tpg rewardsand indigital 2015

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TPG Rewards, Inc. is a proven international thought leader in the

consumer promotional rewards space. Over the last 20 years, TPG Rewards has successfully designed and executed

thousands of consumer reward programs on behalf of clients that include The Coca-Cola Company,

Procter & Gamble, Kellogg’s, Mars Chocolate, Unilever to name just a few.

As the Originators of Receipt Validation, our patent-pending

technology validates consumer purchases and distributes virtual

rewards in a matter of minutes. The consumer-friendly application has been

adopted across retailer segments, brands and shopper demographics. No

one else in the industry can consistently deliver this level of

innovation and customer service.

What Do We Do?

Utilizing NFC (near field communication) to deliver breakthrough loyalty building content

to consumers

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• Has been a client from TPG’s inception, executing over 400 programs that utilized every TPG reward / product

• Promotions have involved all divisions, including cereals, snacks, cookies and crackers, and breakfast beverages

MAJOR CPGS BRANDS

• Long standing client; has worked with TPG on many promotional programs including Movie Cash, Entertainment Cash, and Gas Cash

• Executed Instant Win Movie Cash program which was featured on over 300,000,000 packages two years in a row

• Have executed over 100 programs, representing 50M+ Big G packages, over past 15 years

• Executed eight DRVS programs to support Box Tops for Education; Two upcoming DRVS programs will feature DRVS on 1.8M+ Big G packages

• Have executed over 100 Rewards and 35 DRVS programs, including customer-specific, national brand and trade programs

• Utilized DRVS to support every single supermarket promotional initiative

Some of Our Premium Brand Clients

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Executed Programs All Over the WORLD!

Saudi Arabia, Egypt, UAB, Turkey

BulgariaSpain

Greece

United States

Canada

Global Promotion executed across U.S. Military Bases Worldwide in over 26 countries and five U.S. territories

GLOBAL

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• Is a patent-pending & proprietary technology solution • A technology process that instantly validates purchases the moment the consumer receives their receipt from the cashier• Allows for near-instantaneous digital distribution of rewards

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Digital Receipt Validation System (DRVS)

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TPG Technology Development Team

TPG Tech engineering and optical character recognition capabilities are supported by professionals in the U.S. and abroad including an exclusive partnership with scientists at the Institute of Informatics and Telecommunications, a division of the National Center for Scientific Research “DEMOKRITOS”.

Stavros J. PerantonisDivision HeadComputational Intelligence LaboratoryNational Center for Scientific Research

Academic Qualifications• D. Phil. Degree in Computational Physics, Department of Theoretical Physics, University of Oxford, United Kingdom (1987).• M.Sc. Degree in Computer Science, Department of Computer Science, University of Liverpool, United Kingdom (1991).• Graduate of the Department of Physics, University of Athens (1984).• Athens College Graduate (1979)• Complete Bio and publications.

Basilis G. GatosResearcherComputational Intelligence LaboratoryNational Center for Scientific Research

Academic Qualifications• Ph.D in Electrical & Computer Engineering (1998), University of Thrace, Xanthi Greece• Electrical Engineering Graduate (1992) University of Thrace, Xanthi Greece• Complete Bio and publications.

Both scientist are part of the Computational Intelligence Laboratory team who’s main research and development activities are in the areas of intelligent and adaptive learning systems. They are leaders in their field with experience and published work in the fields of segmentation, image understanding, optical character recognition, content-based image retrieval.

Current Core Research Activities• Machine Learning• Pattern classification and recognition• Knowledge representation• Multimedia processing and retrieval• Document processing and understanding

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Key Features and Base Functionality

Multiple submission options (Text/Email/Upload)Works with basic cell phones. No need for smart phones Instant Validation - Validates purchase & distributes virtual

rewards within minutes; instant gratification for the shopper. Customer Service – Live customer service White label Interface Proprietary use of Data and Client Lists Allows marketers to view data associated with promotional

purchases Core Functionality supports

Age gates Product Specific Validation Products plus Spend Validation Over Time Validation (without registration) Loyalty Programs including APP integration Ability to distribute 3rd party rewards

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DRVS uses the

retailer’s receipt to instantly

validate consumer purchase. Through

our simple three step process, consumers

simply:

Consumer Process

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Each receipt has unique identifiers that TPG’s solution is programmed to look for

Product Description Confirms Purchase

Unique receipt numbers are registered and cannot be used again – prevents duplicate submissions.

