempt to quit smoking reported that the tax

increaseontobaccoandcigaretteshadinfluencedtheirdecisiontotrytoquitagaineitheralot(45%)or

somewhat (16%). In contrast, 23% of respondents stated that the tax increase didnt influence their

decisiontomakeanotherquitattemptatall.

There were no statistically significant differences in the impact of the tax increase by demographic

characteristics.

Figure6.5: ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain(%)

Base: n=115 (All respondentswhohadsmokedsince theThreeWeeksurvey,whohadattempted toquitat least

oncesincecontactingQuitline,excludingthequitattempttheymadewhentheyfirstcalledQuitline)


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Table6.5: ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Alot 45.1 43.4 46.5 48.2 58.4 39.7 41.3 45.0

Somewhat 15.7 18.9 13.1 0.0 17.7 16.6 16.8 17.1

Notmuch 14.1 16.6 12.1 0.0 5.5 18.8 13.6 13.4

Notatall 23.4 18.9 27.1 51.8 11.9 24.9 25.0 24.6

Dontknow 0.7 0.0 1.3 0.0 2.7 0.0 0.0 0.0

Refused 1.0 2.1 0.0 0.0 3.7 0.0 3.3 0.0

Base

115 51

64

8

29

77

33

57

Base: n=115(AllrespondentswhohadsmokedsincetheThreeEeeksurvey,whohadattemptedtoquitatleastoncesincec

theymadewhentheyfirstcalledQuitline)


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Page37|

6.6 RecontactingQuitlineWhenRelapsed

Fourteen percent of respondents who had smoked since the threeweek survey reported having re

contactedtheQuitlineatsomepoint. Incontrast,85%statedthattheyhadhadnosubsequentcontact

withtheQuitline.

TherewerenosignificantdifferencesinthelikelihoodofrecontactingtheQuitlinebyethnicity,genderor

age.

Figure6.6: ReContactingQuitlineWhenRelapsed(%)



41/67

Table6.6: ReContactingQuitlineWhenRelapsed(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Yes 14.3 13.8 15.0 11.8 8.6 17.0 14.6 14.9

No 85.0 86.2 83.6 88.2 91.4 82.0 82.1 85.1

Dontknow 0.6 0.0 1.4 0.0 0.0 1.0 3.3

G

0.0

Base 269 146 124 22 71 175 53 141



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Page39|

7. Changes to Smoking Behaviour, and ImpactofTaxIncreaseonChanges

KeyPoints

Of the respondents who had smoked since the threeweek survey, the most frequently citedchange to smoking behaviour was cutting down (35%). Quitting smoking altogether (13%) and

doingsomethingelsebeforeorinsteadofsmoking(12%)werealsofrequentlycited.

TwentyninepercentofrespondentswhohadsmokedsincethethreeweeksurveyhadmadenochangestotheirsmokingbehavioursincecallingtheQuitline.

Sixtyonepercentofrespondentswhohadsmokedsincethethreeweeksurveyandhadchangedtheirsmokingbehaviourinsomewayreportedthatthetaxincreasehadinfluencedtheirdecision

tomakechangesalot(38%)orsomewhat(23%).


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Page40|

7.1 ChangestoSmokingBehaviour

Of the respondents who had smoked since the threeweek survey, 29% had made no changes to their

smoking behaviour. The most frequently cited change to smoking behaviour was cutting down (35%).

Otherchanges includedquittingsmokingaltogether(13%)anddoingsomethingelsebeforeor insteadof

smoking(likegoingforawalk,havingadrink,takingdeepbreathsorkeepingthemselvesbusy)(12%).

NonMori/nonPacificrespondentswhohadsmokedsincethethreeweeksurvey(17%)weresignificantly

more likelytoreporthavingquitsmokingthanMorirespondents(6%). Thoseaged45to64years(9%)

aresignificantlymore likelytoreportthattheirhouse isnowsmokefreethanrespondentsagedyounger

than 25 years (0%). No other statistically significant differences in changes to smoking behaviour were

reportedbydemographicgroup.

