tp email acqusition proposal-0210

ABC COMPANY PROSPECT EMAIL PERMISSON PASS DATABASE BUILD – NOVEMBER, 2009

Goal Develop custom permission-based prospect email database for ABC Company’s online marketing initiatives

with exclusive email ownership rights for ABC Company. Assist ABC Company in identifying online, geo-targeted, coupon –savvy consumers through our online

publishing network. Create a discount-shopper interest level to drive traffic to a client website or online portal. Leverage ABC Company-branded online responders for a call to action and stand-alone list builder for

online/offline marketing. Implement a private-label prospect email deployment platform for turn-key custom email campaign

deployment, tracking and dynamic transactional re-messaging capabilities.

OverviewTouchpoint’s email subscribers provide the perfect vehicle to expose online prospects to ABC Company’s products and services with up-to-date product messaging on an email platform specifically designed for email permissioned in-house list building. Leveraging real-world users with a history of online action is a vital ingredient in building a successful prospect email solution. Our model creates this organic list-building presence.

The following outline will provide a proposed framework for a custom “permissioned” prospect email database, with exclusive email ownership rights for ABC Company. The proposed solution is honed through a streamlined data enhancement process, consumer coupon/discount shopper permission passed email append/deploy, campaign setup/monitoring/tracking interface and industry-leading deployment platform.

Platform Features Custom ABC Company-Owned Prospect Email Database Private Label Domains Private Label IP Space Private Label Transmissions Real- time Transactional Messaging Creative Rendering and Spam Score Reporting Custom private labeled deployment interface/platform Real-Time Full Responder Record Exports Real-Time campaign performance monitoring/dynamic transaction re-messaging

Coupon/Discount Savvy Consumer Prospect Email Database

Phase 1 - Data Processing

Prospect Data Sourcing Desired target prospect records, consisting of non-customer name and postal address records, including but not limted to:

a) Internal/External ABC Company prospect house-files; Qty/TBDb) Weekly/Monthly/Historical responders to discount and coupon-savvy offers; Approx. 3-5 Million/Month.c) New Mover Data – consumers that have recently moved in the last 30-90 days; Postal records = 3

Million/Month; Email/Postal Records = Approx. 300,000/Monthd) Pre-Mover Data – Single Family Dwelling Unit (SFDU) consumers with homes currently for sale; Approx.

1.5/Week; Email/Postal Records = Approx. 150,000/Week.

Phase 2 - Permission Pass MailingUpon the completion of all prospect database selection and opt-in email address enhancement, Touchpoint to email permission pass all gross appended records for discount shopper related offers. In accordance with both the DMA’s Best Practices for Online Marketing and Spamhaus.org’s guidelines for permission passed prospect email records, Touchpoint to transmit a specific NON-ABC Company branded creative to all prospects with a reintroduction email and an invitation to receive future discount shopper related email.

Touchpoint Data Solutions – Prospect Email Permission Database

Permission Pass Mailing Process Flow:

Touchpoint to implement complete contact record with demographic consumer data on where available basis for use in message segmentation, subject line/creative personalization, etc.

Phase 3 – ABC Company-Branded Permission Pass Mailing ABC Company to supply Touchpoint with branded ABC Company email creative highlighting an invitation

to receive future emails from ABC Company, as well as the products and services offered by ABC Company.

Via our StrongMail and ReturnPath render tools and Spam Sender Score technology, Touchpoint ensures the ABC Company branded creative renders properly in all ISP mail clients and optimum spam sender score is achieved for maximum deliverability.

All Phase 2 net permission pass records to be loaded and immediately deployed via TP’s Shuremail (Powered via Strongmail) delivery platform. Dedicated ABC Company IP space to be utilized for ABC Company-branded creative deployments.

Touchpoint to track all confirmed delivery success, opens, clicks and opt-outs.

Phase 4 – Backend Reporting/Enhancement If desired for offline marketing initiatives, Touchpoint to append all phase 3 confirmed delivery success

email addresses to end of postal contact record along with separate field indicators for a) Success Email Address; b) Open; c) click; d) opt-out/removal;

Touchpoint to provide file reporting to client illustrating phase 3 delivery statistics that will include total quantity deployed, successes, opens, clicks and opt-outs.

Touchpoint to supply client with final opt-out file from Phase 3 approx. 2 weeks after the completion of all phases.

Phase 5 – Prospect Email Database Export/Transmission Solution OptionsUpon completion of Phases 1 thru 4 highlighted outlined herein and at ABC Company’s sole discretion, ABC Company may elect to either:

a) Take full control of all subsequent transmissions and on-going uses of the database via an ABC Company internal email delivery platform or via an external non-Touchpoint email delivery vendor/deployment solution**All external 3rd party prospect email transmission systems must be reviewed and approved via TP compliancy department prior to approval

b) Integrate the prospect email database into a ABC Company branded platform within Touchpoint’s Shuremail email delivery product suite. ABC Company and Touchpoint to collectively manage the Shuremail solution including, but limited to, on-going transmissions, reporting, tracking, transactional messaging and real-time responder exports. (PHASE 6)

Phase 6 – Touchpoint’s Shuremail Email Marketing Suite

ABOUT SHUREMAILShureMail is the most comprehensive and cost-effective permission based e-mail marketing suite available, and it is our honor to provide this powerful email marketing suite to marketers, entrepreneurs and online retailers around the world.

ShureMail's system is literally being developed by marketers, for marketers on an ongoing basis!