Date and time are used to determine eligibility

How does DRVS

DETERMINE if a

receipt is unique?

Transactions are linked to the Consumers

email/mobile phone number –

First Party Data

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<?xml version = "1.0" encoding = "UTF-8"?><Page imageFilename = "hnb_e6668458764_1425407900.jpg" imageWidth = "480"

imageHeight = "640" Rotation = "-90" Conf= "64.99"><Date value = "3/01/2015" Conf= ”93.56" x1 = "97" y1 = "477" x2 = "156" y2

= "503" /><Time value = ”07:26" Conf= ”100.00" x1 = "-1" y1 = "-1" x2 = "-1" y2 = "-

1" /><Total value = ”37.51" Conf= ”98.54" x1 = "283" y1 = "358" x2 = "306" y2 = "

373" /><Products count = ”11">

<Product Name = "BAB FLEX FABRIC" id = "1" Conf= "81.07" x1 = "108" y1 = "192" x2 = "195" y2 = "202">

<Price Value= "2.99" Conf= "86.49" x1 = "282" y1 = "193" x2 = "303" y2 = "202" /> </Product>

<Product Name = "BAB FLEX FABRIC" id = "2" Conf= "84.57" x1 = "108" y1 = "206" x2 = "195" y2 = "216">


<Product Name = "BAB" id = "3" Conf= "76.78" x1 = "105" y1 = "219" x2 = "122" y2 = "225">


<Product Name = "BAB" id = "4" Conf= "79.68" x1 = "108" y1 = "234" x2 = "125" y2 = "243">


<Product Name = "BAB XL FLEX FABRIC" id = "5" Conf= “87.26" x1 = "108" y1 = "247" x2 = "214" y2 = "257">

<Price Value= "2.99" Conf= ”89.40" x1 = "284" y1 = "246" x2 = "306" y2 = "256" /> </Product>

<Product Name = "BAB SHEER STRIPS" id = "6" Conf= "83.78" x1 = "108" y1 = "261" x2 = "202" y2 = "271">


<Product Name = "LIST WHITE" id = "7" Conf= "87.03" x1 = "108" y1 = "332" x2 = "168" y2 = "343">


Results Output

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Highly Customizable Architecture

Customization/Configuration

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Infrastructure and Performance Images are pushed to

image processing servers – Spoke Servers - Images are retrieved, Processed and Data Returned

Spoke Servers operate independently of each other

Spoke Servers are added based upon demand

HUB SERVERS OPERATE 99.5% UP TIME

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Fraud/Risk Mitigation

Receipt Configuration Mapping (Font Type/Layout/Spacing)

Receipt Algorithm (Store, POS#, Time, Date, Total)

Program Configuration a) Max Submissions Restrictions

(IP/Tel/email blocksb) Code Redemption Restrictions

(Tel/email match)

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Fraud/Risk MitigationBLOCKING

The Consumer Submission is BLOCKED and not allowed to proceed

Once the User has been BLOCKED he/she is referred to Customer Service

User will be required to MAIL IN His/Her Receipt for validation

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Data Assets and Access

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Data Reporting

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Data Storage

Data is stored on TPG Servers that are PII/PCI Certified

Consumer data is encrypted while stored and in transport

Data is Currently Owned by the Client

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Key Features and Base Functionality

Purchase Over Time

Threshold Spend

Buy: $20 in any Cover Girl purchases from any participating retailerSnap: Submit receive your qualified receipts to [email protected] for validationEarn: A code to download a free movie admission to Catching Fire

Consumers who purchased both brewed coffee and a 6-pack of Miller Light (either in the same or different transactions) snapped and sent pictures of both purchase receipts.