Figure7.1: MostFrequentlyCitedChangestoSmokingBehaviour(%)


Note: Multipleresponsespermittedtothisquestion. Consequentlygraphmaytotalmorethan100%.


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Table7.1: ChangestoSmokingBehaviour(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to

Yea

Total

A B C D E F G H

Cutdown 35.3 38.6 31.4 30.5 40.8 33.7 30.4 35.4 37

Have quit

smoking

13.4 12.3 14.7 13.1 5.6 16.6

D

10.6 13.7 14

Do something

else

before/instead

ofsmoking

12.4 10.1 15.2 5.3 11.9 13.6 9.2 12.7 14

Changed

purchasing

habits8

7.4 4.6 10.8 6.5 6.5 7.9 5.9 6.4 10

Changed

smoking habits

(e.g. time,

location)

5.6 4.0 7.5 0.0 8.6 5.1 5.9 6.1 4.3

Changed type or

brandoftobacco

smoked

5.4 7.2 3.4 15.8 5.8 4.0 2.6 6.8 4.8

8Dontbuyowntobaccoproducts/buyfewersmokes/lesstobacco/dontbuymoreassoonastheyrunout.


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Increased

smoking

4.7 3.9 5.5 5.3 2.3 5.5 6.6 4.4 4.2

House

smokefree

4.3 4.7 3.8 0.0 4.3 4.8 0.0 3.5 9.0

F

Changed

drinking

(coffee/alcohol)

habits

3.1

3.4 2.7 5.3 5.7 1.8 2.6 4.5 0.9

Changed time of

daysmoked

2.7 3.9 1.3 10.5 3.4 1.4 0.0 3.0 3.6

Bought/use

patches/gum/

other stop

smoking

medications

2.2 1.1 3.6 0.0 1.1 3.0 0.0 1.5 5.7

More healthy

lifestyle (eating

well/exercising)

2.1 1.1 3.3 0.0 2.3 2.3 3.3 2.1 1.5

Avoid people

whoaresmoking

2.0 1.5 2.7 0.0 4.4 1.3 0.0 2.2 3.4

Only smoke

whiledrinking/

socialising/with

certainpeople

2.0 1.0 3.1 0.0 0.0 3.0 2.6 2.8 0.0


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TheQ

No changes

made

29.3 28.9 29.8 23.6 31.9 29.0 39.2 28.6 23.

Base 269 146 124 22 71 175 53 141 69


Note: Tableliststhosechangesmentionedby2%ofrespondentsormore. Multipleresponsespermittedtothisquestion. Conseq


47/67


Page44|

7.2 ImpactofTaxIncreaseonChangestoSmokingBehaviour

Of those who reported having changed their smoking behaviour since calling the Quitline, the greatest

singleshare (38%)stated that the tax increase influenced theirbehaviourchange a lot. A further23%

reportedthatthetaxincreasehadimpactedtheirchange(s)insmokingbehavioursomewhat. Incontrast,

thetaxincreasedidnothaveanyimpactonthebehaviourchangesmadeby26%ofrespondents.

There were no statistically significant differences in the impact of tax increase on changes to smoking

behaviourbydemographicgroup.

Figure7.2: ImpactofTaxIncreaseonChangestoSmokingBehaviour(%)

Base: n=190 (Respondents who had smoked since the ThreeWeek survey and who had changed their smoking

behaviourinsomeway)


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Table7.2: ImpactofTaxIncreaseonChangestoSmokingBehaviour(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

Alot 37.7 40.1 34.7 29.2 45.4 35.8 35.7 33.2

Somewhat 23.4 24.2 22.3 19.2 25.2 23.2 32.6 22.1

Notmuch 13.0 11.6 14.7 22.3 9.2 13.2 16.6 15.0

Notatall 26.0 24.0 28.2 29.2 20.2 27.8 15.2 29.7

Base 190 103 87 17 49 125 32 101

Base: n=190(RespondentswhohadsmokedsincetheThreeWeeksurveyandwhohadchangedtheirsmokingbehaviourinso


49/67


Page46|

8. AttitudestoQuittingKeyPoints

Ninetyfourpercentof respondentswhohadnotsmokedsince thethreeweeksurveyperceivedtheirchanceofstayingquittobe highor veryhigh. Thisshare issignificantlyhigher than for

thosewhohadsmokedsincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit

(75%). Respondentsstillsmokingaresignificantlylesslikelythanallotherrespondentstoperceive

thattheywillquitforgoodsometimeinthefuture(54%perceivingthechancetobehighorvery

high).

Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurvey,and82%ofthosewhohadsmokedbutconsideredthemselvestobecurrentlyquit,ratedtheimportanceofquitting

smoking for good as extremely important. In contrast, only 58% of those who are currently

smokingconsidereditextremelyimportantthattheyquitsmoking.

8.1 PerceivedChanceofStayingQuit/QuittinginFuture

Of the respondents who had not smoked at all since the threeweek survey, 76% stated that they

perceived theirchanceofstayingquit tobe veryhigh,anda further18% rated theirchancesas high.

None of the respondents from this group rated the chance of staying quit as low or very low. In

contrast,amongthosewhohadsmokedsincethethreeweeksurveybutnowconsideredthemselvestobe

quit,theperceivedchanceofstayingquitwassignificantlylower,only37%statingtheirchanceofstaying

quitisveryhigh. Seventyfivepercentofthisgroupdescribedtheirchancesofstayingquitforgoodasat

least high. Among respondentscurrentlysmoking,only23%perceived theirchancesofquitting in the

futuretobeveryhigh,whilst15%ofthisgroupdescribedtheirchanceofquittingforgoodtobelowor

verylow.

Amongthosewhohadnotsmokedsincethethreeweeksurvey,themeanratingforperceivedchanceof

stayingquitwas4.7(outof5,where5equateswithallrespondentsratingtheirchancesasveryhigh). By

comparison, the mean rating for those who had smoked since the threeweek survey but considered

themselvesquitwas4.1,whilstcurrentsmokershadameanratingof3.6.

Amongthosecurrentlysmoking,malesweresignificantlymorelikelythanfemalestoratetheirchanceof

quitting for good some time in the future as very high (30% compared with 17%). Also in the group

currently smoking, nonMori/nonPacific respondents (27%) were significantly more likely than Mori

respondents(12%)toratetheirchanceofquittingsometimeinthefutureasveryhigh.


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Figure8.1: PerceivedChanceofStayingQuit/QuittinginFuture(%)

Base: n=326(AllrespondentstotheSixMonthFollowUpSurvey).


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Table8.1a: PerceivedChanceofStayingQuit(ThoseWhoHaveNotSmokedSinceThreeWeekSurvey)(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to6

Year

Total

A B C D E F G H

Veryhigh 76.1 77.8 74.8 0.0 69.4 80.9 100.0 73.3 72.5

High 17.7 17.7 17.6 100.0 30.6 10.7 0.0 22.9 15.5

Totalhigh 93.8 95.6 92.5 100.0 100.0 91.6 100.0 96.2 88.0

Average 6.2 4.4 7.5 0.0 0.0 8.4 0.0 3.8 12.0

Low 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Verylow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Totallow 0.0

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Mean(outof5)* 4.7 4.7 4.7 4.0 4.7 4.7 5.0 4.7 4.6

Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Base 57 24 33 1 13 42 9 27 17


Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly

*where5equateswithallrespondentsperceivingtheirchancesofstayingquittobeveryhigh.


