tpc_2010_integrating theory application and technology

8/2/2019 TPC_2010_Integrating Theory Application and Technology

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Enriching The Tourism StudentLearning Experience

Integrating theory, application and technology

Lian DumouchelTourism Management Department

2010 Teaching Practices Colloquium


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Generating excitement for

learning

Making research relevant and accessible

to students Bringing theory to life

Building a culture of respect for research


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The ApproachBringing research literature into the classroom

Seeking out relevant research literature thatsupports the course learning outcomes

Identifying experiments, research methods, andcases that can be replicated by students

Designing assignments using/adapting thesetechniques and approaches

Using face-to-face, field and virtual activities


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ExamplesRecent classroom adventures


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TMGT 413Tourist Behaviour Selected topic areas:

Tourist behaviour & motivation

Consumer profiles and segmentation

The role of culture, personality, etc.


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TMGT 413Tourist Behaviour

Journal: Developments in BusinessSimulation & Experiential Exercises Netnography

Google Scholar

Journal: Simulation & Gaming

TRU Library - Online


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TMGT 413Tourist Behaviour Assignments:

Phase 1 Individual purchaseconsumption journal using Vovici

Phase 2 Team analysis of journals

Visit Moodle Website

Possible future assignments: Sensation Seeking Scale (Zuckerman)

Impact of cultural differences (Hofsede)
http://tru.surveyfeedback.ca/surveys/login.aspx?ReturnUrl=/surveys/default.aspxhttp://tru.surveyfeedback.ca/surveys/login.aspx?ReturnUrl=/surveys/default.aspx


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TMGT 418Managing the Tourist Experience Selected topic areas:

Experience design

Service blueprinting

Measuring quality

Quality control

Customer satisfaction



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TMGT 418Managing the Tourist Experience

Service Quality Audits Mystery Shopping

Google Scholar

Journal of Service Research

Service Industries Journal Services Marketing Quarterly Manufacturing & Service Operations

Management

TRU Library Journals


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TMGT 418Managing the Tourist Experience The assignments:

Walk-Through Audit

Mystery Shopping Project Changes for next year:

Combine the two assignments

undertake a complete 3600

ServiceQuality Audit

Use online tools more effectively (GoogleDocs and Vovici)
http://docs.google.com/http://docs.google.com/


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TMGT 419Tourism Enterprise Consulting Project Selected topic areas:

The consulting team

Professional standards

Client development and relations

Project management

The process of developing expertise



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TMGT 419Tourism Enterprise Consulting Project Selected literature

Kormajaya, J., Huifang, L. & Bock, G.W. (2004)Consulting from Students Perspective.Consulting to Management, 15(2), pp. 29-33.

Allard, S.W. & Straussman, J.D. (2003) ManagingIntensive Student Consulting Capstone Projects:The Maxwell School Experience.Journal of PolicyAnalysis and Management, 22(4), pp 689701


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TMGT 419Tourism Enterprise Consulting Project

Becoming an expert Faculty & Professional Mentors Literature reviews Online journaling (Moodle)

Custom Study Program

Confidentiality Research standards and ethics Communication, collaboration and team support

Professional Standards


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Lessons Learned

Student & faculty engagement Making research relevant and empowering

Building research expertise and respect forresearch methods

Learning to use new tools confidently Building community networks

Successes

Managing the unexpected

Challenges


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Selected sources of inspiration

Your turn


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A Sample of Relevant Journals

Decision Sciences Journal of InnovativeEducation

Active Leaning in Higher Education

Journal of Marketing Education

Journal of Diversity in Higher Education

Art, Design and Communication in HigherEducation

Journal of Experiential Education

Academy of Management Learning &Education


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Focused BrainstormingMind-mapping

Taking small steps Replicating/testing research in

different contexts

Using new tools/technology Taking chances...

Getting started


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Thank You!

tpc_2010_integrating theory application and technology

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