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Loyalty Engine

BUY: Consumers who participate on the loyalty program at Clairol.com receive a free box of Clairol after 4 qualified purchases.SNAP: Consumers will be required to set up a Clairol Reward account. After the consumer purchases Clairol Product(s), the consumer UPLOAD via their desktop or web enabled smart phone/tablet.RECEIVE: After 4 qualified purchases consumers receive a free Clairol product of their choice

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Physical Rewards

Consumers that purchase $10 of Gatorade products at participating retailers will receive their choice of a U.S. Soccer Towel or Gatorade Squeeze Bottle.

Consumers Snap a picture of their receipt showing $10 in Gatorade Purchases and Send it in to TPG for DRVS Validation

Image RecognitionShoppers who purchase the promoted Milky Way, Twix and Snickers Ice Cream bars will snap a picture of the UPC code on the package and text or email the photo to TPG for Image recognition validation

Consumer Registration/Account Profile Set Up

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Publix Coca-Cola & Kellogg’s -- Sochi Olympics DRVS®

STEP 1: BUYConsumers purchase $60.00 in participating sponsor’s products between 2/08/14 and 3/01/14. Purchase must be made in a single transaction at a Publix store totaling $60.00 or more before tax. Over 6,000 SKU’s were eligible for this program

STEP 2: SNAPReceipts were submitted via text or email to [email protected] for validation.

STEP 3: RECEIVEQualified consumers received $25 VISA Gift redeemable at any Publix location for more Coca-Cola, Kellogg’s, P&G and Smuckers products.

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STEP 1: BUYShoppers who purchase $30 or more of the promoted P&G products from the pre-selected retailers have an opportunity to receive a $10 PrePaid Visa card.

STEP 2: SNAPConsumers upload or text their store receipt to TPG for DRVS validation.

STEP 3: RECEIVEOnce qualified the shopper receives a $10 Visa PrePaid Card.

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Receipt Validation That Retargets Your Consumer

2.0

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Two Phase Process – 1st Phase – “Promotion”

Consumer participates in a retailer promotion in order to

receive a reward

Consumer uses TPG’s “receipt validation system” to upload a

receipt with the qualifying product purchase(s)

The consumers’ receipt is “instantly” validated and they

receive their reward.

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Two Phase Process – 2nd Phase – “Retargeting”

Key consumer and receipt data is captured and stored

in program database

• Retailer Name• Date of Purchase• Product Purchased• Product Price

Algorithm calculates when the consumer will likely run low of

the purchased product using

average usage rates.

Average usage rate of 16.9 oz. of Nivea Men Body

Wash =48 days

40 days from the purchase date the

consumer is sent an email or text

Subject: Nivea Men’s Body Wash Reorder

Dear xyz,We Hope you are enjoying using your Nivea Body Wash.Our Records indicate that you may be running low.As a valued consumer we are offering you the convenience of having a new package sent to your home.

Powered by:

System matches the brick and mortar receipt to the

retailer online store. Account Specific and National

executions are possible.

Retargeting using price incentive

One or more products could be offered

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Alternative Execution – Direct to Card or Coupon

An alternative retargeting campaign could provide the consumer with the ability

to load digital coupons directly to a supermarket

loyalty card or distribute a bounce back coupon

Coupon Loaded Direct to Card Printable Coupon

NFC technology Utilizing the NFC technology available most modern phones, consumers can use their

mobile device to engage with an in-store display with the simple “tap” of their phone

to instantly receive customized content. There is no APP download required!

NFC antennas are programmed with customized content and placed inside stickers that are then placed on your

displays or your packaging.

Shoppers simply “tap” their phone against the chip. The phone’s NFC reader instantly

reads the content programmed in the chip & allows the shopper to receive customized

content that could include recipes, surveys, exclusive video content – the possibilities are

endless.

* NFC stands for near field communication

What is NFC?

NFC Phones Are Everywhere Partial Listing

Samples:TAP To Win TAP For Recipes TAP For Beauty Tips TAP To Vote

TAP for Hair Tips - based upon weather conditions

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Reward Programs Drive Pantry Loading

STEP 1: BUYConsumers purchased three (3) Suave products at Walmart during December 2013.

STEP 2: SNAPConsumers submit a copy of their receipt showing qualifying purchases to [email protected]

STEP 3: RECEIVEOnce the receipt is validated, consumers receive $5 to pay towards their water, heat or electric bill.

tpg rewardsand indigital 2015

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