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Table8.1b: PerceivedChanceofStayingQuit(ThoseWhoHadSmokedSinceThreeWeekSurveyButAreCu



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to6

Year

Total

A B C D E F G H

Veryhigh 36.6 30.6 42.1 44.6 21.7 42.8 64.6 19.6 48.7

High 37.7 32.8 42.1 55.4 46.8 32.5 25.6 48.6 24.1

Totalhigh 74.2 63.3 84.2 100.0 68.4 75.3 90.2 68.1 72.8

Average 20.0 25.9 14.6 0.0 24.0 19.4 9.8 26.4 17.5

Low 1.3 2.6 0.0 0.0 4.2 0.0 0.0 2.4 0.0

Verylow 2.6 5.4 0.0 0.0 3.4 2.4 0.0 3.1 4.2

Totallow 3.9

8.1 0.0 0.0 7.6 2.4 0.0 5.5 4.2

Mean(outof5)* 4.1 3.8 4.3 4.5 3.8 4.2 4.6 3.8 4.2

Dontknow 1.9 2.7 1.2 0.0 0.0 2.9 0.0 0.0 5.4

Base 65 31 34 3 19 43 14 34 15

Base: n=65(Respondentswhohadsmokedsincethethreeweeksurveybutconsiderthemselvestobecurrentlyquit)


*where5equateswithallrespondentsperceivingtheirchancesofstayingquittobeveryhigh.


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Table8.1c: PerceivedChanceofQuittingForGoodSomeTimeInFuture(ThoseCurrentlySmoking)(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

45to6

Year

Total

A B C D E F G H

Veryhigh 22.7 16.8 30.3

A

22.3 11.7 27.1

D

12.5 27.8 19.9

High 31.0 29.9 32.5 17.9 28.8 33.9 38.5 30.5 28.0

Totalhigh 53.8 46.7 62.7

A

40.2 40.5 61.0

D

51.1 58.3 47.9

Average 30.2 38.8

B

19.3 34.6 38.0 26.5 32.0 29.5 30.2

Low 9.8 8.6 11.3 19.3 13.9 6.7 8.0 8.6 14.5

Verylow 5.0 5.1 5.0 6.0 4.4 5.2 8.9 2.6 6.3

Totallow 14.8 13.6 16.3 25.3 18.3 11.9 16.9 11.2 20.7

Mean(outof5)* 3.6 3.5 3.7 3.3 3.3 3.7 3.4 3.7 3.4

Dontknow 1.2 0.9 1.6 0.0 3.2 0.6 0.0 1.0 1.2

Base 204 114 90 20 52 132 39 107 53

Base: n=204(Respondentscurrentlysmoking)


*where5equateswithallrespondentsperceivingtheirchancesofquittingforgoodonedaytobeveryhigh


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Page51|

8.2 ImportanceofQuittingSmokingforGood

Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurveyratedthe importanceof

quittingsmokingforgoodasextremelyimportant. Ratingsweresimilarforrespondentswhohadsmoked

sincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit(82%consideringitextremely

importantthattheyquitsmokingforgood). Incontrast,perceivedimportanceofquittingwassignificantly

loweramongthosecurrentlysmoking,only58%describing itas extremely importantthat theyquit for

good. Threepercentofthisgroupstatethatquittingforgoodisnotimportantatall.

Themeanratingforrespondentswhohavenotsmokedsincethethreeweeksurveyis8.8(whereamean

ratingof9equateswithallrespondentsconsideringitextremelyimportantthattheyquitforgood). This

compareswithameanratingof8.7amongthosewhohavesmokedsincethethreeweeksurveybutare

currentlyquit,and7.8amongrespondentswhoarestillsmoking.

Figure8.2: ImportanceofQuittingSmokingforGood(%)

Base: n=326(AllrespondentstotheSixMonthFollowUpSurvey).


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Table8.2a: ImportanceofQuittingSmokingforGood(ThoseWhoHaveNotSmokedSinceThreeWeek



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

1(Notimportant

atall)

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

6 1.2

2.8 0.0 0.0 4.9 0.0 0.0 0.0

7 3.0 0.0 5.2 0.0 0.0 4.1 0.0 4.8

8 9.0 0.0 15.4 0.0 0.0 12.1 0.0 9.5

9 (Extremely

important)

86.8 97.2 79.4 100.0 95.1 83.7 100.0 85.7

Mean(outof9)* 8.8 8.9 8.7 9.0 8.9 8.8 9.0 8.8

Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Base 57 24 33 1 13 42 9 27

Base:

n=57

(Respondents

who

had

not

smoked

at

all

since

the

three

week

survey)