What is ShureMail?


Simple and effective email marketing tool with full tracking and reporting capabilities-- pinpoint what types of campaigns successfully drive sales. ShureMail is the most comprehensive and cost-effective permission based e-mail marketing package available, and now, you can resell this powerful suite, including:

A potent database with easy-to-use list upload tools and the ability to segment the list with the use of filters A CAN SPAM compliant e-mail deployment system with an automated opt-in/out management system In-depth reporting capabilities Design tools such as an easy-to-use HTML editor, ready-made e-mail templates and a “fetch” tool for e-mails

designed outside of ShureMail List opt-in tools such as unlimited sign-up forms Automated e-mail programming capabilities for campaigns with multiple efforts A/B split e-mail testing capabilities Private IP addressing

FEATURES OVERVIEW

Build and Manage High Quality Lists: List sign-up form EZ list import Automatic subscribe / unsubscribe management Confirmation of opt-in subscribers Manipulation and segmentation of customer information Easily changeable "From" email address, and ability to include separate "Reply to" address Multiple sign-up forms to easily set up, launch and manage various lead capture and list growth forms.

Launch Successful Campaigns: Automatically format and deliver HTML, text e-mail or multipart messages Enter text using an HTML editor Choose from a selection of professional HTML e-mail templates Upload and store images in ShureMail Insert multiple mail merges

Send and Track E-Mail: Target e-mails based on interests, demographics, or custom questions with ShureMail filters Personalize each email automatically Send yourself a preview e-mail Schedule release date and time Track and flag invalid e-mail addresses automatically Export list information Get live tracking reports New: Easy integration with Google Analytics Your own private IP address

Advanced Features Include: Multiple lists per database with custom fields for each database Supports multiple account users Tagging capabilities to organize blasts and messages Date-based Triggered automated messages (also called Autoresponders) A/B split e-mail testing capabilities (classic version) UTF-8 Character support allows you to send messages in all languages

ROI-DRIVIN CREATIVE DESIGN

You design, we’ll do the rest.


Import your creative with a single click and use our integrated testing tools to make sure they look great in all email programs. Got clients that want to send themselves? Give them account access and let them send their own campaigns based on your designs.

Room to express yourselfBuilt with designers in mind, you can create your email designs using your favorite tools and then import them into your account with the click of a mouse. We'll automatically move all your CSS inline for the best results in email clients like Gmail and Outlook.

We don't impose any design restrictions, and you won't find any ugly 'powered by' logos or branding either.

What you do get is all your campaign images hosted at no additional cost, plenty of design advice and a gallery of inspirational examples to help you create something that delivers the greatest ROI on all campaigns.

SINGLE CLICK DESIGN AND SPAM TESTING

Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you.

Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL.

We'll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

PERSONALIZATION

Make it personal by inserting your subscribers name or the last product they purchased.

SEND IN ANY TIMEZONE

Full control over when your recipients will receive your campaigns.


NO UGLY LOGOS OR LINKS

We never “uglify” your email by inserting our own logo or links.

TOP NOTCH DELIVERABILITY

Authentication, relationships with ISP's and more ensure your emails are delivered.

FORWARD TO A FRIEND

Let your recipients spread the word virally and we’ll track the results.

FREE CAMPAIGN ARCHIVE

Add a line of code to your site for a full archive that automatically updates.

SEND THROUGH OUR API

Automatically create and send campaigns from your own apps using our API.

ONLY PAY WHEN YOU SEND

Simple pricing that means you only pay when you send, no monthly or hidden fees.

POWERFUL REPORTING

Track the opens, clicks, forwards, unsubscribes, bounces and more.

GOOGLE ANALYTICS

Automatically track your campaign related sales and conversions in GA.

DELIVERABILITY AND DATA SECURITY

Infrastructure and deliverability

Maintaining a good sender reputation

Today, the most important factor in the delivery of your email is your sender reputation. If ISP's don't know you or don't like what you're sending, you won't be invited back. We're constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.


Human approval process

Before they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more.

Email authentication

Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.

Best practice built in

We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.

ISP feedback loop integration

Campaign Monitor is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.

Smart bounce and complaint handling

We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.

3rd party deliverability monitoring

We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.

Reliable, secure server environment


To keep your data safe, secure and always available we use a state-of-the-art redundant server cluster in a fully managed, world class data center. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.

REPORTING AND ANALYTICS

Not just good looks

Campaign Monitor provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.

Warning, reload button can be addictive

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.

Every campaign you send lets you zoom from the big picture down to the actions of individual subscribers.

The campaign snapshot lets you see how your subscribers are interacting with your campaign from the moment it's sent (reload junkies be warned). At a glance you can see who's opening, clicking links, forwarding to friends, bouncing out, unsubscribing and more. From this top level you can zoom into any level of detail on each aspect of your results.

Our Link Activity Report makes it easy to see which parts of your campaign your subscribers are interested in. You can dig in to see which subscribers clicked a specific link, and easily export that valuable data out of your account.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints across multiple campaigns, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

From Big Picure To Close Up


Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?

All this and more is at your fingertips for every subscriber in your account and is updated in real-time.

Compare Campaigns And Spot Trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

See which email clients your subscribers are using

The hardest part about designing emails is making them look great in the dozens of email clients out there. Our email client report makes that a thing of the past by showing exactly which email clients your subscribers are using.


When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.


tp email acqusition proposal-0210

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