Note:Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly

*where9equateswithallrespondentsgivingaratingofextremelyimportant


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Table8.2b: ImportanceofQuittingSmokingforGood(ThoseWhoHadSmokedSinceThreeWeekSurve



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

1(Notimportant

atall)

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

6 0.0

0.0 0.0 0.0 0.0 0.0 0.0 0.0

7 8.2 2.7 13.3 0.0 7.0 9.2 9.8 3.8

8 9.8 0.0 18.7

A

0.0 26.4 3.0 29.4 6.8

9 (Extremely

important)

82.0 97.3

B

68.0 100.0 66.6 87.8 60.8 89.4

Mean(outof9)* 8.7 9.0 8.6 9.0 8.6 8.8 8.5 8.9

Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Base 65 31 34 3 19 43 14 34

Base: n=65(Respondentswhohadsmokedsincethethreeweeksurveybutarecurrentlyquit)




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Table8.2c: ImportanceofQuittingSmokingforGood(ThoseCurrentlySmoking)(%)



Mori/Non

Pacific

Younger

than25

Years

25to44

Years

4

Total

A B C D E F G

1(Notimportant

atall)

2.5 2.9 1.9 0.0 2.8 2.7 4.5 1.7

2 0.9 0.7 1.2 0.0 0.0 1.4 0.0 0.0

3 2.3 1.8 3.0 0.0 3.9 2.0 7.1 1.2

4 0.5 0.9 0.0 0.0 0.0 0.8 0.0 1.0

5 7.0 5.3 9.2 13.4 8.4 5.5 11.5 7.2

6 3.2

4.3 1.8 5.9 1.3 3.6 3.6 1.9

7 10.4 12.6 7.5 6.0 13.3 9.8 7.3 11.6

8 14.9 16.5 12.9 10.7 10.0 17.5 7.2 15.0

9 (Extremely

important)

58.1 55.0 62.1 64.0 60.4 56.3 58.9 60.3

Mean(outof9)* 7.8 7.8 7.9 8.1 7.8 7.8 7.4 8.0

Dontknow 0.2 0.0 0.5 0.0 0.0 0.3 0.0 0.0

Base 204 114 90 20 52 132 39 107

Base:

n=204

(Respondents

currently

smoking)




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9. AppendixOne:SampleDistributionThedistributionoftheSixMonthFollowUpTaxSurveysampleisasfollows:

NumberofRespondents(n) PercentageofSample

Ethnicity

NonMori,nonPacificPeoples 217 67%

Mori 85 26%

PacificPeoples 24 7%

AgeGroup

Youngerthan25years 61 19%

2544years 168 52%

4564years 86 26%

65years+ 10 3%

Gender

Female 169 52%

Male 157 48%

Totalsample 326 100%


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10.AppendixTwo: QuestionnaireBACKGROUNDANDINTRODUCTION

Goodmorning/afternoon/evening. MynameisfromGravitasResearch. CouldIspeakwithplease? If

namedpersonnotavailable,arrange timefor callback. Interviewer: Youmustnotdisclose thepurposeof the

call/clienttoanyoneotherthanthenamedrespondent.

Reintroduceifnecessary

We are working on behalf of The Quit Group who manage the Quitline service. They interviewed you

around six months ago about your experience with the Quitline service following the price increase on

cigarettes. At the time they asked if they could call you back to see how things are going with your

quitting. Isnowagoodtimetotalktoyou? Ifno,arrangemoresuitabletimeforcallback.

Ifnecessary:

Pleasebeaware that itdoesntmatterwhetheryouhavequitornot. Wearejust interested inyourquittingexperienceoverthelastfewmonths.

Youwereinterviewedaboutsixmonthsago,andattheendofthatinterviewyouindicatedthatitwouldbealrighttocontactyouagain.

The QuitGroup haveasked Gravitas todo these surveys because theydidnthave enough staffavailable.Thisfollowupsurveyisveryimportanttothem.

TheQuitGroupwhomanagetheQuitlinecommissionedthisresearch. Thesurveyshouldtakelessthan5minutes,dependingonyouranswers. Informationprovided isconfidential. GravitasandTheQuitGroupreportsummaryresultsabout

groups;wedonotidentifyindividualsintheresults.

If you would like to check that this is a legitimate study or if you have any concerns about theresearch, you can contact my manager tollfree on 0508 RESEARCH. Alternatively, you can call

PennySalmonattheQuitlineduringofficehourson0800778778,extn888.

OurrecordsshowthatyoucalledtheQuitlineaboutsixmonthsagoandmayhavereceivedacardtotaketoapharmacytogetsubsidisednicotinepatches,lozengesorgum.

Our recordsshow thataQuitline researchercalledyouaround threeweeksafteryoucalled theQuitline, and talked about your experience with the Quitline service and the price increase on

cigarettes.

Beforewebegin,IjustwanttoensurethatyouunderstandthatIamnotfromQuitlineoraQuitAdvisor. If

respondentsaysyesrecordokayresponse. GotoSection1.


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I am an interviewer from Gravitas Research, an independent market research company who have been

commissionedbytheQuitGrouptoconductthisresearchontheirbehalf.

Interviewer: Pauseforanokayresponseandrecord. Ifnecessary: askDoesthatmakesense? Ifyes,record

okayresponse. GotoSection1.

Ifno:

IworkforamarketresearchcompanycalledGravitasResearch. Wearebased inAucklandandwearea

separate organisation from The Quit Group. I am not a Quit Advisor so I cant offer you any advice or

provideany informationaboutquittingsmoking. TheQuitGrouphaveaskedGravitastocontactsomeof

their callers to find out about their experience of using the Quitline service. I willjust be asking you

questionsregardingyourquittingexperiencesofar. Doesthatmakeabitmoresense?

SECTION1. QUITSTATUS

Q1.1 Since the Quitline researcher called you about six months ago, which of the following best

describesyou? Ifnecessary: SinceyouwerefirstinterviewedinAprilorMay?

Readout. Singleresponse.

1. Ihavesmokedmorethanfivecigarettes(inthelastsixmonths) AskQ1.22. Ihavesmokedbetweenoneandfivecigarettes(inthelastsixmonths) AskQ1.23. Ihavehadafewpuffs(inthelastsixmonths) AskQ1.24. Ihavenotsmokedatallnotevenasinglepuff GotoSection25. (Dontread)Dontknow AskQ1.26. (Dontread)Refused AskQ1.2

Q1.2 Thinkingaboutthelast7days,whichofthefollowingbestdescribesyou?


1. Ihavesmokedmorethanfivecigarettes2. Ihavesmokedbetweenoneandfivecigarettes3. Ihavehadafewpuffs4. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused


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Q1.3 Thinkingaboutthelast48hours,(whichofthefollowingbestdescribesyou)?

Readoutifnecessary. Singleresponse.

1. Ihavesmokedmorethanfivecigarettes2. Ihavesmokedbetweenoneandfivecigarettes3. Ihavehadafewpuffs4. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused

Q1.4 Thinkingaboutthelast24hours,whichofthefollowingbestdescribesyou?


1. Ihavesmokedmorethanfivecigarettes SkiptoSection32. Ihavesmokedbetweenoneandfivecigarettes SkiptoSection33. Ihavehadafewpuffs SkiptoSection34. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused

Ifdontknow/refusedallquestionsinSection1,thankandclose:

Thankyouforyourtime. ThoseareallthequestionsIneedtoaskyoutoday. TheQuitGroupwouldlike

youtoknowyouarewelcometoaccesstheirservicesanytimeyouneedsupportwithyourquitting.

SECTION2: CURRENTLYQUIT

IfstoppedsmokinginQ1.1askthissection

Q2.1 HowmuchhasthepriceincreaseontobaccoinlateAprilthisyearhelpedyoustayquit?

Interviewernote: Thetaxoncigaretteswentup25%onrollyourownsand10%ontailormadecigarettes

on28April2010.

Alternateorder14and41. Readout. Singleresponse.

1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease


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Q2.2 Howwouldyourateyourchancesofstayingquitforgoodthistime? Wouldyousaytheywere:


1. Verylow2. Low3. Average4. High5. Veryhigh6. (Dontread)Dontknow7. (Dontread)Refused

Q2.3 Onascaleof1to9,where1isnotimportantatalland9isextremelyimportant,howimportantor

unimportantisittoyoutostayquitforgood?

Dontreadout. Singleresponse.

1. (Notimportantatall)2.3.4.5.6.7.8.9. (Extremelyimportant)10. (Dontread)Dontknow11. (Dontread)Refused

Nowskiptothankandclose.

SECTION3: NOTQUITRELAPSED

AskthissectionofthosewhohavehadatleastafewpuffsinSection1

Interviewer: Read thisstatement tothose respondentswhohavesaid that theyare currentlyquit/asnecessary

Forthepurposeofthissurvey,theQuitlineisconsideringallclientswhohavesmokedinthelast6months

even thosewhohavejusthada fewpuffs tobesmoking. Ifyouarecurrentlyquit,pleasedontbe

offendedbythenextfewquestions. Itisimportantthatweaskyouallthequestions,andtheyneedtobe

asked in the sameway foreveryoneanswering thissurvey. TheQuitlinevalueyour time toshareyour

experiencesandarereallypleasedaboutyourquitsuccess.


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Q3.1 AfteryouregisteredwiththeQuitlineaboutsixmonthsagohowlongdidyoustopsmokingforor

ifyouarecurrentlyquit,howlonghaveyoubeenquitfor? Ifneededforthosestartedsmokingagain

onmorethanoneoccasion:Howlongdidyourfirstattempttostopsmokinglast,afteryoucalledthe

Quitlinesixmonthsago? Ifneeded: Evenanapproximatetimeisokay.

Readifnecessary. Singleresponse.

1. Didntstopsmoking(haventattemptedtoquityet/cutdownbutstillsmoking)GotoQ3.52. Lessthan24hours3. Morethan24hoursbutlessthan48hours4. Morethan48hoursbutlessthan7days5. 1to2weeks6. Over2butlessthan3weeks7. Over3butlessthan4weeks8. 1month9. 2months10. 3months11. 4months12. 5months13. 6months14. Morethan6months15. (Dontread)Dontknow16. (Dontread)Refused

Q3.2 ExcludingthequitattemptthatyoumadewhenyoufirstcalledtheQuitline,howmanyotherquit

attemptshaveyoumadesincetheQuitlinecontactedyouaboutsixmonthsago? Ifrespondenttells

youtheyarecurrentlyquit: Iunderstandthatyouarequitnow. Ijustneedtoknowhowmanyother

attemptsatquittingyouhavehadinthelastsixmonthsbeforeyoumanagedtostop.

Readoutifnecessary. Singleresponse

1. One2. Two3. Three4. Four5. Five6. 6ormore7. None SkiptoQ3.5


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Ifstoppedononeotheroccasionormore,askforeachoccasion:

Q3.3 Howlongdidyoustopforonthe[first/second/third/etc]occasion?

Readifnecessary. Singleresponse.

1. First:Typeinnumberandhours/days/weeks/months2. Second:Typeinnumberandhours/days/weeks/months3. Third:Typeinnumberandhours/days/weeks/months4. Fourth:Typeinnumberandhours/days/weeks/months5. Fifth:Typeinnumberandhours/days/weeks/months6. Sixth:Typeinnumberandhours/days/weeks/months7. (Dontread)Dontknow8. (Dontread)Refused

Q3.4

HowmuchhasthepriceincreaseontobaccoinlateAprilthisyearinfluencedyourdecisiontotry

to quit again? If necessary: If you are currently quit, then how much did the price increase

influenceyourdecisiontoquitthistime?


on28April2010.


1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease DontaskQ3.7

Q3.5 Since the Quitline researchercontactedyouabout sixmonthsago,have youcalled the Quitline

back at any timewhenyou started smokingagain? Thisdoesnt include calls you received from

Quitline. If needed: You may have called them back to start the programme again because you

startedsmokingagain.

1. Yes2. No3. Don'tknow4. Refused


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Q3.6 Ifrespondentisnotquit,ask: Otherthanattemptingtoquit,sinceyoufirstcalledQuitlineafterthe

priceincreaseontobaccoaboutsixmonthsago,haveyouchangedyoursmokingbehaviourinany

way?

IfrespondentsaystheyarequitMAKESUREYOUCODETHEMASCODE9(IHAVEQUITSMOKING). Also

ask: Otherthanbeingquitnow,sinceyoufirstcalledQuitlineafterthepriceincreaseontobacco

aboutsixmonthsago,didyouchangeyoursmokingbehaviourinanyotherways?

Ifneeded: Changes to smoking behaviour might include the amount you smoke, the time you smoke,

whereorwhatyousmoke. Dontreadout.Multipleresponse. Probe: Whatotherchanges?

1. Cutdown2. Increasedsmoking3. Changestotypeoftobaccosmoked(e.g.lowtar,rollies)4. Housesmokefree5. Carsmokefree6. Familysmokefree7. Changedtimeofdaysmoked8. Dosomethingelsebefore/insteadofsmokinge.g.walk,drink,deepbreaths9. Ihavequitsmoking10. Other(Pleasestate)11. Nochangesmade12. Dontknow13. Refused

DontaskifsaidnotawareofpriceincreaseinQ3.4. HoweverensurethattheserespondentsarerecordedasCode

7forthisquestion.

Q3.7 How much did the price increase on tobacco in late April this year influenced your decision to

changeyoursmokingbehaviour?


on28April2010.


1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease


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IfhadatleastafewpuffsinQ1.24,ask:

Q3.8a Howwouldyourateyourchancesofquittingsmokingforgoodsometimeinthefuture?

Ifnotsmokedinthelast7daysinQ1.24,ask:

Q3.8b Howwouldyourateyourchancesofstayingquitforgood? Wouldyousaytheywere:


1. Verylow2. Low3. Average4. High5. Veryhigh6. (Dontread)Dontintendtogiveupsmokingforgood7. (Dontread)Dontknow8.

(Dont

read)Refused

Q3.9 Onascaleof1to9,where1isnotimportantatalland9isextremelyimportant,howimportantor

unimportantisittoyoutoquitsmokingforgood?

Dontreadout. Singleresponse.

1. 1(Notimportantatall)2. 23. 34. 45. 56. 67. 78. 89. 9(Extremelyimportant)10. (Dontread)Dontknow11. (Dontread)Refused

Thankyou foryourtime. Thoseareallthequestionswehavetoday. TheQuitGroupwould likeyouto

knowyouarewelcometoaccesstheirservicesanytimeyouneedsupportwithyourquitting.


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11.AppendixThree:FieldReport Interviewswereconductedfrom17thto30thNovember2010. Atotalofn=326followupinterviewswerecompletedoverthisperiod(57%recontactrate9). Theaverageinterviewlengthwas7minutes. Theresponserate(ofthoseabletoberecontacted)was85%10.

AppendixTable11.1: BreakdownofIneligibleCalls

NumberofCalls(n)

Moved/nolongeratthisnumber 16

Notknownatthisphonenumber 14

Can'trecallbeinginterviewedpreviously 8

Didntgivepermissiontoberecontacted 2

Respondentdeceased 1

SomeoneelsecalledtheQuitlineonthenamedpersonsbehalf 1

TotalIneligible 42

AppendixTable11.2: BreakdownofRefusals/Terminations

NumberofCalls(n)

Contact 30

Notavailableduringfieldworkperiod 16

Gatekeeper 13

Termination content 3

Subject 2

Termination confidentiality 2

Languageissues 1

Hardofhearing/Healthissues 1

TotalRefusal 68

Notethatn=101respondentstotheSixMonthTaxSurveywereunabletobecontactedafter20callswere

madetothetelephonenumber(s)supplied. Appointmentsweremadewithafurther31respondentswho

weresubsequentlyunabletoberecontacted.

tqg - tax survey six-month follow-up report

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